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Table 1. Bond credit rating system
Ranking
Rating | Standard and Poor's | Moody's | |
Investment ranking | Investment grade (high-grade) | ||
Highest | Highest grade | AAA | Aaa |
High | High grade | AA | Aa |
Average height | Upper medium grade | A | A |
Medium | Medium grade | BBB | Dad |
Speculative ranking | Speculative grade (high - yield) | ||
Low average | Lower medium grade | BB | Three |
Speculative | Speculative | B | B |
Short | Poor standing | CCC | Caa |
High speculation | Highly speculative | CC | Song |
Lowest, no interest | Lowest quality, no interest | C | C |
Default | Default | D |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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VPBank's Credit Growth Compared to the Whole System

Source: Financial Risk Manager Handbook 47 To obtain the above notation system, credit rating companies often rely on assessment factors such as: business (business lines of business, market and customer scope, technology and sales capacity, business advantages and weaknesses, business prospects, etc. to assess the business's operations); management (management organization, management staff capacity, business production strategy and plan, etc. to assess the business's operational capacity to achieve the goals and results that the business is aiming for); financial factors (the stability of the business's income, capital structure, payment capacity, ability to respond to market fluctuations, etc. to assess the payment capacity of the bond-issuing business). In general, the use of credit ratings has become a common practice in many countries, especially in the world's major financial centers. In some countries, credit rating has become a mandatory legal issue for bond issuance. Credit rating has been playing an increasingly important role in promoting the bond market of many countries and the international bond market. In Vietnam, although many authors have mentioned credit rating organizations in their works, affirming the role of this organization, in reality,
In fact, the development of this organization in Vietnam has not received much attention or focus.
47 Berrard J. Winger and Nancy Mohan (1991), Principles of Financial Management , Macmillan Publishing Co.
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Third, regulations on forms of corporate bond issuance.
Issuing corporate bonds, also known as offering corporate bonds, is the act of the issuer bringing bonds (goods) into the market. In general, the viewpoints in theoretical research works as well as in the laws of many countries in the world today indicate that corporate bond issuance has two forms: public issuance and private issuance.
In the book of author Moorad Choudhry, it is stated that: “Public offering is anyone can buy bonds. Private offering is where investment bank clients are offered through brokers or agents 48 . Author Walter Waschiczek's point of view: “Depending on the strategy and location, bonds are basically of two types: publicly issued bonds are bonds offered to a wide range of investors; privately issued bonds are bonds sold directly to a limited number of institutional investors” 49 . In the famous Law Dictionary Black's Law Dictionary, it is stated that public offering of bonds is the activity of offering bonds widely to investors with no limit on quantity 50 . In Vietnam, the general view is that public bond issuance is the process in which bonds are widely offered to all investors, individual investors and professional investors with the same conditions. Private bond issuance is the issuance method in which bonds are sold within a limited scope of a certain number of investors, without using mass media for the offering. For example, in the book Securities Market of the Academy of Finance, it is considered that "Private issuance is the issuance method in which securities are sold within a certain scope of investors (usually institutional investors) with limited conditions and not widely offered to the public. Public offering of securities is the process in which securities are widely offered to all investors, including individual investors and professional investors with the same conditions and time" 51 . In general, these views show that public offering and private offering differ in the scope of investors allowed to participate in purchasing, in which public offering targets the general investing public while private offering targets only certain customers and usually large customers.
48 Moorad Choudhry (2004), Corporate bonds and structured financial products , 2004, p.9.
49 Walter Waschiczek (2004), The role of corporate bonds for finance in Australia, Monetary Policy and the Economy 4, 2004, p.40.
50 Bryan A.Garner, Black's Law Dictionary, West Group (7th Ed ) 1999, p.1112.
51 Bach Duc Hien (2009), Stock Market Textbook, Academy of Finance, Financial Publishing House 2009, p.93.
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In fact, the choice of issuance form depends on the enterprise's ability and capital mobilization goals. Normally, enterprises choose the form of private issuance for reasons such as: the enterprise does not meet the standards to issue bonds to the public; the amount of capital needed to mobilize is not much so the enterprise does not choose the form of public issuance; the enterprise issues bonds to sell to a number of special investors to maintain business relationships. The nature of public bond offering is a wide offering to all investors, including professional investors and individual investors, with the aim of mobilizing a large amount of capital. When issuing bonds to the public, enterprises have advantages such as: mobilizing a large amount of capital; opportunities for the company to promote its name; opportunities for the company to find partners and sign business contracts; The success of the offering is more assured thanks to the participation of a reputable underwriter; etc.
