In terms of space, the topic is limited to Hanoi, Hai Phong and neighboring provinces. This is the core area of the Northern Consumer Credit Block as well as the whole country.
In terms of time, the topic uses updated statistics from 2008 to present to conduct analysis. Meanwhile, the orientations and solutions will mainly serve the development period from now to 2020.
5. Research methods
The thesis uses a combination of many research methods such as descriptive statistics; analytical statistics; synthesis, analysis, comparison; expert method, and especially sociological investigation method.
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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High Quality Human Resource Development Solutions
To ensure effective information sources for analysis and evaluation, the study collected data from many different sources. Specifically:
Secondary sources of information : Theoretical issues and practical experiences are compiled from textbooks, monographs, specialized journals and other official documents. The compiled data and statistics are published by official agencies, organizations and reputable scholars and are widely recognized.

Primary source of information : The study conducted the construction of a questionnaire and conducted a sample survey on 100 employees working in the Consumer Credit Division, including credit consultants, sales staff, appraisal staff, debt collection staff and office staff. In addition, during the research process, the author consulted experts, who are human resource management lecturers with extensive experience in consulting on human resource development for organizations, especially banking organizations.
6. Meaning and contributions of the thesis
As an independent scientific research topic, the thesis is expected to have the following contributions:
In terms of theory, the thesis contributes to generalizing and developing theoretical contents on human resource development in general, as well as human resource development of commercial banks in particular.
In terms of practice, the thesis researches, studies and synthesizes valuable practical experiences both domestically and internationally related to human resource development of commercial banks. Through survey and analysis, the thesis points out the current status of advantages, disadvantages and key causes in human resource development at the Consumer Credit Division - Vietnam Prosperity Bank. From there, proposes scientific and feasible solutions for human resource development, contributing to the successful implementation of the development strategies of Vietnam Prosperity Bank.
The thesis is a valuable reference document for managers of commercial banks; especially managers in the Consumer Credit Division.
– Vietnam Prosperity Bank.
7. Structure of the thesis
In addition to the introduction, conclusion, list of references, appendices and references; the main content of the thesis includes three chapters:
Chapter 1: Some issues on human resource development of commercial banks
Chapter 2: Current status of human resource development at Consumer Credit Division - Vietnam Prosperity Bank
Chapter 3: Perspectives and solutions for human resource development in the Block
Consumer credit – Vietnam Prosperity Bank.
CHAPTER 1: SOME ISSUES ON HUMAN RESOURCE DEVELOPMENT OF COMMERCIAL BANKS
1.1. Overview of human resources
1.1.1. Concept of human resources
Human resources or human capital is a concept in which people are considered as a resource for development. However, according to each individual approach, studies refer to human resources with different angles and perspectives.
According to the United Nations definition: "Human resources are the skills, knowledge and abilities of all actual or potential human life for socio-economic development in a community" [9, p.2].
According to the social labor theory: "Human resources include the entire population with the ability to work" [29, p.7]. Or: "Human resources are understood in a narrower sense, including the working-age population with the ability to work" [29, p.7,8].
According to the Human Resource Economics textbook (2008) of the National Economics University: "Human resources are human resources capable of creating material and spiritual wealth for society, expressed in a certain quantity and quality at a certain time" [3, p.12].
The above concepts partly reflect the very broad connotation of the concept of “Human Resources”. In particular, the aspect of ‘creativity’ should be seen as a unique characteristic and only found in human resources. That is the key point that shows the unlimited potential of human resources; as well as, convinces us that investing in human resource development is the most correct direction (especially in the context of other resources being difficult or increasingly depleted as at present).
However, the above concepts mainly focus on describing human resources within the limits of society or a community. Meanwhile, the thesis needs to focus more on the issue of human resources in an organization or enterprise.
According to the definition of Professor Bui Van Nhon: "Enterprise human resources are the labor force of each enterprise, the number of people on the enterprise's list, paid by the enterprise" [21, p.72]. However, with the Labor Law (2013) officially allowing 'labor outsourcing' activities; there will be a part of the labor force working at the enterprise, a resource that directly contributes to the development of the enterprise, but is not on the list that the enterprise directly manages and pays wages. Therefore, in the new situation, the above definition needs more argumentation to increase its persuasiveness.
According to the doctoral thesis (2009) of Dr. Le Thi My Linh: "The human resources of an organization include all employees working in that organization with different health and qualifications, they can form a force to successfully complete the organization's goals if they are properly motivated and encouraged" [20, p.11]. This can be considered a relatively complete and comprehensive definition. However, this concept has not yet clearly stated the outstanding advantages of human resources compared to other resources in the enterprise.
Therefore, in this thesis, the concept of human resources is understood as
after:
An organization's human resources are all the workers working in it.
within that organization according to a defined structure, with unlimited labor capacity and creative potential, managed and developed by the organization to promote the role of core resources in the process of implementing the organization's mission.
