Creating and Maintaining Social Capital Through Communication


3.4.3. Creating and maintaining social capital through communication means

Social relationships are both invisible and visible, considered one of the important strategies that bring success whether in daily life or in each person's work. Each individual has different ways to establish social relationships, but it is essential to establish, nurture and maintain them. These relationships can be taken care of by making regular phone calls, always being friendly when meeting, sending congratulatory messages on holidays... these measures are done in a subtle and sincere manner. It is not only an important skill in life but also a cultural behavior. Therefore, to maintain established social relationships or in other words, maintain social capital, individuals in society often participate in various activities with members of groups. Research shows that young human resources not only participate in group activities but also make maximum use of the connecting functions of different communication means to maintain their relationships with members.

Table 3.11: Differences in the use of communication media to maintain social capital among different social groups

Social group

Face to face (%)

Phone (%)

Email/ yahoo/ skype (%)

Facebook ok/zalo

(%)

No contact (%)

Other (%)

1. Family

93.4

56.0

14.4

15.0

0.0

0.0

2. Family

32.8

64.2

19.6

15.0

13.2

0.6

3. Council of fellow countrymen

8.4

16.8

5.6

7.6

46.0

1.8

4. Group of colleagues

79.2

62.2

31.0

31.0

2.8

0.4

5. Old school friends

43.6

68.2

30.2

34.2

7.8

0.4

6. Interest groups

9.4

14.4

8.4

11.4

40.2

0.8

7. Credit group/family

3.2

7.2

1.2

2.4

54.2

1.4

8. Women's Union

22.2

15.4

3.3

2.8

38.6

0.8

9. Farmers' Association

13.8

10.6

1.0

2.4

44.0

0.6

10. Youth Union

37.6

23.6

6.6

11.6

29.0

0.4

11. Red Cross

23.6

17.0

1.6

4.8

37.8

0.6

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Creating and Maintaining Social Capital Through Communication

Source: Survey results of topic KX.03.09/11-15

To maintain the relationship of members in social groups, individuals in the group use different forms and means of exchange and communication.


contact with each other, through which individuals have the opportunity to learn about knowledge, skills, and experience in social work as well as in life. This is the way for group members to accumulate and maintain their social capital through the group. The forms and means that young workers use are direct meetings, exchanging and communicating with each other via phone, email, social networking sites such as Facebook, Zalo, Skype ... However, in each different social group, group members use different ways and means to maintain social capital.

In this study, young human resources mainly use face-to-face meetings to build and maintain relationships with a high rate for family (93.4), colleagues (79.2), old classmates (43.6%). Meanwhile, the majority of young human resources choose to communicate via telephone with old classmates (68.2%), ethnic groups (64.2%), and colleagues (62.2%). Regarding the form of communication through social networking sites such as Facebook, Zalo, Skype and Email, young workers choose to exchange the most in two social groups: old classmates and colleagues with the rate fluctuating between 31% - 34%. Interestingly, this study shows that young human resources have begun to pay attention to socio-political organizations (Youth Union, Women's Union, Red Cross) and they also use forms of communication with these organizations at a higher rate than other voluntary social groups (Compatriots, interest groups, credit groups).

The ways to create and maintain social capital in the peer group are probably richer than all other groups in this survey, from direct communication to means such as telephone, email and social networks are all used by human resources to maintain relationships with members in this group. The social relationships of the group of friends, including old classmates, are built on the equality of age, same interests, same social status, same goals and common values, so their relationships are relatively equal, they easily share their views and social perspectives with each other. Therefore, for this social group, the communication methods to maintain social relationships are as diverse as the ways that the peer group has used to maintain social capital.

The research results show that young human resources belonging to the group of old classmates have many methods of communication with members of that social group. The methods that this group uses are mainly to communicate, exchange information, and discuss issues.


In work... there is a difference between the family and colleagues groups because they mainly use the phone to communicate, while the two groups mentioned above mainly use the direct meeting method. However, when testing the correlation between personal factors and this communication method for members of the old friends group, only a weak impact was found on the educational level of young workers, showing that young workers with college or university degrees or higher tend to call old friends more than workers with lower educational levels. At the same time, the study found a strong correlation between the educational level factor and the fact that young workers in the old friends group meet directly, contact via email/yahoo/skype and Facebook/zalo to maintain social relationships. The difference between groups of young workers with different levels of education using different communication methods for members of the old friends group tends to be similar to the analysis given in the two social groups mentioned above.

