Economic Sector Structure of Cat Hai District in the Period 2009-2015 (%)

million USD. The main investment areas are hotels, restaurants, resorts, entertainment areas, golf courses...

- Foreign direct investment capital: there are 15 tourism investment projects from foreign direct investment capital with a total capital of 931.54 million USD.

Ninth, on tourism promotion

Cat Ba tourism promotion activities have been interested in many diverse forms.

- Building new tourism products and creating tourism brands

The basic types of tourism in Cat Ba that have been selected and focused on investment and development in recent times are marine eco-tourism combined with resort and sports tourism; community tourism; conference, seminar and cultural and festival tourism.

- About tourism promotion methods

Follow the traditional method: publish brochures, posters, tour guides, video discs, travel guides, tourist maps… in many languages;

Maintain and upgrade tourism website, promote on domestic and international mass media.

With the aim of exploiting tourism potential, Cat Ba tourism contributes greatly to the development of Hai Phong tourism, is extremely important to promote the development of Hai Phong tourism. In 2011, tourists to Hai Phong reached 4,172,000 (including 558,000 international visitors), of which tourists to Cat Ba were 1,203,000 (including 310,000 international visitors). In 2015, tourists to Hai Phong reached

4,500,000 arrivals (568,000 international visitors), of which tourists to Cat Ba are

1,324,000 arrivals (including 340,000 international arrivals).

According to statistics, the number of tourists coming to Cat Ba accounts for about 30% of the total number of tourists coming to Hai Phong city, but the number of international visitors coming to Cat Ba every year accounts for over 60% of the total number of international visitors coming to Hai Phong. In order for Hai Phong tourism to reach the international level, Hai Phong city tourism needs to put Cat Ba tourism in the center.

Besides, with its natural location, Cat Ba is also a bridge between the two cities of Hai Phong - Quang Ninh and is one of the three major tourist centers of the region, Cat Ba.

- Do Son - Ha Long.

Table 2.2. Economic structure of Cat Hai district in the period 2009-2015 (%)

Content

Year 2009	Year 2011	Year 2013	Year 2014	Year 2015
Proportion of tourism and service industry	63.4	64	66	67	68.4
Industry - construction proportion	13.2	13	16	17	16.8
Proportion of agricultural sector	23.4	23	18	16	14.8

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Source: Cat Hai District Statistics Office

Tourism is the central economic sector of Cat Hai district, increasingly accounting for a large proportion of the socio-economic structure of Cat Hai district. Tourism contributes greatly to the total product value of the economic structure of Cat Hai district.

Through statistical table 2.2, it can be seen that: The proportion of tourism industry has been increasing steadily over the years. In 2009, the proportion of tourism industry was 63.4%, and by 2015, the proportion of tourism industry accounted for 68.4% of the district's economic structure. The proportion of tourism industry contributed an average of 65.7% to the district's economic structure.

Agriculture 19%

Industry, construction 15%

Travel - services

66%

Chart 2.2. Average GDP proportion of economic sectors in Cat Hai district in the period 2009 - 2015

Tourism as a central economic sector has an impact on promoting the development of other economic sectors of Cat Hai district, especially the exploitation, aquaculture and agriculture sectors. Tourism development attracts more and more tourists to the area.

Cat Ba, thereby requiring additional food sources to meet consumer demand.

of tourists. To meet the demand for food for tourism, the seafood exploitation and farming and agriculture industries have also developed. The output for agricultural and seafood products is guaranteed. Agricultural and fishery products such as seafood and agricultural products are purchased by restaurants and hotels in the area as raw materials for processing dishes to serve tourists.

Besides the needs for food and accommodation, the needs for entertainment, recreation, sports, communication, and medical services are also the needs of the majority of tourists, thus promoting the development of entertainment, recreation, sports, and medical activities.

Cat Ba Heritage Archipelago - World Biosphere Reserve - Special national scenic and monument with rich, attractive natural tourism resources, special global values are loved by many domestic and foreign tourists. In the period of 2009 - 2015, Cat Ba tourism has made positive developments on the path to becoming a national eco-tourism center and towards international after 2017.

