
Figure 3.1. Map assessing the level of favorable resources for natural tourism in mountainous districts of Tri - Thien area.
98
3.1.2.2. Cultural tourism
a. Determine the criteria, level, score and assessment weight
*Criteria for tangible cultural heritage
Cultural heritage (CHT) can have very diverse values for cultural tourism development .
form in NC territory. However , the large number and great significance of the relics
cultural history , scenic spots . In terms of population attractiveness
Physical cultural heritage can use quantitative assessment criteria such as:
the rate of displacement , the total number of displacements [ 84 ] . However , these indicators only show the number
Quantity does not reflect quality. Quality is the important factor in creating
should
The attractiveness of heritage sites , the higher the ranked heritage sites, the more visitors they will attract .
DL. Therefore, the criteria for determining heritage quality is the number of highly ranked relics including: special national level (ranked by the Prime Minister), national level (ranked by the Minister of Culture, Sports and Tourism), provincial level (ranked by the Chairman of the Provincial People's Committee) [51], [53].
Criteria, assessment levels and assessment scores of physical cultural criteria for the development of the country
Cultural tourism development is identified in table 3.7.
Table 3.7. Assessment criteria for the level of TL of the physical cultural heritage criteria for cultural tourism
Level
Evaluate
Point corresponding | Target (Density and number of relics ranked by region) | |
RTL | 4 | The cultural heritage is thick, with over 5 national relics . or has a special national monument ranking . |
TL | 3 | The cultural heritage is dense and has less than 5 nationally ranked relics . |
TĐTL | 2 | The cultural heritage is sparse , with only provincial-level relics . |
ITL | 1 | The cultural heritage is sparse , with no ranked relics. |
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Assessment of natural conditions and resources for tourism development in mountainous districts of Tri - Thien - 24 region -
Assessment of the Quality of Sustainable Tourism Development Factors in Nghe An Province from Provincial Tourism Management Officers -
General Assessment of Factors Affecting Tourism Development in Vientiane City -
Comprehensive Assessment Results for Sightseeing Tourism Development
* Intangible cultural heritage criteria
In the territory of NC, there are some main types of intangible cultural heritage that can be exploited for tourism development purposes , including: traditional festivals; traditional crafts and craft villages; art culture; culinary culture; behavioral culture, customs and practices, and ethnic cultures. In addition, there are other types of intangible cultural heritage.
low value (cultural, sports, economic and social activities of an event nature; poetry)
and literature ) . In terms of attractiveness
( benefit ) of intangible cultural heritage, nature
Color , uniqueness and local characteristics are important factors .
In particular, intangible cultural heritages are ranked as national heritages or they are
expressed in the space of the monuments that carry meaning
special national . Criteria,
The assessment level and assessment score of the physical cultural heritage criteria for cultural heritage development are determined in Table 3.8 .
Table 3.8. Assessment criteria for the level of intangible cultural heritage for cultural tourism
Level
Evaluate
Point corresponding | Target (Density and number of sites are ranked by area ) | |
RTL | 4 | Intangible cultural heritage is unique, distinctive and diverse in types , including those ranked nationally or having inter-regional significance. |
TL | 3 | Intangible cultural heritage is unique, diverse in form and has inter - regional significance . |
TĐTL | 2 | Diversity in types of intangible cultural heritage and its significance |
ITL | 1 | Only types of cultural heritage have local significance (villages, communes) |
* SKH criteria
SKH is reflected in the ability to suit health and conditions for organizing and implementing cultural tourism. Therefore, according to experts, the results of the assessment of SKH of natural tourism can be used to assess cultural tourism.
