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Solutions to attract foreign tourists to return to Vietnam: case study of SaPa tourist area - 14


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APPENDIX


Table 1. Reliability coefficient of the “Means of transportation” scale

Reliability Statistics


Cronbach's Alpha

N of Items

.700

5

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Solutions to attract foreign tourists to return to Vietnam: case study of SaPa tourist area - 14



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

PTDC1

13.77

4,297

.722

.555

PTDC2

13.58

5,052

.540

.638

PTDC3

14.12

3,843

.609

.576

PTDC4

14.13

4,067

.547

.608

PTDC5

14.16

5,569

.071

.819


Table 2. Reliability coefficient of the “Accommodation” scale

Reliability Statistics

Cronbach's Alpha

N of Items

.651

5



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

LT1

16.29

5,170

.529

.542

LT2

16.62

6,519

.070

.759

LT3

16.29

4,955

.564

.521

LT4

16.31

5,263

.450

.577

LT5

16.35

5.164

.506

.551


Table 3. Reliability coefficient of the “Local cuisine” scale

Reliability Statistics

Cronbach's Alpha

N of Items

.842

5




Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

ATDP1

14.55

6,482

.535

.842

ATDP2

14.91

6.109

.693

.798

ATDP3

14.96

6,416

.665

.807

ATDP4

14.98

6.061

.698

.796

ATDP5

14.92

6.246

.657

.808


Table 4. Reliability coefficient of the “Entertainment event” scale


Reliability Statistics

Cronbach's Alpha

N of Items


.806

5


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

SKGT1

16.49

6.634

.555

.779

SKGT2

16.40

6,533

.613

.761

SKGT3

16.37

6,984

.575

.773

SKGT4

16.40

6.608

.597

.766

SKGT5

16.44

6,386

.614

.761


Table 5. Reliability coefficient of the “Natural landscape” scale

Reliability Statistics

Cronbach's Alpha

N of Items

.733

4



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

PCTN1

12.51

3,458

.513

.679

PCTN2

12.46

3,552

.507

.683

PCTN3

12.51

3,415

.500

.687

PCTN4

12.53

3,228

.575

.642


Table 6. Reliability coefficient of the “Social culture” scale

Reliability Statistics

Cronbach's Alpha

N of Items

.790

4



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

VHXH1

10.79

3,868

.617

.730

VHXH2

10.80

4.021

.580

.748

VHXH3

10.85

3,848

.612

.732

VHXH4

10.78

3,954

.586

.745


Table 7. Reliability coefficient of the “Intention to return” scale

Reliability Statistics

Cronbach's Alpha

N of Items

.856

4



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

HVQL1

10.94

2,148

.708

.812

HVQL2

10.94

2,218

.671

.828

HVQL3

10.92

2,233

.671

.827

HVQL4

10.95

2,091

.744

.797


QUESTIONNAIRE

INVESTIGATION OF FOREIGN TOURISTS' SATISFACTION LEVEL WITH SAPA DESTINATION

--------------------


(Please take a moment to help us complete the questionnaire below. Any information you provide will be kept completely confidential and will only be used within the framework of this study.)

-------------


Part 1: Researching the current experience of foreign tourists at SaPa destination

1. What do you come to Sapa for?


(***) You can choose more than 1 answer


Go out/travel


Work


Visit friends/relatives


2. How did you know about Sapa?


(***) You can choose more than 1 answer


Travel magazine


Internet / Social Networks (Facebook, Instagram, Twitter,…)


Friend referral


SaPa is included in my Vietnam tour package.


3. From Hanoi to Sapa, what means of transport do you use?


(***) You can choose more than 1 answer


Train/Bus


Private car


Tour car


Taxi


4. In Sapa, what means of transport do you use?


(***) You can choose more than 1 answer


Private car


Motorcycle


Tour car


Taxi


5. What type of accommodation do you choose in Sapa?


(***) You can choose more than 1 answer


Resort


1-3 star hotel


4-5 star hotel


Homestay


6. How long do you usually stay in Sapa?


(***) You can choose more than 1 answer


1 day


2 days


3 days


>3 days


Part 2: Evaluation of international tourists' satisfaction with SaPa destination


(Please indicate your opinion on the following statements by checking the corresponding box from 1 -> 5 with 1 = Totally disagree, 2 = Disagree, 3 = Neutral, 4 = Agree and 5 = Totally agree).





1

2

3

4

5


Means of transport (PTDC)






7

Availability of transportation to Sapa






8

Quality of transportation to Sapa






9

The driver drives the vehicle very safely.






10

Transportation system in Sapa






11

The quality of transportation in Sapa is very good, easy to travel.







Stay (LT)






12

Many hotels and motels in SaPa have views of natural scenery.






13

Hotels and motels are often uniquely decorated.






14

Hotels and motels provide many accompanying services: car rental, laundry, sightseeing tours, etc.






15

The quality of accommodation services is generally good.






16

Friendly, enthusiastic staff







Local Cuisine (ATDP)






17

Service at restaurants and eateries is very professional






18

SaPa has many unique and special dishes that other destinations do not have or are very difficult to find.






19

SaPa has a variety of dishes from different cultures.






20

Raw salmon served at restaurants is usually very fresh.






21

Food prepared by local people







Entertainment Events (SK-GT)








22

SaPa has the world famous Fansipan tourist attraction.






23

SaPa is a vibrant city at night






24

Massage service is very developed in Sapa






25

Souvenir shops in SaPa sell many kinds of traditional items






26

SaPa organizes many markets with unique cultural features.







Natural scenery






27

SaPa is known as a place with natural beauty.






28

The air in Sapa is very fresh and airy.






29

Most of the tourist attractions are close to nature.






30

I want to admire the scenery (mountains, hills, lakes) on my trip.







Social culture






31

SaPa culture attracts tourists






32

SaPa still preserves traditional cultural features until now.






33

People in Sapa are generally friendly and helpful.






34

SaPa is generally a safe destination.







Tourist satisfaction






35

Overall, I was satisfied with my trip to Sapa.







Destination image






36

I think SaPa is a famous destination.







Tourists' behavior of returning to SaPa






37

SaPa will be my priority tourist destination in the future.






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