APPENDIX 04. SUMMARY OF BAC NINH TOURISM PROMOTION BUDGET IN THE PERIOD 2007 - 2010
(Unit: VND)
Year
Content | Provincial People's Committee | NSTW | |
2007 | - Bac Ninh Television Station | 49,000,000 | |
- Bac Ninh Newspaper | 7,500,000 | ||
- Print Bac Ninh Travel Guidebook | 95,000,000 | ||
2008 | - Television station | 48,000,000 | |
- Bac Ninh Newspaper | 7,500,000 | ||
- Equip speakers and sound systems for Bo Son village | 50,000,000 | ||
- Folding exercise | 117,000,000 | ||
- Print disc | 76,000,000 | ||
- Tourism billboards | 35,000,000 | ||
- Print ancient Quan Ho CDs | 90,000,000 | ||
- Print CD Tourism Potential | 90,000,000 | ||
2009 | - Print tourist maps | 97,500,000 | |
- Print brochure | 96,000,000 | ||
- Make signs to the monument | 96,536,000 | ||
- Print propaganda discs | 37,464,000 | ||
- Make a slogan for action | 103,000,000 | ||
2010 | - Publishing promotional books | 96,000,000 | |
- Workshop: Improving product quality tourism | 35,000,000 | ||
- Class equips knowledge of civilized communication with tourists to the community | 15,000,000 | ||
- Folding exercise | 160,000,000 | ||
Phase 2007 – 2010 | 1,311,500,000 | ||
Maybe you are interested!
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Applying Local Marketing in Bac Ninh Tourism Development - 2 -
Sustainable tourism development in Bac Ninh province - 1 -
Exploiting the historical, cultural and architectural values of But Thap Pagoda relic in Bac Ninh in tourism development - 5 -
Developing cultural tourism from the potential of ethnic minorities in Ninh Thuan province, the case of the Raglai ethnic group in Bac Ai district - 17
APPENDIX 05. LIST AND PHASE OF PRIORITY INVESTMENT PROJECTS FOR BAC NINH TOURISM DEVELOPMENT IN THE PERIOD 2011 - 2020, ORIENTATION TO 2030
(Unit: Million US dollars (USD)/ha)
TT
Program/Project | 2011-2015 | 2016-2020 | 2021-2030 | Capital | Land use demand (ha) | |
1 | Renovation, upgrading and tourism infrastructure development | 52.3/ 120 | 62.2/ 140 | 478.2/80 | - | 340 |
1.1 | Developing infrastructure for village tourism Bac Ninh folk songs | 14.3/ 10 | 11.2/ 10 | 97.7/ 0 | NS, Other | 20 |
1.2 | Developing entertainment infrastructure Dam Temple location | 8.4/ 20 | 10.8/ 10 | 97.7/ 0 | NS, Other | 30 |
1.3 | Developing tourist infrastructure - fun Dam Mountain entertainment | 6.9/ 20 | 8.5/ 10 | 66.9/ 0 | NS, Other | 30 |
1.4 | Upgrading infrastructure of village tourism cluster Vietnamese homeland Van Ninh | 10.6/ 5 | 11.4/ 15 | 87.6/ 10 | NS, Other | 30 |
1.5 | Developing tourism infrastructure - urban Dragon Vietnam Market | 0.0/ 0 | 5.7/ 20 | 51.4/ 50 | NS, Other | 70 |
1.6 | Developing tourism space infrastructure Buddhist Temple | 3.0/ 5 | 5.0/ 5 | 5.0/ 0 | NS, Other | 10 |
1.7 | Upgrading infrastructure in some villages Profession: Dong Ho, Xuan Lai, Dai Bai, Phu Lang | 4.9/ 30 | 5.7/ 20 | 46.3/ 0 | NS, Other | 50 |
1.8 | Build a number of tourist boat docks from Kinh Duong Vuong tomb to Cao Lo Vuong mausoleum and temple | 4.1/ 30 | 4.2/ 50 | 25.7/20 | NS | 100 |
TT
Program/Project | 2011-2015 | 2016-2020 | 2021-2030 | Capital | Land use demand (ha) | |
2 | Building unique tourism products of Bac Ninh | 40.9/ 240 | 141.3/ 290 | 447.4/ 420 | - | 950 |
2.1 | Northern Quan Ho Village Tourist Area Ninh | 8.2/ 100 | 35.3/ 100 | 84.7/ 100 | NS, Other | 300 |
2.2 | VCGT Dam Mountain Tourist Area | 12.3/ 50 | 20.4/ 50 | 80.4/50 | Other | 150 |
2.3 | Lang Kinh Duong Tourist Area King | 8.2/ 30 | 22.6/20 | 51.4/ 0 | NS, Other | 50 |
