Thus , research on the influence of (i) social psychological factors (tax spirit, subjective norms, perceptions of fairness, perceptions of tax authority power, tax awareness, trust in tax authorities); (ii) institutional factors (tax complexity, tax information); (iii) economic factors (penalties, likelihood of being audited, tax inspected); (iv) demographic factors (age, gender, education level); (v) other factors (income, number of years in business) on tax compliance behavior of individual business households in craft villages in Vietnam will: (1) ensure the inheritance of the results of previous studies when combining both economic and non-economic factors, and these are factors that many studies have applied in the study of the influence of factors on tax compliance behavior; (2) The research results will help narrow the gap in the influence of factors on taxpayers' tax compliance behavior. Because these are factors that previous research results have not yet fully agreed on the influence (positive or negative; direct or indirect; or there is no basis to confirm the relationship) of that factor on taxpayers' tax compliance behavior.
1.4. Overview of research methods applied in research on tax compliance behavior
Tax compliance is perhaps the most neutral term to describe taxpayers' willingness to pay taxes (Kirchler, 2007) and it is difficult to view from a common perspective and viewpoint on tax compliance (Devos, 2008). Therefore, perhaps the most difficult point for authors in tax compliance research is whether taxpayers' behavior can be explained as compliance (or non-compliance) and how to evaluate and measure the level of taxpayer compliance (Alm, 2012). Therefore, with different research objectives and research directions, scientists have applied different research methods (or can be said to be very diverse) in the study of tax compliance and tax compliance behavior (Slemrod, 2016). Those methods include:
(i) quantitative research methods (based on tax authority statistical data, experimental methods, survey methods, descriptive statistics);
(ii) Qualitative method (interview);
(iii) mixed research method (survey using questionnaire combined with interview).
In which, the number of projects applied for each method is as follows:
Table 1.4: Statistics of number of works by research method
TT
Research methods | Research work (by author/author group name) | Number of studies | |
1 | Quantitative PPNC based on statistical data | Mas'ud et al (2014) Nagel et al (2018) Mas'ud et al (2019) | 3 |
2 | Method descriptive statistics | Fjeldastad and Semboja (2001) Fagbemi et al. (2010) | 2 |
3 | Test method | Park and Hyun (2003); Trivedi et al. (2005); Kastlunger et al. (2009); Alan Lewis et al. (2009); Kirchler and Wahl, 2010); Wahl, Kastlunger and Kirchler, (2010); Alm et al. (2010); Casagrande et al. (2015); Kogler et al. (2015); Alm et al. (2016); Casal et al. (2016); Choo et al. (2016); Andi Nurwanah et al. (2018); Yasa and Martadinata (2018); Robbins and Kiser (2020). | 15 |
4 | Survey method | Khasawneh et al. (2008); Hai and See (2011); Benk et al. (2010); Benk et al. (2012); Damayanti (2012); Fadjar OP Siahaan (2012); Natrah Saad (2012); Kastlunger et al. (2013); Eichfelder et al. (2014); Damayanti et al. (2015); Lidija Hauptman et al. (2015); Azmi et al. (2016); Gobena et al. (2016); Jimenez and Iyer, (2016); Olsen, et al. (2018); Siglé et al. (2018); Manchilot Tilahun (2018); Fjeldstad et al. (2020); Abba Ya'u, Natrah Saad (2019); Da Silva et al. (2019); Malik and Younus (2020); Sikayu et al. (2020); Taing and Chang, (2020); Hassan et al. (2021); Swee Kiow Tan et al. (2021) | 25 |
5 | Method interview | Saad, Natrah (2014); Darmayasa and Aneswari (2015); Xin He and Huina Xiao (2019) | 3 |
6 | Method desk research | Lilia and Nicholas (2016) | 1 |
7 | Mixed Methods (Survey + Interview) | Raihana and Pope (2014), Abdul Hamid, (2014), Cechovsky, N. (2018), Deyganto (2018), Nguyen Thi Thuy Duong and colleagues (2019) | 5 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Research on accounting system applied in production and business enterprises in Vietnam - 3 -
Overview of Torsional Vibration Reduction Research and Methods for Determining Optimal Parameters -
Overview of Research Situation and Research Methods -
Factors affecting credit access of individual business households in Vietnam - 24

Source: Synthesized from research overview results
Thus, from the overview results of the research methods applied by the works, it shows that:
