Domestic payment activities : Continuously growing over the years, demonstrated by strong growth in both the number and value of transactions.
International Payment Activities : 2019 marked a strong development of LienVietPostBank in international payment activities when the total value of payment transactions and official trade finance exceeded the 1.5 billion USD mark. In addition, cross-border payment activities also achieved positive figures with the growth rate in both value and number of transactions increasing by over 90% compared to 2018. In particular, in 2019, the State Bank of Vietnam approved LienVietPostBank to apply ahead of schedule the Capital Adequacy Ratio Calculation and Management System according to Circular 41, completing pillars 1 & 3 of the Basel II treaty.
Card and Digital Banking activities : LienVietPostBank focuses on investing in building a Digital Banking platform to become an important transaction channel, typically the Vi Viet application providing 24/7 online banking products and services such as: online payment (electricity, water, telecommunications, insurance, service fees, phone top-up, buying airline tickets, train tickets, online shopping...), Banking services (savings deposits, mortgage loans, interbank money transfers, checking payment accounts/loans/savings, transactions); ATM transactions, credit cards and many other utilities. In the near future, LienVietPostBank will launch LienViet24h service, a 24/7 online banking service application that includes 3 main functions: Digital banking, Th (physical and non-physical), E-wallet and at the same time integrates with the ecosystem to support users and businesses in searching for information, trading goods and services, etc.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Solutions to improve the quality of consumer lending activities at Vietnam Prosperity Joint Stock Commercial Bank - 2
Vietnamese

2.1.3.4 Profit of Commercial Bank C priority part of the Union
In 2017, LienVietPostBank achieved high pre-tax profit.
record, reaching 1,768 billion VND, up 31% compared to 2016. This is the year that LienVietPostBank has a remarkable development in its network when opening 97 new transaction points nationwide, completing the mission of bringing banking utilities to remote areas, serving people across the country. Although having to use a large amount of capital to invest in equipment, upgrade facilities, open many new branches and transaction offices (PGD), LienVietPostBank's profit in 2017 continued to grow and completed above expectations, exceeding 118% of the plan. This shows that LienVietPostBank has promoted its strength and effectively utilized the advantage of its extensive network. In 2018, LienVietPostBank's pre-tax profit reached 1,213 billion VND, down 31% compared to 2017. However, it still achieved the plan. By 2019, LienVietPostBank's pre-tax profit reached over 2,039 billion, the highest since its establishment. To achieve the above results, the Bank has made efforts to implement the following business solutions:
- Right from the beginning of 2019, LienVietPostBank has flexibly applied many mobilization and credit policies suitable to market reality, thereby improving capital usage efficiency and increasing income month by month.
- LienVietPostBank continues to implement many programs to promote service activities and foreign exchange trading activities, so net revenue from service activities and foreign exchange trading activities both increased significantly compared to the previous year.
Unit: billion VND
2,500
2,000
1,500
Profit before tax
1,000
2,039
1,768
1,213
500
0
2017 2018 2019
Source: LienVietPost annual report 2017-2019
Chart 2.2: Pre-tax profit of LienVietPostBank in the period 2017-2019
2.2. Current status of lending to corporate customers at LienVietPostBank
2.2.1 Corporate customer lending policy at LienVietPostBank
Currently, lending activities at LienVietPostBank comply with and are regulated by legal regulations of the National Assembly, the Government, the State Bank of Vietnam, LienVietPostBank and other relevant agencies. Specifically as follows:
Legal documents of the National Assembly and the Government: Law No. 47/2010/QH12: Law on credit institutions; Law No. 65/2014/QH13 of the National Assembly: Law on housing;
Decree No. 163/2006/ND-CP dated December 29, 2006: Decree on secured transactions;
Decree No. 11/2012/ND-CP dated February 22, 2012: Decree on amending and supplementing a number of articles of Decree No. 163/2006/ND-CP of the Government on Secured Transactions;
Legal documents of the State Bank of Vietnam:
- Circular 39/2016/TT-NHNN regulating lending activities of credit institutions.
credit institutions, foreign bank branches for customers by the Bank
Vietnam State Bank
- Decision No. 28/2002/QD-NHNN dated January 11, 2002 on amending Article 2 of Decision No. 1627/2001/QD-NHNN dated December 31, 2001 of the Governor of the State Bank on promulgating the Regulations on lending by credit institutions to customers.
- Decision No. 127/2002/QD-NHNN dated February 3, 2005 on amending and supplementing a number of articles of the credit institution's lending regulations to customers.
- Decision No. 783/2005/QD-NHNN dated May 31, 2005 on amending and supplementing Clause 6, Article 1 of Decision No. 127/2002/QD-NHNN dated February 3, 2005 on amending and supplementing a number of articles of the regulations on lending by credit institutions to customers issued under Decision No. 1627/2001/QD-NHNN dated December 31, 2001 of the Governor of the State Bank.
2.2.2 Credit profile for corporate customers at LienVietPostBank
The corporate customer lending process at LienVietPostBank is implemented nationwide and is basically carried out through the following steps:
Step 1: Search, market, guide and check loan applications from customers.
