REFERENCES
1. Nguyen Van Phat and Nguyen Thi Minh Hoa (2015 ), Basic Marketing Textbook
Edition, Hue University Publishing House.
2. Nguyen Thi Minh Hoa et al. (2015), Marketing Management Textbook , Hue University Publishing House
3. Hoang Trong - Chu Nguyen Mong Ngoc (2008), Data analysis
Research with SPSS, University of Economics Ho Chi Minh City.
4. Philip Kotler (2003), Marketing Management, Statistical Publishing House, Hanoi
5. Websites: voer.edu.vn, http://www.ani.edu.vn, http://www.slideshare.net, http://www.google.com.vn, http://www.quantri.vn, http://www.tailieu.vn, http://crmplus.com.vn
6. Charmaine Du Plessis, South Africa, 2017 – The Role of Content Marketing in the Social Media Community.
7. Hoang Trong & Chu Nguyen Mong Ngoc (2005), Research data analysis with SPPS, Hanoi Statistical Publishing House.
8. Rebecca Lieb - “ Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media ” (2011).
9. AdAge Magazine (2015), Le D (2013), Joe Pulizzi - Content Marketing.
10. Vincent Do–Content Marketing(2017) https://gtvseo.com/content- marketing-la- gi/
11. Wikipedia - British Encyclopedia: https://en.wikipedia.org
12. Tong Bao Hoang, 2016 – Customer concept.
13. Book Secrets of Effective Content Marketing
14. Google Scholar
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Ho%E1%BA%A1t+%C4
%91%E1%BB%99ng+content+marketing&btnG
Foreign references
1. “ 22 Immutable Laws in Marketing ” (1993) – Al Ries, Jack Trout.
2. “ A Study of the Website Performance of Travel Agencies Based on the EMICA Model”
(2009) - Derong LIN, Zongqing ZHOU and Xiaolin GUO.
3. “Content Marketing: Think Like a Publisher - How to Use Content to Market
Online and in Social Media” (2011) – Rebecca Lieb.
4. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Hardcover – September 24 2013
5. “ Evaluating the use of the Web for tourism marketing: a case study from New
Zealand” (2002) - Bill Doolina, Lois Burgessb and Joan Cooperc.
6. Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand Paperback – August 29, 2011
7. Philip Kotler (2012), Principles of Marketing, 15th edition
8. “ Seeking Success in E-Business: A Multidisciplinary Approach” (2002) - Kim Viborg Andersen, Steve Elliot, Paula MC Swatman, EM Trauth and Niels Bjorn- Andersen.
9. “ The role of content marketing in social media content communites” (2017) -
Charmaine Du Plessis.
Documents accessible on the Internet
1. Content Marketing Institute: http://contentmarketinginstitute.com/what-iscontent marketing/
2. Content marketing (Vincent Do, 2017): https://gtvseo.com/content-marketing-la-gi/
3. http://www.brandsvietnam.com/congdong/topic/10074-Thoi-quen-su-dung-mang-xa-hoi-cua-nguoi-Viet-Nam-2018
4. http://cafebiz.vn/tu-cau-noi-cua-jack-ma-den-su-tien-hoa-cua-truyen- thong-chen-thanh-marketing-thoi-internet-la-gi- 20171109114104003.chn
5. https://contentmarketinginstitute.com/about/mediaroom/latest-press- releases/joe- pulizzi-releases-comprehensive-content-marketing- book-epic-content-marketing/
6. http://dangcongsan.vn/lanh-te/tang-truong-thuong-mai-dien-tu-cua-viet-nam-nam- 2017-dat-tren-25-475453.html
7. https://eqvn.net/bo-ba-cu-cong-digital-marketing-cho-nganh-du-lich/
8. https://techcrunch.com/2017/06/27/facebook-2-billion-users/
9. https://thuathienhue.gov.vn
10. https://www.dammio.com/2017/07/17/statistics-about-internet-in-vietnam-2017
11. https://www.joepulizzi.com
12. http://www.vtr.org.vn/vai-tro-cua-digital-marketing-trong-xu- huong-phat-trien-nganh-du-lich-thua-thien-hue.html
13. https://www.zuaneducation.com/blog/digital-media-marketing- courses/top-rated- digital-marketing-techniques-2017/
14. ASIAD model (Nguyen Trong Tho, 2014): http://inet.edu.vn/tin- tuc/3483/mo hinh-aisas-lagi.html
15. Brands Vietnam website: http://www.brandsvietnam.com/
16. British Wikipedia Encyclopedia Website: https://en.wikipedia.org/
APPENDIX
APPENDIX 1: “INVESTIGATION FORM
Dear Sir/Madam
I am Nguyen Thi Thu Phuong, a student of the Faculty of Business Administration - University of Economics - Hue University. I am currently doing my thesis with the research topic: "Evaluating customers' feelings about online Content Marketing activities at ANI International Training Academy". This survey is only for the purpose of collecting information for research purposes.
There is no right or wrong opinion in this survey, all opinions will be recorded and respected. We promise that the results will only be used for research purposes. Therefore, we look forward to receiving your help.
Thank you very much!
PART I: GENERAL INFORMATION
Question 1: Have you ever approached online Content Marketing of ANI international training academy?
1/ Yes 2/ No
Question 2: Which online channel do you access Content Marketing activities through the most?