The division of corporate bond issuance forms and the provision of criteria to demarcate the boundaries between them play a very important role in determining the legal regulations governing the operation of each form. Each form of bond issuance may differ in nature, number of investors, scope of issuance, method of disseminating information about the issuance, etc., so the content of legal regulation is also different.
Fourth, regulations on procedures for issuing corporate bonds.
Bond issuance involves the interests of many entities, the most important of which is the interests of investors. To protect the interests of investors, in addition to regulations on issuance conditions, the laws of each country also stipulate issuance procedures and require issuing enterprises to strictly comply. The procedures for offering individual corporate bonds and the procedures for offering corporate bonds to the public are different in nature, so the regulations on the offering procedures are also different. The procedures for offering corporate bonds to the public go through more stringent steps than the issuance of individual corporate bonds. In general, this sequence and procedure go through the following main steps:
+ Regarding documents related to the issuance
In this first step, for public issuance of corporate bonds, enterprises must carry out procedures to submit documents for registration of public bond offering; for private issuance of corporate bonds, the issuing enterprise does not have to submit documents for registration of private bond offering but only needs to prepare documents for bond issuance.
+ About information disclosure before the issuance
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The capital stock market is considered an information-sensitive market. Therefore, for the stock market in general and the corporate bond market in particular, information disclosure is a mandatory obligation for the issuing organization. Information disclosure before issuing bonds is an activity of the issuing organization that must be carried out in accordance with the principles, methods and deadlines strictly prescribed by securities law. This is to provide timely and accurate information related to the bond issuance plan and the issuing organization. Information disclosure plays an important role, not only helping to make the market transparent but also helping to create trust and influence the investment decisions of investors. This is an important factor that determines the success or failure of a bond issuance plan. Focusing on the general goal of the stock market is to make information transparent, protect the rights of investors, Vietnamese management agencies have initially had certain requirements on information disclosure for enterprises issuing securities in general and bonds in particular. In general, when issuing bonds, enterprises with the need to issue must develop a bond issuance plan and have it approved by the competent authority and disclose information to bond buyers. The plan must include basic contents such as information on business lines, financial situation, purpose of bond issuance, capital use plan, payment plan and method, etc. Therefore, issuing enterprises are obliged to disclose information on bond issuance according to the law so that investors have the necessary information before deciding whether or not to buy bonds from the issuer. Current Vietnamese law stipulates that in both cases of private issuance and public issuance, enterprises must fulfill the obligation to disclose information, but the level and method of information disclosure are different.
+ About bond distribution
This is the step in which the issuing enterprise will distribute bonds to buyers. There are 04 methods in which enterprises can distribute bonds to buyers, including: bond issuance bidding; bond issuance guarantee; bond issuance agent; direct sale to investors.
+ About the issuance results report
This is the step in which the issuing enterprise must announce information about the results of the issuance to bondholders and send the information disclosure to the Stock Exchange. The Stock Exchange then compiles information about the results of the bond issuance and announces the information on the corporate bond information page.
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Fifth, regulations on state management of the market.
State management of the stock market in general and the corporate bond market in particular is an indispensable activity to ensure an orderly, fair and lawful market. Market management is carried out through state agencies and self-governing organizations.
Regarding the management activities of state agencies, in each different country, the model of state management agency for the stock market will be different. Basically, there are two types of state management agency models for the stock market.
