(3) Employees' bonuses must be commensurate with their contributions, (4) Management must always provide feedback on employees' performance.
The “Training and Development” factor includes the following details: (1) Organizing skills and professional training courses within the bank, (2) Orienting and supporting career development for employees, (3) Creating many opportunities for career development within the bank for employees, (4) Clearly communicating career progression and necessary standards for career advancement for employees.
According to the theory presented in chapter 2, the three factors (F1) "Organizational communication", (F5) "Risk acceptance due to creativity and innovation" and (F6) "Teamwork" have an impact on commitment, but the experimental test results show that the above three components do not have a significant impact on employees' commitment to the organization.
4.4.3. Testing the model hypotheses
The results of the regression analysis in Section 4.4.2 show that 3 components (F1) “Organizational communication”, (F5) “Risk taking due to creativity and innovation” and (F6) “Teamwork” were rejected and 4 components were statistically significant in their relationship with employee commitment to the organization, including: (F2) Training and development with a standardized coefficient Beta of 0.160, (F3) Rewards and recognition with a standardized coefficient Beta of 0.174, (F4) Effectiveness in decision making and orientation towards future plans with a standardized coefficient Beta of 0.204, and (F7) Fairness and consistency in management policies with a standardized coefficient Beta of 0.308.
Thus, the study accepts hypotheses H 2 , H 3 , H 4 , H 7 , and rejects hypotheses H 1 , H 5 , H 6 (according to table 4.11).
Table 4.11: Summary table of inspection results
Hypothesis
Hypothesis statement | Test results | |
H 1 | Organizational communication has a positive impact on employee commitment to the organization | Reject |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Hypothesis
Hypothesis statement | Test results | |
H 2 | Training and development has a positive impact on employee commitment to the organization | Accept |
H 3 | Rewards and recognition have a positive impact to employee commitment to the organization | Accept |
H 4 | Effectiveness in decision making and orientation towards future planning have a positive influence on commitment. employee engagement | Accept |
H 5 | Risk taking due to creativity and innovation has a positive effect on organizational commitment. of staff | Reject |
H 6 | Teamwork has a positive effect on commitment. employee engagement | Reject |
H 7 | Fairness and consistency in policies Management has a positive impact on employee organizational commitment. | Accept |
4.5. Comparison of research results with previous studies
Through the model testing process, it is shown that there are four components affecting the commitment of employees to the organization at Ho Chi Minh City Joint Stock Commercial Banks:
(1) Training and development, (2) Rewards and recognition, (3) Effectiveness in decision making and future planning orientation, (4) Fairness and consistency in management policies. The remaining three components are communication in the organization, risk taking due to creativity and innovation, and teamwork, which have not predicted the impact on commitment for the current sample data set. However, according to the research results of Truong Hoang Lam and Do Thi Thanh Vinh (2012) on the impact of corporate culture on the commitment of FPT employees, there are up to 7 components of corporate culture that have an impact.
The remaining component, orientation towards future plans, has no effect on the level of FPT employee engagement.
Thus, the results of the study show that there are up to three components that are eliminated with quite a high difference compared to one component eliminated in the previous study. This difference is due to the characteristics of the work of each specific industry. For example, when it comes to the component "Accepting risks due to creativity and innovation", its impact on the commitment of bank employees has not been predicted because most banks have built their own working process and procedures for work clearly according to ISO standards to limit certain risks that can affect the business operations of the bank. And all bank employees are required to strictly follow those processes and procedures. Therefore, being creative to improve the working process is not an easy task, and most bank employees do not intend to be creative because it can cause serious consequences leading to loss of money and can cause many negative effects on themselves. Or as for the communication component in the organization, this component has not yet predicted its influence on employee engagement. This can be explained by the fact that communication in the bank has become very familiar to most employees, and all announcements in the bank are very complete and clear. Therefore, this has become very normal for employees, and employees will not stop working in the bank because of this issue. Finally, the "teamwork" component, this component has also not yet predicted its influence on employee engagement. This can be seen because the positions in the bank all work independently, for example, for tellers, each of these employees works at a separate counter, manages their own cash drawer, and works independently so that all transactions with customers are carried out quickly and accurately. Or for credit officers, each officer must find their own customers, take care of customers to increase deposit sales, ensure credit balance to achieve annual work goals.
However, for the software industry, all three components of organizational communication, risk taking due to creativity and innovation, and teamwork all have an impact on employee engagement. The difference is that for a unit operating in the technology field, most employees always have a desire to learn, work long-term and develop their personal capacity through creativity to create good, useful software, and attract many audiences and accept the risk of failure, continue to learn and develop. A new software is created by the combination and creativity of not only an individual but all members of a group. Therefore, all three factors of organizational communication, risk taking due to creativity and innovation, and teamwork are indispensable factors to increase the level of employee engagement in this field.
4.6. Summary of Chapter 4
Chapter 4 presented the results of testing the measurement model and the research model. Through the steps of testing the measurement model, it shows that:
- The scale of Corporate Culture aspect includes 7 components: Organizational communication, Training and development, Rewards and recognition, Effectiveness in decision making and orientation towards future plans, Acceptance of risks due to creativity and innovation, Teamwork, Fairness and consistency in management policies.
- Organizational commitment is measured by one component and has four observed variables.
The chapter also tests the hypotheses using regression method and draws out four components: Training and development, Rewards and recognition, Effectiveness in decision making and orientation towards future plans, Fairness and consistency in management policies have the main impact on employee commitment to the organization.
