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Development Orientation of Evn Telecom and Influenced Trends in the International Environment


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Development Orientation of Evn Telecom and Influenced Trends in the International Environment


Through SWOT matrix analysis, combined with the identified goals, the following 3 business strategy options can be proposed:

- Option 1: Strategy to develop mobile network with many superior features, fast access speed, no congestion. Ensure the call drop rate is at least 2%, the network coverage is concentrated in cities, towns, and densely populated areas and the target customers are those with average income.

- Option 2: Strategy to develop network coverage in all 61 provinces and cities and focus on young people.

- Option 3: Develop more new features that are superior to competitors, with heavy investment in technology and implementing many large promotional policies, the target customers are those with high income.

After reviewing the content and advantages of each of the above mentioned business strategy options, through analysis, it can be concluded that option 1 is more likely to be successful than options 2 and 3.

2. Strategic choice

Through SWOT analysis, we can see that although EVN telecom has certain advantages in finance and technology, the company still has many weaknesses in product development, marketing and customer care. However, because the Vietnamese telecommunications market has potential,


The potential for growth is great, so there are many opportunities for development. Therefore, EVN Telecom's strategic choice at this time is cooperation, strategic alliance, integration and development. The company will be equitized next year, so the company is also looking for foreign partners to be its strategic partners. Thus, the company can learn from the management and technology experiences of these foreign partners.

a. Technology cooperation:

Technology plays a decisive role in the existence and development of telecommunications companies. Therefore, telecommunications companies need to take shortcuts to introduce the latest technologies to serve customers and compete in the market. Although EVN uses advanced CDMA technology, this technology is not widely popular in Vietnam. Therefore, when investing and operating a new service, EVN Telecom will have to spend a lot of money to build technology and infrastructure for that new service. Moreover, EVN Telecom will also have to spend a lot of time to research and build a new service. Therefore, the company needs to cooperate with other companies to avoid direct competition in the market and save costs and time. Currently, the new 3G technology being deployed by mobile companies will be one of the technologies that will become popular in the future. EVN has cooperated together to build 3G infrastructure to save time and cost and have more resources to compete directly with the 3 giants in the market. In the future, the company needs to find more strategic partners to cooperate in researching new products and services.

b. Cooperation on infrastructure:

EVN Telecom's goal next year is to increase the total number of transmitting and receiving stations from 3,000 to 8,000 stations to be able to quickly promote the implementation of the 3G network. This is a significant number if EVN Telecom does it itself.


currently under construction. Therefore, the strategy of sharing infrastructure should be considered and applied. The construction of fiber optic cable systems also requires cooperation between telecommunications companies. Previously, EVN Telecom, Viettel and VNPT also applied a similar strategy to build fiber optic cable systems covering the whole country. According to experts' analysis, when building fiber optic cables, the investment in fiber optic cables only accounts for about 10%, while the construction and installation costs account for more than 80%. Thus, if a business invests in doubling the transmission capacity, the cost will only increase by about 10%. Therefore, when businesses share the investment in the transmission network 110%, they will get 200%. This helps the two businesses save costs and lower product prices, making them more competitive. EVN Telecom can also earn revenue if it rents out infrastructure, fiber optic networks and widespread power pole systems. Thus, it can be said that promoting cooperation will bring many benefits to the company.


c. Customer sharing:

In addition to telecommunications services, EVN Telecom has another business segment that needs investment, which is the Internet. The company should cooperate with computer companies to be able to reach the large number of IT customers of these companies. A typical example is the cooperation between EVN Telecom and CMC. EVN invests in building transmission infrastructure for CMC Telecom and EVN Telecom will be facilitated with CMC's customer system to provide connection services.


CHAPTER III: SOLUTIONS TO EFFECTIVELY IMPLEMENT BUSINESS STRATEGY FOR ELECTRICITY TELECOMMUNICATIONS COMPANY


I. DEVELOPMENT ORIENTATION OF EVN TELECOM AND INFLUENCED TRENDS IN THE INTERNATIONAL ENVIRONMENT

1. Development orientation:

- Regarding service development orientation: rapidly develop and diversify telecommunication services on the basis of the advanced and modern national information network infrastructure that has been built, meeting information needs at reasonable prices.

