Green Hotel Revenue by Service Business Type

should pay more attention to these two types of services. For the accommodation business sector, to improve the quality of hotel services, it is necessary to upgrade, have an investment plan, and renovate some rooms that are currently degraded to meet the needs of tourists. Although the revenue from additional services such as mini bar, laundry, telephone, and beauty services of the hotel has increased over the years, the revenue from these services compared to the total revenue of the hotel is very low. This shows that the hotel has not invested, nor has the right direction for these types of additional services. To keep tourists staying for a long time, hotels not only pay attention to amenities and service quality, but also have to create many types of entertainment for guests or diversify handicrafts and souvenirs. Only then will the hotel be able to operate effectively. Therefore, hotels should have the right solutions and investments to increase revenue not only from accommodation services, but also from food and beverage services and other additional services to attract customers.

Table 3: Revenue of Green Hotel by type of service business

Unit: million VND

Business

business

2010	2011	2012	2011/2010		2012/2011
Money	Money	Money	±	%	±	%
Total revenue	53,561.4	59,777.2	65,570.5	6,215.8	111.6	5,793.3	109.7
Accommodation Service Revenue	27,262.1	31,328.8	34,148.4	4,066.7	114.9	2,819.6	109
Food and beverage service revenue	23,653.8	25,282.4	28,119.6	1,628.6	106.9	2,837.2	111.2
Additional Service Revenue	2,645.5	3.166	3,302.5	520.5	119.7	136.5	104.3

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(Source: Green Hotel – Hue)

Accommodation facilities

At Green Hotel, accommodation service business is the main business, it is closely linked to the mission and function of the hotel. In the hotel, accommodation business is the key step because it brings the largest revenue. Accommodation business activities at the hotel account for a large proportion of investment capital, to facilitate management and develop marketing policies suitable for each different market segment, the hotel has traded many products with different quality levels for customers to choose from.

Green Hotel is recognized by the General Department of Tourism as a 4-star international hotel. With a large scale, the hotel has a total of 199 luxurious and comfortable rooms, including 3 Suites, 82 Deluxe rooms and 114 Superior rooms.

With 6 types of rooms divided into different areas with different prices suitable for many customers with their needs and payment ability. Rooms have different areas as well as different levels of amenities but are still fully guaranteed to satisfy the needs of customers with the hotel's 4-star quality standards. First is the Superior room class, which accounts for the largest number of rooms in the hotel with a proportion of 57.2864%, accounting for more than half of the total number of rooms in the hotel. This is the room type with the lowest selling price, the smallest area, located in bad locations, and quite convenient. The Deluxe room class accounts for the second largest number of rooms with a proportion of 36.6834%, this is the room type with an average selling price, large rooms, quite convenient, and good location. In addition to the Deluxe room type, there are also Deluxe Plus and Supreme Deluxe with proportions of 3.01508% and 1.50754% respectively with equivalent quality but larger area and better location. The Suite room type has the smallest proportion (including Executive Suite and Imperial Suite), accounting for 1.507538%. The Suite room is the largest and most luxurious room type in all the hotel's rooms, with a private living room, good amenities, for VIP guests, those with high payment ability.

Table 4: Structure and prices of room types at Green Hotel - Hue

Room type

Area (m 2 )	Quantity room	Bed type
Area (m 2 )	Quantity room	Single bed	Double bed
Superior	27	114	$62	$69
Deluxe	32	73	$69	$76
Deluxe Plus	40	6	$90	$96
Supreme Deluxe	52	3	$103	$111
Executive Suite	64	2	$132	$139
Imperial Suite	96	1	$160	$166
Add bed			$25

(Source: Green Hotel - Hue)

In short, all the hotel rooms meet 4-star standards. Each room has modern facilities such as: wooden floors, desks, international long-distance telephones, cable TV, hair dryers, minibars, tea and coffee making facilities, bathrooms with separate bathtubs and showers, safes, free mineral water, fruits, fresh flowers, books and other personal items. The bedrooms are beautifully located,

The space is airy, spacious, clean, beautifully decorated, fully lit, equipped with modern amenities, contributing to bringing convenience and comfort to guests during their stay at the hotel.

