- From 1992 to June 2007, the October Hotel Zone operated with an independent accounting mechanism. Like other business units in the country, from the subsidy mechanism to the market mechanism under the management of the State, the October Hotel Zone also had to struggle to survive and develop.
- On September 1, 2006, the General Director of the General Department of Tourism issued Decision No. 429/QD-TCDL on the equitization of October Hotel (a unit under the Vietnam Oil and Gas Service Tourism Company), with an equitized area of 27,835.8m2 .
- On June 21, 2007, October Tourism Hotel Joint Stock Company officially came into operation under license number 4903000382 issued by the Department of Planning and Investment of Ba Ria - Vung Tau province on June 14, 2007.
2.1.2. Human resources
October Tourism Hotel Joint Stock Company currently has a total of 104 officers and employees directly involved in production and business (excluding the board of directors and supervisory board who do not directly participate in management) arranged according to the following organizational chart:
Deputy Director
Governor
Beach Services Department
NN chair
Emergency
Chief Executive Officer
Diagram 2.1. Organizational structure of THANGMUOI Hotel JSCo
Board of Directors
Board of Control
Party and Union
Deputy Director
Governor
Head of Department
TCKT department
Head of Department
Sales department
Head of Department
NH department
Head of Department
DVB section
Human Resources Department
Documents
Human resources
Administration
Tennis court
Finance and Accounting Department
Finance
Plan
Accounting
Part
Business
Business
Reception
Business center
Part
Restaurant
Restaurant
Coffee Counter
Conference room
Karaoke
Room Service Department
Service
room
Repair
(Source: Human Resources Administration Department THANGMUOI Hotel JSCo )
Due to the seasonal nature and the complex nature of the business, the number of employees in the October Tourism Hotel Joint Stock Company is unstable. It usually increases during peak seasons and peak days and decreases during low seasons and low days. Therefore, the Company often accepts a number of seasonal workers with short-term contracts during peak seasons and peak days.
The Company's workforce includes: Board of Directors, functional management departments.
management and direct business department, specifically allocated as follows:
Table 2.1: Human resource allocation in departments
Part
Number (People) | |
Board of Directors | 3 |
Finance and accounting department | 5 |
Human Resources Department | 3 |
Business Department | 5 |
Reception department | 6 |
Table, bar, and bartender department | 15 |
Kitchen department | 10 |
Room Division | 23 |
Marine Service Department | 12 |
Coffee bar | 4 |
Protection department | 7 |
Plant care department | 2 |
Repair Parts | 5 |
Service Department | 4 |
Total | 104 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Current Status of Business Registration Regulations According to the 2014 Enterprise Law -
Current Status of Foreign Currency Business Development in the International Market of Vietnamese Commercial Banks -
Current Status of Business Organization and Implementation of Inbound Tourism Program at Lotus Tours Travel Company -
Current Status of Ksnb Activities for Personal Loan Business at Vib Hue

(Source: Human Resources Administration Department THANGMUOI Hotel JSCo )
The current staffing arrangement of THANGMUOI Hotel JSCo is quite suitable. The departments that directly serve guests and bring in the main revenue for the Company such as: Reception, Room Service, Restaurant, Beach Service... are arranged with the most staff. Employees with complete skills and work experience will be given priority to be arranged in higher positions.
Of the total 104 officers and employees currently working in the Company's departments, there are relatively different levels of qualifications, most of which are intermediate and elementary level, specifically:
Table 2.2: Detailed statistics of the Company's staff qualifications
Female | Male | Total | ||||
Level | Number | Proportion (%) | Number | Proportion (%) | Number | Proportion (%) |
University | 8 | 13.33 | 7 | 15.91 | 15 | 14.42 |
College | 2 | 3.33 | 3 | 6.82 | 5 | 4.80 |
Intermediate | 10 | 16.67 | 8 | 18.18 | 18 | 17.31 |
Primary | 34 | 56.67 | 24 | 54.55 | 58 | 55.77 |
No training | 6 | 10.00 | 2 | 4.54 | 8 | 7.70 |
Total | 60 | 100.00 | 44 | 100.00 | 104 | 100.00 |
(Source: Human Resources Administration Department THANGMUOI Hotel JSCo )
Through the detailed statistics of the qualifications of the Company's employees in Table 2.2, we can see that over 90% of the employees have been trained, mainly through primary training at tourism vocational schools nationwide, mainly at Vung Tau Tourism Vocational School. Employees with university and college degrees account for only 20%, mainly in the leadership department, functional departments and managers in direct business departments. Those who have not been trained in school are mainly janitors and security guards.
The job arrangement for employees in the Company is done in the right field and right profession (over 90%). A few are assigned to jobs other than those they were trained for, mainly due to their own wishes or unsuitable health.
An equally important factor in the human resource activities of any enterprise is the age factor. That is understandable because the age of employees is always associated with health, creativity and work efficiency...
Table 2.3: Detailed statistics table of age of Company's employees.
Age
Number | Proportion | |
18 – 30 | 25 | 24.04% |
31 - 40 | 27 | 25.96% |
41 – 50 | 35 | 33.65% |
>50 | 17 | 16.35% |
Total | 104 | 100% |
(Source: Human Resources Administration Department THANGMUOI Hotel JSCo )
Through statistics on the age of the Company's staff in Table 2.3, it can be seen that the staff are spread out across all ages, which proves that the Company will be able to exploit the experience of older staff, while combining it with the youth and creativity of the young staff, bringing new things to the Company.