In addition to the social groups analyzed above, there is a high rate of using communication methods and means to maintain social capital based on different socio-demographic characteristics of each young worker belonging to certain social groups. Young human resources also use those methods to exchange information, expand relationships and maintain social capital for voluntary social organizations such as in the direct meeting method, young human resources have met these organizations at a relatively appropriate rate such as the Youth Union (37.6%), Red Cross (23.6%), Women's Union (22.2%); Quite a few young human resources use the form of telephone communication for social organizations and social groups such as the Youth Union (23.6%), Red Cross (17%), Women's Union (15.4%); The rate of young human resources using information technology such as email/yahoo/skype (6.6%) and Facebook/zalo (11.6%) with the Youth Union is higher than the remaining groups.

In general, each individual in society uses different communication methods to maintain and develop their own social relationships in order to maintain and develop social capital. Depending on the social characteristics of individuals and relationships in social groups, individuals decide which communication tools are most effective in helping to achieve the purpose of talking, exchanging, sharing joys and sorrows with members of the same group. It is the social characteristics of individuals that make the difference in the way they use communication means to maintain activities, existing relationships and types of social capital of the group.


Chapter 3 Summary


In this chapter, the author analyzed the current situation of creating and maintaining social capital in young human resources and channels of access to inherent resources belonging to certain relationships in Hanoi and Ho Chi Minh City through social networks. Around each individual, there are many relationships, which can form networks of relationships that provide capital, which are channels of access to resources in that network of relationships. Young human resources in both Hanoi and Ho Chi Minh City create and maintain social capital through social networks. Basic social groups such as family, colleagues and friends play a key role in helping individuals create their own social capital. New findings from qualitative studies show that the trend of expanding social capital through interest groups, volunteer groups or capacity building training courses, personal development courses is a healthy trend of creating social capital for young people today.

An interesting finding from the study in Hanoi and Ho Chi Minh City is the relationship between human capital and social capital. In some cases, active and passive human capital have completely different impacts in relation to social capital. Both have a positive impact, that is, the more human capital increases, the more social capital increases. However, when analyzing the components of passive human capital such as seniority, years of experience, the impact is quite different from that of active human capital (such as education level, ability to work fluently in a foreign language, communication skills, mastery of financial management skills, project management, etc.). People who possess a variety of active human capital sources have the opportunity to participate in higher quality and more prestigious social networks, which means they have better social capital. From there, the opportunity to create diverse sources of income and the possibility of promotion is also higher than that of officials who only possess passive human capital. This finding is clearly demonstrated by the results in both Hanoi and Ho Chi Minh City.

Maintaining and strengthening the social capital of young people in Hanoi and Ho Chi Minh City also has the common characteristics of young people in Asian countries, which is the strong connection of long-term and close relationships such as family, as well as short-term but close relationships such as peer groups. Therefore, to maintain established social relationships or in other words, to maintain social capital, young people in Hanoi and Ho Chi Minh City have to:


In society, individuals in society often participate in various activities with members of groups. Research shows that young human resources not only participate in group activities but also use different means of communication to maintain their relationships with members. close through the group. The forms and means that young workers use are direct meetings, exchanging contacts with each other via phone, email, social networking sites such as Facebook, Zalo, Skype ... However, in each different social group, group members use different ways and means to communicate and exchange with each other. The difference in the two locations of Hanoi and Ho Chi Minh City is that maintaining and consolidating resources through personal relationships is stronger than resources in familiar and fixed social groups. Young human resources in Ho Chi Minh City have ways to maintain and strengthen diverse and rich capital sources from using both economic and social resources to enrich the quality of their capital sources.