Food service facilities

At Green Hotel, food and beverage service is one of the main activities that brings in relatively high annual revenue for the business. Currently, the hotel has 4 restaurants and 2 bars to serve the dining needs of visitors, specifically:

 Elegant Restaurant: Serves Western dishes according to buffet menu.

 Dynasty Restaurant: Serves traditional dishes from the three regions of North, Central, and South and special dishes from Asian countries. Also serves buffet parties, parties, and weddings.

 Cung Dinh Restaurant: serves Hue royal cuisine with solemn rituals in a royal meal.

 Riverview Restaurant: Located on the riverbank in a cool and quiet space, you can come here to enjoy fresh specialties, wild meat and seafood according to the restaurant's A La Cart menu.

 Lobby Bar: Serving tea, coffee, cocktails made from special tropical fruits, immersing yourself in melodious music and the shimmering of magical lights.

 Green Café: Specializes in serving all kinds of soft drinks, tropical fruit juices and famous drinks in the world. Free Wifi access point.

Main meals: breakfast buffet, lunch and dinner. Served 24/7.

Table 5: Scale of restaurants of Green Hotel – Hue

Restaurant name

Size (seating)
Elegant Restaurant	350-400
Dynasty Restaurant	400-450
Royal Restaurant	40
River View Restaurant	250 – 300

(Source: Green Hotel – Hue)

Thus, with a system of 4 restaurants with the above characteristics and scale along with the services that the restaurant provides, it can be seen that the investment in food and beverage services at the hotel is to meet all the different needs of tourists.

CSVCKT provides additional services

Additional services not only bring annual profits to the business, but in the tourism hotel business, additional services also play an important role such as extending the length of stay of guests, attracting guests to the hotel. Recognizing the role of this service, Green Hotel constantly enhances the introduction of additional services to diversify and meet the needs of tourists.

Currently, the hotel offers the following additional services:

- Entertainment services: hotels always try to offer many different types of entertainment products to attract guests.

+ Spa service system includes Body and Foot Massage, Zacuzzi, perfect technical steam bath with newly installed equipment and professional staff.

+ Billiards club, gym with the most modern and advanced support equipment, mountain bike rental system suitable for many customers.

+ Beauty salon services

+ Karaoke rooms are divided into different types of rooms: large rooms, medium rooms and small rooms, all rooms are equipped with full lighting systems.

+ Spacious outdoor swimming pool.

- Shopping services include: Souvenir counter located to the right of the hotel lobby with items such as: brocade handbags, traditional handicrafts and other souvenirs.

- Other additional services: mini bar, laundry, telephone, travel service, meeting room system.

Table 6: Structure of meeting rooms of Green Hotel - Hue

Room name

Acreage	Capacity
Acreage	Theater	Room meeting	Round table	Wine Party	Wedding party
Diamond	902m2	800	650	100	900	700
Platinum	130m2	100	70	40	150	80
Gold 1&2	65m2	50	40	40	70	40

(Source: Green Hotel - Hue)

Thus, through the existing additional service system of Green Hotel, it can be seen that the hotel has invested and paid special attention to the gym with modern equipment, the hotel's meeting room system is quite diverse. However, the hotel's additional service products have not created a difference, richness, attractiveness and attraction to tourists, entertainment services are still poor, so the revenue from this type of product always accounts for a very small proportion of the hotel's total revenue. The hotel should try to find out which services tourists are interested in to provide a variety of souvenir products, increase tourists' shopping ability, and create a difference compared to other hotels. Only then will tourists truly feel like they have a trip with the highest satisfaction and leave many good impressions.

2.1.1.2.6. Labor situation

Table 7: Labor situation of Green Hotel in the 3-year period 2010-2012

(Unit: Person)

2010		2011		2012		2011/2010		2012/2011
SL	%	SL	%	SL	%	+/-	%	+/-	%
1. Total number of employees	370	100	342	100	318	100	(28)	(7.57)	(24)	(7.02)
2. By gender
-Female	210	56.76	191	55.85	176	55.35	(19)	(9.05)	(15)	(7.85)
-Male	160	43.24	151	44.15	142	44.65	(9)	(5.62)	(9)	(5.96)
3. According to the nature of the work
-Direct labor	325	87.83	307	89.77	272	85.53	(18)	(5.54)	(35)	(12.87)
-Indirect labor	45	12.17	35	10.23	46	14.47	(10)	(22.22)	11	31.43
4. According to professional qualifications
- University	65	17.57	50	14.62	46	14.47	(15)	(23.07)	(4)	(8)
- College, Secondary, Primary	265	71.62	252	73.68	222	69.81	(13)	(4.90)	(30)	(11.9)
- General labor	40	10.81	40	11.7	50	15.72	0	0	10	25

