Annually, Agribank must have a plan to re-screen its credit staff. If they do not meet the standards, they must resolutely transfer them to other jobs.
- Organize training on appraisal process, credit granting process, loan guarantee,... and credit mechanisms, debt classification issued in 2014 to 100% of credit officers to improve appraisal quality, inspection, supervision, loan risk management, and improve credit quality.
- Review credit officers from staff to leaders to have plans to rotate and replace suitable officers, provide training to improve professional qualifications for officers working in credit to improve the quality of appraisal, loan decisions, loan management and supervision.
- Issue financial regulations and rewards associated with targets for bad debt recovery, debt that has been cleared, and use of reserve funds for credit clearance, in order to encourage branches to make efforts to recover bad debt, debt that has been cleared, and debt sold to VAMC; apply strict disciplinary measures against relevant officers at branches with violations, high bad debt, and failure to complete assigned tasks.
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Some Solutions to Enhance Credit Risk Management in Lending to Small and Medium Enterprises at Vietnam Joint Stock Commercial Bank for Industry and Trade - Dong Hai Branch -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Credit risk management at Vietnam International Commercial Joint Stock Bank - Hanoi Branch - 12 -
Credit risk management for personal loans at Nam A Commercial Joint Stock Bank - Quang Ninh Branch - 13 -
The Role of Risk Management in Credit Activities at Commercial Banks
3.2.12. Other solutions
3.2.12.1. Enhance the ability to apply and exploit information technology synchronously

Although Agribank has implemented the application of information technology in banking operations quite thoroughly, it still cannot keep up with the requirements of modernizing banking technology. Many branches in the Agribank system have not been equipped with machinery and equipment in a timely manner to ensure synchronization. On the other hand, it must be seen that, due to the lack of necessary systematicity and synchronization, it has been significantly affected by the reality of rapidly changing technology and limited budget, which has led to difficulties in creating compatibility and synchronization between new technology and old equipment, which has significantly affected banking operations.
Implementing synchronization will create a diverse and comprehensive integrated chain that allows the gradual replacement of dependent devices in any part of the system when needed according to the development chain, so there will be no financial pressure, no loss of system and ensure optimal use of new technology systems in synthesizing, storing, analyzing, evaluating information and especially sharing information in banking activities, customer information, market information, etc. Unifying the application of information technology will create
Therefore, the coordination between branches to collect and exploit customer information, exploit information from the CIV system, ... to serve risk prevention in banking activities, especially RRTD prevention. To do so, Agribank needs to develop an information technology system development plan in the following direction:
- Quickly and effectively deploy information technology projects, modernize banks, improve management and administration efficiency; have a reasonable mechanism for deploying technology projects, ensuring timeliness, avoiding falling behind in line with the rapid development of current technology;
- Strengthen system security and safety, strictly manage the issuance of USER and PASSWORD; strictly handle violations, create a habit of careful and meticulous work; continue to deploy the construction of a backup data center at a new location;
- Build and deploy modern technology systems according to international standards and set technology goals (centralizing national data, online transactions, nationwide communication network system with high safety and security, etc.);
- Unify the entire system on software programs and technological processes;
- Fully equip machinery and IT equipment for staff, especially in remote branches.
Implementing this solution will help the banking system in general and Agribank in particular to improve the ability to modernize banking operations, including optimizing agricultural economic credit.
3.2.12.2. Improve the quality of statistical reporting
Agribank must establish and arrange competent and qualified staff for the Economic Forecasting and Statistics Reporting Department. Improve the quality of statistical reports to help the Board of Members and the Executive Board correctly assess the current situation of banking activities in general and credit activities in particular, on that basis, set appropriate target orientations;
Do a good job of forecasting and providing domestic socio-economic information as well as issues related to the global economy to the Board of Members, Executive Board and branches.
3.2.12.3. Exploiting and maximizing the business capacity of the Bank for Agriculture and Rural Development of Vietnam
Through Agribank Insurance Company (ABIC), Agribank directs the pilot implementation of borrower life insurance (credit security), loan collateral insurance for farming households, organizes a preliminary review and evaluation of activities in 2013, on that basis, widely deploys nationwide; recommends to the State Bank and the Ministry of Finance the plan: Borrowers pay at least 50% of the annual insurance premium, the remaining amount is supported by the State or the Ministry of Finance implements reinsurance;
Expand financial leasing activities (leasing machinery and equipment for agriculture; leasing means of transport, etc.) for farmers and rural areas;
Exploit the advantages and networks of affiliated companies to develop services, develop potential credit customers; carry out gold loans, loans to buy bonds, shares,...
