Evaluate Factors Influencing Usage Decisions

16. UNWTO. (nd). World Tourism Organization . https://vi.wikipedia.org/wiki/World_Tourism_Organization

17. WTO . (nd). World Trade Organization . https://vi.wikipedia.org/wiki/World_Trade_Organization_ .

18. Nguyen Van Phuc - Deputy Director of Thua Thien Hue Department of Tourism. (2019). Situation of tourists to Hue in 2019. https://baotainguyenmoitruong.vn/hon-4-8-trieu-luot-khach-du-lich-den-hue-trong-nam-2019-297512.html

19. Thua Thien Hue electronic information portal: http://www.thuathienhue.gov.vn

20. Finance Magazine – Information agency of the Ministry of Finance: http://tapchitaichinh.vn

APPENDIX 1: INTERVIEW QUESTIONNAIRE.

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INTERVIEW QUESTIONNAIRE

Hello:

I am a student at Hue University of Economics. I am currently working on the topic:

“Research on factors affecting the decision to use tourism services at Vietravel Tourism Company, Hue branch ”. I hope you can spend a little time to answer a few questions below. Your comments are extremely valuable and important information for the success of the research. I hereby commit that all information you provide is completely confidential. I look forward to your cooperation. Sincerely thank you.

PART 1:

I. GENERAL ASSESSMENT:

1. How many times have you used travel services at Vietravel travel company?

 First time

 Second time

 3 times or more

2. What source of information did you know about Vietravel tourism company?

 Friend referral

 Website

 Advertising

 Search the internet yourself

3. What is your purpose of using the travel services at Vietravel company?

 Register for travel programs

 Book and buy airline tickets

 Hotel reservations

 Car rental

 Other (specify) …………………………………………………………….

4. Why did you choose Vietravel travel company?

 Cheap

 Good customer care

 There are many promotional programs

 Reputable brand

 Other (specify) ……………………………………………………………..

II. ASSESSMENT OF FACTORS AFFECTING THE DECISION TO USE

TOURISM SERVICES.

Please indicate your level of agreement by circling the appropriate box at the following levels:

2	3	4	5
Strongly disagree	Disagree	Normal	Agree	Totally agree

FACILITIES	COMMENTS
1	Spacious	1	2	3	4	5
2	Technical facilities are not damaged.	1	2	3	4	5
3	Modern customer transportation.	1	2	3	4	5
4	Luxury facilities.	1	2	3	4	5
	RESPONSIVENESS	COMMENTS
1	The staff shows concern for you.	1	2	3	4	5
2	Fast service staff.	1	2	3	4	5
3	Staff understand and properly execute customer requests.	1	2	3	4	5
4	Your questions are answered promptly.	1	2	3	4	5
	PROMOTIONAL OFFERS	COMMENTS
1	The company often has many incentives.	1	2	3	4	5
2	Various promotions.	1	2	3	4	5
3	There are many promotional programs for customers. different.	1	2	3	4	5
4	The company's promotion period is long.	1	2	3	4	5
	BRAND REPUTATION	COMMENTS
1	The company's brand is well known.	1	2	3	4	5
2	The company does exactly what it promises to its customers.	1	2	3	4	5
3	The company gives you a sense of security and trust when using it. use	1	2	3	4	5
4	The company is the first brand you think of when using it.	1	2	3	4	5
	PRICE	COMMENTS
1	The price is suitable for my income.	1	2	3	4	5
2	Cheap price compared to the market.	1	2	3	4	5
3	The prices given give me a lot of options.	1	2	3	4	5
4	Prices are competitive with other companies.	1	2	3	4	5
	DECISION TO USE	COMMENTS
1	My decision to use the travel service was absolutely correct.	1	2	3	4	5
2	I will continue to use the travel service next time.	1	2	3	4	5
3	I will recommend your company's travel services to friends and family. close.	1	2	3	4	5

SECTION 2: PERSONAL INFORMATION

5. What is your gender?

 Male  Female

6. Please tell me your age group?

 Under 18 years old

 19-30 years old

7. Please tell us your marital status?

 Single

 Married

 31-50 years old

 Over 50 years old

 Single mother/father

8. What is your average monthly income?

 Under 5 million

 5-15 million

9. What is your occupation?

 16-25 million

 Over 25 million

 Students  General workers

 Civil servants, office workers  Business, trade

 Other (specify): ………………………………………………… Thank you very much for your cooperation.

APPENDIX 2: SCALE CODING.

