Recommendations to the Department of Tourism of Quang Nam Province:

The Department of Tourism plays a particularly important role in the development of tourism in Da Nang City. Because Da Nang is a destination that attracts many tourists, in addition to promoting exploitation, upgrading and protecting tourist destinations is also very important in attracting tourists.

The Department of Tourism should create conditions for travel companies to exploit and explore new tourist destinations with the aim of helping companies design more attractive and interesting tours.

Cooperate with other departments to carry out construction, urban planning, and improvement.

improve more complete infrastructure.

2.3. Recommendations to the Department of Tourism of Quang Nam province:

Similar to Da Nang city, Quang Nam province's Department of Tourism also plays a particularly important role in the development of tourism in Hoi An city.

Located not too far from Da Nang city (25km away), most tourists coming to Hoi An have visited Da Nang before and vice versa, so the tourism departments of both sides should combine to promote the image to develop Da Nang - Hoi An tourism even more.

LIST OF REFERENCES

1. Tourism Law 2005

2. Tourism Law 2017

3. Legal document on tourism law of the National Assembly of the Socialist Republic of Vietnam No. 44/2005/QH11 effective from June 14, 2005

4. Associate Professor, Dr. Nguyen Van Phat, Dr. Nguyen Thi Minh Hoa (2015), Textbook

Basic Marketing, University of Economics - Hue University

5. Dr. Ho Thi Huong Lan, lecture on Tourism Marketing, University of Economics

- Hue University

6. Nguyen Van Manh (2002), PhD thesis "Solutions to develop tourism business in Hanoi", National Economics University, Hanoi.

7. Hoang Trong and Chu Nguyen Mong Ngoc (2008), Research data analysis with SPSS, vol. 1,2, Hong Duc Publishing House, Ho Chi Minh City, Vietnam.

8. Associate Professor, Dr. Nguyen Van Manh (2010), Consumer Behavior in Tourism, National Economics University

9. Pham Thi Kim Lien (2015), PhD thesis "Research on factors affecting the decision to choose ecotourism products of international tourists in Hoi An" - Danang University.

10. Tran Thi Thu Hien, Doan Khanh Hung (2017), “Factors affecting the shopping behavior of Thai tourists to Hue”, Journal of Science - Hue University, Vol. 128, No. 6D, 2019

11. Tran Thi Thu Huong (2018), Master's thesis "Factors affecting customers' decision to buy Surimi products in Ba Ria - Vung Tau province", Ba Ria - Vung Tau University.

12. Nguyen Thi Ai Le (2019), “Research on factors affecting customers' decision to choose tourism products at Dai Bang Advertising and Tourism Services Media Joint Stock Company”, Graduation thesis, University of Economics - Hue University

13. Michael R. Solomon – 2006: Consumer Behavior

14. Chapin, FS Jr (1974), Human Activity Patterns in the City Wiley: Things People Do in Time and in Space, New York

15. Ajzen & Fishbein (1975), The Theory of Reasonable Action – TRA

16. Ajzen (1985), Theory of Planned Behavior – TPB

17. Kotler.P (1991), Marketing Management: Analysis, Planning, Implementation and Control, Prentice – Hall

18. Gagnon and Ociepka (1997), Travel Career Development

19. Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior.

20. Kotler.P & Keller (2012), Marketing Management, Pearson Education

21. Sarah Janssen (2013), The Tourist Attraction

22. Nguyen Thu Ha and Gizaw (2014), Factors that influence consumer purchasing decision of Private Label Food Product: A case study of ICA Basic

23. Zaeema and Hassan (2016), Factors Affecting Purchase Decision of Canned Tuna Brands in Maldives

Some websites:

24. Pham Loc Blog website https://www.phamlocblog.com/

25. Website of CTCPTTQCDLDB https://dulichdaibang.com/

26. Electronic information portal of the Ministry of Culture, Sports and Tourism: https://bvhttdl.gov.vn/tong-luot-khach-den-tham-quan-du-lich-da-nang-uoc-dat-hon-8-million20191226172318218.htm#:~:text=According to%20S%E1%BB%9F%20Du%20l%E1%BB%8Bch%20%C4%90%C3%A0,so%20v%E1%BB%9Bi%20c%C3%B9ng%20k%E1%BB%B3%202018 .

