Every Saturday and Sunday there is a special culinary program at Garden Brasserie restaurant with prices ranging from VND 650,000++/person. Guests get a free cocktail of any kind and a 5% discount when buying more than 5 tickets.
Nightly folk band performance at Lobby Lounge from 18:30PM to 20:45PM except every Sunday.
Maybe you are interested!
-
Viewpoints and Goals of Vietnam's Foreign Trade Development -
Goals and Development Orientation of Vietnam's Foreign Exchange Market -
Bank's Development Orientation and Goals -
Some marketing solutions to attract guests to ParkRoyal Saigon Hotel - 2 -
Model system to assess the suitability of Vietnam's population-economic development process - 21
Promotion program for customers booking parties in 2011. Only from VND 3,900,000 to VND 8,400,000 for a table of 10 people (price includes food, tax and service charge, excluding drinks)
- Try the menu before the wedding day to ensure the food quality completely satisfies your guests.
- Honeymoon room right in the 4-star hotel.
- Snacks before and after the party for the bride and groom.
- Dinner voucher at Garden Brasserie restaurant to celebrate 1 year wedding anniversary.
About other services: “Happy hour” from 8:00AM to 14:00PM, massage guests get free drinks, sauna and streambath. There are often attractive promotions.
Comments on promotion policy:
The promotional tools that the hotel uses are quite diverse but not flexible and not very effective in all tools. Besides, the hotel's Marketing department is still not operating effectively with the domestic market, still dependent on the general Marketing department of the group's representative, the staff of this department is still young, dynamic and enthusiastic but does not have much experience.
experience. The hotel has not created many attractive promotional programs for culinary services to attract and bring a new feeling to guests. Although the quality of the dishes is well appreciated, it does not have its own unique highlight. Advertising tools on television and newspapers are not exploited to the fullest because the cost of advertising is currently quite expensive. In addition, public relations activities to enhance the hotel's image have not been focused on, the hotel rarely organizes or participates in social charity activities, but this activity contributes significantly to building the impression of the hotel in the eyes of the public.
2.4 – SWOT analysis of the hotel:
2.4.1 - Strengths of the hotel:
- S1: Hotel with 100% foreign investment, managed by Parkroyal Hotel & Resort group in the GHA system (global hotel alliance).
- S2: The hotel attracts many foreign guests, besides the groups of guests brought by the distribution channel from the representative in Singapore, there is also the Sidel Group with groups of engineers who often come to register for long-term stays. In addition, there are also foreign airlines transiting through Tan Son Nhat airport who often stay at the hotel.
- S3: Young history of modern and luxurious architecture.
- S4: The hotel is located in the city center belt, bordering the
district.
- S5: Very close to Tan Son Nhat airport. Near Exhibition and Conference Center
International, near Big C Supermarket, Maximark.
- S6: Opposite Military Zone 7 Stadium, near Pho Quang Pagoda.
- S7: The hotel has a fairly large wedding venue with more than 40 tables, and a swimming pool that creates a very impressive stage highlight. In particular, the hotel has an outside mobile party service that brings in quite high revenue for the hotel.
- S8: A team of experienced, highly qualified and foreign language proficient staff.
- S9: The hotel has signed a contract to receive monthly interns with schools.
Hung Vuong University, Saigon Tourism School...
2.4.2 - Limitations of the hotel:
- W1: Located right at the tip of Nguyen Van Troi - Hoang Van Thu, the intersection between the roads is often congested, quite complicated.
- W2: The hotel only has a general restaurant, no separate European-Asian restaurant.
separate
- W3: Entertainment services are not yet developed.
- W4: Laundry department's facilities are not modern and there is no laundry system.
Dry must be sent to Renaissance Revers ide Hotel (District 1) for washing and payment according to the contract. In addition, large sheets and towels can also be sent for washing. There is no automatic ironing system.
- W5: The number of room service staff is limited, during peak season each staff has to work on average 14 - 15 rooms.
- W6: Sales - Marketing staff do not have much experience because there are many young employees.
- W7: The hotel's products and services are not really outstanding and have not created their own uniqueness. Although the facilities are modern in structure, they have not created a unique style in decoration. In general, the style is quite monotonous and has not created an attractive look for guests.
2.4.3 – Threats:
- T1: Social environment: Recently, Vietnam's image has been overshadowed by the media with information about inflation and weak infrastructure.
Poor conditions, natural disasters, social instability... affect tourists' psychology, tourists will hesitate before their choices, and in addition to the above reasons, tourists will give up the intention of traveling to Vietnam.
- T2: International environment: the world tourism industry still needs to reform strongly to be able to respond promptly and effectively to current and future global challenges such as climate change, economic instability... still occurring in each country in the world and environmental pollution at an alarming level.
- T3: Competitors: Since the difficult period in 2009, the hotel service industry in Vietnam has witnessed two different trends. 2-3 star hotels have been operating quite stably and growing while 4-5 star hotels are looking for ways to escape difficulties to increase revenue. The choice of hotels and resorts for guests to stay has changed, about 60% of foreign tourists choose 2-3 star hotels, if in the past they requested to stay at 4 star hotels before going to 3 star hotels, recently they have requested to stay at 3 star hotels more; nearly 70% of domestic tourists choose average hotels, mainly budget hotels.
A representative of the Viettravel tourism company also confirmed the development of the trend of budget travel in recent times, with 60% of customers registering for tours choosing 3-star hotels (both domestic and international tours). At the same time, these hotels are also more proactive in finding new sources of customers by contacting companies that previously only sent customers to 4-5 star hotels.