In short, the October Hotel Joint Stock Company has a relatively compact staff. To serve all the services including 94 bedrooms, 500-seat restaurant, cafe, sports club, 271m of beach... but the total number of staff is only 104 people. Compared to other hotels of the same class, the number of staff is small, it is difficult to fully meet the services and needs of tourists during peak season when room occupancy reaches 100% on holidays and large-scale conferences. However, in terms of employee age structure, the Company currently has a young staff of 30 years old and under, which is still low, with a rate of only 24.04%, this is a difficulty for changing policies, changing the cultural environment of the Company because young employees will have high adaptability to the changing environment.
2.1.3. Current production and business situation of Du Hotel Joint Stock Company
October calendar
Table 2.4: Production and business results for 3 years 2008 - 2010
Unit: Million VND
INDICATORS
2008 | Year 2009 | Year 2010 | ||||
Price treat | Increase Chief | Value | Increase Chief | Price treat | Increase Chief | |
Revenue | 11,047 | 19.5% | 12,074 | 9.3% | 14,388 | 19.0% |
Profit | 452 | 67.8% | 659 | 45.8% | 1,008 | 53.0% |
Average income | 3.4 | 13.3% | 3.8 | 11.8% | 4.5 | 18.4% |
Charter capital | 8,100 | 0.0% | 8,100 | 0.0% | 8,100 | 0.0% |
Profit margin after tax/equity have | 2.61% | 67.80% | 6.70% | 45.80% | 9.33% | 53.00% |
(Source: Finance and Accounting Department THANGMUOI Hotel JSCo )
Through the 3-year data in Table 2.4 of the Company, it can be seen that:
- The Company's revenue has grown steadily every year. This growth rate is equivalent to the general growth rate of the Ba Ria - Vung Tau Tourism industry (the average growth rate of the Ba Ria - Vung Tau Tourism industry from 2006 - 2009 was 15%).
- Pre-tax profit has a fairly high growth rate compared to revenue growth rate, proving that the Company has taken measures to minimize costs and reduce input costs.
- The average income of workers has a fairly slow growth rate.
compared to the general level of society is still quite low.
- The Company's charter capital has not increased over the years, at 8.1 billion VND. The ratio of after-tax profit to equity has increased over the years, but is still too low compared to the general level of society.
2.2. CORPORATE CULTURE OF HOTEL JOINT STOCK COMPANY
OCTOBER TRAVEL
2.2.1. Basis of formation
October Tourism Hotel Joint Stock Company was formerly a unit under Vietnam Oil and Gas Services Tourism Company (OSC Vietnam), so the culture at the Company is also greatly influenced by the culture of OSC Vietnam.
Since equitization, the Chairman of the Board of Directors and the Executive Board of the Company have determined to build a separate corporate culture of Thangmuoi Hotel JSCo and have emphasized the importance of corporate culture. That culture is based on the local culture, the business environment and the Company has also closely followed the specific corporate culture that hotels need to have as presented in Chapter 1, especially the specific characteristics of the Company.
With more than 30 years of construction and development, the Thangmuoi Hotel brand has been affirmed thanks to its own steady and oriented steps.
2.2.2. The components of corporate culture of October Tourism Hotel Joint Stock Company
2.2.2.1. Level 1: Tangible processes and structures One is : Characteristic architecture and infrastructure
Currently, the architecture of October Hotel Joint Stock Company is divided into
divided into 2 main areas:
* Hotel Area: (Image in Appendix 2.1)
- Including 94 bedrooms including room types: 12 Villas; 32 VIP rooms; 47 regular rooms and 3 rooms for drivers. The prices of these room types vary by time and season. These rooms are arranged into 5 blocks, each block has 01 room for room attendant, electricity and water attendant and security guard. The hotel has modern services and facilities in the rooms according to the standards of a 2-star hotel. All rooms of the hotel are meticulously decorated to give visitors a cozy feeling when coming to the hotel.
- Restaurant area includes: 01 spacious 500-seat restaurant,
airy, sea view, 01 150-seat restaurant, 01 15-seat small dining room and area
kitchen, warehouse. These restaurants also organize conferences and seminars.
or wedding party according to customer's request.
- The lobby area, reception room and sales room are located right next to the entrance for convenient customer contact.
- The cafe counter area is arranged in an open space, with an iron frame covered with corrugated iron and a tiled floor.
- The sauna and massage area is located at the end of the area.
bedroom.
- Sports club area includes: tennis court, table tennis, billiards, badminton.
- Office area: includes the director's room, deputy director's room, human resources department, finance and accounting department located at the end of the bedroom area. The office for the indirect department has a spacious area, the interior of the room is fully equipped to best serve the work process of all employees. Each employee has a desk with a computer connected to the internal network and the Internet. This creates a professional working style, helping employees access the information system within the Company and outside easily.
* Beach area: Includes restaurant area, fresh water bathing area, handicraft sales area, cool house area serving tourists and warehouse area. At the same time, the Company also designed a spacious and airy parking system for tourists when they come to eat, rest, swim and use other services of the Company.
Second: Logo, slogan


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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