The first type assigns the main responsibility for state management of the stock market to a government ministry - for example, in Japan, this responsibility is assigned to the Ministry of Finance. In Japan, according to the provisions of the first legal documents on securities (the Financial Instruments and Financial Instruments Market Act of 1948), the Securities and Exchange Commission was established and has the same function as the US SEC because the Japanese Securities and Exchange Act of 1948 was built on the prototype of the US Securities Act of 1933 and the US Securities Exchange Act of 1934. Currently, Japan has abolished the Securities Commission and assigned the supervision and management of the stock market to the Ministry of Finance, and in some cases, the Minister of Finance is also allowed to exercise the authority to manage the stock market as an individual. However, in Japan, market management is assigned to a central regulatory agency: “In the Japanese market, the central regulatory agency is the Financial Services Authority (FSA), which performs the function of licensing corporate bond issuance, building a legal framework and supervising the implementation of services in the financial market in general” 52 .
The second type establishes a specialized agency independent of other ministries, directly under the Government to manage the state on the stock market (for example, in the US, there is the Securities Exchange Commission - SEC - Securities and Exchange Commission, abbreviated as SEC). In the US, according to the US Securities Act of 1933, the US Securities Commission is a federal agency responsible for enforcing the 53 Act . In this Law, one can find provisions on the registration of public securities issuance with the US Securities Commission, the authority of the US Securities Commission in not accepting registration documents, the authority of the Commission in case of detecting violations in registration documents;... Or according to the US Securities Exchange Act of 1934, the US Securities Commission
52 Section 2.3, Part II, Hanoi Stock Exchange (2016), Project on developing corporate bond market.
53 United States Congress (1933), Securities Act of 1933 , Sec 28[77z-3], https://www.sec.gov/answers/about- lawsshtml.html?fbclid=IwAR3WItOy9xbP605G7TNk0wLtG1w2kyp81JoEYbW9l9kQZVB6Q2gdfr4isCw#seca ct1933 , (accessed 11:30 p.m., May 20, 2020).
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The US was established in 1934, is a specialized, independent management agency with the highest power in managing the US stock market. The US Securities and Exchange Commission has authority over all aspects of the securities industry, including authority over the Stock Exchanges, Securities Depository Centers and other self-governing organizations (For example, the SEC has the right to issue regulations and rules on the stock market; has the right to inspect, examine and prosecute securities trading organizations that violate the law; grant or revoke licenses to Stock Exchanges, brokerage firms, traders, securities investment companies, etc.). In the content of this Law, it can be seen that the provisions on: the structure, organization, and authority of the US Securities and Exchange Commission over all participants in the stock market; Registration documents for issuance, periodic reports and other reports of the issuer submitted to the State Securities Commission;... In Korea, the securities market regulator is the Financial Service Commission (FSC): “The Financial Service Commission established under the Law on the Establishment of the Financial Supervisory Organization is an agency under the Government, exercising the highest level of management over the securities market. In the structure of the FSC, there are two specialized supervisory agencies under it, the Financial Supervisory Agency (FSS) and the Securities and Futures Commission for institutions participating in the securities market and organized trading markets (SFC)” 54 . In China, the model is more special. Specifically, on December 29, 1998, the Chinese Securities Law was passed, regulating the supervision and management of the securities market under an agency called the Securities Supervision Agency, which is a securities regulatory agency under the State Council (i.e. the Government) of China. This law was later amended in 2005 and retained the market management authority of the State Council: the securities regulatory agency under the State Council supervises and regulates the securities market according to the law 55 . Or: “The stock exchange shall supervise the time of securities transactions and report on abnormal transactions upon request of the securities regulatory agency under the State Council” 56 . In Malaysia: “The Securities Commission Malaysia is the focal point for main management. The Securities Commission Malaysia shall issue regulations on the issuance and trading of corporate bonds. In addition
54 Dr. Do Thi Kim Tien, Law on stock market supervision models in some countries in the world,
Inspection Magazine No. 10, 2016, p.54.
55 China Congress (2005), Securities Law of The People's Republic of China, passed 2005-10-27, effective January 1, 2006, Art 179, http://english.mofcom.gov.cn/article/policyrelease/internationalpolicy/ 200703/20070304466356.shtml(accessed 9:30 a.m. May 18, 2020).
56 China Congress (2005), Securities Law of The People's Republic of China, passed 2005-10-27, effective
January 1, 2006,Art 10, http://english.mofcom.gov.cn/article/policyrelease/internationalpolicy/200703/20070304466356.shtml(accessed 9:30 a.m. May 18, 2020).
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In addition, the Malaysian Securities Commission is also the agency that receives registrations and grants licenses for issuing corporate bonds” 57 .
