Online Word Of Mouth

CHAPTER 4: ANALYSIS OF RESEARCH RESULTS 4.1 Descriptive statistics of the research sample After the scale was calibrated by interviewing experts, the questionnaire was designed. The total number of survey forms distributed was 378, the number of survey forms collected was 365 and the number of ...

Similar to the quality of eWOM information, the experts also fully agreed with the scale and the appropriateness of the concept and scale. The experts made some minor adjustments to the wording of the scale. The eWOM usefulness scale Table 3.4: Scale of usefulness correction of eWOM Original scale ...