Chapter 4

THE ROLE OF SOCIAL CAPITAL IN THE DEVELOPMENT OF YOUTH HUMAN RESOURCES IN HANOI AND HO CHI MINH CITY


4.1. Introduction

In his research on social capital in the labor market, American sociologist Granovetter has put forward important hypotheses about the role of social networks in the career development of individuals. He argues that many people find their jobs through exploiting information sources from social relationships in social networks. Social networks allow job seekers to gather the best information about jobs, allowing job seekers to choose better jobs, bringing higher incomes that make them satisfied. In addition, information about labor markets can be better created through "weak ties" [ Granovetter M., 1995]. Not only providing a job, social relationships also create conditions for workers to be more suitable, making them more satisfied, with higher wages. Granovetter's conclusion was supported by many studies by other scholars such as Corcoran (1980), Staiger (1990), Wegener (1991), Coverhill (1994), Jann (2003), Mongomery (1992) ... [Pham Huy Cuong, 2016]

Studies on social capital at home and abroad have confirmed the two-way impact of social capital in social networks on labor and employment. The two-way nature of social capital from the studies of Granovetter M. (1995), Corcoran (1980), Staiger (1990), Wegener (1991), Coverhill (1994), Jann (2003), Bridges et al. (1986), Mongomery (1992), has been summarized by Pham Huy Cuong as follows: β€œThe two-way meaning of social capital is expressed in two aspects: First, originating from a common characteristic of a specific type of capital, social capital has both positive and negative impacts on the labor market. Second, based on the fundamental characteristics of common relationships in the market, social capital simultaneously affects two groups of subjects in the supply-demand relationship: workers and employers" [Pham Huy Cuong, 2016].

The positive role of social capital in the aspect of exploiting information resources is also confirmed in a number of sociological studies, studies in the market


Labor confirms a fact: exploiting information and advantages from social relationships is a popular channel in job search of workers. In his research, author Le Ngoc Hung said that "social networks have the function of connecting society and providing accurate and necessary information, thereby contributing to reducing transaction costs for network participants" [Le Ngoc Hung, 2003]. The ability to exploit information from social relationships between target groups is different, depending on the differences in demographic characteristics, the scale of social capital and other resources of each" [Pham Huy Cuong, 2016].

In addition, the negative role of social capital is also mentioned in the results of many studies on the field of labor and employment, especially in recruitment, promotion, appointment and has an impact on the advancement process of individuals. The positive and negative aspects of social capital in the field of labor and employment are controversial topics in academia and social reality due to their complex interweaving. In addition to analyzing the positive factors in the role of social capital in the development of young human resources, the thesis also approaches the negative side of the problem, that is, the negative impacts of using social capital in the work of young human resources in the state agencies. This topic is considered quite sensitive, so the qualitative information collection is only effective in raising the issue but does not specify related factors such as the field, department, unit, and specific situations. Therefore, as stated in the method section, the thesis additionally uses the press analysis method to have accurate qualitative information sources to serve this analysis section.

In this chapter, the author analyzes the positive and negative roles of social capital in recruiting young human resources; in training and appointment; in performing public duties and increasing the income of young human resources in two locations, Hanoi and Ho Chi Minh City, using qualitative and quantitative survey data. In addition, some secondary data from the analysis of press reports on actual cases of power-buying in Hanoi and Ho Chi Minh City are also used to analyze in depth the two-sided nature of social capital in labor and employment.

4.2. The role of social capital in recruiting young human resources

When studying social capital as well as its role and effectiveness in different areas of society, it can be seen that authors give different roles.


of social capital, which refers to social capital as the act of investing in social relationships and participating in social networks. Individuals in the network can access, exploit, and use social capital for personal gain. Social capital can be created for personal purposes and therefore can be converted into economic capital (within a certain time limit), human capital or social welfare. For that reason, young human resources in two large cities of Vietnam have used social capital to seek job opportunities and receive support and assistance from other social groups in their daily work.

The survey shows that there are three groups of factors related to young human resources seeking recruitment opportunities: (1) the group of social capital in the form of social resources that individuals achieve according to the regulations and requirements of employers (professional capacity, professional qualifications, seniority); (2) The group of social capital sources that individuals obtain through relationships in social networks (family/relatives, colleagues, personal history, friends, fellow countrymen) and (3) The group of social capital sources through exploiting social information (social networks, information from the internet, job introduction centers, print newspapers, radio, television).

The results of the study on the role of factors affecting the recruitment of young human resources to work at the agencies and organizations where they are currently working show that, in addition to factors of professional competence, qualifications and seniority, which are considered important in their recruitment to work at the current agency, other factors such as family/relatives, colleague relationships, personal history, and friendship relationships are also highly appreciated. Professional competence, qualifications, and seniority are the main criteria that most agencies use when recruiting, so when surveying and assessing the importance of these factors in the job search opportunities of young human resources, the high proportion of professional competence, 86.2%, and seniority, 75.1%, is completely reasonable.

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