travel businesses, tour guides, major tourism research and development agencies.
* Specific objectives:
- Knowledge: Mastering basic and necessary knowledge of social sciences and humanities and Vietnamese culture as well as professional knowledge in the field of tourism to effectively exploit cultural values for sustainable tourism development; enhancing cultural values in tourism business activities.
- Skills: Have the ability to organize, operate and carry out well tourism business activities; Build and market tourism programs; Organize and operate tourism programs suitable for different types of tourists; Conduct high-quality and effective tour guides, handle well situations arising in tourism programs. Have extensive knowledge and professional skills in organizing tour guides at routes and places where tourism activities take place.
- Attitude: Understanding, open-minded, friendly, open-minded, respectful of customers; objective and honest working spirit and attitude.
18.4. National Economics University
* General objective: To train university graduates in Tourism and Travel Services Management with good moral, political qualities and health; to have a solid grasp of basic knowledge of economics, management and business administration; to have in-depth knowledge of tourism and travel services management and business to meet the requirements of international integration; to have the ability to think independently and self-train to adapt to the requirements of the job.
* Specific objectives:
- Knowledge: University graduates majoring in Tourism Management have a solid grasp of the basic knowledge system of economics, management and business administration, humanities; have in-depth knowledge of tourism business administration, TOUR management, eco-tourism, cultural tourism, tourism destination management and development, tourism product supply; knowledge of management of other types of tourism, sustainable tourism management; international tourism management.
- Skills: Have the ability to consult, plan and provide tourism services to customers; the ability to establish and maintain relationships with service providers and tourists; the ability to manage tourism businesses, the ability to analyze, plan, organize implementation and monitor TOURs, the ability to make master plans and detailed plans for tourism development; the ability to design tourism products; the ability to use the global reservation system (CRS), the global distribution system (GS); the ability to conduct scientific research in the field of tourism services; the ability to work in a team; the ability to observe, detect and solve problems; the ability to manage oneself.
- Attitude: Love the job, have high professional ethics and responsibility, national pride and hospitality.
18.5. Chengdu University
* General objective: To train tourism professionals with political and ethical qualities. Master the basic knowledge system of tourist routes, tourism marketing, tourism business administration, and tour guiding skills. Have the ability to explain, guide, operate tourism programs, and manage tourism business activities at restaurants, hotels, and travel agencies.
* Specific objectives:
- Knowledge: Equip knowledge about tourism resources, relic systems, culture, history, tour guide services, event organization, tour guide services, marketing and sales in tourism, and tourism destination management.
- Skills: Ability to organize tour programs, guide tours; design tour programs; plan tourism marketing and product promotion; plan and implement basic operations of a travel business; effective business communication, ability to work independently and in a team.
- Attitude: Love for the job, high sense of responsibility in work; quick working style to meet the requirements of the tourism profession.
18.6. Oriental Private University
* General objective: To train tourism professionals with political and ethical qualities, a solid grasp of the basic knowledge system of socio-economics and business; to know how to apply learned knowledge to planning policies, strategies, development plans and tourism business activities, to have the capacity to create new businesses, organize tourism business activities and manage tourism business in a competitive and integrated environment.
* Specific objectives:
- Knowledge: Master basic knowledge of economics and business administration; basic knowledge of law, especially the provisions of law directly regulating the business activities of travel agencies, hotels, motels, restaurants. Have in-depth knowledge of travel operations, tour operations, hotel management, tour guiding, tourism culture, tourism geography, travel marketing, hotels, tourist psychology, tourism business accounting.
- About skills: Tour guide for domestic tourists, building
Create travel programs, operate tours, check in and out for guests at hotels. Create a marketing plan for a travel agency or hotel. Create and analyze financial reports for a travel agency or hotel. Communicate, read, understand, and write English well, and be able to use English in professional matters. TOEIC Travel and Hotel level is above 350, or above 3.5 IELTS. Proficient in office software (Microsoft Word, Excel, PowerPoint). Able to use hotel reception software.
- Attitude: Have a passionate, creative working spirit, love for the job; awareness for the community and environmental protection. Good professional ethics, industrial style, modesty, simplicity in living. Be aware of preserving national cultural identity, promote traditional cultural values of the unit.
18.7. Hanoi Open University
* General objective: To train university graduates in Tourism Business Administration with good moral, political and health qualities. To apply the knowledge acquired during the training process, along with self-equipped personal knowledge in performing tasks in functional departments in hotels and restaurants from basic to management level.
