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Strongly Disagree, 2: Disagree, 3: No Opinion, 4: Agree, 5: Strongly Agree

2.2.7.2. Testing the relationship between customer characteristics and the factor trust in influencers 73 Source: Survey data, 2014 73 2.2.7.3. Testing the relationship between customer characteristics and the factor service use benefits 73 CHAPTER III: ORIENTATION AND SOLUTIONS 76 3.1. Development ...

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