56
establish a suitable limit index system and seek approval from the Head Office, meeting the requirements for liquidity risk management according to the laws of the host country and of the Head Office. Branches submit periodic reports on the status of liquidity risk management and cash flow risk management to the Market Risk Management Committee and the Capital Asset Management Committee, the Senior Management Committee and the CEO of MHCB on the implementation of liquidity risk management of each branch. Through these reports, relevant departments are responsible for sending necessary feedback instructions to the branches, helping the branches manage risks most effectively, ensuring operational safety for the entire system.
Regarding operational risk management : Operational risks are risks of loss that may occur due to inadequate or incorrect internal processing, caused by people or systems, or from other external events. Operational risks include information technology risks, operational risks, legal risks, human resource risks, physical risks, regulatory change risks, and reputational risks... [28]
Based on the basic measures set by the Head Office, branches establish risk management policies and measures appropriate to their business operations. At the same time, each branch must comply with the operational risk management policies set by MHCB, share information and regulations on operational risks among branches. Branches periodically submit reports to MHCB on the risk management situation and receive further instructions from the Head Office in the branch's management activities to achieve the highest efficiency. See Figure 2.9 below to better understand MHCB's operational risk management diagram for branches.
Thus, through studying MHCB's risk management activities for branches, it can be seen that MHCB attaches great importance to risk management activities from the Head Office to all branches. Although branches are independent and autonomous in their risk management activities, MHCB still builds a system of rules and a system of risk limit indexes for branches to refer to and comply with. System
57

This risk limit rule and index system is very clear and strict, helping branches as well as the entire banking system to face risks at a minimum level and to control risks at a maximum level.
Board of Directors
CEO
Investigation Management Committee
Senior Management Staff
senior in charge of risk management
Operations Management (Risk Management Department)
Information Technology Risk Management Department
Operational Risk Management Department
................................................................ ....
Departments responsible for
Manage each type of risk
- Establish risk management policies
- Provide risk management directives Report on risk management status
Risk management at branches
Figure 2.9: Operational risk management diagram
Source: website: http://www.mizuho- fg.co.jp/english/company/internal/r_management/operational.html
2.2.2.6. Internal control structure
58
Internal control is a mandatory part separate from the bank's business activities. Internal control has the function of checking and evaluating important activities in business activities, ensuring that business activities are carried out in accordance with the established regulations and procedures.
MHCB's Internal Control Committee is responsible for monitoring and managing the internal control activities of the branches through the reporting system submitted periodically by the branches. The Internal Control Committee, the CEO, the Head of Internal Control Department and the departments discuss and set out regulations and policies on the content of internal control activities for the entire group. At the same time, MHCB clearly designates the Internal Control Department to be responsible for monitoring and inspecting the internal control activities of the branches operating in the domestic and overseas markets. The branches establish their own Internal Control Department to control the business activities at the branches, ensuring that all branch activities comply with the general regulations of MHCB, Japanese laws, regulations of the Bank of Japan and the laws of the countries where the branches operate. Monthly and quarterly, branches submit reports on internal control activities to the Internal Control Department and higher levels of MHCB leadership and request instructions from the Head Office (if any).

59
Board of Directors CEO
Internal Control Committee
Departments
Internal control department
Provide guidance on reporting control results and internal solutions
Internal control activities at branches
Figure 2.10: Internal control structure diagram
Source: website: http://www.mizuho-fg.co.jp/english/company/internal/audit.html
Thus, through studying the management activities of MHCB for branches, it can be seen that MHCB's branch management activities also focus on managing the basic branch management criteria of multinational banks as stated in section 1.4. However, each organization, enterprise or corporation has its own branch management models, methods or structures suitable for its specific operations and development goals. MHCB, a multinational bank of stature in Japan and the world, has also built its own branch management method suitable for the development goals of the entire group. MHCB manages all the basic common management criteria of multinational banks through a system of six control structures. These basic common branch management criteria are contained in six specific internal management structures, which have the unique branch management characteristics of MHCB and are described in Figure 2.11 below.
Through this, it can be seen that MHCB does not directly manage and control daily activities of branches but builds a system of control regulations.
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Basic internal control for all branches operating around the world to comply with. Or each branch can establish its own internal control regulations system in accordance with the basic internal control rules system of MHCB and in accordance with the specific legal environment, economic environment, politics, culture, society, human resources... and must be approved by the Head Office. In any case, the branches must take responsibility for all activities and results achieved by the branch, but still ensure centralized management and control at the Head Office. The branches summarize the business results and report to the Head Office so that the Head Office can summarize them into a consolidated business report of the entire banking system. MHCB and other banks and member companies submit their consolidated reports to MHFG every quarter, forming a consolidated report for the entire Mizuho Financial Group. Therefore, it can be seen that MHCB's branch management model is both centralized and decentralized. Centralization is reflected in the fact that MHCB establishes a framework of regulations and general policies on all business areas and management activities for branches to refer to and comply with. Decentralization is reflected in the fact that branches set their own goals, build and implement business strategies suitable to the specific operations of each branch in each country.
Branch management activities
- General operations management
- Financial operations management
- Product and service management
- Human resource management
- Technology management
- Risk management
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Structure
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architecture | bamboo | bamboo | bamboo | bamboo | bamboo | |||||
system | check | management | management | management | system | |||||
check | control | treatment | governance | reason | system | |||||
control | Administration | system | bright | risk | check | |||||
the | system | tell | white | round | control | |||||
rule | system | honey | internal | |||||||
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Branches around the world

