I am very afraid that I will often have problems when traveling to Ho Chi Minh City.
In a fair | In a fair society , the better off will be more successful. |
The best will | Good people will be recognized |
The rich | The rich will enjoy more income. |
Social Security | Social security reduces human effort |
I need encouragement to be motivated. | I need encouragement to be motivated. |
I am often treated unfairly. | I am often treated unfairly. |
Better not | Best not to trust anyone |
I don't | I don't care about politics |
The more detailed a plan is, the harder it is to execute . | The more detailed the plan, the harder it is to execute. |
In life, the lucky | In life, lucky people will succeed. |
There should be more discipline among today's youth. | Young people need to live more disciplined lives. |
In my opinion, administrative procedures are very necessary. | Administrative procedures are essential. |
Rewards received must be commensurate with social position. | Benefits received must be commensurate with social position. |
Right and wrong must be clearly distinguished in life. | Right and wrong must be clearly distinguished in life. |
Should have stronger armed forces now | Need to strengthen the nation's armed forces |
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Culture
family | |
Equality makes society better | Equality makes society better |
The rich should pay more taxes than the poor. | The rich should pay more taxes than the poor. |
The world would be more | The world would be at peace if all countries were equally rich. |
We are demanding equality unreasonably. | We are demanding equality unreasonably. |
Most of my meals are vegetarian. | I am mostly vegetarian. |
Demographic | |
Sex: Male Female | 5/5 members agree |
Year old: <=25 years old 26 to 30 years old 31 to 35 years old 36 to 40 years old >40 years old | 5/5 members agree |
Education: General University Postgraduate | 5/5 members agree |
Marital status: Single Married | 5/5 members agree |
Filter questions | |
hour
True
False
5/5 expert opinion agree | |
Destination to Ho Chi Minh City: Travel Go to work Work and travel | 5/5 expert opinion agree |
Length of stay in Ho Chi Minh City: ≤ 1 year > 1 year | 5/5 expert opinion agree |
Are you a resident of Ho Chi Minh City?
APPENDIX 5A: 3RD INTERVIEW SCRIPT
PART 1: INTRODUCTION
Hello everyone, my name is Le Thi Kieu Anh - a graduate student in Business Administration at Lac Hong University. I am currently conducting research on tourists' intention to return to Ho Chi Minh City. I look forward to your enthusiastic discussion. Any frank opinions from you will contribute to the success of this research topic. All personal information as well as your answers will be kept confidential, we will only publish the summary results. We sincerely thank you for your cooperation.
PART 2: INTERVIEW OBJECTIVES
After building the scale for domestic tourists, most of the scales remained the same but some were edited and supplemented to suit the research context and survey subjects. Therefore, the objective of this interview is to evaluate and provide suggestions for editing the scales of research concepts to best suit the interview subjects of international tourists experiencing tourism in Ho Chi Minh City.
PART 3: CONTENT
A. Documents provided before interview:
To achieve the best interview results, the author provides relevant documents to help members review and evaluate the content in advance. Documents sent in advance to members include:
- Research concepts of factors such as: intention to return, risk perception, subjective happiness, service equity (English and Vietnamese versions).
- Original scales, scales from group interviews and notes on scales with changes and additions (English and Vietnamese versions)
B. Discussion questions:
To help the interview achieve its goals, some suggested questions are suggested:
3) According to you, do the scales of the factors in the provided documents correctly describe the concept that the research is oriented towards? Do any corrections/additions need to be made?
4) In your opinion, are these scales most suitable for the survey target of international tourists? Do any adjustments/additions need to be made?
PART 4: RECEIVING COMMENTS FROM SUGGESTIONS
The comments from each member of the in-depth interview will be presented in the following table for easy screening to help the author synthesize the final results:
Scale
Comments | Expert | |
THANK YOU VERY MUCH FOR YOUR HELP!
APPENDIX 5B: SUMMARY OF 3RD INTERVIEW RESULTS
After conducting a group discussion with 5 members who are managers, international tour guides and international tourists who have been and are traveling in Ho Chi Minh City. With the experience and tourism knowledge of this group, they will give suggestions for the English scale so that the scale is easy to understand and suitable for all tourists from many different countries. The results are summarized as follows:
Vietnamese scale
Results from the 3rd group discussion | |
Intention to return | |
I am satisfied when traveling in Ho Chi Minh City. | I am satisfied when traveling in HCMC |
I think I will come to Ho Chi Minh City again. | I tend to visit HCMC again. |
I plan to return to Ho Chi Minh City in the near future. | I will come back to HCMC in the near future |
I want to return to Ho Chi Minh City in the next year. | I desire to revisit HCMC in the next year |
I will plan to return to Ho Chi Minh City in the next year. | I probably will revisit HCMC in the next year |
Risk Perception | |
I am afraid of running out of money when traveling to Ho Chi Minh City. | I was worried about the money shortage in HCMC |
I am worried about my health when traveling to Ho Chi Minh City. | I was worried about health deterioration in HCMC |
I'm afraid I don't understand the policies, procedures, regulations... in Ho Chi Minh City. | I was worried that I am not clear about policies, procedures and regulations in HCMC |
I am afraid that I will often have problems in HCMC | |
I am afraid that the incidents will seriously affect me when traveling to the city. HCM | I am afraid the incidents will seriously affect me in HCMC |
Subjective happiness | |
Right now, I feel happy. | I am happy with what I have gotten so far |
I feel happy when traveling in Ho Chi Minh City. | I am happy when traveling to HCMC |
I feel better physically and mentally when traveling in Ho Chi Minh City. | I feel better mentally and physically when traveling to HCMC |
I feel more positive when traveling in Ho Chi Minh City. | I am more positive when traveling to HCMC |
I think my life will be better after the trip. | I think that my life will be better after the trip to HCMC |
Service fairness | |
Everyone is provided with the same services | Everyone is offered the same service |
Everyone is respected and supported equally by service providers | The service providers respect and support the same for everyone |
Everyone has to do the same procedure. | The procedure for handling everyone's requests is the same |
Everyone is given the same information. | The service providers were willing to impartially share information |
I'm afraid I'll often have problems when traveling to Ho Chi Minh City.
I do not have to pay more than others | |
Culture | |
In a fair system people with more abilities should earn more. | In a fair system people with more abilities should earn more |
In this country, the brightest should make it to the top | The brightest should make it to the top |
If a person has the get up-and go to acquire wealth that person should have the right to enjoy it. | If a person has the get up-and go to acquire wealth that person should have the right to enjoy it |
Social Security tends to stop people from trying harder to get on. | Social Security tends to stop people from trying harder to get on |
It is just as well that life tends to sort out those who try harder from those who don't | It is just as well that life tends to sort out those who try harder from those who don't |
I have often been treated unfairly | I have often been treated unfairly |
A person is better off if he or she doesn't trust anyone. | A person is better off if he or she doesn't trust anyone |
I don't worry about politics because I can't influence things very much | I don't worry about politics because I can't influence things very much |
The future is too uncertain for a person to make serious plans | The future is too uncertain for a person to make serious plans |
I feel that life is like a lottery | I feel that life is like a lottery |
I think there should be more discipline in the youth of today. | I think there should be more discipline in the youth of today. |
I would support the introduction of | I would support the introduction of |





