CONCLUSION AND RECOMMENDATIONS
1. Conclusion
From the results of the thesis research, the following conclusions are drawn:
1.1. The thesis has studied the theoretical basis of training activities and organizing training activities on school counseling skills for high school teachers in extremely disadvantaged areas of Bac Kan province to analyze and evaluate the current situation and from there propose measures to improve the effectiveness of organizing training activities on school counseling skills for high school teachers in extremely disadvantaged areas of Bac Kan province.
Training is to supplement and fill in knowledge gaps, update new things on the basis of "nurturing" existing things to expand them, make them develop further, have value to increase the system of knowledge, skills, expertise, enrich understanding, and improve labor efficiency".
School counseling skills are the application of educators' knowledge of counseling in the process of assisting students, helping them overcome obstacles and difficulties in studying, in relationships with people around them, in participating in educational activities, and at the same time creating the most favorable conditions for their personality development.
Organizing training in school counseling skills for teachers is a purposeful activity of the management entity to update, supplement knowledge and practice school counseling skills of teachers, helping teachers improve their own school counseling skills.
The content of organizing training in school counseling skills for high school teachers in especially difficult areas includes the following activities: Planning to organize training in school counseling skills for high school teachers; Organizing and implementing activities to train school counseling skills for high school teachers; Directing the implementation of activities to train school counseling skills for high school teachers; Checking and evaluating activities to train school counseling skills for high school teachers.
1.2. The thesis has conducted a survey and evaluated the current status of training activities and the organization of training activities in school counseling skills for high school teachers in extremely disadvantaged areas of Bac Kan province.
In recent years, the activities of training teachers in general and training school counseling skills for high school teachers in particularly difficult areas in Bac Kan province have been focused on and achieved initial results.
In addition to the outstanding advantages, in organizing activities to foster school counseling skills for high school teachers in extremely difficult areas of Bac Kan province, there are also limitations in the awareness of the forces participating in education, mainly the teaching staff. The work of building and implementing teacher training plans has not been really effective, the content of the program and the form of teacher training methods have not been really innovative, the facilities to implement the teacher training plan are not synchronous and timely, the inspection and evaluation work of management levels on teacher training activities is not regular and not very effective.
1.3 . The reasons leading to the current situation of organizing activities to foster school counseling skills for high school teachers in extremely disadvantaged areas of Bac Kan province are:
Education management levels have not really paid due attention to the work of fostering TVHĐ skills for teachers, so teachers' awareness of this training work has not been thoroughly improved; attention has not been paid to the work of planning training, leading to unscientific and unproactive training plans.
There is no unified direction from top to bottom to promote self-training.
The coordination mechanism for managing training activities in general and training activities for teachers in particular among sectors and management levels is still not tight, not synchronous, and has not created connectivity in coordination and management.
Assessment and evaluation are too formalistic and do not create adequate conditions for self-improvement activities of schools and self-study of teachers.
1.4. To overcome the limitations in organizing activities to foster TVHĐ skills for teachers, the thesis has proposed 5 measures to improve the effectiveness of organizing activities to foster TVHĐ skills for teachers:
Measure 1: Organize awareness raising for managers and teachers about the importance of organizing activities to foster TVHĐ skills for high school teachers in extremely difficult areas of Bac Kan province.
Measure 2: Survey training needs to plan training on school counseling skills for teachers in high schools in particularly disadvantaged areas.
Measure 3: Organize the development of TVHĐ skills training program content for teachers suitable to the reality of high schools in especially difficult areas.
Measure 4: Directing innovation in methods and forms of organizing TVHĐ skills training activities for high school teachers in especially difficult areas.
Measure 5: Strengthen the inspection and evaluation of TVHĐ skills training results for high school teachers in extremely disadvantaged areas.
Measure 6: Increase financial resources, facilities and equipment to serve the organization of TVHĐ skills training for high school teachers in especially difficult areas.
The results of the survey and consultation with experts, education managers and high school teachers all agreed that the measures proposed by the author in the thesis are necessary and highly feasible.
1.5. The research results of the thesis are consistent with the stated scientific hypothesis, and the tasks of the topic have been solved.
2. Recommendations
2.1. For the Ministry of Education and Training
It is necessary to develop a system of documents to direct and guide the implementation of TVHĐ skills training activities for teachers to ensure flexibility and suitability to the characteristics of each locality and region.
2.2. For the People's Committee of Bac Kan province
Increase budget investment in training activities for school counseling skills in general schools, especially high schools in extremely disadvantaged areas.
There is a policy to support funding for managers and teachers to study and receive training to improve their professional qualifications in general and to improve their school counseling skills in particular.