Figure 2.11: Branch management operation diagram of MHCB
Source: website: http://www.mizuho-fg.co.jp/english/company/internal/governent
structure.html
2.3. Evaluation of MHCB's branch management activities
Through the study of MHCB's branch management activities in section 2.2.2, it can be seen that MHCB's branch management activities focus on the basic common branch management activities of multinational banks, with different levels of concentration on each different management criterion through six internal management structures.
62
Each internal governance structure contains one or all six basic indicators of branch governance and includes a number of other governance indicators not listed in section 1.4. At the same time, the six internal governance structures of MHCB listed in section 2.2.2 have a mixed, intersecting and intertwined relationship, containing the branch governance indicators listed in section 1.4. Therefore, to evaluate the branch governance activities of MHCB, we will evaluate the basic criteria of branch governance in MHCB's governance activities, which are the evaluation of general governance activities, financial governance, product and service governance, human resource governance, technology governance and risk governance of MHCB for branches. Through the evaluation of these governance activities, we also evaluate the governance effectiveness of MHCB for branches through the six internal control structures.
2.3.1. Evaluation of MHCB's general management activities for branches
In section 2.1.2, a brief introduction to the multinational bank Mizuho Corporate Bank, Ltd. (MHCB), we see that MHCB has a fairly large system of branches in Japan and other countries around the world, with large assets and a wide range of operations, so as to ensure the effective business operations of the entire banking system. MHCB has a very clear and tight organizational and management structure. The structure between management levels and departments at the Head Office ensures that the daily management and business operations of the Head Office are carried out smoothly and effectively. At the same time, the organizational structure and management mechanism of MHCB for the branches is a vertical management mechanism, meaning that the departments and divisions of the branches will submit reports in accordance with the bank's regulations to the corresponding departments and committees at the Head Office. For example, the Internal Control Department of the Head Office will be responsible for handling the internal control issues of the Head Office and at the same time managing the internal control issues of the branches, as the Internal Control Departments of the branches periodically or irregularly submit reports to the Head Office. With this vertical management mechanism, it will ensure the effectiveness in the management of all the activities of the branches worldwide, while still ensuring flexibility, not causing stagnation in the management structure of the branches of the Head Office because
63
Branches operate independently and are responsible for their own business activities. The Head Office only manages the branches in terms of the results achieved. However, the Head Office still clearly understands the operating situation and manages the business activities of the branches through the reporting system from the branches, from which MHCB builds overall business development strategies for the entire MHCB banking system.
Another highlight in MHCB's common branch management activities is that MHCB establishes a unified system of management principles throughout the entire banking system, from the Head Office to the branches, by establishing a vision, mission, core value system, regulations system, operating procedures, internal management regulations system (clearly shown in the six internal management structures stated in section 2.2.2) and building a common brand for the entire banking system. At the same time, between MHCB's branches in countries around the world, there are links between each other in terms of capital, management and common brand to achieve the principles, goals, missions and maximum operating efficiency of each branch and of the entire banking system. However, the relationship between MHCB's branches is also based on economic relationships, market relationships; the relationship between the Head Office and the branches is also an economic relationship. MHCB's branches act on behalf of MHCB in establishing cooperative and business relationships with external partners.
The organizational structure of branches operating in countries around the world is also very clear and scientific. The branches have full departments performing the operational functions of a real bank according to the provisions of the laws of the host country (See the appendix for an introduction to the Hanoi branch, a typical branch of MHCB in the world): from foreign exchange management, credit activities, customer relations, professional departments, human resource management, risk management, internal control, information technology management to simple administrative activities but still ensure that it does not cause cumbersomeness for the management apparatus at the branches. The establishment of additional departments and divisions at the branches is decided by the branches themselves but must still report and request approval from the Head Office. In addition, the branches

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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