Pys Travel - Youth Solutions Media and Travel Company Limited

serve in the sales consulting process. Training skills need to focus on persuasion and presentation skills so that employees can provide customers with complete and necessary information according to their requests as well as information for the next trips, especially maintaining long-term relationships with customers.

In order to motivate employees, in addition to the current reward policies, the company should have other policies such as creating a more dynamic working environment, opening up promotion opportunities for employees, creating conditions for them to improve and develop themselves. On the other hand, the company also needs to create a friendly atmosphere like family so that employees feel attached to the company, work for the company and for themselves.

The team of collaborators, especially tour guides, plays an important role in the success of each program, so the company needs to regularly exchange and provide information about the business, the program, working principles and clear reward and discipline regulations to motivate them to work. In addition to financial incentive policies, there should be non-financial support such as creating opportunities for employees to recruit for the business, participate in tours with the business.

- Diversify advertising media and improve the effectiveness of advertising activities.

The application of the AIDA model has brought certain successes to the company's advertising campaign, but to maintain more effectiveness, the company needs to create a database for the following activities:

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On the other hand, the company needs to rebuild the company's logo and slogan to create a prominent difference. The company's logo needs to be simple, easy to remember but must have a difference. For each advertising program, a separate slogan should be built, should not use slogans that are too familiar and used by many businesses.

The core task of the company's current advertising activities is to focus on diversifying advertising methods.

Regarding leaflets and brochures, the company should cooperate with hotels to create and advertise. By doing this, the company can save costs and take advantage of the reputation and brand of the affiliated unit to enhance the company's value and reach customers faster, expanding the market. For each important tourist destination, the company should choose reputable, branded hotels that are willing to cooperate equally.

Companies should create VCDs and DVDs introducing the company and its travel programs as gifts for customers after each trip. The cost of this form is not high compared to advertising on television but still brings great efficiency. This form brings customers vivid images and activities that customers may have participated in, saving them good moments and memories during the trip. The floppy disk is compact so customers can give it to each other and can be easily accessed at many different locations and times, thanks to which the company's image can reach many customers through word of mouth without cost.

- Strengthen public relations activities

The company needs to expand its public relations audience. In order to widely promote information, the company should maintain a long-term and close relationship with editors of press agencies, regularly providing information and documents about the company and outstanding activities to post at appropriate times. The posted information should focus on social activities such as visiting flood victims, sponsoring orphans, etc. In addition, the company needs to have complete articles introducing the company posted on sites such as Tourism Magazine, Travel Guide Magazine for Foreigners. The content of the information should be diversified. In addition to information introducing the company, the company's products should include information about experts, the company's views on tourism-related issues, or outstanding achievements of employees in the tourism program.

The company should also choose old, close customers to conduct after-sales and communication activities so that they can convey their real feelings and experiences to other customers. This is a solid bridge to bring customers to the company.

In addition, the company should also host or co-sponsor tourism programs during major festivals, tourism competitions for city students or tourism games on television.

The above activities will help the company maintain and develop good relationships with customers, partners, and the media to promote the image, enhance the company's reputation and brand, and create trust with current and potential customers.

- Improve the quality of staff performing direct marketing

The company should organize telephone sales skills training courses for employees to improve their ability to persuade customers. In addition,

The company should also establish a common standard for communicating with customers over the phone to evaluate employee performance.

In addition, the company should consider using SMS to send information to customers about promotions and the company's latest special programs. To do this well, the company needs to coordinate with the telecommunications agency to be able to implement it simultaneously from the switchboard according to the main tourist seasons of the year, instead of letting employees do it individually.

The company should also maintain the form of sending letters to customers to introduce detailed programs to target customers. The company needs to have instructions for employees in charge of sending letters to the right target, avoiding mass sending which is not as effective as it is now. In addition, the company should also promote the form of sending information via email to customers, linking to websites...

At present, direct marketing plays a major role in company promotion so it is necessary to pay due attention to this activity as well as to the performance of employees.

- Build long-term strategies and focus on developing promotional activities via the internet

The company should build a rich website content to provide customers with complete and detailed information about travel programs and more things to know about destinations. The content needs to show the difference in price, quality policy, and the Company's outstanding points compared to competitors. The information content needs to be updated continuously and accurately.

The website needs to be designed impressively, eye-catching, with a friendly interface and many utilities such as online contact with staff, regularly sending staff online to advise customers... Not only that, in the near future, the Company needs to cooperate with banking partners to build a tour booking utility and pay for tours by credit card to be able to exploit the market more strongly.

The market of foreign tourists coming to Vietnam for tourism and the convenience for customers.

In order to promote the company's image more widely, the company should place advertising banners on reputable websites such as www.vietnam-tourism.vn, www.dantri.com.vn, www.vnexprees.net, www.ngoisao.net ... so that customers have more options in how to approach.

