Sign.
- Step 2 : Organize students to discuss in groups
+ Divide the class into 3 groups, each group chooses a group leader and secretary.
+ Assign tasks to each group
Group 1 : Analyze table 24.3, combine observed images, please
Comment on the change in the urban population ratio and the rural population ratio?
Group 2 : Analyze the map of urban population ratio in the world, period 2000 - 2005, complete the following table:
Urban population ratio
Region, country | |
Highest | |
Lowest |
Maybe you are interested!
-
Group of Methods to Guide Students to Acquire Knowledge About Subject Teaching Methods -
Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
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zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Exploiting the cultural value of Hang Kenh communal house - Hai Phong to serve tourism development - 1 -
Comparison of Geographical Conditions, Structure of Culture and Tourism Activities

Group 3 : Referring to reality, please tell the manifestations that show the lifestyle of rural people is moving closer to urban lifestyle. Shown in:
How has the proportion of non-agricultural population changed?
How does the structure of residential areas change?
Other symptoms?
+ Students in groups discuss in groups (Time 5 minutes)
+ Student representatives from each group present the results of the group's discussion. Students from other groups add. The teacher summarizes the discussion and clarifies the discussion content.
- Step 3 : Teacher asks: From the characteristics analyzed above, what is the concept of urbanization?
+ Students present the concept of urbanization
+ Teachers define the concept precisely: Urbanization is a socio-economic process whose manifestations are the rapid increase in the number and size of urban residential areas, the concentration of population in cities, especially large cities, and the widespread dissemination of urban lifestyle.
Small group discussion creates conditions for students to participate more widely and comfortably than class discussion. When discussing in small groups, those who are shy when speaking in front of the whole class can present their opinions, can present in words with pictures, tables, drawings. Group discussion has many advantages in forming the concept of socio-economic geography for students, so it should be applied. The biggest difficulty in discussion is time. Therefore, teachers must consider between ensuring the lesson objectives and the time specified in the lesson.
2.3.4. Methods of exploiting geographical knowledge from maps
Maps are a visual aid, an important source of geographical knowledge. Through maps, students can have a general view of large territories, remote areas on the Earth's surface that they do not have the conditions to go to observe.
In terms of content, maps have the ability to reflect the distribution and relationships of geographical objects on the Earth's surface in a specific way that no other means can do. The symbols, colors, and expressions on the map are geographical contents that have been encoded, becoming a special language - the language of maps.
In terms of method, maps are considered visual aids, helping students exploit, consolidate knowledge and develop thinking in the process of teaching Geography. To exploit knowledge on maps, students must first understand maps, read maps, which means they must grasp theoretical knowledge about maps, on that basis, they must have skills to work with maps.
Among the skills of exploiting map information, the most difficult and complicated skill for students is map reading. To read a map, students must follow two stages:
- Phase 1: memorize the names of pre-existing geographic objects encoded in the program, consider their locations on the map and their relationships.
spatial relationships with other objects, find and point to the correct location on the map, identify the characteristics of the objects shown on the map. This can only be done when students have a clear understanding of the system of symbols on the map.
- Stage 2: explores interrelationships and causalities, outlines signs that are not directly represented on the map, but are related to their manifestations, and describes an area in general.
Methods for training map skills for students in class include: Teachers demonstrate, ask questions based on maps, and give students exercises using maps. Questions related to maps are usually in the form: Where? Why there? Or: How are they related to each other? Observe and state the main characteristics of objects?
* Example: Applying the method of exploiting geographical knowledge from maps to form the concept of Population Distribution (Lesson 24 - Geography Textbook 10).
The essential signs of the concept of Population Distribution, there are 2 following signs:
+ The spontaneous or voluntary arrangement of population on a territory
+ Suitable for living conditions and social requirements. Steps to form the concept of Population Distribution for students:
- Step 1 : Teacher hangs up a map of Population distribution and major cities in the world.
- Step 2 : Guide students to analyze the map above.
+ Based on the symbol system on the map, find the symbols showing the world's population density: high, low, ...
+ Determine the distribution of world population density on the map?
+ From the above population density distribution, what comments do you have about human settlement (residence)?
Answer: Humans live in communities.
Densely populated areas, sparsely populated areas.
+ From the map combining the knowledge learned in grade 9, please comment and explain the population concentration in the Red River Delta and the Central Highlands of our country? What is the main reason for the increase in the population of the Central Highlands in recent times?
Answer: The Red River Delta has a very high population density, due to favorable living conditions; the Central Highlands has a sparse population due to difficult living conditions. In recent years, the population of the Central Highlands has increased mainly due to mechanical growth, because of the State's policy of sending people to build new economic zones here.
+ Teacher summarizes the characteristics of population distribution.
- Step 3 : Define the concept of population distribution.
+ Question: From the characteristics of population distribution, what is the concept of population distribution?
+ Students answer. Teachers define the concept: Population distribution is the spontaneous or voluntary arrangement of population in a certain territory, in accordance with living conditions and social requirements.
