Table 2.9: Current status of testing and evaluating children's rights and responsibilities education through experiential activities in secondary schools in Hung Yen city,
Hung Yen province
STT
Content | Level of implementation | TBC | ||||||
Very TX | TX | Not yet TX | ||||||
SL | Proportion % | SL | Proportion % | SL | Proportion % | |||
1 | Establish a Board to inspect the activities of educating rights and duties through experiential activities in school | 1 | 6.7 | 13 | 86.7 | 1 | 6.7 | 2.0 |
2 | Conducting the development of a set of criteria for evaluating the results of rights education children's duties | 2 | 13.3 | 13 | 86.7 | 0 | 0.0 | 2.1 |
3 | Conduct surprise or periodic, planned inspections of educational experience activities children's rights and duties | 5 | 33.3 | 10 | 66.7 | 0 | 0.0 | 2.3 |
4 | Evaluate the development of a master plan on rights and duties education through experiential activities of individual teachers, the Trade Union, and the Youth Union. Youth team,… | 3 | 20.0 | 10 | 66.7 | 1 | 6.7 | 2.0 |
5 | Evaluate the construction, design, and implementation of each rights and duties education activity through each specific experiential activity that the plan proposes. school plan has been built | 2 | 13.3 | 12 | 80.0 | 1 | 6.7 | 2.1 |
6 | Assess resources to ensure the implementation of rights and duties education activities through activities effective experiential movement | 4 | 26.7 | 11 | 73.3 | 0 | 0.0 | 2.3 |
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Current Status of Teaching Capacity of Teachers at District-Level Vocational Education Centers in Cao Bang Province -
Current Status of Cooperation Between School, Family, and Society in Educating Children Through Student Activities

In the survey contents, the contents of "Conducting surprise or periodic, planned inspections of children's rights and responsibilities education experiences" and "Evaluating resources to ensure effective implementation of rights and responsibilities education activities through experiential activities" had the highest average score of 2.3. Among the survey opinions, there was no content at the level of not implemented, mainly focusing on the 2 implementation levels of Very often and Often.
The content "Establishment of an Inspection Board for rights and duties education activities through experiential activities in schools" and "Evaluation of the development of a master plan for rights and duties education through experiential activities of each teacher, of the Trade Union, of the Youth Union, of the Young Pioneers..." has the lowest average score among the survey contents with 1.9 points. In both of these survey contents, 1/15 opinions of the HT have not been implemented. To find out more information about the current situation, we conducted an interview with comrade
PDS - HT Hung Cuong Secondary School with the question: Do you encounter any difficulties in the process of checking and evaluating the results of children's rights and responsibilities education activities through experiential activities at school? The answer we received is as follows:
2.3.5. Current status of factors affecting the management of education on children's rights and responsibilities for students through experiential activities at secondary schools in Hung Yen city, Hung Yen province
To find out the current status of factors affecting the activities of educating children's rights and responsibilities for students through experiential activities in secondary schools in Hung Yen city, Hung Yen province, the topic conducted a survey on managers and homeroom teachers with question number 6 in appendix 1 and appendix 2. The survey results are as follows:
Table 2.10: Current status of factors affecting the management of education on children's rights and responsibilities for students through experiential activities at schools
Hung Yen City Secondary School, Hung Yen Province according to teachers' evaluation
STT
Influencing factors | Opinion | ||||
Have | Are not | ||||
SL | Proportion % | SL | Proportion % | ||
1 | Content of education on rights and duties for students | 54 | 83.1 | 11 | 16.9 |
2 | Capacity of management staff, team teacher | 56 | 86.2 | 9 | 13.8 |
3 | Actively participate in experiential activities to educate about rights and duties. of students. | 55 | 84.6 | 10 | 15.4 |
4 | Finance and facilities for education of rights and duties through activities dynamic experience | 56 | 86.2 | 9 | 13.8 |
5 | Students' families and social forces other association | 57 | 87.7 | 8 | 12.3 |
The survey results on influencing factors through teachers' assessment showed different perceptions with the difference rate ranging from 12.3% to 16.9% of opinions assessing the factors given in the survey had no influence on the management of education on children's rights and duties for students through experiential activities. In which the factor "On the content of education on rights and duties for students" had the highest number of opinions saying that it had no influence. The factor "Active participation in experiential activities to educate students on rights and duties" ranked second with 15.4% of opinions. The factor "Students' families and other social forces" had the lowest selection rate with 12.3% of opinions saying that it had no influence. To find out the current situation, we interviewed Ms. VTTH - a teacher at Hoanh Hanh Secondary School with the question: How do you evaluate the impact of the above factors on the activities of educating children's rights and responsibilities through experiential activities as well as the management of these activities at home?
school? The recorded answers are as follows: Most teachers believe that these factors affect the activities of educating children's rights and responsibilities as well as the management work of the school principal. However, in reality, we organize education on children's rights and responsibilities through experiential activities without a specific educational program, mobilizing contributions from parents to organize experiential activities for students along with other educational content. There are no separate experiential activities for the content of educating children's rights and responsibilities. Thus, this is also a current issue that needs attention from researchers because in reality, in schools, this educational content has not been carried out according to a separate educational plan.
