- Regularly propagate and mobilize people and tourists to be aware of their responsibility to protect ancient relics and ancient royal architecture such as in the Imperial Citadel area, the system of mausoleums, temples and shrines.
- Festival-related activities should not be organized near or within the relics to avoid causing damage or danger to visitors because most of the relics are many years old.
Hue culture
- Invite experts to accurately restore all royal dances, royal court music, Hue folk songs, and Hue songs.
- There should be an investment policy to conduct in-depth research on all intangible cultural products of Hue royal and folk culture.
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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- Recruit, nurture, and provide free training for a team of young, professional actors and directors.
- Strictly prohibit and severely punish acts and activities of cultural commercialization such as performances without full sets or number of actors, to avoid distorting identity and giving tourists incorrect perceptions of Hue culture.

3.2.8. Solutions for tourism security and safety
Security solutions
- Maximize security activities at the time of the event. Mobilize all security forces, militia, public order, and youth union to participate in supporting security work for the festival.
- Regularly train, inspect and upgrade forces to meet the security needs of guests and residents.
- Organize security training sessions for local residents, raise awareness of people at crowded and disorderly places.
- Tourism businesses and service staff must remind and give specific instructions to tourists to prevent robberies and thefts.
- Security and defense forces must always be ready to handle and intervene promptly when unexpected incidents or events occur.
Food Safety Solutions
- Regularly check and inspect the quality of food and beverage services provided to tourists.
- Severely punish individuals, groups, and businesses that trade or provide unhygienic or unsafe food and drinks.
Transport
- Closely coordinate with travel agencies and shipping companies to provide high quality transportation services at reasonable prices. Timely increase trips and frequency of operations to serve customers at the time of the event.
Medical
- Strengthen medical facilities and provide timely health care for tourists in case of medical incidents such as food poisoning, traffic accidents, etc.
- Arrange mobile medical facilities appropriately to provide timely first aid in areas where festival activities take place.
- Rescue forces must always be on duty to handle emergency situations quickly and professionally.
3.3. Some recommendations
3.3.1. For state management agencies
Invest
- Encourage domestic and international partners to invest in modern technology and equipment to serve the festival.
Mechanism
- Streamline cumbersome and annoying administrative procedures to facilitate domestic and international investors to soon deploy business activities.
Recommendations
- Create all favorable conditions for the community to participate in business to develop the local economy, develop provincial tourism and festival tourism in particular.
Planning
- Reasonable overall planning of areas expected to have festival-related activities.
3.3.2. For tourism businesses
Business method
- Associations of tourism and service businesses should have a common voice in business activities. Link and coordinate regularly and closely with each other to avoid unhealthy competition that harms the local economy and tourism.
Facilities
- Regularly upgrade infrastructure, innovate and replace broken, outdated and inefficient equipment.
Service staff
- Regularly train service and management staff to meet the increasing needs of tourists.
3.3.3. For local authorities and residents
Local government
- Local authorities should have forms of advocacy and widespread promotion for people to have more positive and friendly attitudes towards tourists during the event.
- Create conditions for local residents to learn about the festival and the culture of the ancient capital in many ways such as exempting or reducing entrance fees to relic sites, distributing books, newspapers and magazines related to the festival and Hue culture, organizing competitions to learn about the festival and Hue culture, etc.
Local residents
- Local people should be aware of protecting their ecological and cultural environment and guide tourists to do the same.
CONCLUSION
Hue Festival is an indispensable fuel in the economic and tourism development strategy of the province, so it should be paid attention to, invested in and expanded. Therefore, we need to look at and evaluate objectively, comprehensively and seriously, in order to create a festival with both quality and quantity, diversity, richness and novelty to increase the attractiveness of the program.
Within the small, narrow scope of the research topic with the solutions, solution clusters, and recommendations presented, it is hoped that agencies, departments, sectors, businesses, and people of Hue can consider and apply them.
CONCLUDE
Based on the practical problems, concerns for the existence and sustainable development of Hue Festival, the author sees the need to contribute a small effort with the desire to support the tourism industry of Thua Thien Hue province, the festival tourism program in Hue has more valid scientific arguments, has a more comprehensive and detailed view of the reality of the program for reference, draws experience to be able to organize the next festivals more magnificently, professionally and more dedicated to tourists and people, aiming at sustainable tourism development for Hue Festival in particular, the tourism industry, a key economic sector, accounting for nearly 50% of the province's GDP in general.
