Research on Japanese tourist market to Vietnam

Japan's highest legislative body is the National Diet, which consists of two houses: the House of Representatives and the House of Councillors.

The government is headed by the prime minister. According to the Japanese constitution, the party with the majority in the House of Representatives serves as prime minister.

There are many political parties in Japan, the largest of which is the Liberal Democratic Party. This party has been in power in Japan for many years.

Tourism

Maybe you are interested!

The land of the rising sun is more brilliant and charming when cherry blossoms bloom. Everywhere you look this season, you will see cherry blossoms. It would not be wrong to say that the most beautiful tourist season in Japan is spring.

Japan is the land of the rising sun, the land of cherry blossoms with a long history and beautiful nature. Japan is also a country with modern tourism infrastructure and diverse, high-quality tourism services. Therefore, Japan is still a country with a developed entertainment service industry. In 2000, the number of international tourists to Japan was 5.33 million. In 2001, it was 4.8 million. Revenue from tourism in Japan accounts for over 1% of GDP.

Japanese people travel a lot on three occasions a year: winter break around New Year's Day, Golden Week in late April and early May, and summer break in July and August.

1.3.2.2. Cultural characteristics of Japanese people

Japanese tourists are homogeneous in their thinking and actions, the Japanese tourist market has a single ethnicity, language, customs and social psychology are basically the same, so the demand for goods consumption is clearly homogeneous. Therefore, when traveling abroad, there are often "travel booms", meaning that Japanese tourists at a certain time often flock to travel to one place.

The Japanese attach great importance to service quality. Their requirements and demands are very high. For tourism, Japanese customers require four elements in their tourism products: safety, hygiene, shopping, and year-round travel. Tradition and Westernization blend together in the Japanese way of life, so Japanese customers tend to consume colorful, modern, and unique products.

Japanese people always have the need to innovate goods and products, and prefer new products of better quality.

They have certain specific standards such as liking world-famous products, products with traditional technology, unique to ethnic groups...

The Japanese are a very disciplined people, and their society is divided into very tightly knit groups. This strong attachment to groups has its downsides. It can arouse anti-Japanese sentiments.

water

outside, even disdainful of, the larger and more powerful groups on which they depend. They adhere to manners and rituals that restrain individualism, and the group leader can expect blind obedience, and exploit the group for personal gain. It can also lock people into the group for life...

Harmony is the root of morality.

One of the most important principles of Japanese life is that harmony is the root of morality. Japanese tourists rarely express their dissatisfaction directly. If there is a problem with the quality of a tour, they usually send a letter or go through an agent. Japanese experts in the service sector often give useful advice to solve this problem, that is, tourism businesses should find ways to find out the level of satisfaction of tourists.

Japan in many different forms to avoid future problems, can simply through survey forms, questionnaires sent to customers.

Customer is king

The second principle of the Japanese is that the customer is God, they believe that the payer always has a higher position than the receiver. Therefore, Japanese tourists are somewhat difficult, have many requests, often complain and always demand the highest quality service. The Japanese have a convenient life, many amenities, are used to using convenient products, so when traveling abroad, they often do not easily adapt to the lack of conditions at tourist destinations.

Punctuality

Punctuality is a very important principle of life for the Japanese. In tourism activities, the Japanese feel dissatisfied when having to wait. When traveling, the Japanese are very concerned about protecting their health, security and safety. Therefore, unstable factors of the environment and tourism have a great influence on the Japanese people's decision to travel. Issues such as terrorism and epidemics (SARS, bird flu, etc.) have seriously reduced the number of Japanese tourists traveling abroad.

Health is gold

When traveling, Japanese people are very concerned about health protection, security and safety issues. Therefore, unstable factors in the tourism environment have a great influence on the Japanese people's decision to travel. Issues such as terrorism, epidemics (SARS, bird flu, ...) have seriously reduced the number of Japanese tourists traveling abroad.

Respect cleanliness

The Japanese place great importance on cleanliness in their daily lives as well as when traveling. Because they are so clean, their immunity is sometimes compromised.

Their hygiene is very weak, so Japanese tourists are very careful about hygiene and food.

Understanding language and culture

Few Japanese people can speak English fluently, so one of the very important requirements when serving Japanese customers is the need for a more professional and larger team of Japanese tour guides. The Japanese also believe that behind language lies culture, and they require tour guides to not only be fluent in the language but also understand Japanese culture and lifestyle.

Special bathing method

Japanese tourists often choose bathrooms with bathtubs and showers. Their bathing method is also very special. They soak in the bathtub for 5 to 10 minutes, then get out of the tub, scrub, and then soak again.

Japanese experts in the tourism field have summarized some issues to note when serving Japanese tourists and generalized them into 5C+1S: Comfort; Convenience; Cleanliness; Courtesy; Curiosity; Safety and Security.

Besides the 5C + 1S principle when serving Japanese tourists, tourism workers cannot forget the 5 important "S" words of service business including: Smile; Speed; Sureness; Smartness; Sincerity.

1.3.2.3. Characteristics of Japanese tourists when traveling

Besides understanding the Japanese lifestyle, it is also important to study the Japanese tourist market. The Japanese tourist market is very diverse and rich. Therefore, market research is very important.