The situation of 4-5 star hotels in Ho Chi Minh City also has a large discount on rooms and services. According to experts in the industry, there will be 2 possibilities in the hotel business in the near future: either the two groups of hotels above will change positions or after the adjustment period, the economy will recover, both groups of hotels will have sustainable development steps.
- T4: Currently, the trend of clean, green, and environmentally friendly hotel business is no longer strange, and has been applied and implemented well by many hotels.
In Ho Chi Minh City, many hotels have business plan programs to contribute to energy saving as well as waste treatment, demonstrating responsibility to the environment such as Sheraton, Caravelle, Renaissance Riverside hotels... to achieve ISO 14001 certification (International standard on environmental management systems) and be granted "Vietnam Green Label" but Parkroyal Saigon has not had many strong activities in this field.
- T 5: Vietnam in general and Ho Chi Minh City in particular are still ideal locations for large international hotel groups to expand their systems. Competition is becoming more fierce.
- T6: Currently, the level of human resources provided for the tourism industry is still not high, mainly intermediate and elementary level workers account for a high proportion of 72-85%. Considering each professional field, the rate of workers who are proficient in 2 or more foreign languages is only 28%, most of them can only use 1 foreign language. The characteristics of the tourism industry are interdisciplinary and highly socialized, workers in this industry need to be trained not only in professional skills but also in many skills such as: style, culture, foreign languages, qualities... Therefore, training human resources with perfect professional qualifications is not easy. Currently, training schools are still heavily theoretical while this industry requires a lot of practical activities.
- T7: In the development process, the tourism industry uses common social infrastructure such as: transportation network, electricity and water network, and telecommunications. The majority of businesses rate Vietnam's infrastructure as poor or very poor, the current transportation network is very bad, such as in Ho Chi Minh City, traffic jams often occur, which greatly affects the tourism and hotel restaurant activities of businesses when making a trip will be associated with eating, staying, entertainment... If guests cannot travel to the tourist destination, of course the restaurant - hotel will lose revenue.
2.4.4 – Opportunity:
- O 1: The strong support of the State in promoting the image of the country and Vietnamese people to friends of other countries with the slogan: "Vietnam - Destination of the new millennium", "Vietnam - Safe and friendly destination", and recently "Vietnam - Hidden beauty". Moreover, thanks to modern information technology, the dissemination of information and images becomes easier, which will be the condition for Vietnamese tourism to be known by many people.
- O 2: In 2007, Vietnam officially joined the WTO, which was an opportunity for development and a driving force for domestic enterprises to reach out to the world. In recent years, Vietnam's economy has made great strides, including the tourism industry in general and the accommodation industry in particular, which has increasingly expanded and developed, creating conditions to attract investment from other countries. Many businessmen have come to Vietnam to invest, especially in Ho Chi Minh City, which is a great opportunity for hotels to welcome groups of guests who have very strong economic potential and high demand for services.
- O 3: Vietnam has, is and will establish good diplomatic relations with many countries in the world, at the same time improving many procedures, simplifying documents to create favorable conditions, attractive for tourists, merchants of other countries to come to Vietnam. Currently, our country has diplomatic relations with more than 170 countries in the world. This is a favorable condition for exchanging and promoting Vietnamese culture along with the tourism industry to other countries. Through good relations with other countries, the image of Vietnam is introduced through cultural exchange and cooperation programs. From there, promoting Vietnamese tourism is an opportunity for the accommodation industry in Ho Chi Minh City in general and Parkroyal Saigon in particular to attract more visitors from the international market.
- O4: Vietnam is a country with a long coastline, many beautiful beaches, with many famous landscapes, which are conditions to attract tourists to visit and relax. With cultural heritages recognized by UN ESCO, Vietnam is also a place where tourists want to come to learn about the unique culture and national spirit.
race, and historical symbols that have resounded throughout the world. Ho Chi Minh City is one of the first stops on the journey.
Chapter 3 – SOLUTIONS AND RECOMMENDATIONS
Grasping new trends as well as operational goals of Vietnam's tourism industry in general and Ho Chi Minh City in particular to make recommendations and appropriate marketing solutions for Parkroyal Saigon hotel in the near future.
3.1 – Goals and development orientation of Parkroyal Saigon:
3.1.1 – Orientation of Vietnam tourism industry in general and Ho Chi Minh City in particular:
In 2011, the Vietnamese tourism industry focused on promoting the event "National Tourism Year of the South Central Coast - Phu Yen" and the 7th "Ho Chi Minh City International Tourism Fair ITE - H CMC 2011". In addition, in the last months of 2011, the tourism industry had major events such as:
Kate Festival 2011: took place in Phan Thiet city (Binh Thuan) on
25/9.
The 2nd Vietnam Rice Festival: took place in Soc Trang City, opening on November 8.
The first International Tea Festival - Thai Nguyen 2011: From November 11 to 15 in Thai Nguyen city and neighboring areas has the meaning of introducing Vietnamese tea culture and creating attraction for investors to promote joint ventures and investment cooperation activities.
The 10th Foreign Cultural Week : takes place from September 23 to October 1 at the Vietnam Cultural Center in France with an exhibition of photos and artifacts called "The Road of Vietnamese Cultural Heritage". The Vietnam Cultural Center in France is the youngest member of the Forum of Foreign Cultural Centers in Paris.