2.4 | Van Ninh Vietnamese Countryside Tourist Area | 4.1/ 30 | 19.8/ 50 | 50.6/20 | Other | 100 |
2.5 | Construction of Dragon Urban and Tourist Area Vietnamese | 0.0/ 0 | 14.1/ 50 | 120.6/ 250 | Other | 300 |
2.6 | Build a countryside tour | 4.0/ 10 | 18.5/ 10 | 31/ 0 | Other | 20 |
2.7 | Build river tours | 4.1/20 | 10.7/ 10 | 27.7/ 0 | Other | 30 |
3 | Renovation and construction of new tourism technical facilities | 32.7/ 250 | 107.4/ 150 | 951.3/ 100 | - | 500 |
3.1 | Upgrade and build new infrastructure systems stay | 20.4/ 100 | 73.5/ 50 | 642.8/ 50 | Other | 200 |
3.2 | Build new, expand and modernize conference facilities grass | 8.2/ 100 | 28.3/ 50 | 308.5/ 50 | Other | 200 |
3.3 | Build rest stops along the route QL18 (Que Vo) and QL 282 | 4.1/ 50 | 5.7/ 50 | 0.0/ 0 | DN | 100 |
4 | Program to improve tourism environment in key tourist destinations. | 10.6/20 | 14.4/20 | 118.3/ 0 | - | 40 |
TT
Program/Project | 2011-2015 | 2016-2020 | 2021-2030 | Capital | Land use demand (ha) | |
4.1 | Building a system to collect and treat waste from tourism in Bac Ninh city and vicinity; Tu Son town and vicinity near | 6.1/ 10 | 8.5/ 10 | 64.3/ 0 | NS, Other | 20 |
4.2 | Environmental improvement of some craft villages tourism | 4.5/ 10 | 6.0/ 10 | 54.0/ 0 | NS, Other | 20 |
5 | Program to preserve and restore key historical and cultural relics of tourism value | 6.1/ 100 | 14.1/ 100 | 128.6/ 100 | - | 300 |
5.1 | Restoration of some historical and cultural relics of important significance to tourism history, especially famous monuments (list of tourist attractions) | 6.1/ 100 | 14.1/ 100 | 128.6/ 100 | NS | 300 |
6 | Craft village development program for tourism | 6.3/ 30 | 7.9/ 20 | 54.0/ 0 | - | 50 |
6.1 | Village tourism system planning typical profession | 2.0/ 0 | 0.8/ 0 | 2.6/ 0 | NS | - |
6.2 | Building a community tourism model craft village | 4.1/ 30 | 5.7/ 20 | 38.6/ 0 | NS | 50 |
6.3 | Organize capacity building training community tourism | 0.2/ 0 | 1.4/ 0 | 12.9/ 0 | NS | - |
7 | Tourism promotion program | 1.9/ 0 | 8.3/ 0 | 62.2/ 0 | - | 0 |
TT
Program/Project | 2011-2015 | 2016-2020 | 2021-2030 | Capital | Land use demand (ha) | |
7.1 | Building Northern tourism brand Ninh | 0.1/ 0 | 0.1/ 0 | 3.1/ 0 | NS | 0 |
7.2 | Building a tourism promotion center Bac Ninh | 1.0/ 0 | 2.4/ 0 | 25.7/ 0 | NS | 0 |
7.3 | Bac Ninh travel guidebook | 0.2/ 0 | 0.6/ 0 | 5.1/ 0 | NS, Other | 0 |
7.4 | Making a film about Bac Ninh tourism | 0.2/ 0 | 0.6/ 0 | 5.1/ 0 | NS, Other | 0 |
7.5 | Upgrade Northern Tourism WEBSITE Ninh | 0.0/ 0 | 0.6/ 0 | 2.6/ 0 | NS | 0 |
7.6 | Fieldtrip organization on North tourism Ninh | 0.2/ 0 | 2.0/ 0 | 7.7/ 0 | NS | 0 |
7.7 | Participate in XTQB activities in area and QT | 0.2/ 0 | 2.0/ 0 | 12.9/ 0 | NS, Other | 0 |
8 | Building a database on Bac Ninh tourism | 0.1/ 0 | 0.0/ 0 | 0.0/ 0 | - | 0 |
8.1 | Building database systems and Bac Ninh tourism statistics system | 0.1/ 0 | 0.0/ 0 | 0.0/ 0 | NS, Other | 0 |
8.2 | Organize tourism statistics training | 0.0/ 0 | 0.0/ 0 | 0.0/ 0 | NS, Other | 0 |
Total (million USD) | 151 | 355.5 | 2,240.00 | - | - | |
Billion VND (current price, 1USD = 20,000 VND) | 3.020 | 7.110 | 44,800 | - | - | |
Land use demand (ha)/phase | 760 | 720 | 700 | 2,180 |
Note : Capital source: NS-State budget capital; Other - Other capital sources include: Foreign direct investment (FDI); Foreign loans (ODA); Enterprise capital (including private investments (TN), domestic investment joint ventures (LD) and bank loans (NH))