Firstly, quantitative PPNC based on statistical data, although it is considered a standard approach to analyzing tax compliance, is only applied in 3/54 research works, because this method is only suitable for some research directions on tax compliance in which influencing factors and tax compliance behavior are measured through data and figures that tax authorities collect and provide 11 . This method is not simply checking a random sample of tax declarations to estimate the level of evasion in the population, but when implementing this method, it requires funding, time and research results cannot fully explain taxpayer compliance behavior (Slemrod, 2016). For example, Kirchler and Wahl (2010) argued that if the impact of tax rates, tax audit probability, fines, and income on taxpayers' tax compliance is assessed, a quantitative research method based on tax authority data on tax evasion can be used to ensure certain scientific validity, but this method has not yet shown many aspects of taxpayers in explaining tax compliance behavior. Hallsworth (2014) also agreed with the above view when pointing out that this method is expensive to conduct; tax officials may not detect all unreported income; auditors may not distinguish between fraud and unintentional errors; judgments are not always consistent from auditor to auditor; and audits do not address the underlying factors that sometimes manifest simply as not declaring taxes. Therefore, for the purpose of studying the factors affecting the tax compliance behavior of taxpayers, the quantitative research method based on statistical data of tax authorities has not been able to explain many aspects (psychological, social) of taxpayers on their tax compliance behavior.
11 For example, one of the studies that has used this method quite typically is the study of Mas'ud et al. (2019) with the research direction of trust and power as predictors of tax compliance. In this study, the authors used statistical data from 2016 from 158 countries. In which, the dependent variable of tax compliance is measured by using the percentage of tax revenue/GDP for all countries. This percentage is understood as a low percentage is a sign of low tax compliance (higher tax evasion, tax avoidance); similarly, a high percentage indicates high compliance (lower tax evasion, tax avoidance). For the first independent variable, trust in authorities is used through the corruption perception index of Transparency International. For the second independent variable is government power through the rule of law index in the Global Governance Indicators.
Second, Kirchler and Wahl (2010) argue that field experiments are valuable methods for providing reliable estimates in research on the determinants of tax compliance. Here, the challenge is to find comparable control and experimental groups in the population and to control for treatment and confounding variables. Meanwhile, laboratory experiments (e.g., Alm, Jackson, and McKee, 1992; Kastlunger et al., 2009,..) need to be conducted in a highly controlled environment. Therefore, the applicability of laboratory experimental research results to practical conditions or to other subjects is always a notable question (because the majority of studies use students as test subjects - see table 5 of appendix 01).
Third, the overall results of research works related to tax compliance behavior show that: the structured questionnaire survey method through asking taxpayers to self-report (choosing options from 1-strongly disagree/Very unlikely to happen 5 - Strongly agree/Very likely to happen based on taxpayers' perceptions) is applied by many (30/54) research works in studying the influence of factors on tax compliance behavior .
The survey method is implemented by asking respondents to self-report on issues related to tax compliance behavior. When applying the survey method using self-report, a major problem is that respondents may not recall their past tax behavior accurately or - even if they can - may not recognize that behavior as non-compliant (Haging, Elffers and Weigel, 1988 and 1989). Therefore, it is important to choose a scale that reflects the concept for each variable and the research context.
In addition, it has been argued that with surveys measuring tax compliance behaviour (especially in hypothetical situations) it is important to note evidence that intentions may not actually materialise in practice (Elffers, Weigel and Haging, 1987; Webb and Sheeran, 2006). However, Ajzen (1991) describes intention as the extent to which an individual is willing to attempt to perform a behaviour, or a concerted effort to mobilise action to perform the behaviour. An individual's intention about a behaviour will influence the behaviour performed, because the relationship between the intention to perform a behaviour and the behaviour actually performed is mediated by the individual's perceived behavioural control (See Figure 1.2). Intentions are then understood not only as the most immediate responses to a behavior, but also as the convergence of cognitive, motivational, and emotional processes related to a certain behavior (Casper, 2007). Therefore,
The thesis aims to survey the awareness of individual business households about tax compliance behavior, which is appropriate and ensures scientific nature.
