Interactive TV Programs on Vietnam Television Under Survey

Interaction in the program is also low. Specifically, only 79 people have ever interacted with the program. Of which, only 36 people have interacted regularly and occasionally. Thus, it can be seen that the number of viewers following the program and participating in interactions is low. Although the program Live Healthy Every Day has many forms of interaction, this result proves that the program's interactive activities have not really attracted the audience.

* Audience's level of appreciation for interactive forms.

According to survey chart No. 14, 15, 16, 17 (Appendix 3) with 4 corresponding forms

was evaluated: VTY Plus application, Facebook social network, interaction via email and calling the hotline, the audience has the highest preference for interaction via Facebook social network, second is via VTV Plus software, third is interaction via email and lowest rating is interaction via hotline phone. That reflects the reality of the survey as well as the reality in life. VTV Plus software began to be widely applied to Vietnamese audiences from January 1, 2014, therefore, although interaction via VTV Plus is a new, modern form, the level of popular use will not be as high as with Facebook social network. This result reflects the reality of the survey, because both programs in the survey used the form of interaction via social network, only Happy Lunch used interaction via VTV Plus software. With interaction via email and hotline, these are two old forms of interaction, with little public attraction.

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2.2.2. Interactive TV programs on Vietnam Television under survey

2.2.2.1 Interactive TV show "Happy Lunch" on VTV6

Happy Lunch is an entertainment program on VTV6, aired at 12 noon every day since 2014. Happy Lunch is designed as an entertainment program that promotes high interaction, helping the audience to meet, interact, receive gifts from guests, and at the same time giving guests the opportunity to share, answer questions from the audience and participate in interesting challenges of the program. Slogan

of the program: "You'll never have to eat lunch alone". The guests of Happy Lunch are famous people in many different fields. They can be singers, musicians, actors, models, athletes... or simply ordinary people representing many people.

Happy Lunch is a 45-minute TV game show. Broadcast from Monday to Friday every week (from 2106, it will be broadcast from Monday to Sunday every week). The audience will experience a new TV program created by the Youth Department.

The special feature of this TV game show compared to previous TV game shows is that the guests and the audience participate in the game together. The situations are built concisely and humorously, creating relaxing moments for the audience while enjoying Happy Lunch. In addition, the program has the participation of many famous artists in the Vietnamese entertainment industry, which is also a highlight that attracts the audience to the program.

Starting with the acquisition of software on the VTVplus mobile app - the second screen application, first applied to the program "Happy Lunch". The Happy Lunch program is constantly innovating, building rich interactive forms to create a successful highlight with many interactive activities: submitting requests for program guests, answering interactive questions on screen 2, interacting on Facebook - taking photos according to the program's theme, sending videos to offline collaborators - your lunch space.

Advantage

Launched in 2014, "Happy Lunch" is the first interactive program on TH that combines traditional TV and social networks. The digital audience can both watch TV and comment directly on the program's fanpage. Meanwhile, traditional audiences still find in the program values that make them unable to take their eyes off the screen: Humor and fun hidden inside some gentle messages about life.

Since 2018, the program "Happy Lunch" has had changes in content with the THTT bridge, dates, and games with celebrities. All are effectively supported by the most advanced interactive technologies applied for the first time on VTV such as online TH bridge, virtual studio.... In addition, each month, "Happy Lunch" will bring a special "date" with a famous star: Ho Ngoc Ha, Son Tung M.TP, Noo Phuoc Thinh... guests and audiences join in the game. The situations are built concisely and humorously, also creating relaxing moments for the audience when enjoying Happy Lunch.

Happy Lunch is a program that emphasizes interactivity with many attractive entertainment contents, an interesting new meeting place for the audience every lunch break. With this new game show, no matter where you are, with just an electronic device that can connect to the internet, the TV audience can watch, directly participate and experience with Each Happy Lunch program. deals with a topic. Each topic will have 5

Relevant situations are presented and with just internet-connected devices such as smartphones, tablets or desktop computers, the audience will join celebrity guests to overcome 5 questions of each program situation.

