Solutions for Security and Travel Safety

- Regularly propagate and mobilize people and tourists to be aware of their responsibility to protect ancient relics and ancient royal architecture such as in the Imperial Citadel area, the system of mausoleums, temples and shrines.

- Festival-related activities should not be organized near or within the relics to avoid causing damage or danger to visitors because most of the relics are many years old.

Hue culture

- Invite experts to accurately restore all royal dances, royal court music, Hue folk songs, and Hue songs.

- There should be an investment policy to conduct in-depth research on all intangible cultural products of Hue royal and folk culture.

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- Recruit, nurture, and provide free training for a team of young, professional actors and directors.

- Strictly prohibit and severely punish acts and activities of cultural commercialization such as performances without full sets or number of actors, to avoid distorting identity and giving tourists incorrect perceptions of Hue culture.

Solutions for Security and Travel Safety

3.2.8. Solutions for tourism security and safety

Security solutions

- Maximize security activities at the time of the event. Mobilize all security forces, militia, public order, and youth union to participate in supporting security work for the festival.

- Regularly train, inspect and upgrade forces to meet the security needs of guests and residents.

- Organize security training sessions for local residents, raise awareness of people at crowded and disorderly places.

- Tourism businesses and service staff must remind and give specific instructions to tourists to prevent robberies and thefts.

- Security and defense forces must always be ready to handle and intervene promptly when unexpected incidents or events occur.

Food Safety Solutions

- Regularly check and inspect the quality of food and beverage services provided to tourists.

- Severely punish individuals, groups, and businesses that trade or provide unhygienic or unsafe food and drinks.

Transport

- Closely coordinate with travel agencies and shipping companies to provide high quality transportation services at reasonable prices. Timely increase trips and frequency of operations to serve customers at the time of the event.

Medical

- Strengthen medical facilities and provide timely health care for tourists in case of medical incidents such as food poisoning, traffic accidents, etc.

- Arrange mobile medical facilities appropriately to provide timely first aid in areas where festival activities take place.

- Rescue forces must always be on duty to handle emergency situations quickly and professionally.

3.3. Some recommendations

3.3.1. For state management agencies

Invest

- Encourage domestic and international partners to invest in modern technology and equipment to serve the festival.

Mechanism

- Streamline cumbersome and annoying administrative procedures to facilitate domestic and international investors to soon deploy business activities.

Recommendations

- Create all favorable conditions for the community to participate in business to develop the local economy, develop provincial tourism and festival tourism in particular.

Planning

- Reasonable overall planning of areas expected to have festival-related activities.

3.3.2. For tourism businesses

Business method

- Associations of tourism and service businesses should have a common voice in business activities. Link and coordinate regularly and closely with each other to avoid unhealthy competition that harms the local economy and tourism.

Facilities

- Regularly upgrade infrastructure, innovate and replace broken, outdated and inefficient equipment.

Service staff

- Regularly train service and management staff to meet the increasing needs of tourists.

3.3.3. For local authorities and residents

Local government

- Local authorities should have forms of advocacy and widespread promotion for people to have more positive and friendly attitudes towards tourists during the event.

- Create conditions for local residents to learn about the festival and the culture of the ancient capital in many ways such as exempting or reducing entrance fees to relic sites, distributing books, newspapers and magazines related to the festival and Hue culture, organizing competitions to learn about the festival and Hue culture, etc.

Local residents

- Local people should be aware of protecting their ecological and cultural environment and guide tourists to do the same.

CONCLUSION

Hue Festival is an indispensable fuel in the economic and tourism development strategy of the province, so it should be paid attention to, invested in and expanded. Therefore, we need to look at and evaluate objectively, comprehensively and seriously, in order to create a festival with both quality and quantity, diversity, richness and novelty to increase the attractiveness of the program.

Within the small, narrow scope of the research topic with the solutions, solution clusters, and recommendations presented, it is hoped that agencies, departments, sectors, businesses, and people of Hue can consider and apply them.

CONCLUDE

Based on the practical problems, concerns for the existence and sustainable development of Hue Festival, the author sees the need to contribute a small effort with the desire to support the tourism industry of Thua Thien Hue province, the festival tourism program in Hue has more valid scientific arguments, has a more comprehensive and detailed view of the reality of the program for reference, draws experience to be able to organize the next festivals more magnificently, professionally and more dedicated to tourists and people, aiming at sustainable tourism development for Hue Festival in particular, the tourism industry, a key economic sector, accounting for nearly 50% of the province's GDP in general.

