socio-economic development
According to the Chamber of Commerce and Tourism of Ha Long City, in 2011 Ha Long attracted over 5 million visitors, an increase of 14.3%, including over 2 million international visitors, with revenue of nearly 4,000 billion VND, an increase of 20% compared to 2010.
Tourism brings a large source of foreign currency to Ha Long city, not only that, tourism also creates jobs for the city's workers. Tourism activities have achieved high efficiency, contributing to increasing revenue for workers in the tourism sector in particular and workers outside tourism. According to information released by the Ha Long City People's Committee on January 23, 2011, the average income per capita of Ha Long city is about 1.8 million VND/person/month, which is quite high compared to the average of Quang Ninh province which is about 900 thousand VND/person/month. Increased tourism revenue increases the proportion of services in the local economic structure.
Tourism development has attracted a large number of social workers, creating a change in the structure of industries in Ha Long city, especially in the non-state economic sector, contributing to increasing the income of workers in the city in general and workers directly in the tourism sector in particular. Tourism contributes greatly to the consumption of products of related industries such as: food, foodstuff, handicrafts, transportation services, and other services during tourism activities. The development of tourism in Ha Long has created a favorable environment for communication between the local community and tourists, especially international tourists, attracting a significant number of investment projects, especially investment in the tourism sector. The social efficiency of tourism activities in Ha Long is very clear.
Tourism activities also contribute to raising awareness and culture for Ha Long people to gradually integrate with regional and world culture, while contributing to promoting the image and people of Ha Long in particular and Vietnam in general.
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Managing the training activities for primary school managers of the Department of Education and Training of Ha Long city, Quang Ninh province according to the orientation of innovation in general education programs - 17 -
Developing tourism economy in Ha Long city, Quang Ninh province - 11 -
Developing tourism economy in Ha Long city, Quang Ninh province - 12 -
Perfecting the management of tourism activities in Ha Long City, Quang Ninh Province - 2
From here, Ha Long people see more clearly the responsibility to protect natural resources, protect the environment, the importance of these activities in tourism development activities. Through tourism, it has contributed to the restoration and development of traditional cultural festivals, bringing both economic efficiency and meaning to the community.
Preserving and promoting the cultural traditions of the indigenous people of Ha Long.

The role of tourism is of special significance in the socio-economic development of Ha Long city. Therefore, promoting and developing tourism is a necessary and important task, which requires the attention of government agencies, investors, departments and local people.
1.5. Theory on humanistic TNDL assessment
Humanitarian tourism resources are a group of resources of artificial origin created by humans. The assessment is very important as a basis for localities and countries to manage, preserve, restore and exploit humanitarian tourism resources reasonably to serve tourism development. Humanitarian tourism resources include tangible humanitarian tourism resources and intangible humanitarian tourism resources.
When examining and evaluating the values of each relic and each type of resource, a general assessment is then made.
Steps to inventory an architectural and artistic relic or a contemporary work (historical and cultural relic).
- Location, name, area, landscape:
+ Determine location, area, name, and monument.
+Landscape value.
+The distance between the location of the monument and the tourist supply market as well as the type and quality of active traffic.
+Distance between other cultural and natural tourist sites.
- History of formation and development includes: specific time of construction period and major renovations.
Scale, style, architectural and artistic values, architectural and artistic era.
- Value of antiques (quantity, quality), souvenirs and national treasures.
- The worshiped characters and those who contributed to the restoration.
- Intangible cultural resources associated with relics: literary values, customs, practices, festivals.
- Current status of organization of management, protection, restoration and exploitation of relics.
- Ranked value: international, national, local, ranking time.
- General assessment of outstanding characteristics and exploitation potential for tourism development purposes.
Festivals
- Conduct an investigation into the number of festivals, festival duration, value and scale, tourist attraction of festivals, methods of conservation and restoration, organization and management of festivals, and the environment where festivals take place at each tourist destination and locality.
- Inventory and evaluate specific typical festivals:
+ Festival space.
+ History of the festival's development, the characters worshiped, cultural and historical events associated with the festival.
+ Time of the festival.
+ The scale of the festival is national or local.
+ Cultural values, customs and practices take place in the ceremony and festival, folk games, and cultural and artistic activities are organized.
- Value for tourism activities.
- The current situation of organizing and exploiting festivals to serve the improvement of people's spiritual life, preserve and promote cultural traditions, and develop tourism (including assessment of the content, form, and environment of the festival).
- Traditional crafts and villages.
- Investigate and evaluate the quantity and status of traditional crafts and craft villages, distribution and general characteristics of traditional crafts and craft villages that are valuable for tourism activities nationwide and in localities where planning is carried out.
- Investigation and evaluation of each craft village includes the following steps and contents: Geographical location, landscape, development history, honored characters (craft founders), scale of the craft village, natural and socio-economic factors that nurture the craft and traditional craft villages (area of the village, number of people, number of households participating in production organization); production art; selection of raw materials, structure of types, quantity and quality; aesthetic value and use of products, craft village environment; product consumption; product prices, income level and living standards of residents from production, proportion of income from handicrafts compared to income value of other activities.
other economic activities of craft villages; cultural values associated with traditional crafts and craft villages.
