Financial relationship marketing book. Based on the theoretical foundation and measurement scale of financial relationship marketing from previous studies, this scale was built on the basis of the research of Hsieh, Y. et al. (2005); and Lin, N. et al. (2003) including 05 observed variables. On the ...
Network (MTN) Nigeria. International Journal of Management and Commercial Innovations , 3 (2), 798-810. Ngo, Vu M. & Nguyen, Huan H. (2016). The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking Sector. Journal of ...
Variances: (Group number 1 - Default model) Estimate SE CR P Label RBXAHOI .448 .042 10,698 RBTAICHINH .421 .038 11,050 RBCAUTRUC .351 .033 10,638 CHIPHICHUYENDOI 1,187 .105 11,278 SUHAILONG .304 .027 11,399 LONGTRUNGTHANH .351 .034 10,266 e1 .164 .015 11,125 e2 .169 .015 11,254 e3 .190 .016 11,501 ...
LIST OF TABLES Page Table 4.1: Characteristics of the study sample 38 Table 4.2: Cronbach Alpha of research concepts 39 Table 4.3: Table of results of relationship marketing factor analysis 42 Table 4.4: EFA results of loyalty scale 43 Table 4.5: Scale of relationship marketing factors affecting 44 ...
In the B2C context, recent studies have viewed the concept of relationship marketing in a more practical sense. Although there are different terms used for relationship marketing, they are similar in meaning. Because, the above authors have adopted the perspective proposed in the earlier study of ...
