Fast, Accurate, Consistent and Local Access to Information

Deeply disseminate outstanding and important events, provide information to readers in a timely, accurate and highly directional manner; promote propaganda on important holidays and anniversaries, have many articles strongly promoting the fight against corruption, practicing thrift and fighting waste; combine propaganda and education on corruption prevention and fighting, practicing thrift and fighting waste with promoting the study and following of Ho Chi Minh's ideology, morality and lifestyle; promote the responsibility and set an example for the heads of Party committees, authorities of agencies and units to educate and build integrity for cadres, party members, civil servants and public employees.

Not only completing its political tasks well, Hanoi Moi Newspaper also ensures information on promoting revolutionary traditions, arousing patriotism, national pride, and encouraging all classes of people in the city to well implement the Party's policies and resolutions to develop the economy, maintain political stability, and social order and safety. In addition, information on diplomatic conferences, leadership and direction of the city's Party Committee and government. To increase the attractiveness of information, the leaders of Hanoi Moi Newspaper and its departments always determine that the top factor is to build good quality content and attractive forms.

Reality shows that recently, trivial information in newspapers has been gradually eliminated, the content has really had more positive changes, sticking more closely to issues of public concern, reflecting the city's activities in the fields of: economy, culture, society, education, national security and defense. Special attention is paid to exploiting the strengths of current events, problem-based reports. Many articles have boldly mentioned hot issues such as: corruption, party membership, private economy, poor quality construction... or topics of social significance such as labor, employment, social security, market prices... Setting examples of good people, good deeds, new factors, advanced models and participating in the fight against negativity. Organization

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The organization has received many news and articles on the fight against hostile forces, political opportunists, and bad elements that sabotage the Party building cause, sabotage the regime, and participate in resolving hot and sensitive issues in the city; has many articles on propaganda about the land border, the strategic position of Vietnam's sea and islands for the cause of building and defending the Fatherland, ensuring the requirements, content, and assigned political tasks; analyzes, comments, and clarifies the problems that arise in our country's administrative system such as the unreasonable organization of the agencies due to being cumbersome, with many focal points, many intermediate levels, reflecting the quality of the staff, civil servants, and public employees; criticizes negative phenomena in administrative agencies...

2.4.1.3. Information is accessible quickly, accurately, consistently and close to local people

As an agency of the City Party Committee under the comprehensive direction of the Hanoi Party Committee, the official information and statements of Hanoi will be accessed by Hanoi Moi Newspaper in the fastest and most accurate way. However, with the characteristics of a press agency located in Hanoi, "the voice of the Party Committee, the government and the people of the Capital", focusing on the public of the Capital, Hanoi Moi Newspaper has gradually adjusted to bring information closer to the needs of the people of the Capital, gradually reducing duplication, imbalance, and even boredom when compared with the content products of other press agencies.

Whenever there is a problem in the capital, amidst the forest of "fake" and "real" information, I always turn to Hanoi Moi - the official information channel to understand the nature of the event that is happening. Through the newspaper, through communication and professional exchange with colleagues at Hanoi Moi, the newspaper has truly won the trust of me - the local readers. Through the Hanoi Moi electronic newspaper and its publications, the Capital Party newspaper always closely follows the political, economic, social, cultural situation,

foreign affairs, security, national defense of the capital and the country, promptly propagating, providing diverse, multi-dimensional information about events, key tasks, as well as urgent tasks, newly arising issues in Hanoi. Along with the national press system, the mouthpiece of the Hanoi Party Committee is always at the forefront of the hot front, providing readers with accurate, timely information, orienting public opinion" (male, 59 years old, journalist, working at Da Nang Newspaper).

Nowadays, the competition for information causes many events to be published in many newspapers at a rapid pace, sometimes only a few minutes apart. However, this causes a lot of information to be inaccurate; even the same event has different content in each newspaper, causing information confusion for the recipient. If journalists do not go to the place and proactively grasp the information, they will inevitably be confused by the amount of information posted on the websites and the lack of accuracy, leading to incorrect information is easy to make.

