CHAPTER 2. HANOI'S FUNDAMENTAL COMPETITIVENESS
2.1. Framework for analyzing factors determining competitiveness
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Productivity and the growth rate of productivity are the decisive factors for NLCT. In which, productivity is measured by the added value created by a unit of labor (or capital) in a unit of time (Porter, 2008).
According to Porter (1990), there are three groups of factors that determine a country's competitiveness: (i) national natural advantages, (ii) macro competitiveness and (iii) micro competitiveness.
Figure 2.1 . Local level NLCT analysis framework

Source : Porter (1990) modified by Vu Thanh Tu Anh (2012).
Vu Thanh Tu Anh (2012) revised Porter's framework for analyzing local competitiveness. Accordingly, the fundamental factors that determine local productivity include three main groups. The first group "locally available advantages" includes natural resources, geographical location or local scale. The group "Competitive capacity at the local level"
includes factors that make up the business operating environment, including (1) the quality of social infrastructure, political institutions, law, culture, society, education, and health; (2) economic policy institutions such as fiscal policy, credit policy, and economic structure. The last group, "Competitiveness at the enterprise level", includes the quality of the business environment, the level of cluster development, and the operations and strategies of enterprises (Figure 2.1).
2.2. Group of natural advantage factors
2.2.1. Geographical location
Hanoi is located in the Northwest of the Red River Delta, bordering 8 provinces: to the North it borders Thai Nguyen and Vinh Phuc provinces; to the East it borders Bac Giang, Bac Ninh and Hung Yen provinces; to the West it borders Hoa Binh and Phu Tho provinces; to the South it borders Ha Nam and Hoa Binh provinces.
From Hanoi to the provinces and cities of the North as well as the whole country by road, rail, waterway and air. Hanoi has 2 civil airports, 5 railway lines to Ho Chi Minh City, Lang Son, Lao Cai, Hai Phong and Thai Nguyen. Hanoi also has an important position on the Vietnam - China economic corridor: Kunming - Lao Cai - Hanoi - Hai Phong and Nanning - Lang Son - Hanoi - Hai Phong.
Figure 2.2 . Map of Hanoi City

Source : Map Publishing House (2014).
2.2.2. Natural resources
The total land area of the city is 332,452.4 hectares. Hanoi has a relatively diverse terrain including high mountains, low hills and plains. The high mountains are mainly concentrated in Ba Vi, which is also the area with the National Park.
Ba Vi National Park has an area of about 1,200 hectares and has conditions for tourism development. Hanoi's climate is characterized by a tropical monsoon climate. Hanoi also has many large rivers flowing through it such as the Red River and the Da River. The city is also home to many large lakes such as West Lake, Hoan Kiem Lake, Ngai Son - Dong Mo, Suoi Hai, and Quan Son (see details in Appendix 4).
2.2.3. Local scale
As of 2013, Hanoi only occupies 1% of Vietnam's area but is 158.6% of Ho Chi Minh City's area. In terms of population, Hanoi accounts for 7.73% of the country's population and is 88.72% of Ho Chi Minh City's (General Statistics Office, 2013).
2.3. Competitiveness at the local level
2.3.1. Technical infrastructure serving tourism development
About traffic
Hanoi has a fairly complete transportation system combining roads, waterways, railways and airways. Roads are about 3,974 km long, with 73 bus routes, nearly 500 inter-provincial passenger routes, about 100 taxi companies with over 9,000 vehicles. The railway system is 90 km long. However, the railway infrastructure is old, outdated, and has not been invested in modernly, so the transportation of passengers and goods is still limited. The airways include Noi Bai airport (international, domestic), Gia Lam (combined military service flights), Bach Mai, Hoa Lac and Mieu Mon (all military airports). The waterways have a river system of different sizes with 9 river ports with warehouse systems and auxiliary works; 17 inland waterway wharves and 58 cross-river passenger wharves (see details in Appendix 5).
About electricity, information - telecommunications, water supply and drainage
Compared to the national average, Hanoi is provided with a fairly complete system of electricity, telecommunications, clean water, waste collection and treatment. However, due to the rapid growth in demand, the power supply and transmission system will find it difficult to meet the demand in the coming years and will face many risks when incidents occur. The city's telecommunications services have developed over the years.
developed rapidly, meeting the needs of the people and serving economic development. Regarding clean water supply, up to now, this system has only been provided mainly to inner-city districts, and the expansion of the clean water supply network has been very slow. The domestic waste collection system is organized quite comprehensively, however, wastewater treatment still relies on the natural drainage system, causing environmental pollution in rivers. In particular, waste treatment in concentrated industrial parks, craft villages, and suburban residential areas is still very spontaneous, causing environmental pollution (see details in Appendix 5).
2.3.2. Social infrastructure serving tourism development
Hanoi has a fairly complete and comprehensive network of educational and health facilities. The system of educational facilities ranges from kindergarten to university. The city has the advantage of being the place with the largest concentration of higher education and vocational training facilities in the North. The health system from the grassroots to the central level is also quite complete. However, due to the concentrated area, health facilities in the inner city are often overloaded. In recent years, the city has also had many weaknesses in urban management. The lack of planning, patchwork, fragmentation of investment and the ability to manage the city has not kept up with the pace of development have created a relatively shabby appearance of Hanoi. Social evils such as street vendors, soliciting customers, fraud, and traffic safety are still quite common (see details in Appendix 6).
2.3.3. Fiscal policy, investment, credit and economic structure
On average, during the period 2009 - 2013, Hanoi's economic growth rate was 9.4%/year. As of 2013, Hanoi's GDP (calculated at current prices) was 451,213 billion VND. This economic structure remained almost unchanged during the period 2008 - 2013. Regarding budget expenditure, regular expenditure always has a high proportion, especially in 2013, regular expenditure accounted for nearly 55% (see details in Appendix 7).
2.4. Enterprise-level competitiveness
2.4.1. Business environment
Although it is a large and central city of the country, for many years, Hanoi's provincial competitiveness index (PCI) has always been low or average and unstable. If in 2015
In 2011, Hanoi's PCI index ranked 36/63, but by 2012 it had dropped 15 places and was ranked 51/63. In 2013, Hanoi's PCI index reached 57.67 points, an increase of 4.27 points compared to 2012 and ranked 33/63 (up 18 places compared to 2012), in the group of good management quality (Hanoi People's Committee, 2013).
Although in recent years, Hanoi has issued many resolutions, programs and plans to improve the provincial PCI index, the results have been insignificant. The PCI index is closely linked to administrative reform, improving the investment environment, making state management agencies transparent and enhancing their operational capacity. This shows that in recent years, Hanoi has made very little improvement in these areas.
2.4.2. Development level of industry clusters
The transportation, warehousing and information and communication industry accounts for the largest proportion in the city's economy. Next is the processing industry, which accounts for the second largest proportion. The third largest group of industries are the construction and trade industries. Next are the transportation - warehousing, education, finance, agriculture, real estate and accommodation - catering industries.
The industries with high proportions compared to the whole country are administrative and support services, professional and scientific and technological services, construction and transportation - warehousing. The industries with fast proportion changes are transportation - warehousing and information and communication; administrative and support services, construction, culture - information and entertainment.
The tourism industry, including accommodation and food services, is the third largest industry group, with a growth rate of about 10% per year.
Figure 2.3: Economic sectors of Hanoi compared to the whole country

