Number of Media Products About Children on Dong Xoai Town Radio, From June to October 2012

189. Benjamin Villegas editor; Ellen tolmie photography; trans.: Pedro Shaio (1990), For our children: Programs for their care and development in Colombia, Bogotá: Presidency of the republic of Colombia.

190. Brian McNair (1998), The sociology of Journalism, Bloomsbury Academic.

191. David Demers, K.Viswanath (1999) , Mass media, Social Control, and social change - A Macrosocial perspective , Iowa State University press/Ames.

192. Doris A. Graber (1993), Mass media and American politics /- 4th ed.. - Washington: Congressional Quarterly Inc.

193. Earl Rubington, Martin S.Weinberg (2003), The study of social problems, Oxford University Press.

194. George Rodman (1993), Mass media:Issues/ - 4th ed.. - Iowa : Kendall/Hunt publ. company, - XIII.

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196. James R. Wilson, SLR Wilson (1998), Mass media/Mass culture: An introduction /4th ed. : McGraw - Hill - XX.

197. John Vivian (1997), The media of mass communication /4th ed: Allyn and Bacon - XVIII.

198. Ed. : Lise Skov, Brian Moeran.- Surrey:Curzon (1995), Women, media, and consumption in Japan, - IX.

199. Macnamara JR (2006), Why study mass media portrayals of men and male identities? In media and male identity, the making and remaking of men, Palgrave Macmillan, Canada.

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201. Michel de Coster, Bernadette Bawin-Legros, Marc Poncelet (2006),

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202. Peter L. Berger and Thomas Luckmann (1966) “The social construction of reality, a treatise in the sociology of knowledge”, Reprint. Originally published: Garden ciy New York

203. Philip Patterso, Lee Wilkins (1998), Media ethics /3rd ed.. - Boston : Mc Graw-Hill- XV.

204. Randall N. Hyer, Vincent T. Covello. - Geneva:WHO (2007), Effective media communication during public health emergencies: A WHO field guide / - II.

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207. Toshiko Miyazaki (1999), “Television and newspaper reporting about children in Japan”, p 122-161, in: Asian Media Information and Communication Center, School of Communication Studies - Nanyang Technological University (1999), “Children in the news ”, Reporting of children's issues in television and the press in Asia.

208. Trinh Duy Luan, Mai Quynh Nam (1999), “Media portrayal of children in Vietnam”, in Asian Media Information and Communication Center, School of Communication Studies - Nanyang Technological University (1999), Children in the news, Reporting of children 's issues in television and the press in Asia.

209. Ubonrat Siriyuvasak and Metta Vivattananukul (1999), “Porayal of children in the news Thailand, p402-454, in: Asian Media Information and Communication Center, School of Communication Studies - Nanyang Technological University (1999), “Children in the news ”, Reporting of children's issues in television and the press in Asia.

210. UNICEF (2011), The state of the world'children 2011, http://www.unicef. org/sowc2011/pdfs/SOWC-2011-Main- Report_EN_02092011.pdf, accessed February 12, 2012.

APPENDIX 1

DATA OF THE AUTHOR'S INVESTIGATION RESULTS

Table 1. Number of media products about children on Dong Xoai Town Radio, from June to October 2012

June	July	August	September	October	5 month
Number of media products	317	358	354	321	356	1,706
Number of media products about children	36	30	43	40	27	176
Percentage	11.4	8.4	12.1	12.5	7.6	10.3
Broadcast duration (minutes)	1.625	1.625	1.625	1.625	1.625	8,025
Program broadcast duration children's program (minutes)	200	129	194	160	122	805
Percentage	12.3	7.9	11.9	9.8	7.5	10.0