Limit

Because it's a live broadcast, sometimes the MC makes mistakes like stuttering, slurring his words, or the guest and MC don't understand each other, so many parts deviate from the program's theme.

Many guests are not famous, leading to low interaction, and the guests are not funny, so the show is not exciting.

To be able to interact, viewers need to have supporting devices and perform operations. This is difficult for older people who do not have smart digital devices.

2.2.2.2 Live TV program Live Healthy Every Day on VTV2 channel Live Healthy Every Day is a program that brings to TV audiences

With practical knowledge and information about health, Living Healthy Every Day on VTV2 has become spiritual food for television audiences.

The content of the program Live Healthy Every Day is diverse with many sub-categories such as: Mental health, Medical information, For your health, Maybe you don't know, Doctor's advice, the program Live Healthy Every Day provides accurate information in the field of health and medicine. In addition, the advice of experts and specialists has provided and supplemented medical knowledge for television audiences.

For television audiences and especially people in remote areas, health programs on television such as Live Healthy Every Day are the fastest and most useful channel to access medical information.

Since its inception, it has received a high level of interaction: My Rec is a program in which the audience is the subject of creating content by sending in images or photos (shot by handycam; high definition mobile; camera), sent to the program via the Internet, or by post; Connecting Children is a multi-dimensional discussion online and on television. The audience chooses the topics of discussion through the program's website address and continuously comments on the topics, then the opinions shared by the audience are broadcast on the program. Dialogue for Children is the first live program and the forms of interaction of the program are also direct interactions: the audience calls directly to the program to share their opinions and selected phone calls will be broadcast live on television, in addition, the audience can text, email to give opinions and views to the program.

With an attractive, diverse and easy-to-understand presentation, the program Live Healthy Every Day of the Science and Education Department, Vietnam Television is promoting the role of an integrated television program and providing necessary medical information to television audiences.

This is also one of the programming directions that VTV focuses on.

The center invests so that audiences of all ages and places can access information in the most appropriate way.

* Advantage

- The program provides necessary information on health, nutrition, disease prevention and treatment as well as updates on medical issues in the country, region and the world.

-The program has changed topics and is concerned with improving broadcasting quality as well as interaction quality.

- VTV2 program cooperates with other units to produce programs with different topics, providing specific knowledge and advice from specialized doctors on issues through direct observation and interaction.

For example, VTV2 cooperated with Kangnam Cosmetic Hospital to produce a special episode of the program Live Healthy Every Day with the theme "Eye Aesthetics 360". In the program, for the first time, the audience witnessed a specific eye cosmetic surgery at Kangnam Cosmetic Hospital and watched the dramatic change of the character after the eye surgery.

Limit

Because it is a live broadcast, sometimes the MC gives long introductions and handles situations inappropriately.

There are still interactions around the program's theme that have not been effectively utilized.

Some collaborating units also incorporate commercial elements. Young people's interaction is still low, mainly the elderly watch but the interaction is limited due to age and lack of digital devices to update.

2.3. Program innovation contents

2.3.1.Interactive activities in the Happy Lunch program

The Happy Lunch program is a type of program that directly interacts with the audience. This is a program that prioritizes interaction with the audience. The Happy Lunch program is designed to focus on the audience's role in each program. During the survey period from September 2017 to March 2018, there were 3 forms of audience interaction that the audience could participate in the program:

* Answer questions via the second screen application (VTVplus)

The audience will be the ones who directly participate in playing with the guests in the studio, and at the same time, they will also have the power to adjust and influence the results of the games in the program through the percentage of votes answered on social networks. No longer simply watching Happy Lunch passively on TV, the audience can follow the program through many means of Internet connection.

In addition, using secondary screen technology on smart entertainment devices such as smartphones and tablets. Happy Lunch brings the audience entertaining minutes through free online games on television, which can be knowledge questions, humorous situations about all aspects of life. The most interactive audience with the highest score, fastest and most correct answers and receive the program's rewards.