Source : Compiled from data from Vietnam Statistical Yearbook 2013 and Hanoi City.
2.4.3. Business operations and strategies
In the period 2006-2013, the number of enterprises in Hanoi increased rapidly at a rate of about 20% per year. Although the number of enterprises has grown rapidly over the years, the majority are still small and medium enterprises.
According to the General Statistics Office survey results in 2010, on average, a business has only 26 employees. According to the same survey results, a state-owned enterprise has an average of 476 employees, and a foreign-invested enterprise has an average of 143 employees. In general, businesses are mainly small-scale, with outdated technology, resulting in low business efficiency and low competitiveness.
CHAPTER 3. THE FORMATION OF HANOI TOURISM INDUSTRY CLUSTER
3.1. The formation of Hanoi tourism cluster
“A cluster is a geographical concentration of firms, suppliers, and related businesses, as well as companies in related industries and supporting institutions in a particular sector, that compete and cooperate with each other.”
(Porter 1990, 1998, 2008, quoted in Vu Thanh Tu Anh, 2011)
Thang Long – Hanoi has long been the economic, political, cultural and educational center of Vietnam. This city is home to many famous architectural, cultural and religious works such as the Temple of Literature – Quoc Tu Giam, One Pillar Pagoda, Quan Thanh Temple, Tran Quoc Pagoda, Kim Lien Communal House. In addition, this is also home to many bustling commercial streets (the 36-street area), traditional craft villages (bronze casting, pottery, etc.) and many famous traditional festivals.
However, tourism activities were only officially exploited and professionally organized since the French came in the colonial exploitation program in the 19th and early 20th centuries. The French at that time recognized the potential of cultural, historical, religious and scenic values to organize tourism activities. Based on the existing strengths of the Thang Long - Hanoi land, they systematically carried out tourism exploitation activities: building cultural works (grand theater, Vietnam history museum), and facilities to serve tourists.
In addition, the French also designed attractive tours and promoted tourism such as organizing fairs and issuing stamps to promote tourism in Indochina. These activities helped Hanoi become an indispensable destination on the tourism map of Indochina.
From 1945 to 1960, in the context of war and Vietnam's difficult socio-economic conditions, tourism activities in Hanoi almost did not take place. Interest and tourism activities in the city only began to restart associated with the recovery of Vietnam's tourism industry in the early 1960s. However, during the period of 1960 - 1975,





