
ensure rights, limit unfortunate risks in the process of importing and exporting goods and especially in the payment stage.
BIDV Thanh Do always diversifies support services for international payment activities in the form of documentary credit such as margin loans, guarantees, and foreign currency trading. The support services provided by BIDV Thanh Do have helped customers make transactions more convenient, not only increasing customer satisfaction but also creating conditions for increasing income for the bank. Revenue from international payment activities under L/C has been and is a significant contributor to international payment revenue in particular and the income of the entire branch in general. This income is not only a pure payment service fee but also the profit generated from other support services related to L/C payment of the branch.
BIDV Thanh Do has a team of more than 200 young and polite staff, especially international payment officers. Having a team of young, dynamic and polite staff is a competitive condition for a modern bank. Most commercial banks today aim to have a young and polite transaction department to build an image for customers. Currently, BIDV Thanh Do owns a team of young staff, not only good at professional skills, solid in expertise but also knowledgeable in other fields. They have been trained in professional expertise and customer communication skills. They have created the success of BIDV Thanh Do in the past time. And with that dynamism, BIDV Thanh Do is ready to meet all customer needs with the service motto "safe - convenient - fast - effective". In recent years, international payment in general and payment activities by L/C have grown even when the economy has many instabilities.
BIDV Thanh Do always focuses on innovation in technology and payment via SWIFT network, expanding the network of correspondent relationships in many regions. Currently, BIDV has more than 700 correspondent banks worldwide, the expansion of more correspondent banks helps BIDV's payment system as well as Thanh Do branch to increase significantly.
The fee schedule of international payment activities in general and the fee schedule of international payment by documentary credit method always has no fluctuation, helping BIDV Thanh Do to compete better and thereby attract more customers, along with the implementation of new software and SWIFT network to reduce time, increase customer satisfaction, thereby increasing the number of customers coming to BIDV Thanh Do more and more. That means BIDV Thanh Do has built trust with customers, international payment activities
53
BIDV Thanh Do's L/C method is also being increasingly improved and enhanced, especially the diversity of products and services at the branch.
Table 0.10. Comparison of export-import L/C fees of BIDV and VCB
Fees
BIDV | Vietcombank | ||
L/C notification fee | 10- 20 USD | 20- 25 USD | |
Document verification fee | 20-50 USD/set document | 20-50 USD/set document | |
Fee for payment of 1 set of documents | 0.2% of the value of the set of documents Minimum 10 USD Up to $200 | 0.15% of the value of the set of documents Minimum 20 USD Up to $200 | |
L/C issuance fee | 100% deposit | 0.025% of L/C value Minimum 20 USD Up to $400 | 0.05% of L/C value Minimum 50 USD Up to $500 |
Margin <100% | 0.05% of L/C value Minimum $20 Maximum $400 | Minimum $50 Maximum $2,000 | |
Electricity fee | 20- 50 USD | 20- 50 USD | |
L/C payment fee | 0.2% of the value of payment documents Minimum 20 USD Up to $500 | 0.2% of the value of payment documents Minimum 20 USD Up to $500 | |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Completing payment accounting work with buyers and sellers at Dong A International Travel Company - 8 -
Orientation and Solutions for Tourism Development in Ho Chi Minh City in International Integration -
Development Orientation of Evn Telecom and Influenced Trends in the International Environment -
Improving the efficiency of international payment activities by credit method at Vietnam Joint Stock Commercial Bank for Investment and Development - Thanh Do Branch - 11

(Source: Trade finance fee schedule at BIDV, Vietcombank in 2013)
BIDV Thanh Do is headquartered on Nguyen Van Linh Street - where many industrial parks, import-export production and trading companies are concentrated, creating conditions for the branch to attract customers and establish close relationships with import-export enterprises. Up to now, BIDV Thanh Do has had a large number of customers who are import-export enterprises in the area. Most of these enterprises have long-term relationships with the branch and are served by the branch with a variety of products such as: domestic currency loans, foreign currency loans and international payments. And most of them are very satisfied with the service style of BIDV Thanh Do. With the current network of transaction offices, BIDV Thanh Do is constantly improving product quality and expanding services to meet the increasing needs of customers. In addition, BIDV Thanh Do is also increasingly improving and perfecting its management and customer service, especially customers using high-quality services such as international payments under L/C.
54