Determining the weight of evaluation criteria for cultural tourism : in the selected criteria, their level of influence is different. Based on the characteristics and requirements of cultural tourism and according to expert opinions, the factors with the level of influence and the important role of the criteria are ranked in the following order: (1) tangible cultural heritage, (2) intangible cultural heritage, (3) scientific and technological achievements. The weight of the factors is determined through establishing a pairwise comparison triangle matrix in Appendix 4.3.
b. Evaluation results
Sub-regions A.1 and B.1: The density of relics is low, no relics are ranked. At the same time, the sub-region is also the main habitat of the Bru - Van Kieu and Ta Oi ethnic communities. For sub-region A.1, due to scattered distribution, intangible cultural elements only have local significance, while in sub-region B.1, intangible cultural heritages have regional significance. In addition, the characteristic of the territory is the concentration of many wind power plants, which are also attractive to tourists. The assessment results show that the tangible cultural heritage criteria of both sub-regions are at the level of low attractiveness (ITL); for intangible cultural heritage criteria, sub-region B.1 is at the level of relatively attractiveness (TĐTL), while in sub-region A.1, it is low attractiveness (ITL).
Sub-region A.2, B.2: For tangible cultural heritage, the density of relics is high, with 1 special national relic and 4 relics ranked at national level; there are relics with spiritual and religious significance - Buddhism such as Bao Thap Pagoda, Phat Son Pagoda...
On the other hand, intangible cultural heritage here is quite diverse, notably intangible cultural forms associated with customs, lifestyles, house architecture, costumes, and cuisine of the Bru - Van Kieu people in Cat Tren village, Cat Duoi village, and Klu village. Some special festivals of ethnic minority communities are also often held at the cultural centers of the sub-region. In particular, 16 ancient houses of the Bru - Van Kieu people have been restored and are included in the long-term preservation plan of the Department of Tourism of Quang Tri province; they have inter-regional significance. The assessment results show that the tangible cultural heritage criteria of sub-region A.2 are at the very attractive level (RTL), while sub-region B.2 is attractive (TL); in terms of intangible cultural heritage criteria, both sub-regions are at the very attractive level (RTL).
Sub-region A.3: Tangible cultural heritage, high density of relics, relics ranked at provincial level or lower. Regarding intangible cultural heritage, the outstanding cultural form associated with the Bru - Van Kieu ethnic community in Ban Chai, Ban Ta Sa living quite concentratedly along the Thach Han River. Most traditional festivals are held in the Long House area. However, the value of these intangible cultural heritages is only regional. The assessment results of the criteria for tangible cultural heritage and intangible cultural heritage are both at a relatively attractive level (TĐTL).
Sub-region A.4: Regarding tangible cultural heritage, the density of relics is low, there are no ranked relics. Regarding intangible cultural heritage, the sub-region is mainly inhabited by the Ta Oi community, concentrated along the Ho Chi Minh West National Highway and the sub-region with Zeng weaving in A Roang and A Dot communes, which are 2 out of 3 localities recognized as national intangible cultural heritage. The assessment results show that tangible cultural heritage is only at the level of less attractive (ITL), while intangible cultural heritage is at the level of very attractive (RTL).
Sub-region A.5 : Regarding tangible cultural heritage, the density of relics is sparse, the relics are only ranked at provincial level or lower. Regarding intangible cultural heritage, there are quite diverse such as traditional craft villages, festivals associated with customs and practices of the Ta Oi and Co Tu communities. Some tourist spots are included in the key tourism development project, calling for investment from the locality (Doi village, Hong Ha tourist spot) with regional significance. The assessment results show that tangible cultural heritage is relatively attractive (TĐTL), intangible cultural heritage is attractive (TL).
Sub-region B.3: Regarding tangible cultural heritage, the density of relics is high, with 8 national-level relics. Intangible cultural heritage is very rich and diverse in terms of festivals and traditional craft villages, including 2 nationally recognized intangible cultural heritages including Zeng weaving (A Nham commune) and Aza Koonh festival; the sub-region is where the Ta Oi community mainly lives. The evaluation results for these 2 criteria are both at the very attractive level (RTL).