To be able to grasp the tastes and needs of each segment of the Japanese tourist market will improve the quality of tourism services.

Here are the characteristics of some typical tourist markets when traveling:

Students :

Usually travel in groups and are funded by the State, have relatively simple needs, often value the economic value of the services provided, prefer European food, fast food and local dishes, often interested in learning about culture...

Young women with average age from 20-30:

Young women with an average age of 20-30, unmarried, have a stable job and income but still have great support from their families. This group of customers is very sophisticated in consumption but also very interested in the economic aspects of the service, their hobbies are shopping, fashion, jewelry, local souvenirs...

Families:

They often care about separate menus for children, prefer activities of rest, relaxation, entertainment, sports... Customers who are families often like to stay in large rooms, like hotels with private swimming pools and cheap babysitting services.

Elderly:

Often travel on their pension after retirement. This group of customers has a relatively high level of consumption, likes to relax, and is very interested in learning about the history, culture, and nature of the tourist destination.

Business guests:

Customers are always short of time and often travel for the purpose of combining work, have little time for sightseeing and often travel for the purpose of combining

work-ready, enjoys golf and is interested in exploring the nightlife at tourist destinations.

Backpackers:

Low consumption level, organized travel and very concerned about price factors, but are tourists with the ability to quickly and strongly spread information about tourist destinations.

In the 6 market segments mentioned above, tourists aged 20-40 and students coming to Vietnam are increasing every year, especially young women.

In recent years, the way Japanese people travel has changed significantly. The peak season for Japanese tourists to go abroad is around February, March and July, August, September. The travel time is often longer, with a reduction in the number of destinations in the itinerary and tourists tend to choose active types of tourism. Japanese tourists pay more attention to the issue of price and the economy of the service, especially with the great support of the internet, tourists have more information and more choices. Japanese tourists are also experienced and professional tourists.

1.3.2.4. Demand of Japanese tourists.

Transportation needs

Japanese tourists are usually able to spend a lot of money. For long or short trips abroad, they always travel by plane because it is fast, time-saving and comfortable.

Japanese tourists entering Vietnam by road and sea account for a very small number. However, during the trip, they often travel by car for easy observation and initiative. The first thing that people do on the trip is

The Japanese care about the cost of transportation. If they find it cheap, they go without thinking about how they spend money during the trip.

Accommodation needs

Japanese people spend a lot on accommodation services. They often stay in 3 to 5 star hotels. Hotel rooms require high-end facilities such as hot and cold bathtubs, automatic equipment, and full personal items. In particular, the rooms must be absolutely clean. Japanese guests are very uncomfortable with the bad smell from bedding or paint from wooden equipment. If the hotel cannot ensure these requirements, they are willing to move to other better hotels. The 1st and 2nd floors at the top of high-rise hotels are often not suitable for Japanese people for safety reasons.

Food needs

Japanese people like to eat seafood dishes. The specialty of Japanese people is raw fish. For example, raw fish salad, shrimp salad is served with 150 degree warm sake , when eating, there is a bowl of tea with a chrysanthemum flower added to wash hands. Before eating, use a tightly wrapped cotton face towel 15 to 20 cm long, steamed for guests to wipe their face.

The famous food of Japan is sushi. The Japanese like American fast food, American candies from brands like Hragen, Das, famous Amos. They like California wine and Coca Cola.

The Japanese do not have the habit of eating at the same table with strangers (the habit of sharing the table). In restaurants, the Japanese like to divide into small spaces to create a warm, close atmosphere and maintain the necessary distance.

Japanese people have a habit of using modern conveniences especially electronic equipment and cars.

Japanese people do not have the habit of receiving and giving pookboar. Doing so is considered an insult to the individual.

Need for entertainment

The Japanese often choose a tourist destination with sunshine, attractive scenery, clear blue water, white sand, year-round swimming, and convenient and modern living facilities. Their travel program is usually 7 days so that they can travel 3 times a year. The Japanese have a trend of going on honeymoons abroad. The average spending for a trip is 10,000 USD.

Young, adventurous tourists love rustic outfits and old US military uniforms.

Japanese business travelers require a high level of precision: working hours start at 7:30 a.m. and end at 5:30 p.m.; pick-up and drop-off locations, vehicle types, drivers, work schedules, specific content and people at work, and entertainment programs.

This type of customer uses high-ranking services. Using low-ranking services means lowering the prestige and insulting the company they represent. In their free time, Japanese customers like to walk around the streets, go to the market, enjoy folk art, etc. In general, Japanese customers rarely complain, rarely get angry, and are very tactful in dealing with others, but they have strict requirements for service quality.

Almost all Japanese visitors are required to buy many souvenirs because of Japanese customs.

The Japanese often like to visit ancient relics of Vietnam such as the Temple of Literature, One Pillar Pagoda, Quan Thanh Temple, Ngoc Son Temple in Hanoi and other temples and pagodas... They like French food and French wine. The Japanese preserve their identity when going abroad, always showing themselves to be polite and disciplined.

Other needs

Research on Japanese tourist market to Vietnam - 3

Comment