Thus, the method of exploiting geographical knowledge from maps is a very suitable method to form socio-economic geographical concepts for 10th grade high school students in Bac Kan province, because as analyzed, students in the province are limited in abstract thinking. Maps are both a source of knowledge and a visual aid that will help students form socio-economic geographical concepts more effectively.
2.3.5. Grap method
Graph is a diagram that visually represents the content of a lesson. Therefore, this method can also be called a diagrammatic method in teaching.
The diagrammatic structure of a Geography lesson will be a unified network of horizontal and vertical circuits created by the intellectual logic of the lesson and the relationships between them.
Multidimensional relationships are closely linked together including: basic knowledge peak, inferential knowledge peak, analytical knowledge peak, essential knowledge peak, evaluation.
In practice, we will use descriptive diagrams, where vertices are modeled by points such as circles, squares, or hollow rectangles, and arcs are directional lines (straight, curved, or zigzag arrows).
In teaching, we will use orientation graphs, here the graph essentially describes the network of teaching activities and the logic of that activity. Therefore, the most important thing for teaching graphs is the teaching content graph. Teaching content graphs, also known as lesson content graphs, are models that structure lessons in an intuitive, general, and concise way of the content of textbooks and lessons. Lesson content graphs include:
+ Basic knowledge of the lesson (key concepts or ideas).
+ The derived connections between key knowledge express the internal development logic of the lesson, from initial knowledge to final conclusion.
To structure knowledge of graph diagrams, teachers carry out the following steps:
+ Based on textbook documents, choose lessons and parts that can apply grap.
+ In each lesson, the teacher analyzes the entire basic content, finds the main concepts, the original concepts - called the peak, the following concepts are called the development peak.
+ Arrange knowledge in a reasonable order, consistent with the development logic of knowledge content.
+ Encode key knowledge to be included in the vertices.
+ Create arcs connecting vertices based on the relationships between them.
Graph diagrams can be used to form concepts, to review the end of a chapter (or to summarize a lesson), and to test students in class or for homework. To teach a new lesson completely using a graph diagram is still
can be done but rarely because class time does not allow. Therefore, using this method to form a certain concept is most convenient.
To form the concept of socio-economic geography for students using the grap method, teachers can proceed with the following steps:
+ Step 1: Teachers pay attention to selecting peaks and establishing cause-and-effect relationships to clarify the concept that needs to be formed. Guide students to grasp the core knowledge (peak 1), the developing knowledge (peaks 2, 3 ...).
+ Second step: after students are familiar with the teaching and learning method according to the graph diagram, the teacher conducts the second training step which is to outline the main ideas of the concept, then let students create their own graph.
+ Step three: The teacher creates a graph and lets students create an outline of the concept and draw conclusions.
discussion
* Example: Applying the grap method to form the concept of Market
(Lesson 40 - Geography Textbook 10), following the deductive path.
The steps are as follows:
- Step 1 : Teacher hangs a simple diagram of market operations (enlarged in the textbook)
Goods and services exchanged
BUYER
SELLER
Equivalent (gold coins, ...)
- Step 2 : Question: Through the diagram above, what is the concept of market? How many signs does the concept of market have?
Answer: The market is a meeting place between sellers (seller) and buyers (buyer), through the exchange of goods and services.
The concept of Market has two signs:
+ A place to meet and exchange goods and services
+ Seller (selling side), buyer (buying side)
- Step 3. ( to deepen the concept for students). Ask:
+ In reality, please tell me where the market is?
Answer: market, supermarket, stock market, online shopping market...
+ What types of markets are there?
Based on the item with market of goods, labor, capital, brainpower
...
Based on space there are domestic market, foreign market.
The formation of socio-economic geographical concepts by the graph method has a positive effect on developing students' independent thinking (training students to think in general, helping students learn new lessons intelligently through finding logical connections between geographical phenomena and applying scientific knowledge to solve new situations. Moreover, the advantage
The advantage of the graph diagram method is that it is intuitive, so it is very suitable for 10th grade high school students in Bac Kan province.
2.4. Applying teaching methods to form socio-economic geography concepts in some lessons in the Geography 10 textbook at Bac Kan high school.
Due to the difficult socio-economic situation of Bac Kan province, the facilities for teaching and learning are still lacking. The cognitive characteristics of students are still limited, their ability to think abstractly is poor, especially thinking operations such as comparison, analysis, synthesis, generalization, and the ability to transfer the teacher's lectures to the thinking of students is difficult. However, these weaknesses are not the nature of ethnic minority students in the province but due to limitations in living conditions and circumstances. Therefore, in the process of forming concepts, teachers should take advantage of concrete thinking to guide students to understand abstract thinking. The method of forming concepts by induction, that is, from specific to general, is suitable for the students of the province, especially using visual teaching aids such as maps, pictures, specimens and taking examples close to students' lives to form socio-economic geography concepts. Applying teaching methods to form socio-economic geography concepts for students, in which teachers pay special attention to clearly stating the signs of that concept , the path and steps to form that concept.
Within the framework of the thesis, we only present the method of forming the concept of socio-economic geography in some lessons in the Geography Textbook 10, which are:
- Lesson 23. Population structure.