- Applying formulas CTa and CTb, the results of the evaluation of the criteria for developing cultural tourism are as follows (Table 3.9):
Table 3.9. Results of the comprehensive assessment of factors for the development of cultural tourism
Evaluation factors
Weight
Sub-region
DSVH object | DSVH phi object | SKH | Average score | Rating level (*) | |
0.50 | 0.33 | 0.17 | |||
A.1 | 1 | 1 | 2 | 1.17 | ITL |
A.2 | 4 | 4 | 2 | 3.66 | RTL |
A.3 | 2 | 2 | 2 | 2.0 | TĐTL |
A.4 | 1 | 4 | 2 | 2.16 | TĐTL |
A.5 | 2 | 3 | 2 | 2.6 | TL |
B.1 | 1 | 2 | 4 | 1.84 | ITL |
B.2 | 3 | 4 | 4 | 3.5 | RTL |
B.3 | 4 | 4 | 4 | 4.0 | RTL |
(*) Applied by CTb formula, the result of the assessment level division is as follows:
From 1.17 - 1.88: ITL; From 1.881 - 2.59: TĐTL; From 2.591 - 3.29: TL; From 3.291 - 4.0: RTL
- Cultural LHDL has 4 assessment results: RTL includes sub-regions: A2, B.2, B.3; TL : A.5; TĐTL includes: A.3, A.4; ITL includes sub-regions: A.1, B.1

Figure 3.2. Map assessing the level of favorable resources for cultural tourism in mountainous districts of Tri - Thien area.
103
3.1.3. Summary of the level of convenience of 2 types of tourism in each sub-region
To determine the TL level of sub - regions, it is necessary to conduct a comprehensive assessment for both LHDLs. From the TL level results of each LHDL, continue to score and calculate the percentage of points compared to the total maximum score of all LHDLs in each sub - region , table 3.10
Table 3.10. Hierarchical assessment of the level of convenience
of 2 LHDL
LHDL
Score by rating | ||||
RTL | TL | TĐTL | ITL | |
Natural DL | 4 | 3 | 2 | 1 |
Cultural tourism | 4 | 3 | 2 | 1 |
% total score comparison | 100 - 81% | 61 - 80% | 41 - 60% | 25 - 40% |
Based on the assessment criteria and the level of TL of LHDLs by sub-region,
Overall assessment results
level of interest
2 LHDL in table 3.11.
Table 3.11. Results of the combined evaluation of the TL level of 2 LHDLs
LHDL
Sub-region
Nature | Culture | % point | Rating level | |
A.1 | 1 | 1 | 25 | ITL |
A.2 | 4 | 4 | 100 | RTL |
A.3 | 2 | 2 | 50 | TĐTL |
A.4 | 3 | 2 | 62.5 | TL |
A.5 | 4 | 3 | 87.5 | RTL |
B.1 | 2 | 1 | 37.5 | ITL |
B.2 | 3 | 4 | 87.5 | RTL |
B.3 | 3 | 4 | 87.5 | RTL |
The results of the combined assessment of the two LHDLs show that the TL levels of each sub-region are as follows:
RTL : is sub-region A.2, A.5, B.2, B.3 in which sub-region A.2 RTL develops both natural and cultural tourism; sub-region B.2, B.3, RTL develops cultural tourism, but only TL develops natural tourism; on the contrary, sub-region A.5, RTL develops natural tourism but TL develops cultural tourism. TL : is sub-region A.4 in which TL develops natural tourism and TĐTL develops cultural tourism. TĐTL : is sub-region A.3 with TĐTL development level for both tourism; ITL is sub-region A.1,
B.1, in which sub-region B.1 develops natural tourism at the level of traditional tourism but uses ITL to develop cultural tourism; while sub-region A.1 has both LHDL at the level of ITL for tourism development because the resource points are not distributed in a concentrated manner and the exploitation capacity is limited.
104

Figure 3.3. Map of the overall assessment of the level of convenience of 2 LHDLs in mountainous districts of Tri - Thien area.
105