- Mechanisms and policies for investment development, craft villages, craft village tourism and preferential policies for artisans.
- Current status of investment in protecting and restoring craft villages, exploiting and promoting the cultural values of craft villages in socio-economic life and tourism activities.
- Ability to invest in developing craft village tourism.
Arts and culture
Cultural and artistic values are attractive tourism resources for tourists, favorable for recreational and research tourism. The preservation, restoration and promotion of cultural and artistic values contribute to enriching and attracting other types of tourism resources and many other types of tourism such as: river tourism; ethnic cultural tourism; sightseeing tourism; festival tourism.
The investigation and evaluation of cultural and artistic values serving tourism includes contents such as: history of formation and development, distribution space, songs, artists, values of lyrics, pitch, performing arts, performance space, musical instruments used for performance; types of folk art and royal music, current status and potential for tourism conservation and exploitation.
1.6. Summary
The development of tourism is based on the richness, diversity and attractiveness of natural resources. In particular, humanistic natural resources are typical and unique cultural values of each locality and country. Humanistic natural resources are very attractive to tourists, they have a strong impact on the development of tourism and create a unique mark in the process of local socio-economic development. However, due to the crystallization and integration of cultural values, in the process of exploiting and using humanistic natural resources, they are easily lost, changed and lose their identity.
Therefore, in the process of embellishing, preserving and exploiting natural and cultural resources for tourism development purposes, protecting the unique and diverse characteristics of these resources is also the secret to attracting tourists and developing sustainable tourism.
CHAPTER 2
CURRENT STATUS OF EXPLOITATION OF HUMANITIES TOURISM RESOURCES IN HA LONG CITY
2.1. General introduction to Ha Long city - Quang Ninh
2.1.1. Natural conditions of Ha Long city
Geographical location
Ha Long City is located in the center of Quang Ninh province, with a land area of 27,195.03 hectares. Ha Long City is located in the Southeast of the province, bordering Hoanh Bo district to the north, Ha Long Bay to the south, Yen Hung district to the west, and Cam Pha city to the east.
Terrain
Ha Long City has a diverse and complex terrain, is one of the oldest formed areas in Vietnam, including mountains, coastal areas and islands, divided into 3 distinct regions:
The mountainous area surrounding the north and northeast (north of Highway 18A) accounts for 70% of the city's land area, with an average height of 150m to 250m, running from Yen Lap to Ha Tu, the highest peak is 504m. The coastal area is south of Highway 18A, with an average height of 0.5 to 5m. The island area is the entire bay, with nearly 1960 large and small islands, mainly rocky islands. Tuan Chau Island alone, over 400 hectares wide, now has a road connecting to Highway 18A about 2km long.
Climate
Ha Long City has a coastal climate, with two distinct seasons each year: winter from November to April of the following year and summer from May to October. The average annual temperature is 23 0 C. The average annual humidity is 84%.
Rivers and tidal regime: The main rivers flowing through the city include Dien Vong, Vu Oai, Man, Troi rivers, all of which flow into Cua Luc Bay and then out to Ha Long Bay. The Mip River flows into Yen Lap Lake. Streams flow along the southern mountain slopes in Hong Gai, Ha Tu, and Ha Phong wards. Both rivers and streams in Ha Long city are small, short, and do not have much water flow.
The tidal regime of Ha Long Bay is directly affected by the diurnal tidal regime of the Gulf of Tonkin, with an average tidal amplitude of 3.6m. The average surface water temperature is 180C to 30.80C , the average salinity of the seawater is 21.6% (in July) and the highest is 32.4% (in February and March every year).
Natural resources
- Mineral resources: For Ha Long city, mainly coal and construction materials. The total coal reserves explored up to this point are over 530 million tons, the main coal types are Anthracite and semi-Anthracite. Besides, there are clay reserves serving as raw materials for construction materials production in Gieng Da area, limestone serving as raw materials for cement and construction materials, concentrated in Ha Phong ward and Dai Yen area, according to the assessment, the current reserves are about 15 million tons that can be exploited. Besides, there are also areas where construction sand can be exploited on the coast of Ha Phong ward, Ha Khanh, Troi river area adjacent to Ha Khau, Viet Hung... however, the reserves are not worth it.
- Forest resources: According to statistics up to the end of 2009, the total forest area in the city is 5,862.08 ha/total city area is 27,153.40 ha. Forest coverage rate is: 21.58%. Of which, planted forest is 5,445.69 ha and natural forest is 416.39 ha (including: timber forest 27.94 ha, bamboo forest 17.31 ha, mangrove forest 371.14 ha).