1.1.2. Concept of human resources of commercial banks
1.1.2.1. Concept of bank, commercial bank
There are many different concepts of banks as well as commercial banks. However, the differences are mainly in the way of expression, but the essence is similar. In this thesis, the above terms are understood according to the provisions of Article 4 of the Law on Credit Institutions (2010), specifically as follows:
A bank is a type of credit institution that can perform all banking activities according to the provisions of the Law on Credit Institutions. According to the nature and objectives of operations, types of banks include commercial banks, policy banks, and cooperative banks.
Commercial bank is a type of bank that carries out all banking activities and other business activities as prescribed by the Law on Credit Institutions with the aim of making profit.
It can be understood that a commercial bank is an enterprise operating in the main field of currency trading. It is considered a special economic organization with a high level of risk, along with a chain effect on the health of many other enterprises as well as the health of the economy. Therefore, commercial banking activities are always subject to the strictest supervision from management institutions. At the same time, it itself also requires the most effective and continuously improved management organization. Therefore, the human resources of commercial banks need to meet certain standards.
1.1.2.2. Concept of human resources of commercial banks
Mechanically fitting the term 'commercial bank' into the above concept of 'human resources', we have an understanding of 'human resources of commercial banks' as follows:
The human resources of a commercial bank are all employees.
work in that bank according to a certain structure, with the ability to work
and unlimited creative potential, managed and developed by the organization to promote
promote the role of core resources in the implementation of banking missions.
However, as analyzed, commercial banks are not classified as pure enterprises. They are organizations that are responsible for huge financial resources in the economy. To operate effectively, the human resources of commercial banks must ensure specific factors. In other words, a better definition is needed for 'human resources of commercial banks' instead of the simple understanding as above.
According to the industry-level scientific research on "Developing high-quality human resources for the Vietnamese commercial banking system" (2011) led by Associate Professor, Dr. To Ngoc Hung:
“High-quality human resources for commercial banks are understood as the workforce that will work at commercial banks to meet the set goals of commercial banks in terms of qualifications (knowledge - skills) / position / field / work experience at a high - complex level, suitable for the development requirements of commercial banks, society, and the economy in each period” [18, p.2].
This is the concept of high-quality human resources for the commercial banking system. But it suggests that the human resources of commercial banks are based on high-quality human resources. And not only focusing on the working force, but also the working force. That means a longer-term vision of human resources is needed to ensure good succession and continuous operation of the bank. Because normal businesses can temporarily suspend operations, but it is rare to see a commercial bank allowed to do so.
On the other hand, because commercial banks are relatively influential organizations
large in society and economy. Therefore, human resources of commercial banks
Commerce not only obeys the mission of the organization, but also needs to be responsible for the national interest, knowing how to strive for the common prosperity of society.
Combining the contents, the thesis presents the concept as follows:
The human resources of a commercial bank are all employees working in that bank according to a succession structure; with the core being a team of highly qualified, professional, creative and ethical staff; organized, managed and developed to perform well the role of the subject in the process of implementing the commercial bank's strategy, meeting the requirements of the economy in each stage.
1.1.3. The role of human resources in commercial banks
The important role of human resources in commercial banks is demonstrated through the following contents:
Firstly, human resources are the factor directly involved in the strategic planning process; establishing plans, programs, projects; building business processes, codes of conduct; and are the foundation for guiding all activities in commercial banks.
Second, human resources are the subject of system operation: controlling technology infrastructure; implementing plans according to established procedures; working with state agencies, partners and customers; interacting with colleagues; controlling cash flows and other resources under the management responsibility of commercial banks.
Third, human resources are the source of new ideas and initiatives that help to increasingly improve business processes, thereby improving system efficiency, saving costs, and minimizing risks for commercial banks.
Fourth, human resources are the energy to gradually crystallize corporate cultural values; build and preserve the brand and identity of commercial banks.
Fifth, human resources with the ability to self-mobilize combined with the organization's human resource development policy, constantly changing to adapt to new environments and new technologies; especially, through that, nurturing excellent individuals, leading experts in the financial field; are the successors for the sustainable development of commercial banks.
It can be seen that, just like in most other fields and professions of life, human resources are both the driving force and the goal for development in commercial banks.
1.1.4. Characteristics of human resources of commercial banks
Human resources of commercial banks, first of all, have common characteristics of Vietnamese human resources, typically:
The physical condition of human resources is generally limited. The indicators of height, weight, strength, and endurance are quite low compared to those of developed countries. In the context of global competition, especially in fields requiring high work intensity such as commercial banking, human resources will be required to improve more, to gradually approach international health standards.
Human resources, in return, have many strengths such as intelligence, dexterity, and meticulousness. The population structure by age is at an ideal stage. In addition, there is a good learning ability and a tradition of overcoming difficulties to rise up.
Human resources are still weak in foreign languages, becoming one of the main barriers in the integration process for development.
Human resources are still lacking in terms of skills, from communication skills, working skills to management skills, leadership skills. This existence reduces the performance of the organization, as well as significantly affects the success of individuals in the organization.