Besides, the company should also apply advertising on Facebook, social networks...

- Perfecting promotion and incentive policies

With promotional policy:

The company should actively participate in tourism promotion seminars and tourism fairs to promote its promotional policies. Policies need to be scientifically developed and have specific, detailed plans for each market.

For domestic travel programs, promotions should focus more on commission percentages for decision makers, creating different pricing mechanisms for different audiences.

With tourism programs, domestic tourists traveling abroad should focus on price policy but must always pay attention to quality to follow the company's message: "Quality is number one, quality is without error".

With programs for foreign visitors to Vietnam, it is necessary to focus on introducing policies for new programs and major festivals with quality highlights. If possible, the company should organize programs for people who have the ability to make travel decisions for many people such as directors, union presidents of agencies or free for these people to create a good impression on them.

With promotional policies:

The company should establish a reasonable revenue reward mechanism for individuals and departments involved in sales. These policies should focus on the tourism sector of foreign visitors to Vietnam, should have a reasonable commission rate for partners and maintain good relationships to gain competitive advantage. This is especially important when the company implements land tour programs for foreign visitors to Vietnam sent by partners in the South.

3.2.2.2. Viet Dan Tourism Company Limited

- The company needs to diversify its products.

Currently, the Company's products are still limited, focusing only on a few tours such as package tours for cultural - historical tourism, events, resorts, eco-tourism, discovery, transit, honeymoon, sports and products on demand including tours according to customers' requests and tourism services in Vietnam for foreigners. In order to develop more diverse products to serve tourists, in the coming time, the company's market research department needs to research and come up with good ideas to design products that suit the needs and ensure attractiveness. For example, organizing for tourists to participate in a day of farming with people in the countryside or experience learning about Vietnamese folk singing, guild singing or proposing some tours to Laos, Cambodia, to France to watch football in 2016...

- Additional training for employees

The company has a team of young, enthusiastic and dedicated employees, which is an advantage. However, the limitation of the young staff is that they do not have much experience in communication, especially in dealing with high-demanding groups of guests. Therefore, the company needs to regularly organize training courses to improve the skills of employees as well as their expertise.

Professionalism creates professionalism for the staff in all activities of the Company, in order to build the Company's image better and better for customers, create prestige and brand so that customers always stick with the Company and create more new customers. This is also a way to build the image of the business.

- Expand comprehensive cooperation with domestic and international strategic partners.

The company has participated in a number of fairs, however, to expand its strategic partners, the company needs to participate in more fairs to promote its brand and exploit new markets such as Japanese and Korean markets...

- Promote the introduction of separate products to customers

The company needs to continue to learn more about the characteristics of each customer market to design separate products to introduce to customers. For example, in 2015, the company had a promotion to give tourists a map of Hanoi. This is also a way of promotion, but for tourist maps, the company's name is not shown on it. The company should continue to give hats, shirts, and bags to tourists, printed with the company's name and some information to promote to tourists and local people. The company needs to create a difference and professionalism for each group of guests.

3.2.2.3. PYS Travel - Youth Solutions Media and Tourism Company Limited

- Design flyers, build slogans

Most businesses have flyers to introduce themselves. When learning about the company's flyers, the author was quite surprised because PYS Travel - Youth Solutions Travel and Media Company Limited did not have flyers to introduce to customers. To promote more about the company as well as the company's information, the company

Companies should invest in creating flyers or brochures. The design and message development of company flyers should refer to the AIDA model.

Currently, the company only has a logo but no slogan. Slogans are quite important slogans for businesses to position the market, help customers remember the company and are a guideline for the company's employees to always be aware of performing their tasks well. The company needs to research and come up with some slogans such as "PYS always accompanies you" or "Traveling with PYS is an unforgettable impression" ....

- Add sales promotion channels, direct sales

In the current fierce competition, businesses are looking for ways to find potential customers. Through studying the current situation of tourism promotion at PYS Tourism and Media Company Limited, the author found that the company has not used sales promotion and direct sales tools because the company believes that it takes a lot of time and money. To attract more customers, the company should consider investing effectively to use additional sales promotion and direct sales channels.

- Improve the quality of human resources

Currently, the company has a team of young, passionate and adventurous employees. However, the company only has one employee who has been formally trained in Tourism at the University of Social Sciences and Humanities. Although the company's employees have been meeting the requirements of the job quite well, it can be affirmed that most of them still lack basic knowledge of the Tourism industry and have not been professionally trained in this field. In order for the staff to work more professionally, the company needs to organize for employees to learn more basic knowledge of tourism, especially tourism promotion activities, so that employees can confidently perform all assigned tasks well.

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