Chapter 5 will present the conclusion, propose some implications for management and limitations of the study.
CHAPTER 5: IMPLICATIONS AND SOLUTIONS IN MANAGEMENT
5.1. Conclusion
There have been many studies on the influence of corporate culture on organizational commitment based on the model of Ricardo and Jolly. In each different research environment and different research groups, there will be different results. Likewise, for the group of employees working in the field of joint stock commercial banks, there are only four components:
(1) Training and development, (2) Rewards and recognition, (3) Effectiveness in decision making and guidance on future plans, (4) Fairness and consistency in management policies are the main factors influencing employee commitment to the organization. The remaining three components, namely, organizational communication, risk taking due to creativity and innovation, and teamwork, have not been found to predict the impact on commitment in the current sample data set.
(1). Training and development
(2). Rewards and recognition
(3). Effectiveness of decision making & Future planning and orientation
Attachment to the Organization
employee position
(4). Fairness and consistency in international relations
Figure 5.1: Model of the influence of corporate culture factors on employee commitment to the organization at Ho Chi Minh City Joint Stock Commercial Banks
Thus, the commitment to the organization of employees working at commercial banks in Ho Chi Minh City is influenced by four components of corporate culture:
(1) Training and development includes 4 observed variables: DT1, DT2, DT3, DT4
(2) Rewards and recognition include 4 variables: CN1, CN2, CN3, CN4
(3) Effectiveness in decision making and future planning orientation includes 7 variables: HQ2, HQ3, HQ4, DH1, DH2, DH3, DH4
(4) Fairness and consistency in governance policies include 4 variables: CB1, CB2, CB3, CB4
The Organizational Commitment scale includes four observed variables: CK1, CK2, CK3, and CK4.
In practice, the study has provided managers at commercial banks with a detailed view of the impact of Corporate Culture on employee commitment to the organization and identified key elements of Corporate Culture that need to be improved to increase employee commitment.
5.2. Implications and solutions in management
The study has shown that some aspects of corporate culture have an impact on employee commitment to the organization. This means that improving corporate culture will help improve employee commitment. From there, it suggests that leaders outline appropriate directions to develop corporate culture while promoting employee capacity, improving work efficiency and contributing to maintaining existing human resources, especially talented employees.
According to the research results of the article, it shows that there are four components of corporate culture that have an impact on employees' commitment to the organization. On that basis, the author proposes some implications in management to increase the level of employees' commitment to the organization as follows:
5.2.1. Fairness and consistency in governance policies
The factor “Balance and consistency in management policies” is the factor that has the strongest impact on organizational commitment. The study measures the level of employees’ perception of fairness and consistency in management policies of the workplace through the following variables:
(1) Always be treated fairly like other members
(2) Promotion, reward and discipline policies are fair.
(3) Salary received is commensurate with the level of contribution.
(4) Management is consistent in implementing policies related to employees.
Fairness and consistency in building governance policies are extremely important for any organization. Only when employees feel confident in the bank's policies will they be motivated to continue working. Accordingly, leaders at commercial banks in the Ho Chi Minh City area need to focus on developing corporate culture in this aspect as follows:
First of all, bank leaders need to focus on building policies related to employees such as promotion policies, reward policies, and discipline policies in a fair and consistent manner. All employees have the opportunity to compete fairly and must follow a common rule, regardless of kinship and in the direction of doing well - being rewarded, doing wrong - being disciplined. And of course, all rewards, discipline, and promotions for employees must be widely announced to set an example for employees, motivating employees to strive to do better.
Next, regarding the salary and bonus policy, bank leaders must focus on paying salaries and bonuses to employees commensurate with what employees contribute to the organization. To do this, bank leaders need to build the most accurate and fairest employee performance evaluation tool. This is easy to say but very difficult to evaluate, because in a bank there are many different job positions, so the measurement must fully reflect the nature of each employee's work. Therefore, bank leaders need to build a team of personnel specializing in researching and developing this measurement tool for each job position, and before putting it into use, it must be surveyed in practice with employees to receive the best feedback and make timely corrections to avoid errors when using it.
Indeed, fairness and consistency are essential when developing management policies. Because employees only feel confident in working, trying
Employees strive when they realize that their contributions and achievements of a year are meaningful, highly appreciated and worthy of what they have put in. From there, employees will try harder in the following years to reach higher and higher levels in their work. On the contrary, once employees feel that they are not treated fairly like other employees, they feel that what they put in is useless, then of course the inevitable consequence is that employees will feel bored, dissatisfied, distrustful of the organization and will be able to leave the organization at any time.
5.2.2. Effectiveness in decision making and future planning
According to the study, the factor “Effectiveness in decision making and orientation towards future planning” has a strong impact on employee commitment to the organization, second only to the factor “Fairness and consistency in management policies”. Accordingly, the factor of effectiveness in decision making and orientation towards future planning is measured through the following variables:
(1) Employees are allowed to perform their work to the best of their ability;
(2) The management always collects many sources of information and feedback before making important decisions at work;
(3) Wise decisions by employees bring the best benefits to the Bank in the long term;
(4) Employees are informed about the Bank's annual performance goals;
(5) The Bank's goals create excitement and motivation for employees;
(6) The bank has a clear future development strategy;
(7) Bank managers always plan ahead for changes that may impact business results.
Bank leaders need to pay attention when developing corporate culture in this aspect as follows:
First, the bank's operating goals and future development strategies must be shared regularly and clearly with all employees. The bank can





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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