1/ Facebook 2/ Website
3/ Google 4/ Tiktok
5/ Instagram
Question 3: Frequency of accessing online Content Marketing of ANI international training academy
1/ 1-3 times 2/ 3- 5 times
3/ 5- 10 times 4/ More than 10 times
Question 4: How do you interact the most when approaching ANI's online Content Marketing?
1/ Comment directly on the article 2/ Message for advice
3/ Drop an icon for the post 4/ View other related comments 5/ Other
Question 5: What courses are you taking at Ani International Training Academy?
1/ English communication 2/ English for teenagers
3/ Toeic test preparation 4/ Ielts test preparation
5/ B1 exam preparation 6/ Haven't attended any courses yet
PART II: MAIN CONTENT
Question 6: Please tell us your feelings about online Content Marketing activities at ANI International Training Academy.
Please circle the appropriate answer.
1
2 | 3 | 4 | 5 | |||
Strongly disagree | Disagree | Neutral | Agree | Totally agree | ||
SURVEY CRITERIA | Level | |||||
A. ATTENTION | Reviews | |||||
ANI articles appear frequently online | 1 | 2 | 3 | 4 | 5 | |
Frequency of article appearance | 1 | 2 | 3 | 4 | 5 | |
Impressive accompanying images and videos | 1 | 2 | 3 | 4 | 5 | |
Article title with beneficial content | 1 | 2 | 3 | 4 | 5 | |
The article uses the word “hot trend” | 1 | 2 | 3 | 4 | 5 | |
B. INTEREST | Reviews | |||||
The content of the article is similar to the interest in the language topic. your brother | 1 | 2 | 3 | 4 | 5 | |
Maybe you are interested!
-
Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
zt2a3ge
zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Ho Chi Minh 1995: Complete Works. - National Political Publishing House, Hanoi, Volume 3. 10. Nguyen Thi Anh Thu, Psychological and Social Characteristics of Semi-Immigrants -
Narrative art in Vietnamese short stories after 1975 through short stories by Nguyen Minh Chau, Nguyen Khai, Ma Van Khang - 15 -
Implementation Content of Mother Tongue Preservation Work for Tay Ethnic Students in Some Schools in Dinh Hoa District, Thai Nguyen Province -
Phd.dr Nguyen Thi Thai Hang, Mp.hoang Thi Minh Hien, Duong Thuy Mai (2005), A Solution To Manage Controlled-Drugs In Huu Nghi Hospital. Pharma Indochina Iv Pharmacy In Cooperation For Development
The content of the article solves the problems you are wondering about. infected | 1 | 2 | 3 | 4 | 5 |
The message of the article brings useful value to you | 1 | 2 | 3 | 4 | 5 |
The content of the article announces upcoming events. | 1 | 2 | 3 | 4 | 5 |
Content of the article promoting training quality | 1 | 2 | 3 | 4 | 5 |
C. DESIRE | Reviews | ||||
Do you feel that the courses at ANI are reasonably priced? | 1 | 2 | 3 | 4 | 5 |
You feel the high quality of training at ANI | 1 | 2 | 3 | 4 | 5 |
You feel the learning environment is friendly | 1 | 2 | 3 | 4 | 5 |
You feel the curriculum meets international standards | 1 | 2 | 3 | 4 | 5 |
You feel the modern facilities | 1 | 2 | 3 | 4 | 5 |
D. ACTION | Reviews | ||||
You have and will interact (Comment/Like/Express your feelings) Contact/Share/Save/Message) with the content of your posts. ANI on the online channel | 1 | 2 | 3 | 4 | 5 |
Contact ANI immediately after receiving information from content online marketing | 1 | 2 | 3 | 4 | 5 |
Find out about the courses right away after receiving the promotional information. from ANI | 1 | 2 | 3 | 4 | 5 |
Decided to study at ANI International Training Academy after research and consultation | 1 | 2 | 3 | 4 | 5 |
Regularly follow the Academy's programs and articles. ANI International Training for quick deals and course information | 1 | 2 | 3 | 4 | 5 |
Question 7: Your general feelings about the Website and Fanpage
Completely disagree | Disagree | Neutral | Agree | Complete totally agree | |
I will read regularly New posts on online channel | |||||
I will look for information about our English service academy when needed |
PART III: PERSONAL INFORMATION
Question 8. Gender
1/ Male 2/ Female
Question 9: Age
1/ Under 15 years old 2/ From 15 years old – under 22 years old
3/ From 22 to under 40 years old 4/ From 40 years old and above
Question 10: Current job
1/ Students 2/ Workers
3/ Freelance 4/ Other
Question 11: Average monthly income:
1/ Under 3 million 2/ From 3 – under 5 million
3/ From 5 to under 10 million 4/ Over 10 million
APPENDIX 2: SPSS
1. Sample descriptive statistics
c1
Frequency | Percent | Valid Percent | cumulative Percent | |
Male | 38 | 27.1 | 27.1 | 27.1 |
Valid Nu | 102 | 72.9 | 72.9 | 100.0 |
Total | 140 | 100.0 | 100.0 |
c2
Frequency | Percent | Valid Percent | cumulative Percent | ||
under 15 years old | 42 | 30.0 | 30.0 | 30.0 | |
15 to 22 years old | 70 | 50.0 | 50.0 | 80.0 | |
Valid | from 22 to 40 years old | 21 | 15.0 | 15.0 | 95.0 |
40 years old and up | 7 | 5.0 | 5.0 | 100.0 | |
Total | 140 | 100.0 | 100.0 |