still plays an important role in pursuing the goal of price stability and maintaining low inflation rates in the medium and long term.
2.2.2. Total means of payment target
Total means of payment reflects the amount of money in the economy at a given time, helping policy makers to monitor and evaluate the changes in the amount of money in the economy, thereby making decisions on the use of monetary policy tools, controlling money supply, maintaining the stability of the banking system, curbing inflation and promoting economic growth. Total means of payment includes: Cash in circulation; Deposits and deposits of economic organizations in Vietnamese Dong and foreign currencies, non-term and term; Savings deposits in Vietnamese Dong, foreign currencies and gold, non-term and term; Issuance of valuable papers in Vietnamese Dong, foreign currencies and gold (TCTK, 2015). Calculation method Cash in circulation is calculated by the total amount of money issued by the State Bank minus cash in circulation at the State Bank, the State Treasury and at credit institutions and other financial institutions in the financial institution sector. The indicators are expressed in the form of balances and are extracted from accounts in the accounting system of the State Bank, credit institutions, other financial institutions, and the State Treasury (TCTK, 2015).
Chart 2.4: Development of total means of payment target and implementation
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Development Orientation of International Payment Activities by Documentary Credit Method at Vietnam Joint Stock Commercial Bank for Investment and Development - Branch -
Improving the efficiency of international payment activities by credit method at Vietnam Joint Stock Commercial Bank for Investment and Development - Thanh Do Branch - 11 -
Measures to improve the effectiveness of law enforcement on payment by letter of credit at the Bank for Agriculture and Rural Development of Vietnam - 14 -
Improving the efficiency of international payment activities by credit method at Vietnam Joint Stock Commercial Bank for Investment and Development - Thanh Do Branch - 1
50%
25%

40%
20%
15%
30%
10%
20%
5%
10%
0%
0%
-5%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Target TPTTT
TPTTT implementation
Inflationary
Source: Author's synthesis from the General Statistics Office's Annual Report, 2000-2014
The actual developments in the target of total means of payment and the target level set over the years are presented in Chart 2.4, clearly showing the relative fluctuations.
33
of money supply. From here, the period 2001-2003 showed that the money supply was tightened because the total actual means of payment was lower than the set target. Similarly, the period 2004-2007, the money supply was continuously expanded, showing the gap between the total actual means of payment and the target that needed to be controlled was wide. However, inflation appeared and increased continuously from the end of 2007 and in 2008, forcing the SBV to tighten monetary policy, resulting in the growth rate of the total means of payment in 2008 being pulled down. The global crisis reduced the economic growth rate in the second half of 2008 and early 2009 (TCTK). Therefore, the economic growth target was prioritized again and the money supply was expanded through a stimulus package of about
143,000 billion VND, equivalent to 8 billion USD (Le Chau, 2009). For that reason, the total means of payment increased and exceeded the control target in the period of 2009-2010. However, the instability of inflation recurred, forcing the State Bank to be more cautious in operating monetary policy, and as a result, the gap between the target and the reality of the total means of payment in the period of 2011-2014 was narrowed.
2.3. Monetary policy implementation tools
The monetary policy tools used by the State Bank are very flexible depending on the context of inflation and the level of economic growth. For that reason, there are tools that have not been used for a long time but are reused to control inflation. Therefore, this content will provide an overview of the monetary policy tools used but will focus on the related tools that change the supply and demand of bank credit.
2.3.1. Required reserve instruments
Required reserves are a monetary tool used by many central banks of countries because of their quick transmission to the banking system. If the central bank wants to quickly adjust the total means of payment or money supply as well as limit hot credit growth, then adjusting the required reserve ratio will be the measure that central banks often think of and use. However, countries with developed financial systems often do not use direct tools such as required reserves but instead use tools through open market operations. On the contrary, if the central bank wants to expand credit to support economic growth, reducing the required reserve ratio and maintaining it at a low level for a long time will create a larger money multiplier, increasing the ability of banks to expand credit.
Article 45 of the 1990 Ordinance on the State Bank of Vietnam is the first legal document regulating the implementation of compulsory reserve instruments (REMs) for banks.
TCTD, from 10% to 35% of the total mobilized deposit balance. The required reserve ratio (RER) has been officially operated by the State Bank since July 1992 after the Reserve Mandatory Regulations for Credit Institutions were issued on June 9, 1992. The regulations on the RRR have changed after the State Bank Law was issued in 1997. The RRR was adjusted down and regulated within a range of 0% to 20%. The improvement in the method of operating the RRR tool is shown in Decision No. 581/2003/QD-NHNN1, dated June 9, 2003, on the promulgation of the RRR Regulations for CIs. The RRR is regulated separately for domestic and foreign currencies, and differs between demand deposits, term deposits under 12 months and over 12 months; Distinguish between urban and rural credit institutions, commercial banks, cooperative credit institutions, and people's credit funds.