- Guide customers to prepare and complete loan application including:
+ Legal documents
+ Loan profile
+ Loan plan profile
+ Loan guarantee documents
- The bank receives and checks the loan application: checks the authenticity, completeness, reasonableness and validity of the application.
Step 2: Assess borrowers, loan plans, loan security measures and prepare credit assessment report.
- When a customer needs to borrow money from a bank, a credit officer conducts a preliminary interview to understand the customer's credit needs and conditions.
- Based on the documents provided by the customer, based on the actual inspection at the enterprise and the collected information sources... the appraisal officer will conduct the appraisal of the customer, the loan plan, the loan security measures, detect and propose measures to minimize risks and finally determine the loan interest rate.
- The appraisal officer will prepare a report stating clearly the proposed opinion: Loan or no loan, accompanying conditions and sign it for the leader.
Step 3: Loan Approval
- Based on the credit officer's appraisal report attached to the customer's loan application, the competent authority shall consider and approve the loan. In case of loan rejection, the credit officer shall be responsible for notifying the customer in writing of the bank's loan rejection. Conversely, if the loan is approved, the credit officer shall be responsible for notifying the customer of the bank's decision to request the customer to arrange time to sign the contracts and complete the relevant legal procedures.
- In case the loan amount is within the branch's judgment, it will be approved by the branch's Board of Directors or the local Credit Council.
- In case it exceeds the Branch's judgment, the Branch will submit it to the Head Office for consideration.
Step 4: Signing the contract
After having the loan decision of the competent authority, the customer and the enterprise will sign the credit contracts, legal procedures related to collateral and other conditions in the bank's loan decision. Then, it will be submitted to the competent authority to sign the contract.
Perform notarization, registration of secured transactions, procedures for delivery of secured assets and related documents.
Rule 5: Disbursement
Based on the signed credit contract, disbursement documents, invoices, and disbursement requests from customers, credit officers send the disbursement documents to the operations department to freeze and store collateral (if any) and proceed with disbursement to customers.
Rule 6: Check and monitor capital after lending
After disbursement, credit officers are responsible for regularly checking the actual use of loan capital, the purpose of capital use, the current status of collateral, and the financial situation of customers to ensure debt collection ability, and urging customers to repay principal and interest fully and on time. If signs of risk are detected, credit officers must be responsible for reporting to the leadership. Especially if bad debt arises, the bank must adjust the credit when requested by customers and handle and recover debt according to regulations.
Agreement 7: Collection of debt, interest, fees and handling of arising issues
Credit officers must monitor payable debts including: principal, interest, fees... Within 07 working days before the payment due date, credit officers notify
give customers the debt due. When the debt is due, the accounting department will collect the debt according to the correct loan accounting procedures and methods.
For arising issues such as loan adjustment, source structure... affecting the initial appraisal results, appropriate measures will be taken. If it does not affect the initial appraisal results of the loan plan, there can be an official dispatch to amend and supplement the contract, and draft a contract appendix.
Agreement 8: Liquidation of credit contracts, security contracts, release of mortgages
product
Convention 9: Circulation, control, and storage of records.
2.2.3 Loan products for corporate customers at
LienVietPostBank
In recent years, Lien Viet Post Joint Stock Commercial Bank has continuously expanded its lending activities to corporate customers by researching customer needs and regularly designing lending products suitable for different corporate customers. The Bank's current corporate lending products include:
- Short-term credit limit: Includes many component limits: Loan, guarantee, trade finance. Loan term is agreed by the Bank and the customer based on the production and business cycle of the customer granted the limit.
- Discounting export documents: Is a form of credit granting to legal entity export customers under the L/C method or collection with documents by discounting the documents of the export shipment.
- Discounting negotiable instruments and other valuable papers: Receive funding before the maturity of negotiable instruments and other valuable papers to take advantage of business opportunities. The list of negotiable instruments and other valuable papers that LienVietPostBank receives for discount is diverse.
- Rural Financial Support III: Rural Financial Support III is a LienVietPostBank program receiving support capital from the World Bank with the aim of increasing affordable capital for Individuals/Households or Enterprises in rural areas with commitments to environmental protection.
- Preferential loans for businesses importing goods from Taiwan: This is a form of credit for customers who import goods from Taiwan using capital under the Preferential Credit Program for Businesses importing goods from Taiwan of the Export-Import Bank of Taiwan.
- Car loans for Corporate Customers: For businesses that need to borrow capital to buy cars as means of transportation, means of transport to serve production, business and service activities in accordance with business lines according to the provisions of the Law.
- Loans secured by valuable papers: Business customers need to borrow capital with valuable papers secured by valuable papers.
- SMEFP III Program – Low-interest credit source: SMEFP III Program – Low-interest credit source is a joint program between LienVietPostBank and Japan International Cooperation Agency JICA through the State Bank of Vietnam to meet the needs of your business.
- Loans for agricultural and rural development: Meet customers' capital needs in agricultural production.
- Road Maintenance Fund product package: Is a form of credit for Customers who are Construction Contractors/Construction Investment Projects performing maintenance, periodic repairs, emergency repairs, etc. of Road Projects/Constructions with payment source from the Central Road Maintenance Fund.




![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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