From Your Company's Point of View, What Is The Current Situation Of Ben Tre Tourism?

7. In your company's opinion, what is the current situation of Ben Tre tourism?

Fast development

There are signs of a recent slowdown.
Normal development	There are signs of decline.
Slow development	There are obvious signs of decline.

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8. From the perspective of a tourism company, please let us know how the following factors are affecting tourism in Ben Tre province. The scale of influence for each factor is as follows: 1: Very good influence;

2: Good influence; 3: Fair influence; 4: Bad influence; 5: Very bad influence (note: the higher the score, the worse the evaluation factor, the scale is from 1->5). Circle the box that your company thinks is suitable for each factor from 1-15

STT

Factors	Score
1	Landscape and tourism environment	1	2	3	4	5
2	Roads and vehicles	1	2	3	4	5
3	Various types of tourism services	1	2	3	4	5
4	Professional qualifications of tour staff	1	2	3	4	5
5	Promotion and information about Ben Tre tourism	1	2	3	4	5
6	Cuisine for tourists	1	2	3	4	5
7	Place of entertainment	1	2	3	4	5
8	Goods and shopping system	1	2	3	4	5
9	Accommodation system	1	2	3	4	5
10	Travel service costs	1	2	3	4	5
11	Cultural and historical relics	1	2	3	4	5
12	Security and social order	1	2	3	4	5
13	Hospitality of Ben Tre people	1	2	3	4	5

Competition among travel companies	1	2	3	4	5
15	Current tourism development policy	1	2	3	4	5

9. Your company's travel service staff

Need to retrain the whole

Some departments need to be retrained.
Qualified for good service now and in the long term	Long term still need to retrain
Need to develop, train and improve human resources

10. Areas that need training for tourism staff

Foreign language skills

Cultural level
Communication skills	General knowledge about tourism
Service skills	Other skills like………..

11. Industry management mechanism (Committee and departments) for tourism businesses

Perfect fit

Suitable but also has disadvantages
Suitable but needs many modifications	Totally inappropriate

12. Which of the following areas does your company think need to be improved and revised to make the management mechanism of Ben Tre tourism industry more open and effective?

Investing in tourism

Developing human resources for tourism
Promote tourism	Social order management for tourism
Landscape environmental management	State management of tourism industry
Other policies such as	Coordination between Departments, Agencies and Committees you with the travel agency

13. Please compare/evaluate Ben Tre tourism with Ho Chi Minh City, Tien Giang, Can Tho tourism according to the following factors:

Scoring guide: Very weak = 1; Weaker = 2; Equal / same = 3; Better = 4; Excellent = 5;

Factors

Ben Tre		Ho Chi Minh City		Tien Giang		Can Tho
KNĐ	KQT	KNĐ	KQT	KNĐ	KQT	KNĐ	KQT
General view
Natural beauty
Information and services for tourists
Infrastructure
Cost of living
Accommodation / hotel
Nighttime entertainment activities
Cuisine

14. Compared with Ho Chi Minh City, Tien Giang, Can Tho, the competitive advantage of Ben Tre tourism is shown in which of the following criteria?

Food service prices

There are many historical and cultural relics
Comfortable accommodation	Natural beauty
Cuisine and specialties	Accommodation prices
Other advantages such as

15. The company's main current advantages in the tourism industry are:……………….

16. The main current difficulties of the company in the tourism industry are:………………

17. In order to attract more tourists to Ben Tre, in your company's opinion, what practical solutions or policies do tourism management agencies as well as the Provincial People's Committee need to have?

We sincerely thank your company for its valuable cooperation in the development of tourism in Ben Tre province.

APPENDIX: 4

Expert Survey Questionnaire

SURVEY OF EXPERTS' OPINIONS ON TOURISM DEVELOPMENT IN BEN TRE PROVINCE

Dear Sirs and Madams!