The DTBB tool was only really put into effect after 2000 because of its flexible changes according to the SBV's expansionary or tightening monetary policy target (Chart 2.5). The DTBB in VND deposits began to decrease to 7% from 10% since March 1999 and to the bottom of 2% maintained in the period 08/2003-06/2004 and then rebounded due to inflationary pressure. In the context of high CPI in the first months of 2004, to stabilize the currency and pursue the economic growth target, the SBV adjusted the DTBB from July 2004. Specifically, term deposits under 12 months increased from 2% to 5% for VND and from 4% to 8% for foreign currency deposits. For term deposits from 12 months or more to less than 24 months, the increase from 1% to 2% applies to both VND and foreign currency deposits (BCTN SBV 2004). To stabilize inflation, SBV continues to maintain the reserve requirement ratio at the above level until May 2007.
Chart 2.5: Development of DTBB ratio for VND and USD deposits in the period 2000-2014
16%
14%
12%
10%
8%
6%
4%
2%
0%
VND (Term <12 months)
USD (Term <12 months)
VND≥12 months
USD≥12 months
Source: Author's synthesis from the State Bank's Annual Report, 2000-2014
Although the SBV maintained a high reserve requirement ratio to stabilize the currency, other tools were used to support economic growth. During the period from September 2003 to January 2008, the discount rate ranged from 3% to 4.5%, while the refinancing rate was only 5% to 6.5%, which helped banks expand credit. High and continuous credit growth put great pressure on inflation, so the SBV had to increase the reserve requirement ratio for deposits with terms of less than 12 months to 10% from May 2007. However, prolonged hot credit growth pushed inflation to double digits from November 2007, after a long period of maintaining a level above 5% since March 2004. This was the starting point of a period of rapid inflation until the end of 2008. Facing inflation of more than 20% in 2008, the State Bank of Vietnam was forced to continue adjusting the reserve requirement ratio to 11% from February 2008, applied to term deposits under 12 months for both VND and foreign currencies.
Because the State Bank of Vietnam focused too much on controlling inflation, monetary tightening had a significant impact on economic growth. In 2008, economic growth reached only 6.3% - the lowest level compared to the high growth rate of 6.8% to 8.5% in the 2000-2007 cycle. Therefore, the State Bank of Vietnam loosened monetary policy by rapidly and deeply reducing the reserve requirement ratio. If in December 2008, the reserve requirement ratio for VND deposits with terms of less than 12 months decreased to 6% from 10% applied in November 2008, then by January 2009
only 2% and then down to 1% in March 2009 and lasted until December 2009, and then the SBV increased it back to 3% from January 2010 and maintained it until the current implementation. The DTBB ratio for foreign currency deposits decreased less to continue pursuing the goal of anti-dollarization (Annual Report of the SBV, 2009).
2.3.2. Credit limit
Credit limit (CLL) is a direct, administrative intervention tool of the State Bank, used to control total outstanding credit, thereby controlling the growth rate of total means of payment according to the target set in the annual monetary policy management. Thus, the CLL is an administrative tool through which the State Bank imposes on credit institutions and controls implementation during the year.
The credit limit has been used by the State Bank since 1994 through imposing a credit growth limit on 4 state-owned commercial banks. The application of the credit limit was then expanded to joint-stock commercial banks and large foreign bank branches to limit lending rates and control inflation. In the context of an underdeveloped secondary market, the State Bank has not been able to use the open market to control the increase in total means of payment, so the use of this tool is necessary. The credit limit continues to be developed through regulations allowing credit institutions to buy and sell credit limits to each other in case the allocated limit is not fully used (Decision No. 43/QD-NH14 dated February 26, 1996 on the Regulation on buying and selling credit limits between credit institutions).
After more than 13 years of being abolished, in 2011, the HMTD tool was used again by the State Bank in management. Specifically, according to Directive 01/CT-NHNN, dated March 1, 2011 on implementing monetary solutions and banking operations, the Governor of the State Bank requested that commercial banks develop credit growth plans for 2011 that must not increase by more than 20% of outstanding loans compared to the end of 2010 and must be approved by the State Bank. In addition to the general HMTD, in 2011, the State Bank also stipulated that the HMTD for non-production sectors, such as: real estate, securities, other consumer loans... by December 31, 2011, is a maximum of 16%. It can be seen that the state management agency's determination to reduce the speed and proportion of non-production credit is correct! Because, lending activities in this area are mainly in domestic commercial banks (Nguyen Van Ha, 2013). The results of implementation by the end of 2011, the credit balance of the whole economy only reached 12%, much lower than the plan, the credit limit for non-production sectors also ensured serious implementation.
In 2012, the State Bank decided to allocate credit limits to each commercial bank based on the following criteria: quality of debt assets, assets, capital scale, management and administration capacity, risk management, human resource quality and compliance with regulations. Accordingly, the groups classified by the State Bank are subject to the following limits: Group 1 has a maximum credit growth rate of 17%; Group 2 has a maximum credit growth rate of 15%; Group 3 is allowed to grow by 8%; Group 4 is subject to restructuring and is not allowed to grow credit. After 6 months of implementation, the State Bank of Vietnam will consider adjusting the credit growth target for credit institutions in accordance with developments in currency, credit, and banking activities, ensuring the achievement of monetary policy objectives (Directive 01/CT-NHNN, dated February 13, 2012).