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• Solutions for tourism development in Tien Lang - 10 zt2i3t4l5ee zt2a3gstourism, tourism development zt2a3ge zc2o3n4t5e6n7ts - District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people. * * * Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete. Chapter III Conclusion Through the issues presented in Chapter II, we can come to some conclusions: Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development. CONCLUDE I Conclusion 1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows: Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas. In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation. 2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role. Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure. REFERENCES 1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993 2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990. 3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990. 4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001. 5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003. 6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006 7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001 8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002) 9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997. 10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996. 11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020. 12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics - National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning - Culture - Society of Tien Lang district to 2010. 14.Website www.HaiPhong.gov.vn APPENDIX 1 List of national ranked monuments STT Name of the monument Number, year of decisiondetermine Location 1 Gam Temple 938 VH/QĐ04/08/1992 Cam Khe Village- Toan Thang commune 2 Doc Hau Temple 9381 VH/QĐ04/08/1992 Doc Hau Village –Toan Thang commune 3 Cuu Doi Communal House 3207 VH/QĐDecember 30, 1991 Zone II of townTien Lang 4 Ha Dai Temple 938 VH/QĐ04/08/1992 Ha Dai Village –Tien Thanh commune APPENDIX II STT Name of the monument Number, year of decision Location 1 Phu Ke Pagoda Temple 178/QD-UBJanuary 28, 2005 Zone 1 - townTien Lang 2 Trung Lang Temple 178/QD-UBJanuary 28, 2005 Zone 4 – townTien Lang 3 Bao Khanh Pagoda 1900/QD-UBAugust 24, 2006 Nam Tu Village -Kien Thiet commune 4 Bach Da Pagoda 1792/QD-UB11/11/2002 Hung Thang Commune 5 Ngoc Dong Temple 177/QD-UBNovember 27, 2005 Tien Thanh Commune 6 Tomb of Minister TSNhu Van Lan 2848/QD-UBSeptember 19, 2003 Nam Tu Village -Kien Thiet commune 7 Canh Son Stone Temple 2160/QD-UBSeptember 19, 2003 Van Doi Commune –Doan Lap 8 Meiji Temple 2259/QD-UBSeptember 19, 2002 Toan Thang Commune 9 Tien Doi Noi Temple 477/QD-UBSeptember 19, 2005 Doan Lap Commune 10 Tu Doi Temple 177/QD-UBJanuary 28, 2005 Doan Lap Commune 11 Duyen Lao Temple 177/QD-UBJanuary 28, 2005 Tien Minh Commune 12 Dinh Xuan Uc Pagoda 177/QD-UBJanuary 28, 2005 Bac Hung Commune 13 Chu Khe Pagoda 177/QD-UBJanuary 28, 2005 Hung Thang Commune 14 Dong Dinh 2848/QD-UBNovember 21, 2002 Vinh Quang Commune 15 President's Memorial HouseTon Duc Thang 177/QD-UBJanuary 28, 2005 NT Quy Cao Ha Dai Temple Ben Vua Temple Tien Lang hot spring div.maincontent .p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent .s1 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 16pt; } div.maincontent .s2 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s3 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s4 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 14pt; } div.maincontent .s5 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; font-size: 14pt; } div.maincontent .s6 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s7 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s8 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 9pt; vertical-align: 6pt; } div.maincontent .s9 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 12pt; } div.maincontent .s11 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; tex
• Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015 zt2i3t4l5ee zt2a3gsnon-credit services, joint stock commercial bank zt2a3ge zc2o3n4t5e6n7ts At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income. Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015 Unit: Billion VND 140 120 100 80 60 40 20 0 63.3 80.34 89.29 110.08 131.99 2011 2012 2013 2014 2015 Profit before tax (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services". 2.2. Current status of non-credit service development at BIDV Tien Giang. 2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times. Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,... 2.2.1.1. Payment services: In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc. Chart 2.3. Net income from payment services in the period 2011-2015 Unit: Million VND 6000 5000 4000 3000 2000 1000 0 3922 4065 4720 5084 5324 2011 2012 2013 2014 2015 Net income from payment services (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment. 2.2.1.2. Treasury services: BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17]. Chart 2.4. Net income from treasury services in the period 2011-2015 Unit: Million VND 350 300 250 200 150 100 50 0 105 122 309 289 279 2011 2012 2013 2014 2015 Net income from treasury services (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services. 2.2.1.3. Guarantee and trade finance services: BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance. Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015 Unit: Million VND 14000 12000 10000 8000 6000 4000 2000 0 5193 5695 2742 3420 8889 3992 11604 12206 5143 5312 2011 2012 2013 2014 2015 Net income from guarantee services Net income from Trade Finance (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area. are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future. 2.2.1.4. Card and POS services: As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services. In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system. Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments. Chart 2.6. Net income from card services in the period 2011-2015 Unit: Million VND 3500 3000 2500 2000 1500 1000 500 0 687 1023 1547 2267 3104 2011 2012 2013 2014 2015 Net income from card services (Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24]) Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25]. Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area. Unit: Machine STT Bank name Number of ATMs Cumulative number of ATM cards POS machine 1 BIDV Tien Giang 23 97,095 22 2 BIDV My Tho 7 21,325 0 3 Agribank Tien Giang 29 115,743 77 4 Vietinbank Tien Giang 16 100,052 54 5 Dong A Tien Giang 26 97,536 11 6 Sacombank Tien Giang 24 88,513 27 7 Vietcombank Tien Giang 15 61,607 96 8 Vietinbank - Tay Tien Giang Branch 6 46,042 38 (Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21]) Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6). div.maincontent .content_head3 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent .s1 { color: black; font-family:"Courier New", monospace; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s2 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: normal; 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• Evaluation of Online Marketing Activities of Philip Entertainment Media and Entertainment Company Limited - 1

