Factors affecting tourists' decision to choose domestic tour programs researched at Lua Viet Tourism Company Limited - 1

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cradle tour

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choose

III- Date of assignment: September 16, 2017

IV- Date of completion of task: March 15, 2018

V- Supervisor: Associate Professor, Dr. NGUYEN PHU TU

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INSTRUCTOR OF SPECIALIZED MANAGEMENT FACULTY

(Full name and signature) (Full name and signature)

COMMITMENT

I hereby certify that this thesis is completed based on my research results, these results have not been published in any other scientific research work.

Ho Chi Minh City, March 1,

2018

Students doing thesis

Huynh Huu Truc Phuong

THANK YOU

It is my honor and pride to study and research at Ho Chi Minh City University of Technology. During my studies, I have received enthusiastic help from the teachers of the department and the attention from the Graduate Training Institute, Faculty of Tourism - Restaurant - Hotel Management, which helped me complete my studies. I would like to sincerely thank the teachers of the school.

I would like to thank Associate Professor Dr. Nguyen Phu Tu for guiding and creating all conditions for me to complete my graduation thesis.

I would also like to sincerely thank the Board of Directors of Lua Viet Travel Company and the company's customers for providing information and cooperating with me during the survey, data collection and data collection to complete this graduation research.

Thank you very much. Best regards!

Huynh Huu Truc Phuong

SUMMARY

CRADLE TOUR PROGRAM

PLATE

TOURIST TURKEY (RESEARCH)

"RESCUE EARLIEST A VIET FIRE TRAVEL COMPANY LIMITED" is carried out to analyze

Analyze which factors will determine the process of choosing domestic tours of tourists. Data collected from 250 survey questionnaires of customers who have chosen domestic tours of Lua Viet Travel Company Limited. The methods used in the thesis include: descriptive statistics, Cronbach's Alpha scale testing, EFA exploratory factor analysis, linear regression, Anova. The results show that for customers to make a decision to choose a travel program of a travel agency, they must be affected by many factors. There are 6 factors affecting the decision-making process of tourists including: demand, consultation, brand, price, quality and marketing. From the analysis of these factors, the author proposes policy implications to help the activities of Lua Viet Travel Company develop more and more sustainably and become a prestigious unit for tourists' choice.

ABSTRACT

Thesis “FACTORS AFFECTING THE DECISION TO SELECT DOMESTIC TRAVEL PROGRAMS OF TRAVERLERS (RESEARCH IN LUA VIET TRAVEL

COMPANY)” be done to analyze the factors that will determine the process of choosing the domestic tour of the tourists. The data obtained from the survey of 250 customers have chosen domestic tour of the Lua Viet travel company. The methods used in the thesis include: Descriptive Statistics, Cronbach' Alpha, Exploratory Factor Analysis, Linear Regression, Anova. The results show that, for customers to make decisions to choose the travel program of a travel agency is affected by many factors. There are 6 factors that influence the decision-making process of tourists including: demand, consultation, branding, pricing, quality and marketing. From the analysis of these factors, the author provides policy implications to help the operation of Lua Viet travel company increasingly sustainable development and a reputable unit for the choice of travelers.

INDEX

COMMITMENT i

THANKS ii

ABSTRACT iv

LIST OF CATEGORIES

FISH TABLE.......................................................................................................... ix-x

LIST OF FISH IMAGES