2.3. For the Department of Education and Training
Innovate the management system by perfecting legal documents related to the operations of high schools.
Bac Kan Department of Education and Training organizes a preliminary review and draws experience after each year of implementing the school counseling contest organized by the Ministry of Education and Training and using skills
TVHĐ in the excellent teacher competitions organized by the Department of Education and Training to have timely and appropriate adjustments.
Increase training courses for teachers and managers on school counseling skills during the summer.
2.4. For high schools in extremely disadvantaged areas, Bac Kan province
Actively implement policies and measures once approved with a proactive spirit, based on the actual needs and capacity of school staff and teachers.
Strengthen propaganda to create support and consensus from teachers inside and outside the school, and local authorities in teacher training work.
Schools must especially encourage and create favorable conditions for teachers to self-study and self-improve their professional qualifications to meet the increasing demands of education and training in the current period.
Proactively propose measures appropriate to the characteristics of each unit.
Strengthening facilities to ensure teachers' learning and research practice.
The school has a plan to regularly check and publicly evaluate teachers' self-study and training results, with timely comments, classifications, and rewards.
2.5. For teachers directly participating in TVHĐ activities
Actively participate in training courses on TVHĐ skills organized by the school and the Department of Education and Training.
Self-motivated to improve professional skills and expertise in all forms, anytime, anywhere possible.
REFERENCES
1. Chu Lien Anh (2009), Legal consulting skills of lawyers, PhD thesis, Central Institute of Social Sciences.
2. Central Party Secretariat (2004), Directive No. 40-CT/TW dated June 15, 2004 on building a team of teachers and educational managers, Hanoi.
3. Central Executive Committee (11th tenure) (2013), Resolution No. 29-NQ/TW dated November 4, 2013 on fundamental and comprehensive innovation of education and training to meet the requirements of industrialization and modernization in the context of a socialist-oriented market economy and international integration.
4. Dang Quoc Bao (1977), Some concepts of educational management , School of Educational Management, Hanoi.
5. Pham Thanh Binh (2016), The need for school psychological counseling of junior high school students , doctoral thesis, Hanoi National University of Education.
6. Ministry of Education and Training (2017), Circular No. 31/2017/TT-BGDDT dated December 18, 2017 guiding the implementation of psychological counseling for students in high schools.
7. Ministry of Education and Training (2018), Decision No. 1876/QD-BGDDT dated May 21, 2018 promulgating the Program to foster counseling capacity for general education teachers doing student counseling work.
8. Government (2008), Resolution 30a/2008/NQ-CP dated December 27, 2008 on the Program to support rapid and sustainable poverty reduction for 61 poor districts (now 64 poor districts).
9. Government (2015), Decision No. 1501/QD-Tg dated August 28, 2015 approving the Project to enhance education on revolutionary ideals, ethics, and lifestyle for youth, adolescents, and children in the 2015-2020 period.
10. Government (2017), Decree No. 80/2017/ND-CP dated July 17, 2017, Regulations on safe, healthy, friendly educational environment, prevention and control of school violence.
11. Government (2017), Decision 582/QD-TTg dated April 28, 2017 approving the list of extremely disadvantaged villages, communes in regions III, II, and I in ethnic minority and mountainous areas for the period 2016-2020.
12. Government (2017), Decision No. 900/QD-TTg dated June 20, 2017 approving the list of extremely disadvantaged communes, border communes, and safe zone communes eligible for investment under Program 135 for the 2017-2020 period.
13. Government (2018), Decision No. 275/QD-TTg dated March 7, 2018 approving the list of poor districts and districts escaping poverty for the period 2018-2020.
14. Tran Anh Dan (2009), Management measures of high school leaders on the coordination between school and society in education in Thai Binh City today, Master's thesis, Hanoi National University.
15. Vu Dung (2006), Management Psychology Textbook, University of Education Publishing House.
16. Tran Thi Minh Duc (2006), Psychological counseling textbook, Education Publishing House, Hanoi.
17. Nguyen Minh Duong (1996), Training and retraining human resources in new conditions , State-level scientific project program, Project KX-07-14, Hanoi.
18. Nguyen Minh Duong (1996), Training and retraining human resources in new conditions , State-level scientific project program, Project KX-07-14, Hanoi.
19. Phung Thi Hang (Editor-in-Chief, 2017), General teachers and student counseling in general schools, Training materials for general teachers, Thai Nguyen.
20. Phung Thi Hang and Nguyen Do Hong Nhung (2018), lecture " Some basic skills in counseling students ", Thai Nguyen University of Education.
