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Some marketing solutions contribute to promoting product consumption at Duy Tung Trading Company Limited - 11


Table 3.2 Marketing performance results after implementing solution 2.

Unit: VND


STT

Target

Before the tournament

France

After the solution

Amount


1

Total revenue


41,235,890,560


41,648,249,465


412,358,905

2

Expense

301,129,358

323,129,358

22,000,000


3

Profit before tax


152,450,823


237,197,596


84,746,773

4

DT/CP

136.93

128.89

-7.24

5

Profit/loss

0.5

1.02

0.52

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Some marketing solutions contribute to promoting product consumption at Duy Tung Trading Company Limited - 11


It is expected that after implementing the solution, the company's revenue will increase by VND 412,358,905, resulting in pre-tax profit increasing by VND 84,746,773.

Advantage:

After about 1 year, the company's sales staff will have in-depth knowledge of sales and be highly professional in their work.

Disadvantages:

Employees will have to spend a certain amount of time studying, which will somehow affect their work at the company.

3.3.3. Solution 3: Open more stores and develop distribution channels (distribution through agents).

a. Basis of measures.

Currently, Hai Phong is constructing many large-scale projects to serve the country and the city in particular. Specifically, Thuy Nguyen district is an attractive target for material suppliers such as Duy Tung.

=> That is the basis for the company to have plans to build more stores in Thuy Nguyen. The specific address is in Dong Son - Thuy Nguyen - Hai Phong (near Dong Son intersection) because this is a developing area with many large construction projects, the intersection of many main traffic routes in the area. The place is easy for trucks to travel and transport, on the other hand, this is also a place where customers can easily access.

b. Content of measures.

+Specific costs to open more stores


Category

Expense

Rent space (200m2)

15,000,000*12=180,000,000 VND

Office building

1,200,000*10m2=12,000,000 VND

Machinery and equipment


1. Electricity and water systems

lighting, home improvement

38,000,000 VND

2. Air conditioning

12,000,000=12,000,000 VND

3. Computers, tables, chairs, fans, etc.

10,000,000 VND

4. Truck

400,000,000

Hire workers (1 year)


1. Manager (1 person)

6,000,000*12=72,000,000 VND

2. Sales staff,

loading and unloading (2 people)

7,000,000*12*2=168,000,000 VND

3. Driver (1 person)

8,000,000*12=96,000,000 VND



Total CP

988,000,000


c. Effectiveness of the measure:

Expected revenue increase due to the effect of opening more stores of the company is 2,061,794,528 VND

d. Expected results


Table 3.3 Marketing performance results after implementing solution 3.

Unit: VND


STT

Target

Before the tournament

France

After the solution

Amount

1

Total revenue

41,235,890,560

43,297,685,088

2,061,794,528

2

Expense

301,129,358

1,289,129,358

988,000,000


3

Profit before tax


152,450,823


287,352,202


134,901,379

4

DT/CP

136.93

33.58

-103.35

5

Profit/loss

0.5

0.22

-0.28


It is expected that after implementing the solution, revenue will increase to 2,061,794,528 VND, leading to an increase in profit of 134,901,379 VND.

Advantage:

- Reach more potential customers, increase sales,

- Affirming position and dominating the market in Hai Phong city,

Disadvantages:

- Managing and controlling many stores at the same time is relatively difficult,

- Large investment capital compared to a small and medium enterprise like Duy Tung.


CONCLUDE

Marketing is a very important activity for commercial enterprises in general and for Duy Tung Trading Company Limited in particular. Marketing is an important tool to help the company promote the consumption of products in general and specifically the company's steel products in particular in the period when the country is changing strongly like now and in the future. However, each product needs its own marketing methods and solutions. For that reason, in my thesis, I have proposed: " Some marketing solutions to promote product consumption activities at Duy Tung Trading Company Limited".

During the research of this topic, I tried to deeply analyze and evaluate the current business situation of the company's products, and honestly evaluate the advantages and disadvantages, and the effectiveness of marketing solutions to promote the company's consumption activities.

Finally, I would like to express my deep gratitude to the teachers of the Faculty of Business Administration, Hai Phong University of Management and Technology - who directly taught and created favorable conditions for me to successfully carry out this research topic. In particular, I would like to sincerely thank my teacher, MSc. Cao Thi Hong Hanh, who enthusiastically guided and helped me throughout the time of building and completing this report.

I would like to sincerely thank the board of directors of Duy Tung Trading Company Limited and the brothers and sisters in the business department for creating favorable conditions to help me complete my thesis.

Due to limited understanding and limited research time, my research topic still has many unavoidable shortcomings. I look forward to receiving comments from teachers to improve this report.

Thank you very much!

Hai Phong, October 16, 2020

Student Bui Thi Tuyet


LIST OF REFERENCES


1. Tran Minh Dao (2013), Basic marketing textbook - National Economics Publishing House

2. Philip Kotler (2010), Basic Marketing –- Social Labor Publishing House

3. Report on business performance of Duy Tung Company in 2017

- 2019

4. Bach Khoa (2011), Commercial Marketing Textbook, Statistical Publishing House

5. Le The Gioi, Thanh Liem, Tran Huu Hai (2007), Strategic Management, Statistical Publishing House

6. doc.edu.vn/tai-lieu/giai-phap-nham-day-manh-tieu-thu-san-pham-tai-cong-ty-tnhh-thuong-mai-duy-tung.

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