Table 2. Number of media products about children on Dong Phu District Radio Station,

from June to October 2012

June	July	August	September	October	5 month
Number of media products month	195	212	201	208	206	1,022
Number of media products about children	23	15	21	28	22	109
Percentage	11.8	7.1	10.4	13.5	10.7	10.7
Broadcast duration (minutes)	1,800	1,800	1,800	1,800	1,800	9,000
Program broadcast duration children's program (minutes)	143	82	119	132	163	639
Percentage	7.9	4.6	6.6	7.3	9.1	7.1

Table 3. Number of media products about children on Bu Dang District Radio Station,

from June to October 2012

June	July	August	September	October	5 month
Number of media products	109	86	99	92	113	499
Number of media products about children	20	04	08	14	10	56
Percentage	18.3	4.7	8.1	15.2	8.8	11.2
Broadcast duration (minutes)	1,080	1,080	1,080	1,080	1,080	5,400
Program broadcast duration children's program (minutes)	109	21	43	70	42	285
Percentage	10.1	1.9	3.9	6.5	3.9	5.3

Table 4. Number of media products about children on Bu Gia Map District Radio, from June to October 2012

June	July	August	September	October	5 month
Number of media products	124	153	169	150	177	773
Number of media products about children	8	6	6	12	7	39
Percentage	6.5	3.9	3.6	6.0	4.0	5.0
Broadcast duration (minutes)	1,080	1,080	1,080	1,080	1,080	5,400
Program broadcast duration children's program (minutes)	47	32	23	65	43	210
Percentage	4.4	3.0	2.1	6.0	4.0	3.9

Table 5. Results of general assessment survey on the content of children's media products of various types of media in Binh Phuoc province, from June to October 2012

Print	Television	Broadcast	Electronic newspaper	District Radio	Total
1. Honest reflection children's life	Quantity (product)	105	991	397	36	311	1,840
	Rate (%)	70.5	85.1	86.9	52.2	81.6	82.8
2. Protect and respect children's rights	Quantity (product)	106	991	397	47	322	1,863
	Rate (%)	71.1	85.1	86.9	68.1	84.3	83.8
3. Put the interests of the children first above all, first of all	Quantity (product)	135	990	397	66	271	1,859
	Rate (%)	90.6	85.0	86.9	95.7	70.9	83.7
4. Speak the language children	Quantity (product)	12	707	159	3	15	896
	Rate (%)	8.1	60.7	34.8	4.3	3.9	40.3
5. Hurting children	Quantity (product)	0	0	0	0	0	0
	Rate (%)	0	0	0	0	0	0

Table 6. Results of the survey on adult public opinions on the content of media products about children on mass media in Binh Phuoc province

Binh Newspaper Print blessing	Binh Phuoc Radio and Television Station	Binh Phuoc Electronic Newspaper	Broadcasting district level
1. Reflect children's lives honestly	Number (people)	386	422	179	329
	Total (people)	436	489	327	374
	Rate (%)	88.5	86.3	91.8	88.0
2. Protect and respect children's rights	Number (people)	366	428	165	322
	Total (people)	436	489	195	374
	Rate (%)	83.9	87.5	84.6	86.1

3. Put the interests of children first and foremost

Number (people)	316	357	139	271
Total (people)	436	488	195	374
Rate (%)	72.5	73.2	71.3	72.5
4. Speak the language of children	Number (people)	269	311	117	231
	Total (people)	436	489	327	374
	Rate (%)	61.7	63.6	60.3	61.8
5. Hurt children	Number (people)	45	51	17	53
	Total (people)	436	489	196	373
	Rate (%)	10.3	10.4	8.7	14.2