(Source: Green Hotel - Hue)

Over the past 3 years, from 2010 to 2012, the hotel's workforce has fluctuated, which is reflected in the changes in each indicator:

The labor gap is clearly shown in the period 2010 to 2011, the number of employees decreased significantly (7.57%), from 370 people to 342 people. No

Stopping there, in the period 2011 to 2012, the number of employees continued to decrease but less than the previous period (7.02%), from 342 people to 318. The reason for this change is that the hotel is implementing a plan to reduce employees with the aim of increasing the productivity of each person and ensuring the savings target of the entire hotel.

- By gender: in the 3-year period of 2010, 2011 and 2012, female workers accounted for the majority with over 55% of the total number of employees in the hotel. In 2012, the total number of employees was 318, of which 176 were female (55.35%) and 142 were male (44.65%). This is quite reasonable because the company's main business is in the field of accommodation and cuisine, so it needs a large number of skillful and attractive female employees... to serve in departments such as reception, spa, room service, restaurant, kitchen... Meanwhile, the majority of male employees work in the security and maintenance departments.

- By nature of work: Over 80% of the company's employees are direct workers for 3 consecutive years, the rest are indirect workers. There is a division of labor here because the company's main business is in the field of food and accommodation, so the majority of employees work in functional departments such as housekeeping, kitchen, restaurant, reception, security, maintenance, etc. Indirect workers are mostly employees working in administrative, accounting, business departments, etc. responsible for management, operations and office work. Because in 2011, the staff reduction began, there was a decrease in both direct and indirect workers compared to 2010, respectively 5.54% and 22.22%. In the following year 2012, there was a reduction in direct labor from 307 to 272 (12.87%) and an increase in indirect labor from 35 to 46 (31.43%). In 2012, the company had 272 direct workers (85.53%) and 46 indirect workers (14.47%).

- By professional level: in 2011, the rate of employees with university degrees decreased by 23.07% compared to 2010, employees with college, intermediate or primary degrees also decreased by 4.9%, and unskilled labor remained the same. In 2012, the rate of employees with university degrees still decreased by 8% compared to 2011, employees with college, intermediate or primary degrees decreased by 11.9%, while hotels increased recruitment of unskilled labor, so the number of unskilled labor in this year increased by 25% compared to 2011. It can be seen that this sudden decrease is due to the hotel being in the process of

downsizing and labor cost savings to achieve the best business performance in this difficult time. In 2012, the company's employees had university degrees, including 46 people (14.47%), mainly working in management and office work. The largest number of employees had college, intermediate and primary degrees, including 222 people (69.81%) assigned to work in all departments and offices. The rest were employees working in security, protection, gardening or cleaning staff. Most of these employees had junior high or high school degrees.

Graduation thesis

2.1.1.2.7. Business performance results of Green Hotel - Hue over 3 years (2010 - 2012)

Table 8: Business results of Green Hotel (2010 – 2012)

Unit: million VND

Target

2010		2011		2012		2011/2010		2012/2011
SL	%	SL	%	SL	%	+/–	%	+/–	%
1. Total revenue	53,561.4	100	59,777.2	100	65,570.5	100	6,215.8	111.6	5,793.3	109.7
2. Total cost	46,502	100	51,542.2	100	56,399.5	100	5,040.2	110.84	4,857.3	109.42
3. Profit	7,059.4	100	8,235	100	9,171	100	1,175.6	116.65	936	111.37
4. Submit budget	4,959.4	100	5.535	100	6,071	100	575.6	111.61	536	109.68
5. Profit after tax	2,100	100	2,700	100	3,100	100	600	128.57	400	114.81

(Source: Green Hotel - Hue)

Student: Ho Bao Quynh Chau - K43A QT General36

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