To have a basis for comparison with the evaluation content of teachers, we conducted a survey with question number 6 in Appendix 2 on managers with similar questions to teachers. The survey results on managers are shown as follows:
Table 2.11: Current status of factors affecting the management of education on children's rights and responsibilities for students through experiential activities at schools
Hung Yen City Secondary School, Hung Yen Province according to the assessment of the management staff
STT
Influencing factors | Opinion | ||||
Have | Are not | ||||
SL | Proportion % | SL | Proportion % | ||
1 | Content of education on rights and duties for students | 13 | 86.7 | 2 | 13.3 |
2 | Capacity of management staff and teaching staff | 12 | 80.0 | 3 | 20.0 |
3 | Actively participate in experiential activities to Education of rights and duties of students. | 12 | 80.0 | 3 | 20.0 |
4 | Finance, facilities for education and rights duty through experiential activity. | 13 | 86.7 | 2 | 13.3 |
5 | Students' families and other social forces | 15 | 100.0 | 0 | 0.0 |
The survey results show that there are differences in assessment between teachers and managers in some contents such as: 2 factors "Staff capacity
management, teaching staff" and "Active participation in experiential activities to educate students' rights and duties" had the highest rate of opinions that did not affect with 3/15 opinions (accounting for 20%). For the factor "Content of education on rights and duties for students", there were only 2/15 opinions (accounting for 13.3%). The survey results of the factor "Students' families and other social forces" were similar to the survey results on teachers, however, the rate of teachers who assessed this factor as having an impact on the management of education on children's rights and duties for students through experiential activities reached 87.7% while 100% of managers assessed that it had an impact.
2.4. General assessment of the current situation
2.4.1. Strengths
Education on rights and duties for secondary school students has received attention in recent years. Schools have also focused on exploiting the advantages of experiential activities to integrate education on rights and duties for students. Management has closely followed the requirements of the experiential activity program to organize children's rights education according to the International Convention and at the same time, there is a connection to clarify appropriate experiential activities on rights and duties for students.
The survey shows that teachers and school managers have a relatively full awareness of the role of experiential activities in the content of children's rights and responsibilities education, so they have focused on changing and adjusting to improve the effectiveness of this educational activity in the current period.
Another strength noted through the survey is that secondary school teachers have also mobilized students' families and some local socio-political organizations to participate in activities to educate children's rights and responsibilities through experiential activities in schools.
The current situation of directing educational activities is carried out by the school principal with all the functions of a manager from the stages of educational planning, organization and
Direct the implementation of educational content and have comprehensive inspection and evaluation of educational results on students' rights and duties.
2.4.2. Limitations
The biggest limitation through the survey of the current status of education activities on children's rights and responsibilities for students through experiential activities in secondary schools in Hung Yen city is that teachers' awareness and capacity to carry out the task of educating students are not uniform. On the other hand, the change in management and organizational thinking is slow, the activities of education on children's rights and responsibilities for students of the school have not been given due attention, the educational content is intertwined so it has not promoted the desired effectiveness.
There are still many differences in the evaluation of the contents related to the work of the head teacher between the teacher - the person directly performing the task and the manager - the person managing the activities of educating children's rights and responsibilities for students. The reason is that the orientation is not unified, leading to different understandings.
The survey results show that the influencing factors are selected by teachers and managers at different levels. However, there is one thing in common: both managers and teachers with a large proportion believe that students' families and socio-political organizations have a great influence on activities to educate students about rights and duties through experiential activities. However, the main assessment is due to the recognition of mobilizing financial resources to organize experiential activities for students.
2.4.3. Causes of the current situation
The reason why the current situation of educational management of rights and duties through experiential activities has achieved the above results comes from many positive reasons such as: the attention of the school's Board of Directors to student education activities, the close direction of the school's Board of Directors; The team of teachers has a sense of responsibility, has expertise...
However, the limitations of the above situation are still quite urgent.
These shortcomings stem from the following causes:
Firstly, each teacher has a different awareness of self-study and self-improvement in improving their ability to educate children's rights and duties to students, leading to differences in the ability of different teachers to perform the task. On the other hand, this is a difficult educational content to implement. If the content of rights and duties is not done well, it will show dogmatism and be difficult to form in students.
Second, it can be seen that managers and teachers still follow previous experiences, without clearly distinguishing each educational content and paying adequate attention to this content. This is a contradiction arising in the current situation of managing education on children's rights and responsibilities for students in the research area.
Chapter 2 Conclusion
The current situation of educating children's rights and duties through experiential activities in secondary schools in Hung Yen city has certain achievements, affirming the role of city education. Basically, the team of teachers and managers have a relatively full awareness of the role of educating children's rights and duties for students. Attention has been paid to exploiting the advantages of experiential activities to soften the rigid and legal rights and duties, making them closer and softer, helping students to receive them more easily and sustainably.
The facilities and the attention of parents are also among the strengths of secondary education in Hung Yen city. The city's education receives the attention of parents and educational management agencies, creating conditions for experiential educational activities to educate appropriate rights and duties.
However, the survey results of the current status of education activities on children's rights and responsibilities for students at secondary schools in Hung Yen city show that: the capacity to implement educational activities of teachers is uneven, the change in management thinking is slow, the content of this education is not clearly distinguished from other educational content in the school, leading to results that are not as expected. The survey results of the content between teachers and managers still have many differences. The reason is that the orientation is not unified, leading to different understandings among the subjects.
The survey results of the current status of influencing factors were selected by the majority of teachers and managers, but at different levels. This shows that the uniformity in the process of organizing educational activities on students' rights and responsibilities through experiential activities is still low, each subject has different views and perceptions. This is also a current issue that needs attention to find measures to overcome these limitations locally.



![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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