Current Status of Savings Deposits at Binh Phuoc Industrial and Commercial Bank

Simple, fast and reasonable. This creates a comfortable feeling for customers, saves time, avoids cumbersome procedures that are time-consuming and ineffective.

2.4.5 Bank image:

Bank image is an important factor that affects customers' decisions to deposit savings. Image factors are expressed through reputation, prestige, and trust. When talking about banks, we immediately imagine the brand and image of the bank. What banks care about is how to position and build their image. It has an important impact on customers whether the bank is reputable, is a safe bank, has good liquidity, and is trusted and expected by many?

2.4.6 Employee images:

Nowadays, when more and more banks are opened with a wide network, competition is getting higher, when capital is limited, banks pay more attention to service quality. That is shown through the image and attitude of employees towards customers: the way of speaking, cheerfulness, friendliness of bank employees. In transactions with customers, bank employees must show a friendly, open attitude, ask questions to create sympathy for customers so that customers decide to save. Create a comfortable psychology for customers, perform operations quickly without making customers wait long. When competition is increasingly fierce, service quality is considered important, because the teller is the bridge between the bank and the customer, so it needs to be taken care of to create an image for the bank.

2.4.7 Customer care:

When making transactions, customers want to be taken care of and served attentively. To create a bond with customers, the Bank needs to have a reasonable customer care policy to create trust, loyalty with customers, and enhance the image of the bank, for example, gifts on holidays, organizing conferences to meet customers, etc. There are separate policies for customers with large deposit balances and potential customers.

2.5 Research hypotheses and models:

2.5.1 Research hypothesis:

The research hypotheses are as follows:

H1: Banks with convenient locations make customers decide to save more (+).

H2: Higher interest rates will make customers decide to save more

(+).

H3: Attractive promotional forms make customers decide to save money.

save more (+).

H4: Simple transaction procedures will make customers decide to save more (+).

H5: Bank brand makes customers decide to save more (+).

H6: A better impression of the staff image will make customers decide to save more (+).

H7: Appropriate customer care policy will make customers decide to save more (+).

2.5.2 Research model:

Through theoretical analysis, the research model proposed is as follows:

Customer care

row

Staff

Love

NH brand

Decision to send savings

Personal customer savings

Interest rate

Convenience

Marketing form

Delivery procedure

pandemic

Figure 2.3: Proposed research model

CONCLUSION OF CHAPTER 2:

Chapter 2 presents the theory of savings deposits, the decision-making process of savings deposits, previous studies, factors influencing customers' savings deposit decisions and proposes a proposed research model.

CHAPTER 3: CURRENT SITUATION OF SAVINGS DEPOSITS AT BINH PHUOC INDUSTRIAL AND COMMERCIAL BANK

3.1 Introduction to Vietinbank:

3.1.1 Head office:

- Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) was established in 1988 after separating from the State Bank of Vietnam.

- Is a large commercial bank, playing an important role, a pillar of the Vietnamese banking industry.

- Has a nationwide network with 155 branches and over 1,000 transaction offices.

- Founding member and joint venture partner of INDOVINA Bank.

- Has agency relationships with over 900 banks and financial institutions in more than 90 countries and territories worldwide.

- The first bank in Vietnam to be granted ISO 9001:2000 certification.

- Member of Vietnam Banking Association, Asian Bankers Association, Society for Worldwide Interbank Financial Telecommunication (SWIFT), VISA and MASTER international card issuance and payment organization.

- Being a pioneer bank in applying modern technology and e-commerce in Vietnam, meeting management and business requirements.

- Being the first bank in Vietnam to open a branch in Europe, marking a remarkable development of Vietnam's finance in the regional and world markets.

3.1.2 Vietnam Joint Stock Commercial Bank for Industry and Trade, Binh Phuoc branch:

Vietinbank Binh Phuoc was established on February 12, 1999, located at 622 National Highway 14, Dong Xoai Town, Binh Phuoc. Currently, the branch has 6 transaction offices including: Phuoc Binh, Phu Rieng, Hon Quan, Chon Thanh, Bu Dang and Tan Tien.

Organizational structure:

Figure 3.1 Organizational structure of Binh Phuoc Industrial and Commercial Bank

Board of Directors

Vice president

Room

Room Room Room Room Room Room

support

Sales of KHDN TTKQ General Department

odd number

Transaction office

Maybe you are interested!

3.2 Deposit products at Vietinbank

3.2.1 Non-term savings:

Meet your needs: Maximize your idle money, and you can also flexibly use this money when needed.

Utilities

- Attractive and competitive interest rates

- You can deposit more or withdraw part/all of your deposit at any time and at any VietinBank transaction point nationwide.

- Used as collateral for bank loans

- Confirm deposit balances for legal purposes

- Deposits in VND are insured Features

- Deposit type: VND, USD, EUR, other foreign currencies

- Minimum deposit amount: 100,000 VND/10 foreign currency units.

- Applicable interest rate: Non-term interest rate according to current interest rate schedule

3.2.2 Regular term savings:

Utilities

- Attractive and competitive interest rates;

- Deposit and withdraw money at any VietinBank transaction point;

- Deposits in VND are insured;

- Provided with savings collection/payment service at home (if needed);

- Allowed to transfer to others when needed;

- Can authorize others to receive interest and withdraw savings;

- Used as collateral for bank loans;

- Confirm deposit balances for legal purposes;

- Use other added utilities of VietinBank. Features

- Deposit type: VND, USD, EUR

- Deposit term: from 1 week to 60 months.

- Applicable interest rate: term interest rate according to current interest rate schedule and fixed throughout the deposit term.

- Interest payment method: Prepayment/ Periodic payment/ Final payment.

- Due date:

- If you do not come to withdraw money, VietinBank will automatically add interest to the principal (if you register) and transfer to a new term equivalent to the original deposit term.

- Applicable interest rate: Term interest rate at maturity.

3.2.3 Multi-term savings:

You want to make long-term savings to enjoy high interest rates but are afraid of unexpected plans during the deposit period. Understanding this, VietinBank provides effective financial solutions for you and your family with Multi-term Savings Products.

Meet the needs: Long-term savings while still actively using capital during the deposit period with preferential interest rates.

Service facilities

- Allowed to withdraw money at multiple terms within the original term to meet sudden capital needs with corresponding interest rates.

- Simple and quick procedure.

- Savings books can be used as collateral, mortgage, or loan guarantee at VietinBank.

Service Features

- Deposit type: VND.

- Minimum deposit amount: 10,000,000 VND.

- Original term: 9 months, 12 months, 18 months, 24 months.

- Customers withdraw on the registered term/original term: Receive interest according to the registered term/original term.

- Customers withdrawing at a different term than registered: Enjoy non-term interest rate.

- If no withdrawal is made at the registered term: the customer will receive the original interest rate for the actual deposit amount.