Planning marketing strategy for Ha Long tourism industry until 2020

6- Propose that the central ministries, branches and Quang Ninh province reform administration, decentralize and simplify procedures related to tourists and tourism businesses. Arrange, consolidate and build strong tourism businesses. Encourage and facilitate Ha Long businesses to invest in tourism abroad to expand the market and create and promote the image and position of Ha Long tourism in particular, of Vietnam in general, in the region and in the world.

Ha Long Bay today is not only of Quang Ninh or Vietnam but is a priceless asset of humanity, so we must preserve and protect it for future generations.

CONCLUDE

Marketing is a very important tool in management and business in general and tourism business in particular. In the era of open and integrated economy like today, tourism business requires the Marketing tool to be a perfect combination of product, price, distribution and sales promotion. At each stage, each stage has its own strategy, but the goal is still to satisfy the maximum needs of customers to achieve the highest revenue and profit.

In recent years, Quang Ninh has made great strides in its economy, and Ha Long tourism is also developing. Dozens of large tourism infrastructure projects have been started, leading to investment from many businesses and individuals in the tourism sector, changing the face of Ha Long tourism. However, the development of Ha Long tourism is still fragmented, lacking uniformity, and not worthy of being a key economic sector of the city and a tourism center of the country. Therefore, building a strategy for Ha Long tourism development is extremely necessary, in which an important and indispensable link is the marketing strategy for Ha Long tourism.

This strategy is planned for the development plan of Ha Long tourism marketing until 2020, based on the theoretical basis of tourism marketing combined with the analysis of actual data of Ha Long tourism and studies on tourism development potential. When applied in practice, it can be changed, or specified by operational tasks.

This is a very difficult and new issue for Ha Long tourism, so it is inevitable that there will be shortcomings. I hope to receive valuable contributions from teachers, students and colleagues so that this topic can be implemented and applied, contributing to improving the competitiveness of Ha Long tourism, helping Ha Long tourism to be ready and confident in the integration process.

REFERENCES

I. Course

1.Assoc.Prof.Dr. Tran Van Binh (2004), "Lecture on Marketing", Hanoi University of Science and Technology.

2. Nguyen Van Thanh (2002), "Lecture on Service Marketing", Hanoi 3. Dr. Truong Dinh Chien (2000), "Marketing Management in Business"

Industry «, Statistical Publishing House

4. Prof. Dr. Nguyen Van Dinh and Dr. Tran Thi Minh Hoa - Tourism economics textbook - Labor - Social Publishing House, Hanoi

5. Philip Kotler (2002), "Basic Marketing", Dr. Phan Thang, Dr. Vu

Thi Phuong, Giang Van Chien (abridged translation), Statistical Publishing House.

6. Ths. Tran Ngoc Nam, Tran Huy Khang (2001), « Tourism Marketing

«, Ho Chi Minh City Publishing House.

7. Associate Professor, Dr. Phan Thi Ngoc Thuan (2004), "Business strategy and internal enterprise planning", Science and Technology Publishing House.

8. Tourism terminology, General Department of Tourism in coordination with the European Commission

edit

II. Legal documents

1. Law on Tourism, 2006

2. Decree No. 27/2001/ND-CP on tourism business guidance

3. Decree No. 92/2007/ND-CP on detailed regulations for the implementation of a number of articles of the Law on Tourism

III. Magazine

1. Department of Culture, Sports and Tourism of Quang Ninh, Ha Long Tourism - Vietnam, 2010

2. Pham Hoang Hai, Travel guidebook "Ha Long Tourism", Cong

Central Fine Arts Company, 2003

3. Quang Ninh Tourism Promotion Information Center, « Travel Guide

Ha Long«, 2011

4. Quang Ninh Tourism Promotion Information Center, « Ha Long Tourism Map

Long – Quang Ninh«,

5. Travel Magazine 2010, 2011, 2012

IV. Reports

1. Report on the number of tourists to Ha Long, Quang Ninh, Department of Culture, Sports and Tourism

Quang Ninh, December 2012

2. Ha Long - Quang Ninh Tourism Revenue Report, Department of Culture, Sports and Tourism

Quang Ninh, December 2012

3. Report on the number of hotels in Ha Long, Department of Culture, Sports and Tourism of Quang

Ninh, December 2012

4. Report No. 382/UBND – TP on the socio-economic situation in 2012 and the orientation and tasks for socio-economic development in 2013 of the Ha Long City Committee (December 18, 2012)