3.2.12.4. Providing non-credit products
Agribank must continue to improve and enhance the quality and efficiency of its information technology system, promote the issuance of ATM cards, international Visa cards, domestic debit cards, master cards, develop modern banking products and services, increase the market share of banking services in urban areas, and quickly deploy banking products and services to serve rural areas. In densely populated areas, towns and townships, Agribank has well organized the payment of electricity and water bills through bank accounts, linked labor export loans with remittance services, etc.
Agribank needs to focus on directing and effectively organizing international payment activities and cross-border payment at branches in urban areas, the Mekong Delta, the Central Highlands, the Northern Border, industrial zones... linking credit investment with foreign exchange activities.
Identifying the development of utility services as a long-term strategic orientation; utility services must be gradually improved, especially in urban areas. Agribank needs to promote its network advantages to strongly develop card services, money transfer services, safe deposit boxes, agricultural credit insurance, etc., gradually forming Agribank's typical products.
3.2.12.5. Promote the brand and implement corporate culture in dealing with customers
Develop a brand development strategy for Agribank for the period up to 2015 and the next 5 years, up to 2020. Specifically:
- Each provincial and municipal branch has a propaganda and marketing orientation that is close to the local reality; in each period, there should be flexible and appropriate solutions to effectively implement information, propaganda and marketing work to promote Agribank's brand domestically and internationally, diversifying forms of propaganda, disseminating mechanisms and policies related to the industry, loan procedures, etc. so that customers understand and implement them correctly.
- Build and organize good implementation of corporate culture in communication, behavior, work resolution and other activities; use synchronously and consistently all types of documents, records and procedures.
- Closely and effectively cooperate with APRACA, CICA and agricultural banks of other countries through seminars, conferences, and study tours to learn and exchange experiences.
3.2.12.6. Perfecting the organizational structure
Agribank must restructure the organization, improve the working apparatus scientifically from the Head Office to the branch network; conduct an assessment of the operational capacity of the branches to merge or separate branches to suit the operational capacity of each branch.
In order to be able to deploy and apply modern lending methods and processes, risk management processes as well as modern banking management methods, Agribank is required to restructure its departments and professional divisions; clearly assign and divide tasks to each department and area to both shorten work processing time and effectively manage risk prevention work.
3.2.12.7. Operational innovation
Agribank must actively develop a plan to implement Decision 53/QD-NHNN of the Governor of the State Bank of Vietnam on Approving the Agribank Restructuring Project for the period 2013-2015; the development of goals, credit investment plans, bad debt handling, and recovery in 2014 must closely follow the Agribank Restructuring Project, implement Circular 02 from June 1, 2014, closely follow capital needs according to customer groups and each industry,
economic sector programs, especially agriculture and rural development, export production, supporting industry, processing industry, small and medium enterprises, high-tech enterprises, labor-intensive enterprises, production households,...
The credit plan management must be flexible between quarterly and annual plans, suitable for the seasonality in agriculture and the liquidity situation of Agribank, regularly monitor the implementation of the credit plan, to promptly handle arising problems, adjust the capital transfer fee mechanism in accordance with the lending interest rates for programs and credit packages in priority areas, apply preferential interest rates to encourage branches to expand credit growth in the fields of agriculture, rural areas, export, balance foreign currency capital to meet foreign currency lending needs for subjects according to the regulations of the State Bank, submit to the State Bank for timely approval of foreign currency lending needs beyond the prescribed authority; improve the working style of units at the Head Office, promptly handle issues beyond the authority of the branch to create favorable conditions for the branch in credit management, improve the spirit and responsibility in appraisal work, shorten the time for re-appraisal and approval of loans beyond the authority of judgment.
3.3. Recommendations
3.3.1. For the State
3.3.1.1. Accelerating the progress of perfecting the legal environment for banking business activities
Up to now, after the Law on the State Bank and the Law on Credit Institutions 2010 came into effect, as well as a number of related laws issued before, a series of documents have been issued by the Government, creating a legal environment for the operations of commercial banks. However, there are still many shortcomings, especially in credit activities. To overcome this situation, the State needs to issue additional and amend a number of the following contents:
First, regulations on loan guarantees:
The Government and relevant Ministries and Branches shall study and complete the legal framework on loan guarantees, creating conditions for credit institutions to have sufficient basis when granting credit. Specifically:
- The Government directs the People's Committees of provinces and cities to urgently complete the planning to grant certificates of land use rights for residential land and agricultural land to people, especially in rural areas and towns in districts and wards to clear some areas.
Problems in lending mortgages using land use rights such as: According to regulations on property mortgage, borrowers must hand over to the bank the original land use right certificate, but in reality, in the provinces, only 42% of the total number of certificates that must be issued are issued.
- Urgently issue new or amend and supplement guiding documents to have a synchronous mechanism for implementing the Law on State Bank and the Law on Credit Institutions; amend and supplement the Land Law in the direction of allowing free exchange and transfer on the market.