Method 1 : If the audience wants to interact via computer or laptop, follow these steps:

- Step 1: Access www.vtvplus.vn

- Step 2: Select channel VTV6.

- Step 3: On the right corner of VTV6's TV Online screen, there is a red PLUS button or an icon in the upper right corner of the player screen.

- Step 4: Click on it and an interactive screen will appear, answer the question and the audience will become powerful. This power is used to advise guests on the show in situational questions.

Method 2: For viewers using smartphones with iOS, Android, Windows Phone operating systems connected to the network, do the following:

- Step 1: Access the address www.vtvplus.vn/download

- Step 2: Download Vtvplus software to your phone.

- Step 3: Install, launch Vtvplus application, select VTV6 Online

- Step 4: Select the red icon with the word Plus in the upper right corner of the screen to interact or the icon in the upper right corner of the player screen.

- Step 5: Once the installation is complete, you can also use the interactive screen.

This is the same as step 4 above. Accumulate points for a chance to receive valuable gifts from the program.

* Social media interaction

Viewers can access the show’s Facebook page at www.facebook.com/buatruavuive to “book an appointment with their idol for lunch every day”. In addition, the audience is the one who makes suggestions, requests, challenges, and situations for celebrities right on this page. Right on the set, the guest characters will have the task of meeting those “demands”.

In addition, part of the program's content is to take introductory photos of the guest and the MC of the program as soon as the guest appears. This is the first form of audience interaction of the program, "like" - clicking the like button on the photo posted on the program's Facebook page. Through the number of likes from the audience on each photo, the program maker can measure the number of viewers supporting them and understand how attractive their guest is to the audience.

* Take pictures by theme

The photo theme of each broadcast is given by the guest at the beginning of the broadcast so that the audience during the 60 minutes of the program will send photos via Facebook page. The program will select about 10 photos that are on topic, impressive and most interesting and at the end of the program, the guest will watch and decide which photo of the audience will win the guest's gift. Normally, during the broadcast time, the program receives an average of 50 - 70 interactive photos from the audience.

* Offline collaborator - video Your lunch space

Offline collaborators on VTV6 in the Happy Lunch program received a lot of attention from the audience. This is an interactive activity that gives each audience the opportunity to become an Offline Collaborator of the program by. Each audience will record a video sharing their lunch space, introducing

about where you are, the weather today where you live, what you will have for lunch... Requirements: the audience self-records in the form of Selfie - individual self-recording or Wefie - group self-recording, horizontally rotating the phone or tablet with clear sound. Videos sent to email: btvvngoaituyen@gmail.com before 10:30 am every day. On average, each day the program crew receives 15-20 videos from the audience sent from all over the country. That brings richness and diversity to the program's content.

2.3.2. Interactive activities in the program Live Healthy Every Day on VTV2

The program “Healthy Living Every Day” was born with the aim of taking care of community health, promoting and disseminating knowledge, basic ways to treat health and diseases, and comprehensive beauty, creating opportunities for people who need to care for and improve their health and beauty to directly interact with doctors and leading health experts at home and abroad. The more people’s living conditions improve, the more time and attention they spend on health issues, because health is a priceless asset of humans. Accordingly, the interaction of other audiences related to the program is increasing.

The program revolves around medical examination and treatment to save people, the remedies that the three teachers and students have researched, invented and applied until now; Family Doctor (the main part of the program, the audience will hear experts and leading doctors consult on health issues, diseases, treatments and advice on proper nutrition, exercise, how to prevent disease recurrence... and at the same time answer questions from the audience sent to the program via the switchboard); and part 3 Audience Interaction (each program will have 1 question related to the topic of the talk show for TV viewers to participate in texting and receiving rewards).

Health talk show with the participation of many experts and leading doctors in health at home and abroad, will certainly answer all questions of TV viewers, providing viewers with truly necessary and useful knowledge about health in life, to

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