The indicator used to analyze the use of fixed assets is the efficiency of fixed asset use.
- Revenue ratio on fixed asset cost: how much revenue does one dong of fixed asset cost involved in the production process bring?
Revenue
Fixed asset utilization efficiency =
Average original cost of fixed assets
- Fixed asset content: This is the inverse of the fixed asset utilization efficiency index. It shows how many fixed assets the enterprise must use to generate one dong of revenue in the period. The lower this index, the higher the efficiency of fixed asset utilization.
Fixed assets content =
Average original cost of fixed assets during the period
Revenue realized during the period
- Profitability of fixed assets: This indicator shows how much profit one dong of original price of fixed assets participating in the production process generates.
Net profit
Profitability of fixed assets =
⮚ Current assets
Average original cost of fixed assets
- Productivity of current assets: This indicator shows how much revenue is generated per unit of current assets during the period. If this indicator increases over the periods, it proves that the efficiency of using current assets has increased.
Productivity of TSLD =
Revenue
Average current assets during the period
- Profitability of current assets: This indicator shows how much profit one dong of current assets will generate in a period. The higher this indicator is, the better. It shows high efficiency in using current assets.
Net profit
Profitability of TSLD =
Capital efficiency
Average current assets
To conduct any business activity, the first thing is to have a certain minimum amount of capital. Capital is used to invest in purchasing business equipment.
and to ensure that the business process is carried out normally and continuously. Business capital is divided into two parts: fixed capital and working capital.
⮚ Efficiency of fixed capital use
- Fixed capital utilization ratio
Capital utilization coefficient =
Total revenue for the period Average fixed capital
- This indicator reflects how much revenue is earned for one fixed capital invested in business.
- Return on fixed capital:
Return on Equity =
Profit for the period Average fixed capital
This indicator reflects how much profit an average fixed capital unit generates during the period.
⮚ Efficiency of working capital use
- Working capital utilization ratio:
Working capital utilization ratio =
Total revenue for the period Average working capital
This indicator reflects how much revenue is generated from the average working capital invested in business.
- Working capital profitability ratio:
Return on equity =
Profit for the period Average working capital
This indicator reflects how much profit one dong of average working capital generates during the period.
⮚ Efficiency of using business capital
- Operating capital utilization ratio:
Working capital utilization ratio =
Total revenue for the period Average investment
This indicator reflects how much revenue is generated from an average investment capital.
- Return on working capital:
Return on capital employed =
Profit for the period Average investment
This index reflects how much profit is earned from an average investment capital.
Cost effective
Cost efficiency analysis helps business managers see the level of cost management from general to detailed. From there, propose reasonable cost management measures. This group of indicators includes:
⮚ Cost of goods sold ratio over sales revenue
Cost of goods sold
GVHB ratio =
DTT BH&CCDV
x 100%
⮚ Ratio of cost of sales to sales revenue & service revenue
Cost of sales
Cost of sales ratio =
DTT BH&CCDV
x 100%
⮚ Ratio of business management costs to sales revenue and service revenue
Management costs
QLDN cost ratio =
DTT BH&CCDV
x 100%
⮚ Operating expense ratio to total net revenue
The ratio of operating expenses to total net revenue reflects the level of use of cost factors in the production and business process. The indicator shows how much operating expenses the company must spend to earn 100 VND of net revenue.
Operating expense ratio on revenue =
Operating Expenses Total Net Revenue
x 100%
The data base for calculating the index is based on B02-DN; Operating costs include: Cost of goods sold, financial costs, selling costs, and business management costs.
⮚ Financial expense ratio on total net revenue
The ratio of financial expenses to total net revenue reflects the impact of financial expenses on the company's business results.
Financial cost ratio =
Labor efficiency
Financial expenses Total net revenue
x 100%
Labor force is an important factor directly related to labor productivity, the level of use of other resources such as capital, machinery, equipment, raw materials, so it directly affects the efficiency of production and business activities. Nowadays, the content of science and technology crystallized in products is increasingly large, requiring workers to have a certain level of qualifications to meet those requirements, which partly shows the importance of the labor factor.
- Labor productivity index:
Total value of production generated during the period |
Average total number of employees during the period |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Measure 4: Make Tools and Toys to Use in Children's Play Activities -
Characteristics of Business Activities and Business Management Organization at Small and Medium Enterprises in Vietnam

This indicator shows how much production value a worker will create.
- Production results index per salary cost:
1 salary cost =
Production results index aboveProduct sales revenue during the period |
Total payroll costs for the period |
This indicator shows how much revenue is generated from 1 dong of salary expense during the period.
- Average profit index calculated for one worker:
per worker =
Average profit marginProfit for the period |
Average total number of employees during the period |
1.3. Content to improve business efficiency
1.3.1. Overall business performance
Overall business performance reflects in general and allows conclusions about the business performance of the entire production and business process of an enterprise (or a unit or department of an enterprise) in a specified period.
- Reflects the level of utilizing all resources to achieve the goals of the entire enterprise or each of its parts.
- Due to its nature of reflecting the level of utilization of all resources, the overall business efficiency provides a general assessment and allows conclusions to be drawn about the efficiency of the entire enterprise in a given period.
We can rely on some of the following results to evaluate the overall business performance of the enterprise.
- Revenue efficiency
Revenue is the total value realized from the sale of goods, products, and provision of services to customers. This is an important basis for determining the final financial results for the production and business activities of the enterprise, creating conditions for the enterprise to fulfill its obligations to the State.