Factor

Variable description	Encryption scale	Symbol
Facilities	Spacious space.	Coso1	Coso1
	The facilities are faultless.	Coso2	Coso2
	Modern customer transportation.	Coso3	Coso3
	Luxurious facilities	Coso4	Coso4
Responsiveness	The staff shows concern for you.	Dapung1	Dapung1
	Fast service staff	Dapung2	Dapung2
	Employees understand and properly implement these customer request	Dapung3	Dapung3
	Customer inquiries answered quickly	Dapung4	Dapung4
Promotional offers	The company often has many incentives.	Promotion1	Promotion1
	Various promotions.	Promotion2	Promotion2
	There are many promotions to the different customer base	Promotion3	Promotion3
	The company's promotion period is long.	Promotion4	Promotion4
Commercial reputation effect	The company's brand is widely recognized. known person	Trust1	Trust1
	The company does exactly what it says it will do. commitment to customers	Trust2	Trust2
	The company provides a sense of security and trust. idea when using.	Trust3	Trust3
	The company is the brand you think of first. fairy	Trust4	Trust4
Price	The price is suitable for my income.	Giaca1	Giaca1
	Cheap price compared to the market.	Giaca2	Giaca2
	The prices given give me a lot of options.	Giaca3	Giaca3
	Prices are competitive with other companies other.	Giaca4	Giaca4

Customer decision to use tourism services.

My decision to use travel services is absolutely correct.	Decision1	Decision1
I will continue to use the travel service next time	Decision2	Decision2
I will introduce your travel services. company for friends, relatives.	Quyetdinh3	Quyetdinh3
Facilities	Is the variable representing the average value of the observed variables after EFA exploratory factor analysis: Coso1, Coso2, Coso3, Coso4.	Coso
Responsiveness	Is the variable representing the average value of observed variables after EFA exploratory factor analysis: Dapung1, Dapung2, Dapuwng3, Dapung4.	Dapung
Promotional offers	Is the variable representing the average value of the observed variables after EFA exploratory factor analysis: Khuyenmai1, Promotion2, Promotion3, Promotion4.	Promotion
Commercial reputation effect	Is the variable representing the average value of the observed variables after EFA exploratory factor analysis: Uytin1, Uytin2, Uytin3, Reputation4.	Reputation
Price	Is the variable representing the average value of the observed variables after EFA exploratory factor analysis: Giaca1, Giaca2, Giaca3, Giaca4.	Giaca
Decision to use travel services client.	Is the variable representing the average value of the observed variables after EFA exploratory factor analysis: Quyetdinh1, Quyetdinh2, Decision3, Decision4.	Decision

APPENDIX 3: SPSS PROCESSING AND ANALYSIS RESULTS.

1. Descriptive statistics.

1.1. Characteristics of the survey sample.

Gender structure

sex

Frequency	Percent	Valid Percent	cumulative Percent
	Male	70	58.3	58.3	58.3
Valid	Woman	50	41.7	41.7	100.0
	Total	120	100.0	100.0

Age structure

Age

Frequency	Percent	Valid Percent	cumulative Percent
	Under 18 years old	10	8.3	8.3	8.3
	19-30 years old	35	29.2	29.2	37.5
Valid	31-50 years old	49	40.8	40.8	78.3
	Over 50 years old	26	21.7	21.7	100.0
	Total	120	100.0	100.0

Structure by marriage

Kiss

Frequency	Percent	Valid Percent	cumulative Percent
	Independent	44	36.7	36.7	36.7
Valid	Family reunion I'm lonely	59 17	49.2 14.2	49.2 14.2	85.8 100.0
	Total	120	100.0	100.0

Structure by income

Income

Frequency	Percent	Valid Percent	cumulative Percent
	Under 5 million	12	10.0	10.0	10.0
	5-15 million	79	65.8	65.8	75.8
Valid	16-25 million	18	15.0	15.0	90.8
	Over 25 million	11	9.2	9.2	100.0
	Total	120	100.0	100.0

Occupational structure

Career

Frequency	Percent	Valid Percent	cumulative Percent
	Students	10	8.3	8.3	8.3
	General labor	11	9.2	9.2	17.5
Valid	Civil servant office	60	50.0	50.0	67.5
	wholesale business	35	29.2	29.2	96.7
	Other	4	3.3	3.3	100.0
	Total	120	100.0	100.0

1.2. Customer behavior.

Sample structure by number of times using services at the company

Usage frequency

Frequency	Percent	Valid Percent	cumulative Percent
	First time	36	30.0	30.0	30.0
Valid	Orchid two From 3 times upwards	23 61	19.2 50.8	19.2 50.8	49.2 100.0
	Total	120	100.0	100.0

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