Factors affecting the building of Vinh Long Tourism brand

REFERENCES

Domestic references

1. Alice, M. T & Tim, C. (2007), Kellogg on Branding . HCM: Saigon Publishing House.

2. Nguyen Van Dung (2009), Building strong brands , Transport Publishing House.

3. Nguyen Van Manh - Nguyen Dinh Hoa (2008), Tourism Marketing Textbook , National Economics Publishing House.

4. Department of Culture, Sports and Tourism of Vinh Long province (2015), Report on the implementation of the 2015 plan and the 2016 action plan, Vinh Long .

5. Department of Culture, Sports and Tourism of Vinh Long province (2016), Report on the implementation of the 2016 plan and the 2017 action plan, Vinh Long .

6. Vinh Long Province Tourism Promotion Information Center (2014), Summary of tourism promotion information work in 2014 and directions and tasks in 2015 , Vinh Long.

7. Vinh Long Province Tourism Promotion Information Center (2015), Summary of tourism promotion information work in 2015 and directions and tasks in 2016 , Vinh Long.

8. Vinh Long Province Tourism Promotion Information Center (2016), Summary of tourism promotion information work in 2016 and directions and tasks in 2017 , Vinh Long.

9. Mai Van Nam (2008), Econometrics Textbook , Culture and Information Publishing House.

10. Nguyen Trong Nhan (2015), Factors Affecting the Development of Floating Market Tourism in Can Tho City and Neighboring Areas. Ho Chi Minh City University of Education Science Journal , No. 1(66) 2015.

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13. Bui Thi Tam, Mai Le Quyen (2012), Evaluation of the tourist attraction potential of Hue destination. Science Journal, Hue University, vol. 72B, no. 3, 2012.

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17. Tran Van Thong (2003), Tourism Economics , Ho Chi Minh City University of Economics Publishing House.

18. Can Anh Tuan (2011), Building strong brands for Vietnamese enterprises , PhD thesis in economics, University of Commerce.

19. Nguyen Anh Tuan (2008), Building and promoting Vietnam tourism. Tourism magazine, No. 36, December 2008.

20. Nguyen Minh Tue, editor-in-chief (2010), Geography of Vietnam tourism , Vietnam Education Publishing House.

21. Le Xuan Tung (2005), Building and developing brands . Social Labor Publishing House, Hanoi.

22. Bui Thi Hai Yen (2007), Tourism Resources , Education Publishing House.

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2. Hair JF, Black WC, Babin BJ, Anderson RE & Tatham RL (2006). Multivariate Data Analysis . 6thed, Upper Saddle River NJ: Premtice- Hall.

3. Hashimu B., Emmanuel MS (2016), Discriminant Analysis of Tourist Revisit-Intention for Effective Marketing of Ecotourism Destinations in

Plateau State. Journal of Mathematics , Volume 12, Issue 3 Ver. VII (May - Jun. 2016), PP 63-70.

4. Khuong Mai Ngoc and Nguyen Thao Trinh (2015), Factors Affecting Tourists' Return Intention towards Vung Tau City, Vietnam-A Mediation Analysis of Destination Satisfaction. Journal of Advanced Management Science, Vol. 3, No. 4, December 2015.

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Journal of Consumer Research , No. 21 Vo.2.

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References from the Internet system

1. Government (2011), Vietnam tourism development strategy to 2020, vision to 2030, http://vietnamtourism.gov.vn/index.php/docs/436, accessed June 15, 2017 .

2. Ho Huy Tuu and Nguyen Dinh Tho (2012), The influence of destination image and perceived risk on tourists' intention to revisit and positive word of mouth for Cua Lo beach resort, Nghe An province , www.ntu.edu.vn/Portals/62/.../Huy%20Tuu%20&%20Xuan%20Tho.pd f, accessed June 21, 2017 .

3. Nguyen Duc Thanh (2012), Tourism development from Singapore's experience , http://www.baoquangninh.com.vn/du-lich/201207/Phat- trien-du-lich-nhin-tu-kinh-nghiem-cua-Singapore-2172297/, accessed June 15, 2017.

4. Nguyen Xuan Thien; Ha Minh Tuan (2016), Thailand Advertising Campaign , http://www.tourismthailand.org.vn/la/chien-dich-quang-cao-cua-tat-da-danh-chien-thang-su-kien-pata-2016, accessed June 20, 2017

5. Tourism Authority of Thailand (2015), Tourism Authority of Thailand posted the video 'I hate Thailand' , https://dulich.vnexpress.net/tin-tuc/tu-van/hanh-

trinh/thai-tourism-general-is-posting-video-i-hate-thailand-3110695.html, accessed 05/15/2017.

APPENDIX 1

TOURIST SURVEY FORM (VIETNAMESE)

SURVEY FORM

FACTORS AFFECTING VINH LONG PROVINCE TOURISM BRANDING

A – INTRODUCTION

Hello!

My name is Truong Thi Trang, a graduate student in Tourism and Travel Services Management at Ho Chi Minh City University of Technology. Currently, I am doing the topic "Factors affecting the construction of tourism brand in Vinh Long Province" for my master's thesis. Therefore, I hope you will spend a little time to help me answer the questions in this survey. Please note that all of your opinions are very valuable for my research. Respondent's name: ............................................................

Address: ...............................................................................