(Source: [24])
APPENDIX 06. SOME INTERVIEW QUESTIONS FOR TOURISM OFFICERS OF BAC NINH PROVINCE
1. Bac Ninh tourism industry has a lot of potential for tourism development, in which what are the outstanding strengths and differences of the local tourism industry compared to other provinces?
2. Community tourism activities in Bac Ninh are becoming more and more known to tourists. With the development of three community tourism models as in the program, are there any other community tourism models formed?
3. Major limitations in tourism development of Bac Ninh province
4. Bac Ninh has rich and unique tourism resources, but why are there few tourist areas and they are mainly temporary tourist areas?
5. What is the biggest difficulty in tourism development in Bac Ninh province?
6. To keep tourists staying in Bac Ninh longer, what policies have the tourism industry and local authorities had?
7. What tourism promotion programs have the Bac Ninh Provincial Tourism Promotion Center and the local Department of Culture, Sports and Tourism had to stimulate tourism demand and create tourism brands?
8. The quality of human resources in Bac Ninh tourism is still limited in quantity and quality. What measures has the tourism industry taken to improve the quality of human resources?
9. What tourism cooperation programs does Bac Ninh province have with other localities?
10. Capital investment in Bac Ninh tourism industry is still low compared to other economic sectors. In order to attract more capital for development, what foundations and development orientations does the tourism industry need?
APPENDIX 07. TOURIST TOURS TO VISIT BAC NINH
1. Provincial tour
a. Tour 01: Temple of Literature - Phat Tich Pagoda - Do Temple - Diem Village
-Time: 1 day, 1 night
- Vehicle: Car
- Route:
+ Morning: Arrive at the Temple of Literature, visitors offer incense, visit and listen to explanations about the place honoring the first-class and doctoral scholars of Kinh Bac in the feudal period. Then, if you have a need, you can plant a souvenir tree in the garden. At Phat Tich Pagoda, after offering incense, listening to the prayer for blessings, visitors can visit the scenery. Then take photos, buy souvenirs and interact with the abbot of the pagoda to tell the legend of Phat Tich Pagoda. At noon, have a vegetarian meal at the pagoda.
+ Afternoon and night: After offering incense, the tour guide takes visitors to visit and explain at Do Temple, visit Dinh Bang communal house by horse-drawn carriage and go shopping for gifts at Dau market, souvenirs at Dong Ky wooden village. Arriving at Diem village, visitors visit Ngoc well, Diem communal house, and hold an incense offering ceremony at Vua Ba temple. In the evening, visitors eat Quan Ho feast in the traditional culinary style and interact with Quan Ho people. Then, visitors enjoy Quan Ho in the right way at the Quan Ho house of the village.
b. Tour 02: Temple of Literature - Ba Chua Kho Temple - Phat Tich Pagoda (Pray for Fame - Pray for Fortune - Pray for Peace)
-Time: 1 day
- Vehicle: Car
- Route:
+ Morning: At the Temple of Literature, visitors are guided through the incense offering ceremony to pray for fame. The tour guide takes visitors around and explains. If needed, visitors are given a souvenir card to register their name. Visitors go to Ba Chua Kho Temple to pray for fortune and visit the landscape, then have a vegetarian meal at the restaurant.