Room Service Quality Measurement Methods

This is a general but quite important evaluation index. This index is the final evaluation of the guest on all service indexes in the room after deducting the services that have met the guest's requirements and the services that have not met the guest's expectations.

Through the above criteria, each hotel can get feedback from customers as well as re-evaluate its hotel services to find out where they are weak and lacking in order to find suitable solutions to meet the increasing needs of customers.

1.3.4. Method of measuring room service quality

Measuring the quality of room service is a difficult task due to the abstract nature of the service and its specificity. However, it is also a necessary task for every business. In fact, service quality can still be measured and measured by different methods:

Service quality measurement method based on customer satisfaction.

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Service measurement method based on supplier quality. Measurement method based on expert assessment.

Service quality measurement method based on participation in quality awards.

Room Service Quality Measurement Methods

Among the above methods, the method of measuring service quality based on customer satisfaction is the most popular and brings the highest economic efficiency. This method is conducted based on the statistical sampling method. By using survey forms, evaluating and analyzing the results, the hotel will find its strengths and weaknesses and from there, propose appropriate solutions to improve service quality.

1.4. Improve the quality of hotel room service

1.4.1. Concept of improving room service quality

Quality improvement is understood as all activities carried out throughout the organization to continuously maintain and improve quality to satisfy the expectations of customers, society and bring efficiency to the hotel.

We can give the concept of improving the quality of room service as follows: "Improving the quality of room service is all the activities carried out in the hotel to continuously maintain and further improve to meet the increasing expectations of customers when staying at the hotel and bring high efficiency to the hotel" (According to TCVN 9001: 9006)

Improving the quality of room service is essentially a hotel activity to bring the quality to a higher level than before to satisfy the increasing needs of customers.

1.4.2. The significance of improving the quality of room service in hotels

For society: Improving the quality of room service will reduce the gap.differences in occupation, educational level, ethnicity...Because when coming to the hotel, even though the guestsNo matter what component the goods belong to, if they participate in the same type of service, they willtreated equally.

For customers: Customers who come to stay at the hotel want to berest and relax after tiring working days. Therefore, they have the desireare cared for and looked after in proportion to the money they spend. Improving the quality ofThe quality of service will satisfy customers' needs.

For hotels: Improving service quality will facilitatefor their business such as: High quality room service will increaserevenue for hotels, increase competitiveness and increase selling prices reasonablyon the market, minimizing business costs for hotels.

1.4.3. Content to improve room service quality

1.4.3.1. Maintaining the quality of room service in the hotel

According to ISO 9001:2000, maintaining service quality focuses on one of two main contents: recovery and prevention activities, aiming to ensure the quality of regular room service.

- Recovery activities: Errors in the service delivery process are inevitable. The more effective the recovery process is, the more it will strengthen customer loyalty. This is very important because customers often pay attention to the smoothness but they pay a lot of attention to errors in the service delivery process. To perform service recovery, the following contents need to be implemented:

Facilitate communication when customers are dissatisfied and ensure that someone is available to resolve customer complaints.

Turn recovery into an opportunity to show you care about your customers. Research customer complaints.

Feedback from staff should be a continuous process that forms the basis for improving service quality.

- Preventive activities: are all activities aimed at eliminating the cause, preventing the occurrence of potential nonconformities. As well as assessing the need for activities to prevent the recurrence of nonconformities. Then record the results achieved when implementing those preventive measures are effective or not.

1.4.3.2. Continuously improve the quality of hotel room service. Improving service quality is synonymous with improving quality. Therefore, to improve the quality of hotel room service, it is necessary to develop a systematic and scientific quality improvement program. Businesses need to

Identify four basic principles of improving room service quality.

First: Determine quality first, not profit. Consider customer satisfaction as the highest goal of the business. All management actions are directed towards the customer, not the hotel.

Second: Respect the quality of the workforce

Third: Improving service quality must address all aspects, stages, everywhere, at all times, and synchronously in the process of quality formation.

Fourth: Check with the purpose of limiting and preventing errors, finding solutions to continuously improve service quality.

Based on the above 4 principles, the hotel needs to build for itself a special improvement program including a number of contents:

- Management commitment: The requirement for quality improvement must first be discussed with the members of the management and the members must commit to implementing service quality improvement.

- Assess the cost of quality: Identify the elements that make up the price of quality. It is necessary to measure the company's costs and profits.

- Correct action: It is necessary to encourage habits of identifying quality problems and correcting them at the necessary grassroots level.

- Quality training and coaching: Identify the types of training and coaching needed for all members so that they can actively and effectively participate in the quality improvement movement.

- Goal setting: Employees are encouraged to set improvement goals for themselves and their teams. Supervisors should help employees set specific and measurable goals.

- Quality Council: Is the best source of information on the status of quality improvement program implementation. Quality councils may elect a chairperson, vice chairperson, set agendas and regular meeting schedules.