The goal of operating monetary policy in 2013 is to continue to be tight, cautious, flexible, closely linked with fiscal policy to control inflation lower, promote economic growth higher than in 2012, forcing the State Bank to control credit growth for credit institutions to ensure credit expansion in line with the capital mobilization capacity of credit institutions and to target credit growth of about 12% for the whole year, at the same time as controlling credit quality and handling bad debts. Different from assigning credit growth limits to banking groups, the State Bank announces credit growth targets for credit institutions in line with the scale, credit quality, liquidity management capacity, governance capacity of credit institutions and the Government's policy on removing difficulties for production and business activities, supporting the market (Directive 01/CT-NHNN, dated January 31, 2013). Haunted by the consequences of high inflation, monetary policy in 2014 must still be closely coordinated with fiscal policy to control inflation according to the set target, stabilize the macro economy, and support economic growth at a reasonable level. Therefore, the credit growth limit continues to be implemented and assigned to each financial institution as in 2013 (Directive 01/CT-NHNN, January 15, 2011).
2.3.3. Interest rate tool
Refinancing rate, Discount rate
The refinancing interest rate and discount rate are tools that affect bank deposits/credit. Obviously, in the period 2000-2008, the State Bank maintained credit expansion to support economic growth (Chart 2.6) by maintaining the refinancing interest rate and discount rate at a low level, thereby allowing credit institutions to borrow at a lower cost. However, in the face of inflationary pressure in 2009 that could cause public unrest and loss of confidence, the State Bank pushed up interest rates
refinancing and discount rates were raised to very high levels, double those in 2008, to reduce credit and thereby control inflation.
Chart 2.6: Developments in discount rates and refinancing rates during the period 2000-2014
16%
14%
12%
30%
25%
20%
10%
8%
6%
15%
10%
4%
2%
0%
5%
0%
-5%
Discount rate
Refinancing rate
yoy inflation
Source: Author's synthesis from the State Bank's Annual Report, 2000-2014
After inflation was controlled in 2010, the SBV cut the refinancing interest rate and discount rate to low levels. However, due to prolonged credit growth and hot growth, the impact on inflation was delayed and inflation increased again in 2010-2011, forcing the SBV to increase the refinancing interest rate and discount rate. Chart 2.6 shows the two times when the SBV adjusted the refinancing interest rate and discount rate, which were when inflation was at a very high level and then decreased when inflation was controlled. Thus, it is clear that these two tools are only used in the short term to help prevent inflation from rising, and then they return to their original position of maintaining at a low level to support liquidity and short-term capital needs mainly. And as presented above, the State Bank began to strictly use credit growth limits for each bank and each group of banks from the end of 2011 to control inflation and stabilize the macro economy.
Deposit interest rate ceiling
The difficult macroeconomic situation, high inflation, complicated fluctuations in the gold and foreign exchange markets, and sharp declines in the stock and real estate markets have forced the State Bank of Vietnam to take strong measures to control inflation and stabilize the macro economy. The Vietnamese banking system is facing increasing risks, notably
The most prominent are credit risk, exchange rate risk and interest rate risk, causing many credit institutions (CIs) to continue to face liquidity difficulties due to high bad debt, causing insecurity in the banking system. Therefore, in the last months of 2011, the liquidity situation of some CIs was greatly lacking and was in an alarming state, the monetary market had many potential risks of instability, and lending interest rates were high at 20-25%/year. To ensure order and discipline in the monetary market, on September 7, 2011, the State Bank of Vietnam issued Directive No. 02/CT-NHNN requiring CIs to set mobilization interest rates including promotional expenses in all forms not to exceed 14%/year and to impose sanctions on individuals who are managers and executives of CIs and CIs that violate regulations on interest rates. Although market interest rates have been pulled down to a deep level, the State Bank still maintains the ceiling on deposit interest rates in order to reduce capital costs and thereby credit institutions will reduce lending interest rates. From here, businesses will reduce the burden of interest costs.
2.3.4. Exchange rate
The SBV's exchange rate management in the 2001-2014 period has undergone many changes, creating fewer shocks after each adjustment compared to the previous period. Specifically, in the 1997-1998 period, the exchange rate management policy under the pressure of the Southeast Asian financial crisis forced the SBV to adjust the exchange rate band to expand to ±5% in February 1997 and continue to increase to ±10% in October 1997. In addition, the SBV adjusted the exchange rate from 11,175 VND/USD to 11,800 VND/USD in February 1998 to reduce the pressure on the VND to appreciate relatively, adjusting the standard exchange rate (SBV).
Chart 2.7: Official exchange rate announced by the State Bank at the end of the month

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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