5. Project for rapid and sustainable socio-economic development, ensuring solidity

Quang Ninh National Defense and Security

6. Resolution of the Quang Ninh Provincial Party Congress, 2010

7. Report on the implementation results of the Master Plan for tourism development

Quang Ninh period 2001 - 2010

8. Master plan for tourism development in Quang Ninh for the period 2011-2020, with a vision to 2030.

V. Website

1. Website of the Department of Culture, Sports and Tourism of Quang Ninh: http:/www.halongtourism.com,vn

2. Ha Long Bay Management Board Website: http:/www.halongbay.com.vn

3. Quang Ninh Newspaper Website: httpp:/.www.baoquangninh.com.vn

4. Ha Long City Website: http:/www.halongcity.gov.vn

5. Website of the Ministry of Culture, Sports and Tourism: www.bvhttdl.gov.vn

6. Vietnam National Administration of Tourism Website: www.vietnamtourism.gov.vn

Appendix 1

INVESTMENT CAPITAL CALCULATION

HA LONG'S PRIORITY INVESTMENT PROJECTS

Unit: Tr USD

STT

Priority projects	Capital budget invest	Investment Diversification		Capital
Priority projects	Capital budget invest	2011- 2015	2016- 2020	Capital
1	Coastal and beach road project Bai Chay bath	100.00	100.00		Social capital
2	Regional Tourist Port Development Project Ha Long and Mong Cai – Tra Co	100.00	100.00		State budget Socialized capital
3	Environmental protection project to Sustainable development of Ha Noi city Long	200.00	100.00	100.00	State budget Socialized capital
4	Project on power supply system on islands in Ha Long Bay area and Bai Tu Long Bay	30.00	30.00		State budget Socialized capital
5	Project of Dao Garden Tourism and Trade Center, Bai Fire, Ha Long city	20.00		20.00	Social capital
6	Project to extend the expressway Kunming – Lao Cai – Hanoi – Hai Phong to Quang Ninh	100.00		100.00	State budget Socialized capital
7	Project to build university abroad Quang Ninh calendar	50.00		50.00	State budget Social capital
8	Ha Noi Expressway Project Long – Mong Cai	300.00		300.00	Social capital

Maybe you are interested!

Project to upgrade the wharf at some islands	50.00	20.00	30.00	State budget Social capital
10	Project for construction of expressway Noi Bai – Ha Long Expressway	250.00	250.00		State budget Social capital
11	Railway construction project Hanoi – Ha Long	100.00		100.00	State budget Social capital
12	Project to build flight route seaplane from Ha Long Quan Lan, Ngoc Vung	50.00		50.00	Social capital
13	Road construction project Ha Long - Mong Cai beach	500.00	200.00	300.00	State budget Social capital
	TOTAL	1,850.00	800.00	1,050.00

Source: Institute of Tourism Development Research

Appendix 2

COST CALCULATION

TOURISM MARKETING STRATEGY SOLUTIONS

1. NEW PRODUCT DEVELOPMENT

1.1 Building tourism programs

Ha Long needs to develop specific products, which are tours (Tours based on themes and customer requests, Ecological research tours, cultural research tours, Homestay tourism on floating fishing villages, Ecological resort tourism on islands). To implement these tours, funding is needed. The funding for each route is:

1. Survey

2. Develop program content

3. Document editing

4. Organize sample program

5. Organize workshops to collect opinions and edit content

6. Draft regulations on construction, management and exploitation

7. Printing promotional propaganda materials

8. Propaganda and education to raise public awareness

2,000,000 VND

5,000,000 VND

10,000,000 VND

30,000,000 VND