Regarding the management activities of self-governing organizations, market management is carried out by social-professional organizations on securities. In the world, social-professional organizations on securities are often organized in the form of associations and there are many types of securities associations such as self-governing associations, trade associations, etc. The general trend of many countries in the world is to develop the type of self-governing associations and give the associations quite a lot of power such as: promulgating, managing and consolidating rules, properly implementing transactions on the market; having the right to reprimand, remove, fine or suspend the activities of members if the member's violations are serious; coordinating with the Government to give opinions and proposals to the Government on issues on the stock market to supplement and perfect laws related to the stock market; operating the decentralized market (securities that want to be traded on the decentralized market must be registered with the Association of Securities Traders); etc.
*Law on corporate bond trading market
Depending on the purpose, quality, and method of operation, in the corporate bond trading market, corporate bonds can be traded at the Stock Exchange or outside the Stock Exchange. Normally, the legal department regulating corporate bond trading activities at the Stock Exchange is considered the central part of the trading market. For corporate bond trading activities outside the Stock Exchange, the state can only carry out macro management, while specific management activities for this market model are undertaken by self-governing organizations. The content of the law on the trading market includes:
First, regulations on the type of corporate bonds traded – the market commodity.
Whether it is the TTPH or the TTGD, they are all parts of the TTTPDN. Therefore, the goods of both the TTPH and the TTGD are in principle the same, there is no difference. Any bond issued on the TTPH can be bought and sold on the TTGD.
The subjects of the trading market are corporate bonds that have been issued on the issuance market. After the bonds are issued, in order to be able to convert them into money when necessary, investors will bring the bonds to trade on the trading market. Therefore, in principle, any type of bond issued by a business on the issuance market can be traded on the trading market. However, due to the characteristics
57 Section 2.3, Part II, Hanoi Stock Exchange (2016), Project on developing corporate bond market.
66
of the TTGD market, so based on the organizational nature of this market, the corporate bonds presented by the researcher in this section include 02 types: corporate bonds traded centrally at the Stock Exchange; corporate bonds traded non-centrally outside the Stock Exchange. The reason the researcher divides them like that is because bonds traded at the Stock Exchange must comply with different criteria than bonds traded outside the Stock Exchange.
Second, regulations on the subjects of the trading market.
Similar to the market for sale, the market for exchange needs entities to exist and operate. Both are parts of the corporate bond market, so the market for sale and the market for exchange have certain similarities in terms of market entities. However, due to their different nature, the entity structures of the market for sale and the market for exchange are also different. In the market for sale, the relationship between the entities is essentially a relationship of borrowing assets. Therefore, the main entities of the market for sale are the borrower (the enterprise issuing the bond) and the lender (the investors). In the market for exchange, the relationship between the entities is the relationship of buying and selling the issued bonds. Therefore, the main entities of the market for exchange are the investors. However, under the influence of the intermediary principle, in the market for exchange, investors do not directly buy and sell with each other but must go through intermediaries that connect them with each other. In addition, to buy and sell with each other, investors need a place to trade and that place must have an organizer and manager. Therefore, the subjects of the trading market studied in this section include: investors; intermediary subjects of the market, mainly studying: Securities companies - the most important intermediary in the trading market for both transactions at the Stock Exchange and transactions outside the Stock Exchange; Stock Exchange - the subject that organizes and manages trading activities in the market.
Third, regulations on the form of transaction organization and the order and procedures for corporate bond transactions.
Depending on the organizational form of the market, the form of bond trading will be different. Each form of bond trading is associated with different transaction procedures and sequences. Therefore, in this section, the researcher presents simultaneously the organizational form of bond trading and the sequence and procedures for bond trading on the trading center.
There are many ways for investors to buy and sell bonds on the trading market. For corporate bonds bought and sold through the stock exchange, the transaction form will be different from corporate bonds bought and sold outside the stock exchange. Although Vietnam is in the process of merging the two stock exchanges, up to now, investors can trade bonds on 03 exchanges (all 03 exchanges are managed by the stock exchange), namely Hanoi exchange, Ho Chi Minh City exchange and Upcom exchange. Bonds




![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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