32) Yujong Hwang (2009), The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management. Electronic Markets 19 (2-3) 89- 98.
33) Zorayda Ruth Andam (2000), ePrimer: An Introduction to E-commerce (Philippines: DAI-AGILE, 2000).
Vietnamese
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34) Ministry of Industry and Trade, Circular 09 of 2008.
35) Government of Vietnam, Decree 52 of 2006.
36) Government of Vietnam, Decree 09 of 2018.
37) Vietnam E-commerce Association and Digital Economy, Vietnam E-commerce Report 2017, 2018, 2019.
38) Nguyen Thi Thanh Huyen (2014), Public Relations - Theory and Practice , Hanoi National University Publishing House.
39) Nguyen Bach Khoa, Nguyen Hoang Long (2004), Commercial Marketing Textbook , Statistical Publishing House, Hanoi.
40) Dam Gia Manh, Nguyen Quang Trung, Bui Quang Truong, Tran Le Kim Danh, Phan Da Phuc, Le Thi Thu (2018), Website Design and Implementation Textbook , Statistical Publishing House, Hanoi.
41) Nguyen Van Minh, Tran Hoai Nam, Chu Ba Quyet (2011), Basic E-commerce Textbook , Statistical Publishing House, Hanoi.
42) Nguyen Van Minh, Nguyen Tran Hung (2014), Mobile Commerce Textbook , Statistical Publishing House, Hanoi.
43) Chu Ba Quyet, Hoang Cao Cuong, Vu Thi Hai Ly (2019), School-level scientific research project report: Current status and solutions for developing E-books in Vietnam, Basic-level scientific research project , University of Commerce.
44) Nguyen Ngoc Toan (2016), Competitive Strategy , (translated book) Michael E. Porter, Tre Publishing House.
Websites
45) https://productbookshelf.com/2011/05/finding-hidden-opportunities- in-your-consumption-chain/.
46) www.megabuy.vn
47) www.amazon.com
48) www.walmart.com
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