With the support of BIDV Bank: as the Bank for Investment and Development of Vietnam, BIDV Thanh Do operates not only for profit but also to ensure economic development. BIDV Thanh Do always receives preferential treatment from the Bank for Investment and Development of Vietnam to ensure economic development in the right direction, achieving the common goal of increasing export turnover for the whole country.
2.2.3.2. Existing problems
Imbalance between import payment activities and export payment activities. In the period of 2011-2013, although export L/C has gradually grown, import L/C turnover still accounts for a large proportion of the total L/C payment turnover of the entire branch. Due to the imbalance in import and export L/C payment, the source of capital for import L/C payment mainly relies on foreign currency trading and borrowing. The explanation for this is that although Vietnam has integrated and opened up to many countries in the region, in recent years our country has always been in a state of trade deficit. The enterprises that are customers of Thanh Do branch are mainly import businesses.
Transaction processing time is still slow: the level of transaction processing is not high, depending a lot on the process and human operations. The time to perform an import L/C transaction can be up to 1-3 days, and an export L/C is 1-4 days.
Products and services are not diverse: The supporting products for payment by documentary credit method are only limited to products such as discounting of bills of exchange, advance trade finance under deferred payment L/C, import finance ensuring payment by imported goods. There has been no breakthrough or investment in research and development of new trade finance products.
BIDV's international payment service by documentary credit method has not yet created its own brand, the scale of the service is still small, and the convenience of some services for customers is not high.
Although the number of customers coming to the bank to make transactions has tended to increase, it is still insignificant compared to some other banks. The branch has made efforts to attract customers to make international payments by documentary credit through BIDV, but the attraction policies are not yet strategic, not extensive, and do not focus on improving customer service attitudes.
Not completely proactive in buying and selling foreign currency: export payment turnover is much higher than import payment turnover, so the branch sells most of the purchased foreign currency to the head office, so the foreign currency purchase exchange rate is determined.
55
with customers is not suitable with the exchange rate of local banks but mainly based on the listed buying rate of the head office. Therefore, foreign currency trading activities also partly depend on the foreign currency purchasing capacity of the head office. Cash foreign currency trading has not been implemented for strong foreign currencies such as: EUR, GBP, JPY, CAD, ...
The number of employees in the international payment department is still small: currently, the international payment department of Thanh Do branch consists of 5 employees. Of which, all the work of the department is performed by 04 employees, the remaining employees are on duty at the Western Union counter. Therefore, the payment staff undertakes more work than other departments.
2.2.3.3. Causes of the existence
a. Subjective causes
BIDV Thanh Do has not yet considered reducing the deposit amount for traditional customers. This has not fully met the needs of customers when participating in transactions. Information to decide on the deposit exemption limit for customers is still limited and the efficiency is still very low. This is the reason that reduces competitiveness and affects the payment activities according to the bank's TDCT method.
In many cases of issuing import L/C, BIDV Thanh Do is requested by the exporter to designate another bank, mainly the Joint Stock Commercial Bank for Foreign Trade of Vietnam, to confirm the payment capacity. Therefore, BIDV Thanh Do has to pay a confirmation fee to the confirming bank, confirming its payment capacity. This type of fee should not exist, because if it exists, it means that Thanh Do branch as well as BIDV are not reputable and will reduce the branch's profit from international payment activities according to L/C.
Exchange rate risk is a typical risk of international trade. Therefore, limiting exchange rate risk is always a top priority in international relations. Currently, BIDV Thanh Do makes payments in several key currencies such as USD, EUR, AUD, but USD accounts for more than 90%. However, in recent years, due to the impact of economic crises and political instability, the dollar has fluctuated, causing frequent exchange rate changes, affecting international payment activities in general and documentary credit methods in particular, such as increasing payment costs and reducing the effectiveness of payment activities of branches as well as import-export enterprises.
The combination and mutual support between related departments to create a closed service in international payment activities under the documentary credit method is not good: overlapping and loose, which has reduced the effectiveness of international payment activities under the L/C method.
56

