Solutions to Improve the Ability to Attract Domestic Tourists in the Coming Time at Thanh Dat Travel Center

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However, Thanh Dat Travel Center has gradually affirmed its position in the market. The center always determines to maintain and promote the core customer market of domestic tourists, and affirms that this is one of its strengths.

Thanks to the right development policy, openness in customer relations, and special attention to customer benefits. Therefore, the Center has exploited domestic customers well, and is creating trust in customers. Looking at the results of domestic customer exploitation of Thanh Dat Center in recent years, we see that the number of customers as well as revenue has increased continuously every year.

It is worth noting that domestic travel business activities are always the foundation for business and development of other areas such as transportation, accommodation, food and beverage services... and the number of domestic visitors accounts for 90% of the total number of visitors of the center, revenue from this source of visitors also accounts for over 85% of the total revenue of the enterprise...

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The current distribution policy has been implemented by the Center's management and has initially achieved results. In order to have a flexible and convenient distribution channel for customers, the Center has cooperated with its partners to build distribution channels through its agents and branches.

The above encouraging results are due to the efforts of the entire staff of the Center, with the core being the direction of the Center's Board of Directors.

Some limitations

However, Thanh Dat Travel Center still has certain limitations that make business performance not yet highly effective:

Enterprises are still confused in approaching the market, so business efficiency has not reached optimal efficiency. In addition, due to not being able to grasp the operating situation of competitors, they still face many difficulties in the market.

market. With a locality of over 1.8 million people, a developed economy, great tourism potential, tourism demand is also constantly increasing. However, the Center has not exploited the number of visitors, but mainly relies on acquaintances.

Many policies and plans of the Center are not yet timely. For example, with the spring festival tourism program, summer greetings... the Center's introduction and promotion is still slow and not timely. Meanwhile, other travel businesses in the market have introduced and offered their products very early. Therefore, the Center can hardly compete with other competitors.

The center attaches importance to product policy but has not yet come up with effective solutions to develop its products. In general, Thanh Dat's products still have many limitations and are not different from competitors. Therefore, they have not really created trust and attracted customers.

The price of a tour depends on many services such as transportation, hotels, etc., so the price is easily changed, especially during peak season. Each customer has different requirements for product quality and different payment ability. Therefore, with a general and inflexible price like now, Thanh Dat can hardly satisfy all customers.

The propaganda and promotion activities have been effective. However, with the scale of the Center being increasingly expanded, and the market also expanding further, the current propaganda and promotion activities are not commensurate. In particular, some advertising programs are not close to reality, affecting the business activities of the Center.

For example, the Center has proposed a number of services such as organizing major cultural and sporting events, but in reality this is still in the planning stage and has not been implemented.

Regarding the staff, although large in quantity, it is still limited in quality, lacking in dynamism and creativity, foreign language proficiency and the ability to update information are still limited, partly because the Center does not have the conditions to train them.

created and also because the workers themselves have not really tried. This is also the common reality of many tourism businesses.

The facilities do not meet the requirements and are deteriorating, thus limiting the development of the Center's business activities.

Reason

Because it was newly established, in general, the staff lacked experience, the facilities were limited, especially the application of science and technology had not been fully exploited, so the ability to update information and grasp the situation in the market as well as competitors was limited and not timely.

In business activities, there has not been an effective solution for product policy, product quality management is still loose and not thorough. There has not been appropriate investment in developing and building new products.

The pricing policy has not been as effective as expected due to the lack of flexibility in adjustment. The price of the tourism program depends heavily on the suppliers, especially during the peak season. Meanwhile, the Center cannot take the initiative in services such as hotels... the Center's relationships with service suppliers are not really strong, and during the peak season, prices are often forced down.

Propaganda and promotion activities are limited and inadequate due to lack of proper investment, limited investment budget, limited human resources, and limited application of science and technology in promotion.

The quality of human resources is still low due to many reasons: Due to the lack of strict recruitment, partly because the enterprise does not have the conditions to provide additional professional training for employees, sometimes also because the awareness of the employees themselves to improve themselves, learn to improve and enhance their working capacity is not good, lack of self-awareness. Besides, the sense of responsibility of officers and employees towards work is still weak. Some people have important responsibilities but are not aware of their roles and tasks, and still emphasize personal interests. Therefore, it affects the results of operations, and causes waste of capital.

Employees do not care about business results and efficiency, resulting in sales not being completed in a timely manner, causing customers to be in debt, misappropriating capital, causing damage to the business.

The center has not invested adequately in the human resources sector. While this is a decisive factor in business efficiency.

Entering the tourism business is a bit late compared to many businesses in the city. However, Thanh Dat Travel Center has many advantages over other businesses such as convenient traffic location, quite adequate facilities, experienced leaders... But for Thanh Dat to stand firm and develop further in the market, facing the pressure and fierce competition of the market mechanism, especially the stormy development of science and technology, effective solutions are needed to overcome the above-mentioned shortcomings, thereby implementing the proposed directions.

Chapter 3: Solutions to improve the ability to attract domestic tourists in the coming time at Thanh Dat Travel Center

3.1. Current domestic tourism trends.

Vietnam's tourism industry, established on July 9, 1960, has gone through many ups and downs and challenges and has constantly innovated and strengthened its technical infrastructure, human resources and material resources. The development trend of Vietnam's tourism market, as well as the general trend of the world market, is to expand to welcome visitors from all over the world and we can think that in the near future, Vietnam's tourism will explode strongly.

Vietnam has a fairly strong economic growth rate along with the existing domestic tourism potential, which promotes Vietnam tourism to develop continuously. In recent years, Vietnam's economy has developed remarkably, especially with the event of joining the WTO, which is a great opportunity for our country to make great strides in all fields, especially the tourism industry. In 2006, we welcomed 3.6 million international visitors, 17.5 million domestic visitors, earning 51 trillion VND.

