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Rumor Spread Mechanism in Typical Rumor Case 1A

96. Rakow, L.F., & Kranich, K. (1991), Woman as sign in television news, Journal of Communication 41(1), pp. 8-23. 97. Richins, ML (1983), Negative word-of-mouth by dissatisfied consumers: A pilot study, The journal of marketing , pp. 68-78. 98. Rice, RE, & Richards, WD (1985), An overview ...

Thesis Research Focus Issues

For the information content to be distorted in terms of quantity rather than quality. Hyperbole can occur as a result of changing exaggerated information (for example when one black person is hyperbolized into four black people (Allport and Postman, 1947); the idea that a black person was present ...

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