- Strengthen leadership in all aspects, managers closely monitor employees during customer interactions, service procedures... to take timely corrective measures.
- Improve product quality with a perfect service strategy. The hotel's product is service, so let your staff see what benefits a satisfying service will bring, encourage your staff to create the right level of intimacy with guests (remember their names, talk to them, help them learn Vietnamese, etc.)
- Invest in building modern technical facilities suitable for the needs of the hotel market, creating professional working conditions for employees.
- The issue of recruiting directors should be carefully considered, it is necessary to recruit employees with professional qualifications, skills, and the ability to adapt to work. Foreign languages are an indispensable issue in the hotel industry. When building a strong human resource, the possibility of success in the hotel business is very high.
- Each employee must know how to adjust their own activities in front of customers, should show a caring and considerate attitude towards customers. Regularly study, apply communication theories into practice, learn how to handle situations in the most reasonable way.
- In the staff of CLASSIC Hoang Long, there are still individuals who affect the hotel's image by being indifferent to guests, not caring about guests during service, having a tone of voice that offends guests... The hotel's management needs to pay attention to managing and closely monitoring these employees, establishing forms of punishment for disrespectful behavior towards guests... This helps the hotel get rid of "bad apples".
Above are suggestions and recommendations to improve work efficiency and develop communication and behavior activities of hotel service staff.
CLASSIC Hoang Long. However, to do this, it is necessary for a hotel leader to have sufficient qualifications and leadership qualities to be able to run the hotel in an upward direction. CLASSIC Hoang Long Hotel is a new gem that needs to be excavated. To make the hotel a big hotel in Hai Phong, it requires the unanimous efforts of all the hotel staff and management. The beloved Uncle Ho of the Vietnamese people said:
“Unity, unity, great unity. Success, success, great success.”
A team will do everything if there is solidarity from staff to employees.
Conclusion
Communication and behavioral culture is the essence, the uniqueness, the uniqueness that each society brings to the world in the process of exchange and integration. It is the crystallization of the values that people have created through their products and business activities. Any social activity that has good results is largely due to the ability of people to communicate with each other.
Communication plays a very important role in all fields, especially decisive for hotel business activities. Communication in hotels requires ingenuity and creativity to be able to serve all types of guests. The communication activities of the service staff with guests are the decisive factor for the success of the hotel.
Every service staff in the hotel must learn and practice their own communication and behavior, in order to improve the quality of service and the image of the hotel. Always remember that "Customer is king" and serve with the only motto: "Customer is always right".
The attentiveness, open attitude when welcoming and the expressions of concern for guests during their stay will make guests feel like important people who are receiving the best service. Because of that, guests will have a good view of the hotel, certainly they will become a regular guest of the hotel…
Although a new hotel, CLASSIC also has certain advantages of a central hotel, a beautiful location with a view of the whole city, enthusiastic and creative employees, always caring about guests and hotel operations... These are the things that have made CLASSIC Hoang Long make great strides in its operations over the past year.
Besides, the shortcomings in infrastructure, human resource management, and brand promotion activities that have not met initial requirements are causing the hotel to decline significantly. The hotel management should take timely measures to change this situation.
The issue of communication and behavior needs more attention from leaders at all levels. There needs to be regulations and policies on communication activities towards customers by all service staff.
Enhance the spirit of solidarity within the hotel, which creates the strength to overcome all obstacles on the hotel's business path.
In the hotel business, it is necessary to have people who are dedicated to their profession, and to have their own dedication to the guests and the hotel. CLASSIC Hoang Long Hotel should pay attention to promoting the strengths of its employees, avoiding the situation of using the wrong people, which will reduce business efficiency and customer trust.
In the near future, CLASSIC Hoang Long may become a “gem” in the hotel industry, but it may also become a “budget motel”. That depends a lot on the ability of the leader of CLASSIC Hoang Long. If they are visionary, they will know what to do to build and strengthen the hotel brand, and they will know what policies to use to retain employees who love their jobs and want to contribute to the hotel.
REFERENCES
1. Le Thi Bung, Behavioral Psychology, Education Publishing House 2001
2. Prof. Dr. Nguyen Van Dinh, Assoc. Prof. Dr. Nguyen Van Manh, Textbook on psychology and the art of communication and behavior in tourism business, National Economics University Publishing House 2009
3. Dr. Nguyen Van Manh and Ms. Hoang Thi Lan Huong, Hotel Business Administration, National Economics University Publishing House 2008
4. Nguyen Dinh Xuan, Psychology of Business Administration, National Political Publishing House 1998
5. Tran Thuy Anh, Cultural tourism behavior, Hanoi National University Publishing House
2004
6. Dr. Nguyen Duc Loi, Master Nguyen Son Lam, Business Administration Psychology
Business, Finance Publishing House 2009
7. Bui Tien Quy, Communication and behavior in business activities, Science and Technology Publishing House 2001
APPENDIX 1
HOANG LONG HAI PHONG JOINT STOCK COMPANY HOANG LONG CLASSIC HOTEL
No. 25 Tran Quang Khai
(84-031) 3282666 – Fax: (84-031) 3282999
Email: info@classsic-hoanglonghotel.com Website: http://classic-hoanglonghotel.com POLL FORM
Please give us your feedback so that our hotel can improve our service quality. In the questions below, please tick √ in the corresponding boxes:
1. When picking up guests
□ Go to the guest and greet
□ Be attentive and friendly to customers
□ Keep a sincere and innocent smile
□ Waiting for customer feedback
2. When serving customers
□ Find out customer needs
□ Introduction to hotel services
□ Guide customers to use the service
□Convince customers
□Listen to customer feedback
□Wholehearted service
3. When seeing off guests
□Kind and warm attitude
□Say thank you to the customer
□See guests off to the door, say goodbye for the last time
□Wish you a safe journey and see you again.
□Express your desire to serve the customer next time
□Wait for the customer to leave
Customer expectations for service staff
□Professional qualifications
□Ability to build trust and confidence
□Fast and dynamic
□ Enthusiastic, friendly and polite in communication
□Attention to individual customer needs
□Appearance and dress of staff
Review of hotel service quality
Criteria
Least | Normal | Good | Very good | |
Professional qualifications | ||||
Agile, dynamic | ||||
Enthusiastic and friendly in communication | ||||
Attention to individual customer needs | ||||
Ability to build trust and confidence | ||||
Appearance and dress of staff |
Maybe you are interested!
-
Learn about the communication and behavior of the staff at CLASSIC Hoang Long Hotel - 1 -
Learn about the communication and behavior of tour guides with tourists at Ha Long Tourism Joint Stock Company - 12 -
Solutions to improve tour guides' communication and behavior with tourists in Xuyen A Tourism & Trade Joint Stock Company - 18 -
Psychology of communication and behavior in the workplace - 1 -
Communication Behavior With Customers and Business Partners

APPENDIX 2
Guest composition data in 2010
Unit %
Guest Components
Quantity | |
Europe | 10 |
Asia | 29 |
Vietnam | 59 |
Other objects | 2 |
Total | 100 |
Room source Sale & Marketing hotel CLASSIC Hoang Long
Number of staff at CLASSIC Hoang Long Hotel Staff unit
Type of work
Quantity | |
Administrative office block | 20 |
Block of management leaders | 15 |
Service block | 43 |
General labor block | 10 |
Total | 88 |
Source: CLASSIC Hoang Long Hotel's human resources department