Table 7. Results of the survey on the general assessment of children's public about the content of media products about children on Binh Phuoc Radio and Television Station

Quantity (product)	Total (product)	Proportion (%)
1. Reflect children's lives honestly	116	190	61.1
2. Protect and respect children's rights	124	190	75.4
3. Put the interests of children first and foremost	95	190	50.0
4. Speak the language of children	103	190	54.2
5. Hurting children	70	190	36.8

Table 8. Results of the survey of media officials' opinions on the number of media products with the purpose of broadcasting to demonstrate the role in implementing children's rights of the mass media in Binh Phuoc province, from June to October 2012

Purpose of posting information

Quantity (product)	Total (product)	Proportion (%)
1. Advocating and encouraging the implementation of children's rights	144	164	87.8
2. Information, propaganda, education	150	164	91.4
3. Monitoring the implementation of children's rights	122	164	74.4
4. Entertainment for children	98	164	59.8
5. Forming and expressing public opinion	80	164	48.8

Table 9. Number of media products with the purpose of broadcasting information and propagating policies and guidelines on implementing children's rights of various types of Binh Phuoc media, from June to October 2012

Type of TTDC

Quantity (product)	Total (product)	Rate (%)
1. Print media	49	149	32.9
2. Television	22	1,165	1.9
3. Broadcast	0	457	0
4. Electronic newspaper	39	69	56.5
5. District level radio	152	382	39.8

Table 10. Number of media products of Binh Phuoc province's mass media with the purpose of broadcasting and disseminating knowledge and skills on child protection, care and education, from June to October 2012

Agencies and types of TTDC

Quantity (product)	Total (product)	Proportion (%)
TTDC Agency	1. Radio and Binh Phuoc Television	701	1,622	43.2
	2. Binh Phuoc Newspaper	121	218	55.5
	3. Dong Xoai Town Radio Station	113	178	63.5
	4. Dong Phu District Radio Station	69	109	63.3
	5. Bu Dang District Radio Station	40	56	71.4
	6. Bu Gia Map District Radio Station	26	39	66.7
Type of TTDC	7. Print media	84	149	56.4
	8. Television	661	1,165	56.7
	9. Broadcast	40	457	8.8
	10. Electronic newspaper	37	69	53.6
	11. Broadcasting level district	248	382	64.9
Shared		1,071	2.222	48.2

Table 11. Number of media products of various types of mass media in Binh Phuoc province with the purpose of broadcasting to promote and encourage the implementation of children's rights of various types of mass media in Binh Phuoc, from June to October 2012

Type of TTDC

Quantity (product)	Total (product)	Rate (%)
1. Print media	77	149	51.7
2. Television	1.141	1,165	97.9
3. Broadcast	457	457	100.0
4. Electronic newspaper	28	69	40.6
5. District level radio	242	382	63.4

Table 12. Children's rights reflected and monitored by Binh Phuoc Center for Child Rights, from June to October 2012

Content name, topic

Content, main topic	Content, subtopics
1. Birth certificate and nationality	Quantity (product)	3	46
	Rate (%)	0.1	2.1
2. Be cared for and nurtured	Quantity (product)	36	396
	Rate (%)	1.6	17.9
3. Living with parents	Quantity (product)	0	7
	Rate (%)	0	0.3
4. Protected life, health, and dignity dignity and honor	Quantity (product)	20	6
	Rate (%)	0.9	0.2
5. Get health care	Quantity (product)	107	628
	Rate (%)	4.9	28.3
6. Get educated	Quantity (product)	122	1,308
	Rate (%)	5.5	58.9
7. Enjoy entertainment, recreation and cultural activities art, sports, travel	Quantity (product)	928	399
	Rate (%)	41.8	18.0
8. Access to information, express opinions and participate in social activities	Quantity (product)	25	1,216
	Rate (%)	1.1	54.7
9. To have property	Quantity (product)	0	6
	Rate (%)	0	0.3
10. Talent development	Quantity (product)	20	1,283
	Rate (%)	0.9	57.7
Total	Quantity (product)	2.222	2.222
	Rate (%)	100.0	100.0