Therefore, ensuring information consistency plays an important role in building public trust. This is also the issue that Hanoi Moi Newspaper has focused on adjusting in recent times.

“Hanoi Moi Newspaper has had many works of discovery, demonstrating the dedication of journalists, political courage, solid professional qualifications and capacity, and creativity in expressing works” ( male, 54 years old, journalist, working at Bac Giang Newspaper).

2.4.1.4. Emphasize unique identity, enhance interaction with readers

Along with the development journey of the capital Hanoi, Hanoi Moi Newspaper has gone through ups and downs to achieve the results it has today when affirming

branded in the national media system, leaving an impression on the public.

The biggest difficulty of Hanoi Moi Newspaper today is competition in the context of too many media channels. Readers have too many information channels to choose from. Therefore, Hanoi Moi Newspaper has determined to focus on taking care of the quality of content of each issue, increasing investment in funding to deepen the content, increasing investment in technology, quality, especially with electronic newspapers, maximizing the advantage of multimedia with types such as video, megastory, graphic... Determine to do it to be solid, sure from investing in content, technology to diversifying content and genres.

In the context of strong social media development today, interaction with readers is a must. Readers do not only receive information passively and one-way as before, but have become an important factor for the press, especially electronic newspapers. Accordingly, readers can interact and directly impact the content of information. Currently, Hanoi Moi Newspaper has applied most of the channels to receive interaction with readers, in which special attention is paid to the interactive channel on electronic newspapers.

However, it is necessary to objectively assess that the results achieved in implementing interactive activities with readers are still very modest, without many specific breakthroughs.

2.4.2. Disadvantages

2.4.2.1. There are still many shortcomings and inadequacies in content quality.

Besides the above advantages, local press in general is facing many difficulties. First of all, it must be mentioned that the “difficulty” comes from the position of “Eat from the tree you grow up in”. Everyone knows that the vital factor of each newspaper and radio station is the number of readers, the public. If each press agency wants readers to stick with it, it must promptly provide important information, which has a positive impact on the local press.

affecting the majority of the public that is happening or about to happen. Before an incident or event, if any newspaper reports quickly, it will attract readers to its side. However, in reality, there are many incidents and issues happening in Hanoi that the central press and industry newspapers have "plowed through" but the city's newspapers still cannot speak up. It is not because journalists do not grasp the situation, but because of "sensitive" reasons, they cannot report as quickly as the central and industry newspapers. By the time the authorities handle the incident and make it public, the information is already "rotten" to the readers! Second, the implementation of the regulations on spokespersons and information providers still has many shortcomings. Specifically, responsible people do not speak, and information providers also, for "sensitive" reasons, often lack accuracy. Third, the Editorial Board is sometimes overly cautious in handling information.

Hanoi Moi is not outside this reality. Some events and incidents that the Newspaper reports and reflects are not in-depth, the orientation effect is still limited; the richness of information, the attractiveness of news and articles are still weak. The quality of publications of Hanoi Moi Newspaper , especially daily newspapers, has been improved, completing the propaganda task well, but the innovation and improvement of the quality and form of information transmission of electronic publications and specialized magazines are still slow, with certain limitations.

The interaction between the newspaper and the public is still weak; the quality of some special pages, columns, and articles is not high. The quantity and quality of many articles fighting against wrong and hostile ideologies and viewpoints, protecting the Party's ideological foundation are modest, with limited effectiveness, not combining well between "fighting" and "building", "fighting" to "build" and "building" to "fight"; there are still many articles with one-sided information, focusing on emphasizing shortcomings and negativity, lacking a comprehensive view when evaluating the incident.

“As the city's main press agency, Hanoi Moi Newspaper must actively innovate to ensure that it both maintains the nature of a Party newspaper and meets the characteristics of modern journalism, which are topicality and the ability to best cover events in the capital and the country,” said Politburo member and Secretary of the Hanoi Party Committee Hoang Trung Hai [29].