Fourth , for the survey method, the sampling method is also applied by the authors in a variety of ways, including: systematic random sampling method (Malik and Younus, 2020), stratified sampling (Natrah Saad, 2012; Raihana, and Pope, 2014; Robbins and Kiser, 2020), random sampling (Hai and See, 2011; Saad, Natrah; 2014; Casagrande et al., 2015; Jimenez and Iyer, 2016; Fjeldstad et al., 2020), multi-stage sampling (Damayanti et al., 2015), "snowball" sampling (Taing and Chang, 2020) or convenience sampling method - this is a sampling method applied by many studies on tax compliance behavior in both developed and developing countries. developing (See table 1.5)
Table 1.5: Some studies applying convenience sampling method
TT
Author | Nation | Research topic | Research methods | Survey subjects | Sampling method | Sample size | |
1 | Kastlunger et al. (2009) | IDEA | Audit chains, tax compliance and tax payment strategies | Experiment | Student | Convenient | 120 |
2 | Alm et al. (2010) | Taxpayer information support service and TTT behavior | Experiment | Taxpayer | Convenient | 131 | |
3 | Alm et al. (2016) | United States and Italy | Taxpayer behavior: culture, compliance and security | Experiment | Student | Convenient | 170 (with 92 in the US and 78 in Italy) |
4 | Olsen, et al. (2018) | Türkiye | Emotions and tax compliance | Survey | Self-employed taxpayer | Convenient | 411 |
5 | Cechovsky, N. (2018) | Shirt | The Importance of Tax Knowledge for Tax Compliance | Mixed (interview + survey) | Student | Convenient | Interviews (n = 22), Survey (n = 688) |
6 | Nguyen Thi Thuy Duong and colleagues (2019) | Vietnam | Corporate Tax Compliance | Mixed (interview + survey) | Chief Accountant or CFO | Convenient | 200 |
7 | Sikayu et al. (2020) | Malaysia | The impact of altruistic or selfish orientation on voluntary tax compliance | Survey | Taxpayer | Convenient | 244 |
8 | Hassan et al. (2021) | Pakistan | Voluntary tax compliance behavior | Survey | Taxpayer | Convenient | 435 |
Source: Author's synthesis from research review results
1.5. Conclusions drawn from an overview of related research works and research directions of the topic
1.5.1. Inherited content
Research on tax compliance behavior and factors affecting tax compliance behavior has been conducted by many domestic and foreign scholars. Some contents that the thesis will inherit from previous studies:
The SSF model of tax compliance is a model applied by many studies on tax compliance behavior (See Table 1.1), in which the SSF model assumes that tax compliance behavior can be classified into voluntary tax compliance behavior and compulsory tax compliance behavior. In addition, the SSF identifies two central factors affecting taxpayer compliance, which are the perception of the power of the tax authority and trust in the tax authority. Therefore, the thesis focuses on tax compliance behavior viewed in two aspects: voluntary compliance behavior or compulsory compliance behavior; in which the perception of the power of the tax authority and trust in the tax authority are also factors inherited and applied in the research model (See Figure 2.6).
The theory of planned behavior (Ajzen, 1991) indicates that an individual's intention about a behavior will influence the behavior performed. Behavioral intention is influenced by three factors: Attitude toward the behavior, subjective norms (perceptions of social pressure or social influence on the behavior), and perceived behavioral control.
vi. Harinurdin (2009) pointed out that perceived behavioral control has a negligible effect on taxpayers' compliance behavior, but it is the perceived behavioral control component that has a positive effect on intentions becoming behaviors, and then intentions are understood not only as the most immediate reactions to a behavior, but also as the convergence of cognitive processes, motivations and emotions related to a certain behavior and then intentions become behaviors that are performed (Casper, 2007). Inheriting the above viewpoint, the thesis aims to survey the awareness of individual business households about tax compliance behavior to serve as a basis for assessing and measuring tax compliance behavior of individual business households instead of measuring tax compliance behavior through the amount of tax paid/the amount of tax that should have been paid; or the rate of correctly declaring the declared income (or revenue) with the actual income (or revenue) 12 of the taxpayer.
12 This method of assessing tax compliance behavior is very costly in terms of resources and lacks feasibility when applied to assess the compliance behavior of business household owners.