Through referring to some works of previous festival researchers, the author finds that there are still many unanswered issues that have not been scientifically and completely researched. Most of the research works are conducted after the festival has ended, collecting data, re-evaluating the program, and drawing lessons from practice. However, this work is subjective, not paying much attention to the feelings of tourists, the objects that create excitement, grandeur, and revenue for the tourism industry, services, and other related industries. Therefore, it is necessary to conduct research and surveys on feedback from festival visitors, practical needs, and expectations from festival tourism. The thesis focuses on surveying and researching feedback from visitors at the time of the event in order to have an objective and comprehensive view of the practical needs of visitors, supporting the work of shaping and orienting the next festivals.
In this part, the thesis has raised unanswered issues that have not been studied objectively, systematically, comprehensively, and further research directions for researchers interested in this event.
Overview of festival tourism
This part of the thesis has clarified the concepts related to the festival issue, supplemented theories, scientific evidence, influencing factors, development principles and domestic and international lessons to support the research and development of festival tourism.
Conditions for developing festival tourism in Hue
In this topic, the thesis has supplemented theoretical foundations and authentic evidence on the conditions for developing festival tourism in Hue, introduced an overview of the event venue, types of tourism resources and festival tourism at the destination, and provided some information on the supporting conditions for festival tourism to help exploit the tourism potential to the fullest.
Current status of festival tourism activities in Hue
In this part, the thesis has contributed synthetic research, drawing experiences from the exploitation practices of previous and current festival periods, has researched the tourist market, tourism products being exploited, types of technical facilities, human resources serving, methods of organization and management, forms of festival tourism promotion and propaganda currently used and the current status of protecting the cultural and natural environment in tourism exploitation and festival tourism.
Solutions for developing festival tourism in Hue
Based on scientific evidence and statistical data on the current status of festival tourism exploitation, this part of the thesis has proposed solutions and clusters of solutions on policies, planning, organization, management, investment solutions, and development of technical infrastructure. It has proposed groups of solutions on product development, market, human resource development, methods of tourism propaganda and promotion, and proposed solutions on protecting the cultural and natural environment in festival tourism activities in accordance with reality.
Recommendation
To help and support the organization of more successful festivals, this part of the thesis has made recommendations to state management agencies, business sectors and local authorities to have more specific and practical directions, changes, concerns, sharing, contributions and support for festival event organizers.
Through this thesis, the author would like to express his deep concern for the existence of the Hue Festival tourism program, for the provincial tourism industry. Hopefully, Hue Festival will always be the center of exchange and convergence of domestic and international cultures, a useful and ideal playground for all tourists and all people./.
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1. Vo Huong An (2006) "Hue" has its own name, collection "Hue of a time" , Nam Viet Publishing House.
2. Minh Anh (2008), 25 Unique Festivals in Vietnam, Hong Duc Publishing House, Hanoi.
3. Nguyen Son Anh (2009), Festivals of praying for blessings and good fortune in Vietnam. Culture - Information Publishing House.
4. Toan Anh (1991), Old customs - Vietnamese beliefs, Ho Chi Minh City Publishing House.
5. Dinh Thi Van Chi (2004), Tourist needs during tourism, Culture and Information Publishing House.
6. Thua Thien Hue Statistical Office. Statistical Yearbook 2010. Statistical Publishing House, 2011.
7. Dai Nam Nhat Thong Chi , Kinh su section.
8. 2014 Propaganda Outline, Central Propaganda Department, Hue Festival 2014 Organizing Committee
9. Thuan Hai (2006), Festival cultural identity: Unique folk culture through traditional festivals throughout the year, Transport Publishing House.
10. Ho Hoang Hoa (1998), Festivals - a beauty in community culture, Social Sciences Publishing House, Hanoi.
11. Nguyen Pham Hung (2010), Cultural diversity and tourism development in Vietnam. Vietnam Tourism Magazine, No. 11.
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Red River Delta, Key Scientific Topic Group A, Vietnam National University, Hanoi, code QGTĐ 11-08.