- Lesson 24. Population distribution. Types of settlements and urbanization.
- Lesson 36. Role, characteristics and factors affecting the development and distribution of the transport industry.
- Lesson 40. Geography of commerce.
Specifically each article is as follows:
Lesson 23: POPULATION STRUCTURE
I. Lesson objectives
1. About knowledge
- Students understand and distinguish between types of population structure by age, by gender, by labor and by educational level.
- Recognize the impact of population structure on population growth and socio-economic development.
- Know how to divide the population by age group and how to represent the age pyramid.
2. About skills: Practice skills in analyzing and commenting on data tables, charts, diagrams, and population structure diagrams.
3. Regarding attitudes and behaviors: Students are aware that our country's population is young and the need for education and employment is increasing. They are aware of the role of young people in population, education, labor and employment.
II. Teaching equipment
- Wall textbook map of population distribution and major cities in the world.
- Figure 23.1 in the textbook (enlarged).
- Computer and projector.
III. Concepts and hierarchy of concepts of the lesson
(As shown in Figure 2.2)
IV. Concept formation method
- Raise issues, open dialogue, group discussion, graph diagram.
- Exploit the image channels in textbooks and other data tables.
- In particular, it is necessary to connect knowledge learned in lower grades because some concepts in the lesson are related to knowledge students learn in grades 7 and 9.
V. Teaching organization
* Introduction: The teacher explains the term "Population structure" and the significance of studying population structure.
Teacher and student activities
Main content | |
* Activity 1 : Students work in pairs. Form the concept of population structure by gender. - Let students calculate the correlation between males and females according to the data: In 2005, Vietnam's population was 83.12 million people, of which 40.85 million were males and 42.27 million were females. - Students read the results, the teacher corrects the results. - Question: What is the population structure by gender? - Students answer. Teacher corrects the concept. - The teacher hangs up a board of data on the population structure by gender of our country over the years. What do the students think? - Question: Does gender structure affect socio-economic development? Give an example? | I. Biological structure 1. Population structure by gender - Concept: Population structure by gender represents the correlation between males and females or compared to the total population. - The population structure by gender fluctuates over time and is different at each step. - Affects economic development, life organization and strategic planning socio-economic development |
* Activity 2: Individual / group. Forming the concept of population structure by age, population pyramid. - Question: What is the age structure of the population? - Students answer. Teacher corrects knowledge. - Group discussion: 4 groups (Time: 5 minutes) Step 1 : Teacher assigns tasks to groups Group 1+3 : Based on the age structure table in the textbook, page 90, distinguish between countries with young and old population structures? What is the impact of each type of structure on socio-economic development? Group 2+4 : + Observe and analyze population pyramids in | 2. Population structure by age - Concept: Population structure by age is a set of groups of people arranged according to certain ages. - The population structure by age is divided into 3 groups (Textbook) - Developing countries have young population structures, developed countries have the opportunity |
What does the textbook say about a population pyramid? What does it mean?
+ Compare the differences between 3 types of population pyramids (base, top, showing population characteristics) and create a comparison table.
Step 2 : Students in groups discuss. Step 3 : Group representatives report the results. Other groups add.
Step 4 : Teacher prepares knowledge and connects structure
Vietnam population
aging population - The population pyramid is a chart showing the population structure by age and sex. - Three basic types of population pyramids (Comparison table). | |
* Activity 3 : Individual . Forming the concept of population structure by labor. - Question: Follow the content a. What does the textbook say about labor resources? Complete the following diagram: Labor resources Active population Active population economic activity economic activity - Question: Read section b. The textbook combined with figure 23.2 shows: How many groups are there in the active population by economic sector? Which country has the highest proportion of active population in sector I? The lowest? Explain why? - Students present results. Teacher corrects knowledge. - Contact: Teacher hangs up the labor structure chart of | II. Social structure 1. Population structure by labor a. Labor resources - Concept: labor resources are people of working age who are able to participate in labor. - Labor resources are divided into 2 groups: (Diagram) b. Active population by economic sector - Active population by economic sector includes 3 areas (Textbook). - In developed countries the ratio Labor rate in region I is lowest, region 3 is highest |
Vietnam in 2003. Let students comment?
best. | |
* Activity 4 : individual. Concept formation | 2. Population structure by |
population structure by cultural level | cultural level |
- Question: Based on the text channel in the textbook page 92, you | - Population structure by process |
Please tell us the meaning of population structure according to | cultural significance |
cultural level? Criteria for assessing level | important, because it reflects |
culture? How do you understand those indicators? | education level |
- Students answer, other students add. | of the population. |
- Teacher standard knowledge. | - Evaluation criteria: |
+ Literacy rate: is | |
percentage (%) of | |
- Question: Based on table 23 in the textbook, draw conclusions. | people 15 years and over |
comment? | know how to read, understand and write |
- Vietnam Contact: has a literacy rate of | simple sentence |
92%. | + Number of years in school: is |
highest number of years that average | |
average person from 25 years old | |
or more to go to school. |
VI. Evaluation: Ask students to complete and state the meaning of each layer of the following diagram:
Population structure


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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