B – CONTENT SECTION

Q 1 : Please let me know where you come from in Vinh Long province?.....................

Q2 : What is your purpose of coming to Vinh Long province?

1. Sightseeing, tourism

2. 4. Workshop

3. Work and business

4. 5. Conferences and exhibitions

5. Visit relatives and friends

6. 6. Other (write in):……

Q3 : How many times have you been to Vinh Long province (including this time)?

1. First time Skip question 4

2. 2 times

3. times

4. times

5. More than 5 times

Q4 : How long will you be traveling in Vinh Long?

1. 1 night

2. 2 – 4 nights

3. – 7 nights

4. Over 7 nights

Q5 : Please indicate your level of agreement with the following statements regarding destination image and brand by marking (X) or circling a number. The convention is as follows:

2	3	4	5
Strongly disagree	Disagree	No comment	Agree	Totally agree

Maybe you are interested!

Tourism resources

Vinh Long is a place with beautiful natural landscapes and islands.

farm, garden house;

1	2	3	4	5
Vinh Long is home to many historical and cultural relics.	1	2	3	4	5
Vinh Long is home to many traditional craft villages.	1	2	3	4	5
Vinh Long is a place with a dense and distributed river network. evenly	1	2	3	4	5
Vinh Long is a place with a mild, cool climate.	1	2	3	4	5

Tourism infrastructure

1. Vinh Long is a place with many quality hotels.

select

1	2	3	4	5
2. Vinh Long is a place with many quality restaurants to choose from. select	1	2	3	4	5
3. Vinh Long is a place with many shops selling souvenirs. think	1	2	3	4	5
4. Vinh Long is a place with a good transportation system.	1	2	3	4	5
5. Vinh Long is a place with a communication system. favorable	1	2	3	4	5

Tourist atmosphere

1. Feeling free and comfortable (because there is no state of eating)

begging, street vending)

1	2	3	4	5
2. Peaceful feeling (because it's not too crowded)	1	2	3	4	5
3. Feel secure and safe (no scams, price gouging, theft	1	2	3	4	5
4. Feeling friendly and happy (because the people are friendly) honest here)	1	2	3	4	5
5. Fresh, cool air (because the environment is less polluted) infected	1	2	3	4	5

Reasonable cost

1. Vinh Long is a place with reasonable room rates and services.

reasonable with the quality provided

2. Vinh Long is a place with affordable prices for food, drinks and

Reasonable restaurant service with quality service provided

3. Vinh Long is a place with affordable entertainment services.

reasonable

1	2	3	4	5
4. Reasonable cost of entering tourist attractions in Vinh Long

Accessibility

1. Vinh Long is a good place to provide tourist information.

1	2	3	4	5
2. Vinh Long is a place with available parking spots in city, at the tourist attraction	1	2	3	4	5
3. Vinh Long is a place with a convenient transportation system, no jammed	1	2	3	4	5
4. Vinh Long is a convenient stopover to other destinations. Nearby attractions	1	2	3	4	5

Destination appeal

1. Vinh Long is a destination with many delicious and attractive dishes.

1	2	3	4	5
2. Vinh Long is a safe and secure destination	1	2	3	4	5
3. Vinh Long is a destination with friendly and hospitable people. guest	1	2	3	4	5
4. Vinh Long is a destination with many entertainment areas.	1	2	3	4	5
5. Vinh Long is famous for homestay tourism, river garden	1	2	3	4	5

Travel brand

1. Vinh Long – River region

1	2	3	4	5
2. Vinh Long – River and garden	1	2	3	4	5
3. Vinh Long – Friendly Destination	1	2	3	4	5
4. Vinh Long - Sweet fragrance of the West	1	2	3	4	5

C - RESPONDENT INFORMATION SECTION

Please provide the following information:

Respondent's name: ……………………………………………………… Gender: 1. Male 2. Female

Your age: 1. <18 2. 18 – 35 3. 36 – 45 3. 46 – 60 4. >60

Education:

Grade:…. /12 1. Secondary school 2. College/University 3. Above University Province/city where you live: ……………………………… This tour you are going with: 1. According to the Tour of the Travel Company.

2. Not on Tour.

D – ACKNOWLEDGEMENTS

THANK YOU VERY MUCH FOR HELPING ME DO THIS RESEARCH. I WISH YOU GOOD HEALTH.

AND SUCCESS IN LIFE!

APPENDIX 2

TOURIST SURVEY FORM (ENGLISH)

SURVEY

THE FACTORS AFFECTING TOURISM BRANDING IN VINH LONG PROVINCE

A – INTRODUCTION

Hello!

I am Truong Thi Trang, a master's student in Tourism Management at HCMC University of Technology. I am doing a master's thesis in “The Factors Affecting Tourism Branding in Vinh Long Province” . I hope that you will take some time to fill in the survey. All of your ideas will always be highly appreciated and valuable to my master's thesis.

Your name: ......................................................... ..............................................

Your address:………………………………………………………….

B – SURVEY CONTENTS

Q 1 : Where are you from?............................................ ..............................

Q2 : What is your purpose of visiting Vinh Long Province?

1. Traveling

2. Workshops

3. Doing business

4. Conventions, exhibitions

5. Visiting relatives, friends

6. Other (please specify):……

Q3 : How many times have you visited Vinh Long (including this time)