Table 2.3: Statistics on Cat Ba tourism business results

period 2009 - 2015

Target	Unit of measure	Implementation over the years
Target	Unit of measure	Year 2009	2011	2013	2014	2015
1.	Total number of visitors	L/k	1,005,000	1,126,500	1,203,000	1,335,000	1,324,000
1.1	International guests	L/k	286,200	303,500	310,000	320,500	340,400
1.2	Domestic guests	L/k	718,800	823,000	893,000	1,014,500	983,600
2.	Total revenue from DL-DV	Billion VND	335.4	369.8	541.0	590.7	587.9
3	Growth rate number of visitors	%	132.2%	112%	106.8%	111%	99.17%
4	Proportion of tourism production value in economic structure	%	63.4%	64%	66%	67%	68.4%

Source: Cat Hai District Statistics Office

In 2009, Cat Ba tourism reached the milestone of welcoming one million tourists in one year. Marking a step forward in Cat Ba tourism development. From 2009 to 2015, Cat Ba tourism welcomed over one million tourists each year, including

On average, 26.17% are international tourists. Service tourism contributes 59%.

large in the total production value according to the economic structure of Cat Hai district.

Table 2.4. Statistics on the number of tourists to Hai Phong city in the period 2009 - 2015

Target	Unit calculate	Implementation over the years
Target	Unit calculate	Year 2009	2011	2013	2014	2015
1.	Total views guest	L/k	4,003,000	4,075,000	4,228,000	4,500,000	4,921,000
1.1	International guests	L/k	593,000	546,000	564,000	568,000	568,000
1.2	Domestic guests	L/k	3,410,000	3,529,000	3,664,000	3,932,000	4,353,000

Source: Hai Phong City Electronic Information Portal

- Cat Ba tourism is increasingly affirming its position as the central economic sector of Cat Hai district.

Cat Ba archipelago with its special global values of biodiversity, aesthetics, geological structure, geomorphology and archaeological sites... is widely known by domestic and international tourists as one of the most attractive eco-tourism centers of the country and internationally.

Since 2009, Cat Ba tourism has welcomed over one million tourists each year, of which an average of 26% are international visitors. Revenue from tourism and service activities averages 484.9 billion VND. The tourism and service industry contributes an average of 66.6% to the total production value of Cat Hai district. The proportion of the tourism and service industry in the economic structure of Cat Hai district has increased from 63.4% in 2009 to 68.4% in 2015.

Tourism has contributed greatly to the budget revenue of Cat Hai district. The budget revenue from tourism is higher year after year. On average, each year, the budget revenue from tourism reaches over 27,122 million VND, of which over 17,199 million VND is from non-state tax revenue. In 2015, the budget revenue from tourism reached 41,243 million VND, equal to 50% of the budget revenue plan of Cat Hai district in 2015. The encouraging thing is that the budget revenue from tourism is a stable source of revenue.

high. Revenue from tourism has made an important contribution to regulating the budget.

Spending on investment in economic development projects, traffic infrastructure, engineering and spending on cultural and social careers of Cat Hai district.

Table 2.5. Statistics of budget revenue from tourism in the period 2009 - 2015

Million Dong

Number

Target	Implementation over the years
Target	2009	2011	2013	2014	2015
1	Non-state tax collection	8,636	10,854	18,883	19,359	28,267
2	Tax collection from tourism	3,454	4,342	6.609	6,776	7,076
3	Admission fee		983	2,635	3,795	3,887
4	Total	14,099	18,189	30,138	31,942	41,243

Source: Cat Hai District Finance and Planning Department

Tourism development has promoted the development of agriculture, fisheries, industry and handicrafts. Agricultural and fishery products are produced and consumed more conveniently.

Investment projects in tourism infrastructure have contributed to changing the appearance and landscape of the district, while serving both tourism development and the livelihood of the people in Cat Ba town. Tourism has created revenue for the budget, profits for businesses and income for local people. Tourism has contributed to gradually improving and enhancing the quality of life of people on Cat Ba island.

2.3.1.2. Attention has been paid to the goal of protecting the environment and restoring historical and cultural relics.

Tourism is the central economic sector of Cat Ba Island in particular and Cat Hai District in general. Developing sustainable tourism in Cat Ba is both the goal and the driving force for socio-economic development of Cat Hai District. Developing tourism associated with the conservation of natural resources, protection and restoration of historical and cultural relics is the responsibility of the authorities and people of communes and towns on Cat Ba Island. This is a strong point in the tourism development policy in the area. In fact, building a tourism development policy but associated with environmental protection and restoration of historical relics is a very difficult requirement.