* Specific objectives:
- Knowledge: Grasp the knowledge of tourism laws, tourism development strategies of the Party and State; general knowledge of business administration, in-depth knowledge of hotel and restaurant business administration, services related to hotel business activities such as sightseeing, shopping, booking and reserving hotel rooms.
- Skills: Perform work according to international vocational skills standards in tourism such as reception, restaurant, and housekeeping services.
hotel booking and reservation. Master the necessary soft skills
Essential skills in management such as communication, presentation, teamwork, conflict resolution, complaint handling. Communication skills, cultural adaptation with colleagues, customers, community.
- Attitude: Good service spirit, saving consciousness, inquisitive consciousness, always searching, creative, always striving to learn.
APPENDIX 19
TLHDL PROGRAMS OF SOME UNIVERSITIES
19.1. Hanoi University of Technology
DETAILED COURSE OUTLINE
- Course name: Tourism Psychology
- Number of credits: 03
- Time allocation by credit hours:
Go to class
Self-study, self-research (x 2) | |||
Lee theory | practice, practice, reality, studio | Thao discussion | |
34 | 0 | 11 | 90 |
Maybe you are interested!
-
Factors affecting the cooperative relationship of travel companies with suppliers in the tourism supply chain - 1 -
Review of service quality of Vung Tau - Con Dao tour at ATZ Travel Company - 2 -
Current Status of Quality and Activities to Improve the Quality of Tour Guides of Hanoitourist Travel Company -
Quality of Relationships of Travel Agencies with Each Group of Partners -
Quality of partnership and its impact on business performance of Vietnamese travel agencies - 16

- Course objectives:
+ Knowledge: Grasp knowledge about supplier psychology, tourist psychology and applications in tourism business activities.
+ Skills: Judge the psychology of tourists, have appropriate impact on each customer in each region, area, and age. Apply learned knowledge to tourism business activities.
+ Attitude: Awareness of learning and creatively applying TLH L knowledge into practice to improve the efficiency of tourism business and tour guiding activities. Improve self-study and research ability.
- Detailed course content:
Chapter 1: Overview of Tourism Psychology
1.1. Objects, tasks and roles of tourism TLH
1.2. Basic research methods in tourism psychology
1.3. Formation and development of tourism TLH
Chapter 2: Quality and capacity of tourism suppliers
2.1. Concepts
2.2. Quality and capacity of tourism suppliers
Chapter 3: Tourist Psychology
3.1. Tourists' needs, moods and adaptations in tourism activities
3.2. Tourist psychology in consumer behavior
3.3. Psychological characteristics of tourists by age
Chapter 4: Social psychological factors in tourism activities
4.1. Social psychological factors affecting tourists
4.2. Social psychological factors affecting tourism business activities
Chapter 5: Some basic issues of tourism communication
5.1. Concepts
5.2. Classification of communication in tourism activities
5.3. Some psychological mechanisms in tourism communication
5.4. Communication skills in tourism business
19.2. Oriental University
DETAILED COURSE OUTLINE
- Course name: Tourism Psychology
- Number of credits: 02
- Time allocation by credit hours:
Go to class
Self-study, self-research (x 2) | |||
Theory | practice, practice, reality, studio | Discuss | |
15 | 10 | 15 | 60 |
- Course objectives:
+ Knowledge: The course equips students with basic issues of tourist psychology (tourist consumer behavior, tourist needs and their preferences and moods, communication in tourism, etc.)
+ Skills: The course helps to apply the achievements of TLHDL to identify, evaluate, control and adjust human behavior in tourism activities; Research to find out the laws of human psychological activities that govern the tourism process to apply to planning marketing strategies to improve the efficiency of tourism business activities.
+ Attitude: The course helps students develop appropriate communication and response styles.
- Detailed course content:
Chapter 1. Some general issues about tourist psychology
1.1.Basic concepts
1.2. Research objects and tasks
1.3. Factors affecting tourists' psychology
1.4. Laws and phenomena of social psychology
Chapter 2. Psychological characteristics of tourists in tourism consumption
2.1. Tourism consumer behavior
2.2. Tourist needs
2.3. Tourist motivations and preferences
2.4. Tourist sentiments
Chapter 3. Common individual psychological characteristics of tourists
calendar
3.1. Common personal psychological characteristics of tourists according to physiological characteristics
3.1. Common personal psychological characteristics of tourists according to continental characteristics
3.1. Common individual psychological characteristics of tourists by country
19.3. Thang Long University
DETAILED COURSE OUTLINE
- Course name: Tourism Psychology