In addition , the overall results show that perceived behavioral control has a negligible effect on taxpayers' compliance behavior, but the component of perceived behavioral control has a positive effect on intention to become behavior (Harinurdin, 2009). While taxpayers' perceptions of the fairness of the tax system, the power of tax authorities, tax awareness... are the convergence of cognitive processes, motivations and emotions related to tax compliance behavior, or it can be understood that perceptions of the above aspects of tax control behavior are carried out by taxpayers. Therefore, the factor of perceived behavioral control is often not directly applied to the research model of factors affecting tax compliance behavior but is replaced by factors such as taxpayers' perceptions of the fairness of the tax system, the power of tax authorities, and tax awareness (See Table 3 - Appendix 01). Therefore, the thesis uses TPB theory with two components: attitude (tax spirit), subjective norms and extends cognitive factors (perceptions) about fairness, power of tax authorities, trust in tax authorities, tax awareness, awareness of the possibility of being audited, inspected, awareness of penalties, awareness of tax complexity to taxpayers' information processing behavior (called TPB theory extended with some factors).
Economic deterrence theory and the Allingham and Sandmo (1972) model on tax compliance, institutional theory, and equity theory are also fundamental theoretical bases in proposing influencing factors and explaining the influence of each factor on tax compliance behavior of KDCT households.
The overall results of the factors affecting tax compliance behavior show that there are many factors that affect the tax compliance behavior of taxpayers. Based on the statistical method of frequency of occurrence and factors that previous research results have not completely agreed on the impact on tax compliance behavior, the thesis uses these results to propose a research model.
The overall research results show that tax compliance and factors affecting tax compliance can be defined from different perspectives. Therefore, the thesis aims to inherit the definitions used by many studies on tax compliance and the measurement scales that correctly define the variables, giving priority to choosing the scales used by many research works.
In addition, the overall results of research methods applied to taxpayers' tax compliance behavior indicate that the survey method using questionnaires for individuals to self-report on tax compliance behavior and factors affecting tax compliance behavior is the method applied by many studies. Therefore, considering the scientific
Based on the study and suitability of the method with the research objectives and objects, this method is inherited by the author in carrying out the thesis.
1.5.2. Research gap
Firstly , with the research direction on the influence of factors on tax compliance behavior, the research subjects are very diverse from enterprises (large, medium and small, micro; start-up enterprises, private enterprises, tax agents), individuals (taxpayers, tax experts, employees). However, the research direction on tax compliance behavior with individual business households working and doing business in craft villages has not been conducted by any research and this is a gap in the research on tax compliance behavior. Besides, this is also one of the quite popular business groups and is a unique characteristic of Vietnam's socio-economy.
Second, the factors (tax spirit, subjective norms, perception of the fairness of the tax system, trust in the tax authority, the power of the tax authority, tax awareness, tax complexity, tax information, penalties, the possibility of being audited, tax inspected, age, gender, education level, income, number of years of business operation) are the factors used by many previous studies. However, the results of previous studies have not yet reached a complete consensus on the influence (positive or negative; direct or indirect; or there is no basis to confirm the relationship) of these factors on the tax compliance behavior of taxpayers. This is the gap in the research and it is necessary to continue to study the influence of these factors on tax compliance behavior of individual business households (working and doing business in craft villages) to narrow the above research gap.
Third, the impact of perceptions of the fairness of the tax system and trust in the tax authority on tax compliance behavior is not completely consistent. As the overall research results have shown: (i) Perceptions of the fairness of the tax system help increase taxpayers' trust in the tax authority and thereby increase tax compliance behavior (Alm et al., 2012; Kogler et al., 2013; Lisi, 2014); (ii) trust in the tax authority has a significant impact on both perceptions of the fairness of the tax system and taxpayers' tax compliance decisions (Jimenez and Iyer, 2016);
(iii) trust in tax authorities moderates the relationship between perceived fairness and tax compliance (Fadjar OP Siahaan, 2012; Abba Ya'u and Natrah Saad, 2019). This is the research gap on the relationship between perceived fairness, trust in tax authorities and taxpayers' tax compliance behavior.
Fourth, deterrent measures through tax audits, inspections and penalties (penalties) are still the basic measures that many governments (tax authorities) apply to

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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