21. Bui Minh Hien, Nguyen Xuan Hai (2010), "Portrait of the principal in the leadership and management of general schools in our country today", Journal of Education Management, No. 8-2010;
22. Nguyen Van Ho (2001), Collection of pedagogical situations, Education Publishing House, Hanoi.
23. Tran Ba Hoanh (2002), On-site training and distance training, Hanoi.
24. Tran Thi Minh Hue (2015), Developing counseling and psychological care skills for students at Thai Nguyen University , master's thesis, Thai Nguyen University of Education.
25. Bui Van Hung (2013), Managing vocational education in vocational schools to meet labor market requirements, PhD thesis, University of Education, Vietnam National University, Hanoi.
26. Dang Thanh Hung (2010), “Educational management and school management”, Journal of Educational Management , No. 17.
27. Tran Kiem (2002), Modern approaches in educational management , Education Publishing House, Hanoi.
28. MI Kondakov (1983), Theoretical foundations of school management, School of Educational Management and Institute of Educational Sciences, Hanoi.
29. Bui Thi Xuan Mai (2007), Current status of questioning skills in consultation of social workers, Proceedings of the psychology - education scientific conference of Dong Nai province, December 18, 2007
30. Nguyen Thi Ngoc (2014), Survey on psychological counseling needs of secondary school students in Binh Chanh district - Ho Chi Minh City, master's thesis, Ho Chi Minh University of Education.
31. Nguyen Thi Oanh (2008), Psychological consultation, Tre Publishing House, Hanoi
32. Hoang Phe (Editor-in-Chief, 2002), Vietnamese Dictionary, Social Sciences Publishing House, 2002
33. Bui Van Quan (2007), Educational Management Textbook , Education Publishing House, Hanoi.
34. Nguyen Ngoc Quang (1989), Teaching - The path to personality formation , School of Education Management, Hanoi.
35. Department of Education and Training of Bac Kan province, Summary report of school years 2016-2017, 2017-2018, 2018-2019.
36. Tran Quoc Thanh (1996), The most important way to develop human resources , School of Education Management, Hanoi.
37. Bui Thi Thoa (2015), The need for psychological support of students in some high schools in Dan Phuong district, Hanoi city, master's thesis, Hanoi National University of Education.
38. Dictionary of education (2001), Encyclopedia Dictionary Publishing House.
39. Nguyen Quang Uan (2001), General Psychology , Hanoi National University Publishing House.
40. UNESCO: Life skills - The bridge to Human Capability, UNESCO Sub-Commission on Education - 2003.
41. Vo Thi Tuong Vy (2016), Some consulting skills of psychological counselors in Ho Chi Minh City, experience initiatives.
42. Ngo Xuan Chien (2018). “ Organizing training in school counseling skills for teachers of primary schools in Nam Po district, Dien Bien province” , master's thesis, Thai Nguyen University of Education.
Web:
43. https://en.wikipedia.org/wiki/T%E1%BB%95_ch%E1%BB%A9c
APPENDIX 01
REQUEST FORM
(For managers and teachers)
To help us have more basis for researching the thesis " Organizing training in school counseling skills for high school teachers in extremely difficult areas, Bac Kan province " , we would like to ask you to please answer some questions in the content below.
Dear teachers, please mark (X) the answer that you think is suitable for your opinion. Thank you very much!
Question 1: Could you please tell me about the necessity of organizing training in school counseling skills for high school teachers?
Very necessary Necessary Not necessary Question 2: Please evaluate the content of training in counseling skills for high school teachers
STT
Skills | Level of implementation | |||
Often through | Sometimes | Are not perform | ||
1 | General skills group on psychological counseling | |||
1.1 | Listening skills | |||
1.2 | Questioning skills | |||
1.3 | Empathy skills | |||
1.4 | Information delivery skills | |||
1.5 | Silence breaking skills | |||
2 | Specialized skills group in academic counseling road | |||
2.1 | Early detection skills | |||
2.2 | Student psychological assessment skills | |||
2.3 | Skills in building and organizing activities prevention in school | |||
2.4 | Skills in coordinating educational forces | |||
2.5 | Intervention skills | |||
2.6 | Skills in creating and maintaining student psychological records | |||
Maybe you are interested!
-
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
zt2a3ge
zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Evaluation of Research Situation and Issues Raised for the Thesis -
Theoretical Research Method: Collecting Documents Related to the Thesis, Analyzing, Synthesizing to Build a Theoretical Framework -
Evaluation of Training Activities of Chu Lai Truong Hai Composite Production Company Through Survey of the Company's Employees


![Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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