Through referring to some works of previous festival researchers, the author finds that there are still many unanswered issues that have not been scientifically and completely researched. Most of the research works are conducted after the festival has ended, collecting data, re-evaluating the program, and drawing lessons from practice. However, this work is subjective, not paying much attention to the feelings of tourists, the objects that create excitement, grandeur, and revenue for the tourism industry, services, and other related industries. Therefore, it is necessary to conduct research and surveys on feedback from festival visitors, practical needs, and expectations from festival tourism. The thesis focuses on surveying and researching feedback from visitors at the time of the event in order to have an objective and comprehensive view of the practical needs of visitors, supporting the work of shaping and orienting the next festivals.

In this part, the thesis has raised unanswered issues that have not been studied objectively, systematically, comprehensively, and further research directions for researchers interested in this event.

Overview of festival tourism

This part of the thesis has clarified the concepts related to the festival issue, supplemented theories, scientific evidence, influencing factors, development principles and domestic and international lessons to support the research and development of festival tourism.

Conditions for developing festival tourism in Hue

In this topic, the thesis has supplemented theoretical foundations and authentic evidence on the conditions for developing festival tourism in Hue, introduced an overview of the event venue, types of tourism resources and festival tourism at the destination, and provided some information on the supporting conditions for festival tourism to help exploit the tourism potential to the fullest.

Current status of festival tourism activities in Hue

In this part, the thesis has contributed synthetic research, drawing experiences from the exploitation practices of previous and current festival periods, has researched the tourist market, tourism products being exploited, types of technical facilities, human resources serving, methods of organization and management, forms of festival tourism promotion and propaganda currently used and the current status of protecting the cultural and natural environment in tourism exploitation and festival tourism.

Solutions for developing festival tourism in Hue

Based on scientific evidence and statistical data on the current status of festival tourism exploitation, this part of the thesis has proposed solutions and clusters of solutions on policies, planning, organization, management, investment solutions, and development of technical infrastructure. It has proposed groups of solutions on product development, market, human resource development, methods of tourism propaganda and promotion, and proposed solutions on protecting the cultural and natural environment in festival tourism activities in accordance with reality.

Recommendation

To help and support the organization of more successful festivals, this part of the thesis has made recommendations to state management agencies, business sectors and local authorities to have more specific and practical directions, changes, concerns, sharing, contributions and support for festival event organizers.

Through this thesis, the author would like to express his deep concern for the existence of the Hue Festival tourism program, for the provincial tourism industry. Hopefully, Hue Festival will always be the center of exchange and convergence of domestic and international cultures, a useful and ideal playground for all tourists and all people./.

REFERENCES


1. Vo Huong An (2006) "Hue" has its own name, collection "Hue of a time" , Nam Viet Publishing House.

2. Minh Anh (2008), 25 Unique Festivals in Vietnam, Hong Duc Publishing House, Hanoi.

3. Nguyen Son Anh (2009), Festivals of praying for blessings and good fortune in Vietnam. Culture - Information Publishing House.

4. Toan Anh (1991), Old customs - Vietnamese beliefs, Ho Chi Minh City Publishing House.

5. Dinh Thi Van Chi (2004), Tourist needs during tourism, Culture and Information Publishing House.

6. Thua Thien Hue Statistical Office. Statistical Yearbook 2010. Statistical Publishing House, 2011.

7. Dai Nam Nhat Thong Chi , Kinh su section.

8. 2014 Propaganda Outline, Central Propaganda Department, Hue Festival 2014 Organizing Committee

9. Thuan Hai (2006), Festival cultural identity: Unique folk culture through traditional festivals throughout the year, Transport Publishing House.

10. Ho Hoang Hoa (1998), Festivals - a beauty in community culture, Social Sciences Publishing House, Hanoi.

11. Nguyen Pham Hung (2010), Cultural diversity and tourism development in Vietnam. Vietnam Tourism Magazine, No. 11.

12. Nguyen Pham Hung (2012), Need to preserve culture properly. Vietnam Tourism Magazine, No. 10.

13. Nguyen Pham Hung (2013), Research on developing regional cultural tourism

Red River Delta, Key Scientific Topic Group A, Vietnam National University, Hanoi, code QGTĐ 11-08.

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