Increasing revenue is increasing the amount of money of the business and increasing the amount of goods sold to the market when accepted by the market. Total revenue is directly proportional to total profit. If the revenue of the business increases, the profit of the business also increases accordingly. Based on revenue, it is possible to evaluate a part of the business situation of the business over the years through revenue according to the market.
- Cost effective
Business costs are the monetary expression of the use of elements of the business process through which a business creates and implements products on the market. To know whether a business uses costs effectively or not, we must consider the profit margin on the total cost of the business. If this indicator is high and increases over the years, it proves that the level of resource use of the business is getting higher and higher.
- Profit efficiency
The profit of an enterprise is the monetary expression of the surplus production part resulting from human labor. Profit is a comprehensive quality indicator expressing the results of the production and business process. It fully reflects the quantity and quality of the enterprise's activities. To know whether the enterprise is operating effectively or not, we can rely on the profit margin on revenue and the profit margin on total cost to compare between years and evaluate the current efficiency of the enterprise. If this indicator is high and increases over the years, it can be concluded that the business efficiency of the enterprise is higher.
1.3.2. Divisional business performance
Divisional business efficiency is the business efficiency only considered in each specific field of operation (use of capital, labor, machinery, equipment, raw materials, ...) of the enterprise. Divisional business efficiency only reflects the efficiency in each field of operation of the enterprise and does not reflect the efficiency of the enterprise.
- Reflects the level of exploitation of a specific resource according to the defined goal.
- Efficiency in each field does not represent the efficiency of the enterprise, it only reflects the efficiency of using a specific individual resource.
- Analyze and supplement synthetic indicators.
- Check and confirm more clearly the conclusions drawn from the summary indicators.
- Analyze the efficiency of each aspect of operation and the efficiency of using each production factor to find the causes and solutions to maximize the overall business efficiency index.
- The relationship between overall business performance and performance in each department is not always positive.
- Only synthetic indicators can comprehensively evaluate business performance accurately.
body
- The indicators of the field of operation only reflect the effectiveness of each aspect, clarifying the factors.
affect.
Within the scope of this topic, the author analyzes and evaluates the business performance of the department through the following areas:
Asset utilization efficiency
Capital efficiency
Cost effectiveness
Labor efficiency
Conclusion : Thus, there is a dialectical relationship between overall business performance and departmental business performance. Overall business performance at the enterprise level reflects the performance of all specific areas of operation of the enterprise. However, in many cases, there may be a contradiction between overall business performance and departmental business performance, in which case only overall business performance reflects the business performance of the enterprise, and business performance expenditures are not reflected.
A business division can only be effective in certain areas of operation and parts of the business.
1.4. Principles and tools for solving problems to improve business efficiency
1.4.1. Principles for evaluating business efficiency improvement issues
To improve business efficiency, enterprises must proactively and creatively apply a combination of measures from improving management and operational capacity to improving operations and adapting to the environment... These measures are very diverse, suitable for the specific characteristics of each enterprise, but in general, enterprises should strengthen management activities such as: business strategy; choosing effective production and business decisions; developing the workforce; managing and organizing production; developing technical technology; expanding the relationship between enterprises and society... But in general, to improve business efficiency, enterprises must do so based on the principle of increasing profits and reducing costs on the basis of finding cheaper input sources without having to reduce standards.
1.4.2. Tools to improve business efficiency
Planning tools
Planning is the process of defining goals and selecting courses of action to achieve them. Planning is to cope with uncertainty and change; to exploit and use the organization's resources effectively, to improve the organization's competitive position in the operating environment; to unify the interactions between departments in the organization; planning makes control easier. Planning tools include the following steps:
- Environmental analysis
The purpose of environmental analysis is to identify strengths and weaknesses and to seek opportunities and uncover threats facing the organization.
- Define goals
Objectives should define the results to be achieved and indicate the end points of the work to be done. Objectives should be time-bound and quantified to the highest possible level.
The organization's objective system should be classified based on the following criteria:
+ Priority of the target
+ Time: Short-term, medium-term and long-term goals
+ Different departments and groups in the organization: Including shareholders' goals, board of directors' goals, employees' goals...
- Build plans
In this step, it is necessary to find and study the action options to choose from. Each option includes:
+ Plan solutions: help answer the question what to do to achieve the goal?
+ Tools to achieve goals: help answer the question of how to achieve goals
What?
- Evaluate and select the optimal solution
Once you have found a solution considering their strengths and weaknesses, the next step is to
The next step is to find a way to evaluate the options according to standards that are appropriate to the goals and most faithful to the established premises. When options are put forward for consideration and evaluation, the following criteria should be considered:
+ Which option achieves the goal and has the strongest impact on the goal?
pepper.
+ Which option effectively uses the organization's resources?
+ Which option has low cost?
+ Which plan creates support from managers and implementers?
+ Which option best reflects the selected standard system?
- Decide on the plan
The choice of course of action is the moment when the plan is accepted, the moment when the decision is actually made.
Sometimes analysis and evaluation of alternatives shows that there are two or more suitable alternatives and the manager may decide to implement several alternatives rather than just the best one.
At this point, a decision must also be made to allocate people and other organizational resources to implement the plan. At the time the decision is made, planning is not complete and additional plans are needed to support it.



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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