With the potential and advantages of developing ecotourism, in recent years, tourism development in Cat Ba Island has been closely linked to environmental protection activities and the preservation and promotion of historical and cultural relics. The awareness of authorities at all levels and the community about the values of Cat Ba Archipelago and the significance of environmental protection in Cat Ba Archipelago in the community has been increasingly raised. Environmental protection is considered the top criterion in implementing investment projects in the area; all investment and business projects in Cat Ba Island must have an environmental impact assessment report approved by competent authorities. Cat Hai district authorities have a policy of not accepting industrial development projects in Cat Ba town. Forest protection, ecosystem protection and aquatic resources have been effectively implemented with specific actions such as: continuing to reduce 50% of the number of aquaculture cages in Lan Ha Bay because they cause environmental pollution; reforestation; demolish the dike surrounding the lagoon and aquaculture lake in the mangrove forest area of Phu Long commune to restore and restore the natural environment; organize district-level competitions to learn about the value of natural resources of Cat Ba archipelago; organize a day for the whole people to join hands for a green, clean and beautiful Cat Ba archipelago; implement projects to protect coastal aquatic resources.

Along with protecting natural resources, activities to protect and restore historical and cultural relics have also been effectively implemented. Continue to protect and put into operation historical and cultural relics to serve visitors and tourists such as: Ben Beo archaeological site, Than Cong fortress, Quan Y cave... Complete the procedures and documents and propose the state and Hai Phong city to rank many valuable historical relics such as: Uncle Ho's historical and cultural relic visiting the fishing village, Cai Beo archaeological relic, Special national relic - Cat Ba archipelago scenic spot... In particular, the nomination dossier to recognize Cat Ba as a world natural heritage has been completed and is being considered by the Government to send to UNESCO at the appropriate time.

2.3.1.3. Policy objectives for sustainable tourism development in Cat Ba Tourist Area

She has been closely associated with cultural development, job creation, and improving the material and spiritual life of the people.

The development of Cat Ba tourism is a favorable condition for cultural development, job creation and improvement of the material and spiritual life of the people. Every year, the tourism industry attracts over 3,500 workers, in peak months there are up to 5,000 workers working in the Cat Ba tourism sector. In addition, tourism also has an impact on promoting the development of other economic sectors and occupations, thereby creating more jobs and income for the people.

Tourism development is a favorable condition to expand the cultural exchange of the ethnic groups in the country and the cultures of countries around the world through tourists. Tourism development is also a condition for the local community to access many advanced scientific achievements and progressive cultural values of countries and ethnic groups around the world through tourists coming to Cat Ba.

On the other hand, due to the requirements of tourism development and many technical infrastructure projects invested in to serve tourism, at the same time serve the people. Cultural, artistic, medical and educational services also have conditions to improve and enhance. Developing Cat Ba tourism is a condition to organize and enhance the scale of festivals associated with organizing tourism events. On Cat Ba Island, Cat Hai District, the Fishing Village Festival is often organized in conjunction with the tourism opening event on the occasion of March 31 to April 1 every year.

2.3.1.4. Tourism development also aims to contribute to strengthening international cooperation and integration as set out in the policy's objectives.

Tourism development has contributed to strengthening international cooperation and integration. International exchange and cooperation activities are carried out through the activities of non-governmental organizations, countries and territories within the framework of international cooperation on issues related to tourism development and protection of natural resource values of Cat Ba Archipelago. Cat Ba Archipelago with its unique global natural resource values has attracted the attention of many international organizations, media organizations, news agencies and newspapers.

domestic and international have contributed to promoting the international cooperation process of Cat Hai island district in particular and Hai Phong city in general. Internationally, Cat Ba archipelago is considered a symbol of Hai Phong city. On the other hand, tourism development is an important condition to attract the attention and sympathy of the international community for Vietnam's international issues, including the support of the international community for protecting the sovereignty of the Cat Ba archipelago.

Besides, tourism is the most effective way to develop people-to-people foreign affairs activities. Through tourism, local people have contact, dialogue, and exchange with international tourists, thereby enhancing understanding and mutual friendship between the Vietnamese people and international friends. The hospitality and friendliness of Cat Ba residents and the staff working in Cat Ba tourism contribute to creating good impressions and feelings of each international visitor towards Hai Phong City and the country.

Table 2.6 Summary table of satisfaction survey

for Cat Ba tourism services (%)

Service

Very funny heart	Satisfied	Not happy heart	Very not satisfied	Opinion other
All go	40	56.66	2	1	0.33
Scenery	58.66	38.33	2	0.66	0.33
Environment	51.33	40.66	6.66	1	0.33
Souvenirs	11.66	57	25.33	3	3
Traffic	22.66	64	10.33	2.33	0.667
Entertainment and sports services	32.33	54	9	2.33	2.33
Dish	31	57.33	9.33	2.33	0
Bedroom	33	60.66	4.66	0.66	1
Quality of staff	35.66	55.33	6.66	2.33	0
Tours	30.33	58.66	8	1	2
Security environment	41.33	56	2.33	0	0.333
Friendliness of the residents	42.66	53	3.33	0.33	0.66

*Source: Author

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