Ha Long Bay's plant resources are very rich, researchers from the World Conservation Union have discovered 7 endemic plant species of Ha Long Bay. These species are only adapted to living on the limestone islands of Ha Long Bay and are found nowhere else in the world, namely: Ha Long cycad, purple bitter gourd (Chirieta halongensis), Ha Long palm (Livisona halongensis), velvet bitter gourd (Chirieta hiepii), Ha Long claw ear, Ha Long ivy, yellow flowered slipper. Of these, 16 species are on Vietnam's red list of endangered and near-endangered species.
- Land resources: Ha Long City has a total natural land area of 27,195.03 hectares, including the following land types: Agricultural land 9,544.86 hectares; non-agricultural land
Industrial land 544.86 ha; non-agricultural land 16,254.92 ha, unused land 1,395.25 ha.
- Marine resources: With many beautiful and magical caves. In addition, Ha Long sea area is also very rich in aquatic animals and plants, including many seafood species with high economic value such as mackerel, mackerel, grouper, salmon, sea bream, pomfret and shrimp, crab, squid, pearl, abalone, blood cockles... Many large tidal flats such as Cua Luc, Yen Cu, Dai Dan, around Tuan Chau island are very favorable for aquaculture, especially shrimp, fish, pearl, blood cockles...
- Water resources: Water resources in Ha Long city are limited, especially difficult in the dry season. Surface water depends on rain, averaging 1800 to 2000mm/year, but due to the steep terrain, water flows directly into the sea. Underground water reserves are not large. Level A reserves: 3400 m³, level B: 3430 m³, level C: 13796 m³/day and night. Currently, underground water resources are exploited by drilling wells at a depth of 100 to 130m, with the highest exploited water volume of 20,626 m³/day and night. Hong Gai has 5 wells, with exploited reserves of 2000-3000 m³, Bai Chay has 1 well, with exploited reserves of 300-400 m³/day and night.
2.1.2. History of the formation of Ha Long city
Ha Long City consists of 20 administrative units. As of April 1, 2009, the entire city had 215,795 people, with a density of 815 people/km2 ( 2009). The central area of Ha Long City today was formerly a coastal fishing village called Bai Hau. At the beginning of the Nguyen Dynasty, it was renamed Mau Le Commune. Later, Ha Lam, Lung Phong, Giang Vong and Truc Vong communes were formed. The eastern and western communes of the city today were previously part of Hoanh Bo District.
In 1883, the French occupied Ha Long Bay, they exploited coal in mines on the shore of the bay, they established Hon Gai town. According to legend, because there were many hemp trees on the islands here. In French, it was called lle des brouilles , transcribed as Hon Gay, later changed to Hon Gai. At that time, Hon Gai was an administrative unit under Quang Yen province.
After the August Revolution in 1945, Hon Gai became the capital town of the mining region. At the end of 1946, the French reoccupied Hon Gai. After the Geneva Agreement in 1954,
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Hon Gai became the capital town of Hong Quang area. On October 30, 1963, Hai Ninh province and Hong Quang area were merged into Quang Ninh province, from which Hon Gai became the capital of Quang Ninh province. At the same time, the town was expanded to the East and West. After establishing new wards, Hon Gai town consisted of 16 wards: Bach
Dang, Ha Long, Tran Hung Dao, Yet Kieu, Ha Phong, Ha Tu, Ha Trung, Ha Lam, Ha Khanh, Hong Ha, Hong Hai, Cao Thang, Cao Xanh, Gieng Day, Ha Khau, Bai Chay and three communes of Thanh Cong, Hung Thang, Tuan Chau.
On December 27, 1993, Ha Long city was officially established on the basis of Hon Gai town. In 2001, two communes Viet Hung and Dai Yen of Hoanh Bo district were merged into Ha Long city, making the city stretch from Yen Lap (adjacent to Yen Hung district) to Deo But (adjacent to Cam Pha city) as it is today.
2.1.3. Economic structure of Ha Long city
Industry
Ha Long is a peak of the northern industrial triangle of Hanoi - Hai Phong - Quang Ninh. Coal mining has been established for a long time and has become a strength of the city with many large mines: Ha Tu, Ha Lam, Tan Lap, Nui Beo and dozens of small mines, each year exploiting over 10 million tons of coal of all kinds. Associated with the mines are screening plants, mechanical engineering, transport enterprises and ports.
Ha Long strongly develops shipbuilding industry, construction materials production, seafood processing. Ha Long Shipyard has a shipbuilding design under
53,000 tons, is a shipyard that is currently preparing to expand and increase equipment to be able to build ships with a capacity of up to 53,000 tons, the largest design in our country.
In Ha Long city, Quang Ninh thermal power plant is being built, with a total capacity of 1,200 MW, located right next to Bang Bridge.
Ha Long has many good clay mines, there are 6 factories producing high quality bricks and tiles, supplying inside and outside the province, partly for export. Ha Long city has Cai Lan deep-water port which has been identified as a national port.
Agriculture
The 400 hectares of cultivated land only supply 50% of the demand. Food source
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