APPENDIX 1: SURVEY QUESTIONNAIRE

Research on factors affecting tourists' purchasing decisions for the Da Nang - Hoi An 3N2D tour of Dai Bang Advertising and Tourism Media Joint Stock Company.

Survey form number: …

Hello, I am a student from the Faculty of Business Administration, Hue University of Economics. I am currently conducting a "Research on factors affecting tourists' purchasing decisions for the Da Nang - Hoi An 3N2D tour of Dai Bang Advertising and Tourism Media Joint Stock Company". Please kindly complete the survey below. We guarantee that the information you provide will be kept confidential and used only for research purposes. We look forward to your cooperation!

Part 1: General information

Question 1: You have participated in the 3N2D Da Nang - Hoi An tour of the Company.

Eagle Advertising and Tourism Media Joint Stock Company yet?

o 1. Yes

o 2. No

Question 2: You know about the Da Nang - Hoi An 3N2D tour through information sources

which? (multiple choices)

□ 1. Social networks (Facebook, Zalo, ...)

□ 2. Travel blogs

□ 3. Friends and relatives recommend

□ 4. Company marketing staff

□ 5. Company website

Question 3: How many times have you joined the 3N2D Da Nang - Hoi An tour?

o 1. 1 time

o 2. 2 times

o 3. 3 times

o 4. More than 3 times

Question 4: Why did you choose to join the 3N2D Da Nang - Hoi An tour of the Company?

Eagle Advertising and Tourism Media Joint Stock Company? (multiple choices)

□ 1. Affordable price

□ 2. Destinations are places that are attracting a large number of tourists.

□ 3. Friends and relatives recommend

□ 4. Customer service is good

□ 5. The tour has many attractive promotions Part 2: Research information

Please indicate your level of agreement with the following statements about your decision to purchase the Da Nang - Hoi An 3N2D tour of Dai Bang Tourism Joint Stock Company according to a scale (mark X on the option you choose). In which:

1- Strongly disagree

2- Disagree

3- Neutral

4- Agree

5- Strongly agree

STT

Question content

Scoring scale

Maybe you are interested!

Subjective standard	1	2	3	4	5
1	Family, friends, and acquaintances have influence on decided to choose the Da Nang - Hoi An 3N2D tour of My Eagle Travel
2	The media has influence on decided to choose the Da Nang - Hoi An 3N2D tour of My Eagle Travel
3	Experienced travelers think I should choose Da Nang - Hoi An 3N2D tour of Du Eagle calendar
	Attitude
1	I feel excited to choose Da Nang tour - Hoi An 3N2D by Dai Bang Travel
2	I feel modern when I choose Da Nang - Hoi An 3N2D tour by Dai Bang Tourism
3	I feel comfortable choosing Da Nang tour - Hoi An 3N2D by Dai Bang Travel
	Price
1	I feel the price of the Da Nang - Hoi An 3N2D tour of Dai Bang Tourism is suitable for the income of I
2	I feel that the price of the Da Nang - Hoi An 3N2D tour of Dai Bang Tourism is more competitive. compared to other companies
3	The price the company offers is suitable for the quality of the tour.
	Value added services
1	Value added services outside the tour program are: necessary for me
2	VAT services outside the program meet

get my needs
3	I feel convenient and save time when Use the services of Dai Bang Tourism
	Promotion
1	Da Nang - Hoi An 3N2D Tour often has promotions, attractive offers
2	I enjoy the promotions. tour Da Nang - Hoi An 3N2D
3	Promotions make it easier for me in choice
	Brand reputation
1	This is the first brand that comes to mind when I have the idea. decided to choose Da Nang - Hoi An 3N2D tour
2	I feel confident when choosing Da Nang tour - Hoi An 3N2D by Dai Bang Travel
3	Eagle Travel gives me assurance and confidence. reliable and safe
	Purchase decision
1	I decided to buy the Da Nang - Hoi An 3N2D tour because this tour meets my needs
2	I found the decision to buy the Da Nang - Hoi An tour My 3N2D is absolutely correct
3	I will introduce the Da Nang - Hoi An 3N2D tour for you. my friends and relatives