- The Government needs to issue documents clearly defining the functions and tasks of state management agencies responsible for confirming ownership of houses, real estate and other assets; managing the activities of buying, selling, mortgaging and pledging assets; and handling wrongdoings and violations of the law.
- The Government needs to specify the handling, auction of collateral, mortgages, and guarantees as a basis for implementation; simplify unnecessary administrative and legal procedures in the handling process to ensure quick implementation.
Second, strengthen State management measures for enterprises:
- Strictly control the granting of business establishment and registration licenses to enterprises in accordance with the actual capacity of that enterprise. Through practical research on commercial bank credit activities in recent years, it has been shown that a major difficulty and obstacle to commercial bank lending activities is the mismatch between the actual capacity and qualifications of enterprises and the functions and scope of business permitted by the State. Many state-owned and non-state-owned enterprises are granted establishment licenses and business registration by the State with functions and tasks beyond their financial capacity, technical level and production and business level. We can mention the limited liability companies and joint stock companies that are being established more and more nowadays. Even state-owned enterprises, capital is often very small, fixed assets are mainly outdated machinery and equipment. Meanwhile, the functions and tasks in the business license are numerous, even all other business lines that are not prohibited by law. Article
That will reduce the performance of these businesses.
Therefore, the problem for the Government and relevant agencies is to adjust mechanisms and policies based on research on real-life problems.
The objective is to help commercial banks have feasible solutions in credit management, meeting the requirements of enhancing economic development and ensuring the quality, efficiency and safety of loans.
- It is necessary to uniformly stipulate that only one state agency has the authority to issue establishment licenses and business registration certificates to enterprises. The licensing agency must be responsible for the legal status, actual equity, capacity and qualifications of the enterprise.
- The number of business lines and scale of operations must be consistent with the capital owned and the actual management capacity and level of the enterprise.
- Issue regulations requiring businesses to comply with accounting and statistical laws and mandatory auditing regimes.
Full and timely information is an important basis for commercial banks to make the right decisions in granting credit to preserve loan capital for the bank. However, in the current situation, a huge obstacle for commercial banks when collecting information about customers to make a right decision on loans is the situation where businesses do not accurately reflect the actual state of their production and business activities as well as the actual state of their financial situation. This is one of the main causes of overdue debt and RRTD today.
The current widespread non-compliance with the statistical reporting regime is partly due to the fact that the law on statistical accounting is not yet effective enough to require enterprises to comply, and partly due to the fact that the conditions for statistical accounting in our country have not yet developed control activities and have not yet implemented a mandatory auditing regime. On the other hand, the measures to handle economic and administrative violations are not strict. Therefore, the State needs to immediately take strong measures to force enterprises to comply with the law on statistical accounting and implement a mandatory annual auditing regime for all enterprises.
3.3.1.2. Creating a stable economic environment contributes to ensuring the effectiveness of credit capital that commercial banks provide to the economy.
Operating in a stable economic environment will help businesses operate with peace of mind, improve the efficiency of using bank loans, and create the ability to fully repay bank loans. On the contrary, an unstable economic environment will hinder their business operations, resulting in business losses and making it difficult for businesses to repay bank loans.
The State's macro management policies and mechanisms are in the process of adjustment, innovation and improvement. Domestic production and business must compete fiercely with imported goods and smuggled goods. Enterprises change direction and adjust their production and business plans but cannot keep up with the changes in the State's macro policies and mechanisms. Therefore, a number of enterprises and production and business sectors encounter difficulties, with stagnant inventories of goods and materials, losses, inability to pay, resulting in overdue and bad debts (just counting the tax rate schedule for imported goods that changes several times each year, it has caused many enterprises to encounter difficulties). Therefore, the State needs to take measures to ensure a stable economic environment for business operations, including both business operations and commercial banks. The State should have stepping stones or practical solutions to remove difficulties caused by the transformation and adjustment of mechanisms and policies related to the entire economic activities.
On the other hand, the State needs to have policies and measures to protect the production and business activities of domestic enterprises, and needs to adjust and strengthen the legal effectiveness of tax policies, policies to protect domestic production, policies to prevent smuggled goods, etc. to ensure the positive nature of these policies.
The State allows the establishment of organizations to provide information that ensures timely accuracy to credit institutions.
3.3.1.3. Developing the agricultural insurance market, contributing to reducing risks in lending to agriculture, rural areas and farmers of commercial banks in general, including the Bank for Agriculture and Rural Development of Vietnam.
- The government plays an important role in developing the insurance market, but it can only allocate limited resources to agricultural insurance. The government should focus on building a legal framework for insurance market development, strengthening information and data systems, capacity building and training, and supporting product development.
Research and develop agricultural insurance products associated with loans and develop distribution channels through the network of the Agribank system. In which, the first premise is to promote the development of ABIC's Insurance sector. Specifically:


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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