The year 2010 marked the development of Vietnam tourism, welcoming more than 5 million international visitors (the plan was 4.2 million), and 28 million domestic visitors. Through that, the tourism industry attracted more than one million workers, contributing to hunger eradication and poverty reduction, solving the chaos in tourist areas, protecting the ecological environment... According to the government's assessment, in 2010 the tourism industry successfully completed most of the key work programs of the year. Contributing to affirming the national position and enhancing the image of Vietnam in general and determining the worthy position of Vietnam tourism in particular in the international arena, on the basis of promoting tourism and raising social awareness of tourism.

According to the forecast of tourism research experts: tourism development trends, as well as tourist travel trends, will have many changes, especially for domestic tourists.

The focus of domestic tourists is on traditional tours, festival programs and festivals that are being held in some localities.

The method is launched on a large scale to welcome the tourist season.

In the following years, it is forecasted that the demand for summer travel will also increase significantly, with the majority of the target audience being young people, or couples on their honeymoon, people with good incomes... and the tourist attractions are still Cat Ba, SaPa, Ha Long, Nha Trang, Phu Quoc, Hoi An, My Son, Hue, Phong Nha...

Right from the beginning of 2010, especially from April to August, considered the peak season for domestic tourism, sea tours still dominate. However, tourism trends have changed significantly: Tourists have begun to move towards high-end resort tourism. If in the past, this tourism product was only for a small number of customers, it has now become quite popular. High-class tourist areas such as resort villas ... are becoming products with special appeal to customers.

Besides, the trend of family group travel with self-driving vehicles and destinations being resorts that were previously non-existent has now begun to appear.

The number of high-end tourists will increase dramatically during the summer tourist season. This is a good sign for travel agencies, because this type of customer has a high spending level and long stay, but there is also the concern of "selling out tours" during the peak season, causing fluctuations in prices, due to increased demand while supply is limited.

One of the prominent trends that tourists choose is environmentally friendly tourism and cultural tourism. Many respondents said that they would choose tourism products that are imbued with local cultural identity and protect the natural environment. This is an advantage that the national tourism committee and local tourism operators can exploit as their strength. Developing tourism that conserves goods and ecology is not only to attract tourists but also to help local communities. That is, protecting world heritages such as Ha Long Bay or Hue Festival, we have the opportunity to protect local culture and introduce it to the world.

A fairly new point for Northern tourism is that in addition to familiar beach tourist destinations such as: Ha Long, Do Son, Sam Son, Cua Lo ... Long-term tours, Central tours, have also increased quite strongly, across Vietnam from North to South.

In addition, nowadays, traveling is not only for group guests but also for individual guests. However, according to forecasts, summer tour prices will increase by about 20 - 25% compared to last year due to rising prices, especially for key commodities such as gasoline, most tourist transport goods have increased transportation fees. Not only gasoline but also food and food prices have increased "dizzily", causing service prices to increase, greatly affecting the operations of travel agencies. If previously, transportation fees were calculated by km, now they are calculated by route, hotels and tourist motels have increased prices.

3.2 Directions for Hai Phong tourism development in the coming time.

Grasping the orientation and development trend of Vietnam's tourism, and seeing the importance and great contribution of the tourism industry to the economic development of Hai Phong city. Currently, Hai Phong city leaders are very interested in the development of the city's tourism industry. Especially in 2011, with many important events such as: on April 30, Hon Dau international tourist area was officially inaugurated, and put into operation the largest wave pool, seawater filter in Asia called "Hon Dau swimming pool", on May 7, the opening of Ben Binh high-speed tourist wharf, ... these are very favorable factors for the development of Hai Phong tourism. At the same time, it also creates favorable conditions for tourism businesses in Hai Phong in general.

Hai Phong City identifies the role and position of the tourism industry in the economic structure: The development of the "smokeless industry" will be an important direction to shift the economic structure, promote the development of other economic sectors, contribute to socio-economic development, preserve and promote the culture of each locality, create jobs for all classes of people, and contribute to improving people's lives.

Step by step, Hai Phong will be developed into a center for receiving and distributing international visitors, training tourism human resources, and promoting tourism. By 2020, with a vision to 2030, Hai Phong tourism will become a key economic sector in the city's socio-economic development strategy, a driving force to accelerate the process of building Hai Phong into a tourism center of the Northern Coast region; Cat Ba Island, along with Do Son and Ha Long, will become one of the country's international tourism centers.

- Economic goals:

+ Strive to attract 1.3 - 1.5 million international visitors and serve 4.5 - 4.7 million domestic tourists in 2015. Tourism revenue will reach about 2,000 billion VND. There will be 12,000 tourist accommodation rooms and synchronous works serving tourism.

+ Strive to attract 2.0-2.2 million international visitors and serve 5.8-6.0 million domestic tourists in 2020. Tourism revenue will reach about 3,000 billion VND. There will be 17,000 tourist accommodation rooms and synchronous works serving tourism.

- Social goals:

+ Developing tourism aims to contribute to preserving and promoting the cultural values and historical relics of the city. Therefore, it is necessary to closely link culture and history to tourism, using culture and history to promote tourism, using tourism to promote culture and history.

+ Developing tourism to create more jobs for society, contributing to hunger eradication and poverty reduction. Strive to create 50,000 jobs by 2015, 80,000 jobs by 2020, and 150,000 jobs by 2030.

+ Tourism development aims to contribute to physical development, improve people's knowledge and spiritual and cultural life, strengthen solidarity, friendship, and national pride; exploit and promote national cultural traditions; all social groups have equal opportunities to enjoy the quintessence of values through tourism activities.

- Environmental goals:

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