Let me introduce myself, my name is Le Thi Minh Phuc, a graduate student at the University of Economics, Ho Chi Minh City. I am researching the topic " Marketing solutions to develop tourism in Ben Tre province until 2020". Please take a moment to fill out the survey below. Your opinions that I have collected will greatly contribute to the success of this research. I assure you that the information collected from you will be kept confidential.

Thank you very much!

1. Expert name: ............................................................................................

2. Place of work: ................................................................................................................

3. Field of work: ........................................................................................

4. Number of years of work experience: ..........................................................................................

5. In your personal opinion, in which direction should Ben Tre province's economy develop?

calendar

Mainly develop agriculture and tourism

Mainly industrial development and

tourism

Tourism and industrial development

but tourism is the main strength

Tourism, agriculture and industry

are equally important

Other opinions

6. If tourism continues to develop, what should be the main types of tourism in the province?

Ecotourism

Cultural and historical tourism	Resort travel
Spiritual tourism	Entertainment services	Accommodation, hotel
Restaurant, food

7. In your company's opinion, what is the current situation of Ben Tre tourism?

Fast development

Normal development

There are signs of stagnation.

come closer

There are signs of going

down

There are obvious signs of decline.

Slow development

8. From the perspective of a tourism company, could you please tell us how the following factors are affecting tourism in Ben Tre province? The scale of influence of each factor is as follows:

1: Very good influence; 2: Good influence; 3: Fair influence; 4: Bad influence

5: Very bad impact. (Note: the higher the score, the worse the assessment factor, scale from 1->5). Circle the box that your company thinks is suitable for each factor from 1-5

STT

Factors	Score
1	Landscape and tourism environment	1	2	3	4	5
2	Roads and vehicles	1	2	3	4	5
3	Various types of tourism services	1	2	3	4	5
4	Professional qualifications of tour staff	1	2	3	4	5
5	Promotion and information about Ben Tre tourism	1	2	3	4	5
6	Cuisine for tourists	1	2	3	4	5
7	Place of entertainment	1	2	3	4	5
8	Goods and shopping system	1	2	3	4	5
9	Accommodation system	1	2	3	4	5
10	Travel service costs	1	2	3	4	5
11	Cultural and historical relics	1	2	3	4	5
12	Security and social order	1	2	3	4	5
13	Hospitality of Ben Tre people	1	2	3	4	5
14	Competition among travel companies	1	2	3	4	5
15	Current tourism development policy	1	2	3	4	5

9. Current industry management mechanism (Committee and departments) for tourism businesses

Perfect fit

Suitable but needs many modifications

Totally inappropriate

Suitable but also has disadvantages

access

10. Which of the following areas do you think need to be improved and revised to make the management mechanism of Ben Tre's tourism industry more transparent and effective?

Promote tourism

Social order management for tourism

calendar

State management of tourism industry

h Developing human resources for tourism

calendar

Landscape environment management

mandarin

Investing in tourism

Other policies such as

Coordination between departments

to the Committee with the tourism unit

11. Compared with Ho Chi Minh City, Tien Giang, Can Tho, the competitive advantage of Ben Tre tourism is shown in which of the following criteria:

Food service prices

Natural beauty

Comfortable accommodation

Accommodation prices

Cuisine and specialties

Other advantages such as

There are many historical and cultural relics.

chemical

12. Evaluation of tourist service staff:

Need to retrain the whole

Long term retraining required

Qualified for good service

present and long term

Some departments need to be retrained.

Need to develop, train, improve

good human resources

13. The main advantage of the company in the tourism industry today is………..

14. The main current difficulties of the company in the tourism industry are:…………….

15. In order to attract more tourists to Ben Tre, in your personal opinion, what practical solutions or policies do the tourism management agencies as well as the Provincial People's Committee need to have?

We would like to sincerely thank you for your valuable cooperation in the development of tourism in Ben Tre province.

APPENDIX 5

SOME TOURIST PICTURES OF BEN TRE