CHAPTER 1 SUMMARY

Nowadays, with the development of the economy, people's living standards are getting higher and higher. They are willing to ignore cheap, poor quality products and services to choose high quality products and services despite the high prices. Paying attention to service quality and constantly improving service quality is a very important issue.

necessary, especially in the period when tourism is integrating into world and regional tourism.

Therefore, studying and understanding the general theory of improving the service quality of business enterprises in general and hotel enterprises in particular is very necessary and has practical significance for each enterprise. Improving the service quality requires hotels to produce high-quality products to meet the needs of customers, hotels must regularly improve the professional quality of staff, equip modern equipment, have a scientific and synchronous development policy... Improving the service quality is not only a concern of tourism - hotel enterprises but also has been raised to the policy of each country, not only for the purpose of increasing profits but also enhancing the reputation and prestige of the hotel.


CHAPTER 2: CURRENT STATUS OF ROOM SERVICE QUALITY AT SON NAM HOTEL - NAM DINH

2.1. General introduction about Son Nam Hotel - Nam Dinh

Geographical location:

Hotel name: Son Nam Hotel

Managing agency: Son Nam Sao Joint Stock Company rank:

Total rooms: 70 rooms

Address: 26 Le Hong Phong – Nam Dinh City Phone: (0350) 3645617/ 2211318

Fax: (0350) 3848915

Email: sonacotravel@gmail.com

The hotel belongs to Son Nam Joint Stock Company, located in the city center, next to the poetic Vi Xuyen Lake. The main lobby of the hotel faces the windy lake, with a green park of nearly 4 hectares with lush trees and fresh air. In front is 3-2 Square, Tran Hung Dao Monument, behind is Dinh Ong Lake. It can be said that Son Nam Hotel has an ideal location, convenient for sightseeing and resting of tourists compared to other hotels currently in Nam Dinh. From the hotel, you can go to famous attractions such as: Tran Temple Historical Relic Complex, Vi Khe Flower Village, Hai Thinh Beach, Quat Lam ... very convenient in terms of transportation and geographical advantage.

2.1.1. The formation and development process of Son Nam Hotel - Nam Dinh

The increasing demand for accommodation services in the market and the open-door policy of economic integration have created favorable conditions for individuals and businesses to exchange, cooperate, and visit and travel. Therefore, Son Nam Joint Stock Company has established Son Nam Hotel to meet the growing tourism needs of society in general and Nam Dinh city in particular.

Son Nam Joint Stock Company, formerly known as the Committee Guest House - a state-owned enterprise under the Nam Dinh Provincial Party Committee Office, was established under Decision No. 366/QD-UB of the Nam Dinh Provincial People's Committee.

From January 1, 2006, the company type was converted to Son Nam Joint Stock Company according to Decision No. 287/QD - UB of Nam Dinh Provincial People's Committee.

Unit: Son Nam Joint Stock Company

Address: 26 Le Hong Phong - Nam Dinh City Director: Bui Xuan Phong

Phone: 0350. 3645617

Account number: 013267890

The company performs the following business functions:

- Hotel and restaurant business

- Travel and tourism services business

- Goods agent

- Construction services, housing business, advertising, office rental, sauna, massage, karaoke.

- Transport of goods by road

- Passenger transport by car under contract

- Airline ticket agent.

In addition, the company is also responsible for receiving central guests and international delegations visiting and working in Nam Dinh province. Previously, in 1998, the unit converted from a subsidy mechanism to independent business accounting. During its operation, the company encountered many difficulties, but with the determination of the staff and the correct direction of the board of directors in business activities, the company has now affirmed its position in the market and developed in a progressive direction.

Initially, the hotel had poor facilities with 3 buildings, 15 bedrooms, 2 dining rooms, a management team of 20 employees with limited qualifications, simple service methods, and many unreasonable shortcomings. However, up to now, the company's facilities have been built more spaciously. Since 2006, the company has built an additional 5-storey complex with 70 bedrooms, 3 large and small dining rooms, and 1 large conference room with modern equipment. The company has implemented a series of measures to effectively carry out production and business activities such as:

- Develop plans based on market research

- Save on labor and materials to reduce costs

- In-depth investment to improve service quality

- Apply advanced technology

The company implements a contract system for work, product revenue for employees and for activities within the company. Thanks to these effective measures, over the years the company has organized to welcome and meet the needs of many domestic and foreign delegations. The company's reputation has been increasingly enhanced, the economic efficiency of production and business activities has increased steadily over time.

The company has fulfilled its obligations to the state budget and continuously improved the lives of its workers.

In 2007, the company built entertainment areas such as sports halls (badminton, table tennis), Rosma restaurant... In particular, the company recently opened La Do restaurant specializing in serving singing and dancing needs... With these projects, Son Nam Joint Stock Company is considered a 3-star hotel - with the most complete services in Nam Dinh.

2.1.2. Organizational structure of Son Nam Hotel

2.1.2.1. Organizational chart of Son Nam hotel

For a hotel or a business, the organizational structure plays an extremely important role. A reasonable organizational structure helps the business operate more effectively.


MANAGER

BOARD OF DIRECTORS

DEPUTY DIRECTOR C

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