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Factors affecting the brand value of Zuellig Pharma Vietnam - 13


APPENDIX 1

Table: Eligenvalue criteria



Component


Eigenvalues

Extraction Sums of Squared

Loadings

Rotation Sums of Squared

Loadings


Total

% of

Variance


Total %


Total

% of Varian

ce


Total %


Total

% of

Variance


cumulative %

1

6,731

35,427

35,427

6,731

35,427

35,427

3.22

16,948

16,948

2

1,816

9,558

44,985

1,816

9,558

44,985

3,029

15.94

32,888

3

1,507

7,931

52,916

1,507

7,931

52,916

2,403

12,649

45,536

4

1,223

6,439

59,355

1,223

6,439

59,355

1,916

10,086

55,622

5

1,007

5.302

64,657

1,007

5.302

64,657

1,717

9,035

64,657

6

0.844

4.44

69,097







7

0.729

3,838

72,935







8

0.629

3.312

76,247







9

0.616

3.244

79,492







10

0.565

2,975

82,467







11

0.536

2,823

85.29







12

0.507

2,669

87,959







13

0.46

2.42

90,378







14

0.382

2.009

92,387







15

0.332

1,745

94,132







16

0.322

2,765

89,624







17

0.313

1,647

95,779







18

0.299

1.575

97,354







19

0.264

1,388

98,742







20

0.239

1,258

100

Extraction Method: Principal Component

Analysis.







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Factors affecting the brand value of Zuellig Pharma Vietnam - 13


Total variance extracted: 64.65%.


CRONBACH'S ALPHA RESULTS TABLE all observed variables



Reliability

(Cronbach's Alpha)

Number of variables

(N of Items)


.952

20



Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation


Cronbach's Alpha if Item Deleted

Think first


74.51

150,140

.652

.950

Recognized compared to other brands

74.50

152,671

.582

.951

Think about the features


74.75

153,078

.575

.951

Brand familiarity


74.50

147,918

.768

.949

Provide very good service


74.66

152,400

.610

.951

High quality products


74.48

147,794

.779

.948

Professional staff


74.56

153,470

.617

.951

After-sales service


74.97

152.153

.581

.951

Trust in product quality

74.61

147,634

.751

.949

Unique images


74.90

151,971

.637

.950

High-end distribution brand

74.46

148,250

.732

.949

Distribute to major brands


74.42

148,800

.725

.949

Love the brands distributed by ZPV

74.69

146,695

.756

.949

Will use if satisfied


74.47

150.201

.709

.949

Be the first choice


74.79

147,290

.764

.949

Will wait to buy if not available


75.39

151,523

.560

.951

Loyal to the products


75.10

148,941

.740

.949

Same product - prefer working with ZPV


74.87


146,858


.766


.949

Same pp quality - like to do

work with ZPV more


74.98


148,357


.728


.949

No difference at all - working with ZPV is wise


75.11


146,099


.730


.949


CRONBACH'S ALPHA RESULTS TABLE 4 observed variables on Brand Awareness:

Reliability Statistics


Cronbach's

Alpha


N of Items

.830

4


Item-Total Statistics




Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

First thought

12.25

4,498

.666

.782

Realize compared to normal

different


12.25


4,865


.626


.799

Think of the features

12.49

4,869

.646

.791

Than with normal

understand


12.25


4,458


.694


.768


CRONBACH'S ALPHA RESULTS TABLE 5 observed variables on Perceived Quality:

Reliability Statistics


Cronbach's

Alpha


N of Items

.842

5


Item-Total Statistics




Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

Provide very good service

16.05

7,726

.590

.825

High quality products

15.87

6,767

.763

.776

Professional staff

15.96

7,893

.630

.816

After-sales service

16.36

7,516

.588

.827

Trust in product quality

pham


16.01


6,920


.677


.802


CRONBACH'S ALPHA RESULTS TABLE 4 observed variables on Brand Association:

Reliability Statistics


Cronbach's

Alpha


N of Items

.868

4


Item-Total Statistics




Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

Unique image

12.44

6,037

.635

.863

Brand name

high quality shavings


12.00


5.210


.765


.812

Distribute to the

big


11.96


5,276


.771


.810

Love you guys

distributed by ZPV


12.23


5.155


.713


.835


CRONBACH'S ALPHA RESULTS TABLE 4 observed variables on Brand Loyalty:

Reliability Statistics


Cronbach's

Alpha


N of Items

.845

4


Item-Total Statistics




Scale Mean if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

Will use if careful

10.73

5,704

.583

.843

The first choice

11.06

4,732

.774

.762

Will buy if not available

level


11.65


5.118


.639


.824

Loyalty to the animals

pham


11.36


5,072


.740


.779


CRONBACH'S ALPHA RESULTS TABLE 3 observed variables on Brand Value:

Reliability Statistics


Cronbach's

Alpha


N of Items

.897

3


Item-Total Statistics




Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

Similar products -

like working with ZPV more

7.25

3.313

.794

.856

Same pp quality -

like working with ZPV more


7.36


3,405


.808


.847

No difference - working with ZPV is wise


7.50


3,029


.797


.857


APPENDIX 2

Table: VIF inflation factor test

Collinearity Diagnostics(a)



Mode

l


Dimension

Evaluation

e

Condition

Index


Variance Proportions



(Constant)


Brand awareness


Quality

feel


Brand association

Loyalty love

effect


(Constant)


Brand awareness

1

1

4,952

1,000

.00

.00

.00

.00

.00


2

.021

15,448

.81

.00

.00

.05

.13


3

.011

21,073

.11

.17

.06

.12

.84


4

.009

22,907

.05

.66

.00

.52

.02


5

.007

27,242

.03

.17

.93

.31

.00

a Dependent Variable: Brand Value



Model

Unstandardized

Coefficients

Standardized

Coefficients


t


Sig.

Collinearity

Statistics



B

Std.

Error


Beta



Tolerance

e


VIF

1

(Constant)

-.457

.273


-1.674

.096




Brand awareness

-.022

.093

-.018

-.241

.810

.411

2,435


Perceived quality

.366

.110

.277

3.329

.001

.328

3,046


Brand association

.144

.094

.124

1,532

.128

.346

2,893


Brand loyalty

.585

.088

.491

6,624

.000

.414

2,416


Table: Model summary-coefficient of determination R 2



Model


R


R

Square


Adjusted R Square

Std. Error of the

Estimate


Change Statistics


Durbin-Watson






R Square

Change


F Change


df1


df2

Sig. F

Change


1

.800(a)

.641

.631

.53361

.641

70,397

4

158

.000

1,765

a Predictors: (Constant), Brand Loyalty, Brand Awareness, Brand Association, Perceived Quality

b Dependent Variable: Brand value


Table: F-test

ANOVA(b)



Model

Sum of

Squares


df


Mean Square


F


Sig.

1

Regression

80,179

4

20,045

70,397

.000(a)


Residual

44,988

158

.285


Total

125,167

162


a Predictors: (Constant), Brand Loyalty, Brand Awareness, Brand Association, Perceived Quality

b Dependent Variable: Brand value


Table: Testing the significance of regression coefficients

Coefficients(a)

Coefficients(a)



Mode l


Unstandardized Coefficients

Standardize d

Coefficients


t


Sig.


Collinearity Statistics



B

Std.

Error


Beta

Tolerance

e


VIF


B

Std.

Error

1

(Constant)

-.457

.273


-1.674

.096




Brand recognition

-.022

.093

-.018

-.241

.810

.411

2,435


Quality assurance

.366

.110

.277

3.329

.001

.328

3,046


Brand association

.144

.094

.124

1,532

.128

.346

2,893


loyal

understand


.585


.088


.491


6,624


.000


.414


2,416


a Dependent Variable: Brand Value


Age


Brand value




N


Mean

Std.

Deviation

Std.

Error

95% Confidence Interval

for Mean

Minimu

m

Maxim

m


Lower

Bound

Upper

Bound

Lower

Bound

Upper

Bound

Lower

Bound

Upper

Bound

Lower

Bound

Upper

Bound

18-

24

21

3.3492

.90355

.19717

2.9379

3.7605

2.00

5.00

25-

34


45


3.8444


.78689


.11730


3.6080


4.0809


2.33


5.00

35-

44


50


3.5867


.96787


.13688


3.3116


3.8617


1.00


5.00

45-

54


34


3.7157


.81704


.14012


3.4306


4.0008


2.33


5.00

>55

13

3.9744

.84395

.23407

3.4644

4.4844

2.67

5.00

Total

163

3.6851

.87900

.06885

3.5491

3.8210

1.00

5.00

Test of Homogeneity of Variances

Brand value




Frequency


Percent


Valid Percent

cumulative

Percent

Valid

18-24

21

12.9

12.9

12.9


25-34

45

27.6

27.6

40.5


35-44

50

30.7

30.7

71.2


45-54

34

20.9

20.9

92.0


>55

13

8.0

8.0

100.0


Total

163

100.0

100.0



sex

Descriptions

Brand value




N


Mean

Std.

Deviation


Std. Error

95% Confidence Interval for

Mean


Minimum


Maximum


Lower

Bound

Upper

Bound

Lower

Bound

Upper

Bound


Lower Bound

Upper

Bound

Lower

Bound

Upper

Bound

Woman

130

3.8410

.86288

.07568

3.6913

3.9908

1.00

5.00

Male

33

3.0707

.64956

.11307

2.8404

3.3010

2.00

4.67

Total

163

3.6851

.87900

.06885

3.5491

3.8210

1.00

5.00

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