Bank staff are trained but are not uniform in each profession, not specialized, not up to standards in expertise, foreign languages, international law, processing procedures are still confusing, the ability to advise customers is still limited. Knowledge of professional skills to perform transactions and measure risks is too weak, there are no departments to research and predict changes in exchange rates in the market. The organization of international payment activities is still scattered. There is a large gap in qualifications between branches and headquarters.
The correspondent banking system is developed but not strong yet. The banking network is developing rapidly but has not been expanded worldwide, so it must go through an intermediary bank, increasing costs and wasting time.
BIDV Thanh Do has paid great attention to innovation in banking technology and has made certain progress, but compared to the general level of banking technology of domestic and international banks, it is only at an average level. Information on management and monitoring of international payment activities is still poor. The lack of information on domestic and foreign markets, information on partners, information on products, etc. has led to risks in international payment activities under the documentary credit method.
The application of marketing policies to attract customers is still limited and ineffective. Although the branch has focused more on marketing activities, the results have not been as expected. The branch only seeks ways to retain customers without focusing on finding ways to exploit other potential customers. Marketing strategies such as customer analysis, competitor analysis, and mixed promotion have not been focused on and properly evaluated in terms of importance.
b. Objective reasons
Vietnam's economy in 2013 had many difficulties, affecting many industries, businesses had difficulties in doing business, capital turnover, especially small and medium enterprises, thereby affecting international payment activities according to L/C of banks.
The level of understanding of documentary credit methods of Vietnamese import-export businesses is still poor, they do not really understand the national laws and customs as well as the laws and customs of the partner country. This has created difficulties for international payment officers, is the cause of delays in the international payment process according to L/C and is also the cause of many unfortunate risks in the payment process of foreign trade contracts.
57
CONCLUSION OF CHAPTER 2
Chapter 2 of the thesis presented an overview of the formation, development and business performance of the Bank for Investment and Development of Vietnam as well as of Thanh Do branch.
Also in chapter 2, the thesis mentioned the current status of international payment activities by documentary credit method of the branch based on the theoretical basis and evaluation criteria stated in chapter 1. The criteria for evaluating the effectiveness of payment by documentary credit method were calculated, analyzed and compared based on the exact data of Thanh Do branch from 2011 to 2013. From the results of that analysis, chapter 2 of the thesis also pointed out the results that Thanh Do branch has achieved as well as the limitations that still exist in the international payment method by L/C method.
58

CHAPTER 3:
SOLUTIONS TO IMPROVE THE EFFICIENCY OF INTERNATIONAL PAYMENT ACTIVITIES BY DOCUMENTARY CREDIT METHOD AT BANKS
VIETNAM INVESTMENT AND DEVELOPMENT JOINT STOCK COMPANY - THANH DO BRANCH
3.1. Orientation for developing international payment activities by documentary credit method at Vietnam Joint Stock Commercial Bank for Investment and Development - Thanh Do branch
3.1.1. General business orientation of BIDV Thanh Do
In the coming years, when many state-owned banks are equitized and many foreign banks with large capital potential enter Vietnam, the competition will become even fiercer. Therefore, facing those competitive challenges and economic difficulties, BIDV in general and Thanh Do branch in particular will have to make constant efforts to promote business development and cooperation with domestic and foreign strategic partners. And the following are the development orientations of Thanh Do branch in the coming years:
Strengthening reasonable credit development, focusing on debt collection, preventing new debt from arising, and thoroughly handling outstanding bad debts.
Actively deploy new products and promotional programs to increase the growth rate of mobilized capital.
Maintain and develop capital from businesses through good customer care, increase capital mobilization from the population with competitive interest rate policies.
Promote marketing of trade finance programs to develop synchronously business areas: credit, international payment, foreign exchange trading.
Table 0.1. 2014 business plan of Vietnam Joint Stock Commercial Bank for Investment and Development - Thanh Do branch
Unit: Billion VND
Main indicators
Implemented in 2013 | TW assigned in 2014 | Business Plan 2014 | Growth (%) | |
Average capital mobilization | 2,440 | 2,650 | 3.020 | 19.2 |
59
Main indicators
Implemented in 2013 | TW assigned in 2014 | Business Plan 2014 | Growth (%) | |
End of period credit balance | 2,274 | 2,576 | 2,780 | 18.2 |
Net service revenue | 18.7 | 22 | 25.4 | 26.38 |
(Source: BIDV Thanh Do's 2013 business results summary report)
3.1.2. Development orientation of international payment activities by documentary credit method at BIDV Thanh Do in the coming years
Along with the general orientations in business activities, the branch also proposes specific directions to promote the development of payment activities by L/C method as follows:
Diversify the types of L/C used, actively advise customers in choosing the type of L/C suitable for the import-export business of enterprises.
Strive for the payment structure by letter of credit to reach a proportion of over 75% in total import-export payments, of which import credit accounts for 85% and is extended to all types of enterprises; advance payment and discount of export L/C documents accounts for 70%. Promote the strategy of supporting exports, offering many short-term financing measures for import-export customers such as granting credit with preferential interest rates, agreeing on credit limits; continue to organize import-export consulting for customers.
Research and selectively expand foreign relations to maintain relationships with existing correspondent banks and develop new correspondent banks in places where many transactions occur.
Survey and research to find a direction to open a representative office abroad. Develop the volume of import-export payments, attract customers, especially large import-export customers to create foreign currency revenue, increase income from foreign currency trading, ensure sufficient foreign currency supply for import customers' needs and pay foreign debts.
Continue to enhance knowledge of international trade, law, international practices as well as improve foreign language proficiency for international trade finance officers to develop trade finance operations, especially in payment methods of documentary letters of credit.
60

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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