2.4.2.2. The presentation is not vivid, not taking full advantage of multimedia elements

Along with the strong development of science and technology, especially information technology in the world, the electronic newspaper and Internet television system was born to compete fiercely with the system of television, radio, and traditional media. Therefore, the requirements for fine arts in the press are increasingly important to attract the attention of readers. The general trend of the press in the world is to use the latest graphic technology to increase the ability to express, increase competitiveness as well as meet the strict requirements of readers, especially in the current period with the explosion of the Internet worldwide. When asked "Is multimedia one of the advantages of Hanoi Moi Newspaper ?", the results of the content are not high:

Are not

Have

Chart 2.9: Evaluation of advantages in multimedia presentation of Hanoi Moi Newspaper

With only 23% answering “Yes”, multimedia is not an advantage of Hanoi Moi Newspaper , this has been a real problem for many years. New technology is truly a powerful assistant, an indispensable support tool for high-quality journalistic works, especially in publications and works that require complex visual representation, allowing many unimaginable ideas to be realized. However, at Hanoi Moi Newspaper , multimedia elements have not yet fully exploited their potential.

The highlight is that in the past 2 years, multimedia works produced by Hanoi Moi electronic newspaper have been highly appreciated, continuously winning important awards at both Hanoi city and central levels.

Therefore, it is necessary for Hanoi Moi Newspaper to invest in infrastructure equipment, especially graphics and multimedia equipment, as well as research and effectively apply this technology to further improve the quality of media products.

“In today's increasingly developing and highly competitive media environment, with the trend of multimedia convergence, innovation is an inevitable requirement and a vital task for press agencies” (male, 54 years old - working at the Hanoi Department of Information and Communications).

2.4.2.3. There still exists a subjective, exclusive, achievement-oriented mentality.

Despite its glorious history and tradition, in general, Hanoi Moi Newspaper still suffers from great “inertia”. Its press products are still mainly content with old and unattractive presentation. As a result, the interest and follow-up of readers in the capital and the whole country towards Hanoi Moi Newspaper is somewhat affected, the newspaper has difficulty reaching the market, and the number of accesses to the online newspaper is still very modest.

First of all, a part of the reporters and staff of Hanoi Moi Newspaper still have the mentality and habit of providing one-way information, providing information but not caring to find out and meet the needs of the information recipients. It must be admitted that, for a long time in the past,

In the minds of reporters, there still exists the view that "Whatever Hanoi Moi Newspaper has, readers will read that".

However, through the survey, it shows that recently, the staff and reporters of Hanoi Moi Newspaper have had a more realistic perception, are more aware that their press products still have shortcomings, and need to make more efforts to be closer to the readers of the new era.

The pressure of information competition between different types of press and between traditional press and social networks; the explosion, flooding to the point of information saturation for recipients; changes in the way and psychology of receiving information in the public; difficult-to-verify information interference... Therefore, the requirement for each reporter is that in addition to being quick, they must have a strong will to get fast, authentic information that is attractive to readers. However, at Hanoi Moi Newspaper , there are still a number of reporters and editors who have not proactively approached issues and information. Sometimes events in the area are still missed, they do not grasp the situation in the area they are following, and they do not keep up with the innovation of technology as well as working processes. Therefore, the work of arranging and organizing personnel in the spirit of Resolution 39 of the Politburo is being vigorously implemented by the leaders of Hanoi Moi Newspaper.

2.4.2.4. Not focusing on "brand" and developing core values as a central, long-term task

Nowadays, one of the important criteria to evaluate the competitiveness of a newspaper is its brand. Brand not only brings economic and social benefits to the newspaper but also helps the media industry in general have more space to develop further. Along with the continuous development of the media industry, building the brand of Hanoi Moi Newspaper is a very necessary task.

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