- Improving product and service quality must go hand in hand with measures to improve labor productivity, reduce costs and service prices, and strive for telecommunications services, including mobile information services, to have lower or equal prices than domestic and foreign competitors.

- Build the company to become a leading telecommunications company with modern technology and management, specialization and cost savings. Actively integrate internationally, orienting towards foreign markets. Enhance competitiveness for rapid but sustainable development.

- Improve production and business efficiency, actively contribute to society and economy

2. Trends in the international environment affecting the company's production and business activities

2.1. The trend of liberalization of telecommunications market

This trend is taking place strongly not only in the world and the region but also in Vietnam. The private sector is increasingly participating in industries that were previously only managed by the state. In addition, mergers and acquisitions help reduce entry costs and develop rapidly in terms of technology, customers, and services.


This trend has opened up investment opportunities for companies in foreign markets, but it has also created challenges and risks for companies when they have to compete with many foreign companies with strong management experience and financial potential.

2.2. Development trends of mobile technology and telecommunications

Mobile technology is now gradually shifting from CDMA and GSM to 3G technology. With the emergence and rapid development of this new technology, mobile companies must change their technology to keep up with the times or they will be eliminated from the game. In addition, mobile telecommunications services and the Internet are increasingly moving closer and combining with each other. The trend of mobile-Internet inter-networking will grow strongly in the future because 3G technology allows mobile subscribers to access Internet services at high speed. In addition, telecommunications rates will decrease, creating more favorable conditions for customers to access this new technology.

3. Measures to be taken next year

3.1. Improve product quality and management quality

Always strive for product quality to meet international standards, considering quality as the survival and reputation of the entire Company. Product quality is telecommunications quality, transmitting all kinds of digital technology signals, it is necessary to build and install coverage stations to ensure nationwide coverage.

3.2. Build a strong and sustainable company in all aspects, enhancing its position in production and business activities.

- Continuously affirm the Company's position in serving customers by ensuring good after-sales services, management, operation, exploitation, repair and maintenance of telecommunications systems, information backbones and important information nodes.


- Expand production capacity, diversify in-depth investment products, seek new domestic and foreign markets, and expand product marketing.

3.3. Human strategy training puts people at the center of development.

The 21st century is the century of knowledge and science and technology in which people play an important role. To achieve the above two goals, the company has put people first. In the human strategy, the company has enhanced training to improve management and science and technology skills for employees to master new equipment, creating conditions for employees to develop their capacity such as arranging suitable work for each staff, depending on the position and needs of the job.

3.4. Complete legal procedures to conduct equitization and build infrastructure for 3G network to deploy and put into operation.

- The company continues to upgrade and accelerate the development of a synchronous telecommunications system towards modernization, digitization, and fiber optics to ensure standards for digital signal transmission, creating conditions for the development and acceleration of the entire industry and to strive to build infrastructure to participate in the development of the public telecommunications market, rapidly developing new services such as Internet, email, high-speed data transmission, etc.

- Perfecting the organizational and management apparatus is the most important task, deciding the company's success in production and business activities.

- Continuously foster management, work, science and technology capacity for employees.

- Quality management according to the principle of synchronous quality management, from the direction of the company to the member units.


- Reorganize and re-plan the entire power telecommunications network with the aim of ensuring high reliability, quality meeting international standards and in accordance with the overall telecommunications scheme that has been built. Strengthen the Company's data network to modernize the company's production and business management, build and promulgate regulations on reporting and handling incidents.

II. PROPOSAL

1. General measures

1.1. Further strengthen market research activities

To operate well and compete in the market, the company must carefully research the market in which the company is participating. Market research will help the company meet the needs of customers well, and understanding competitors will help the company promptly develop strategies to adapt to changes in the business environment. Therefore, the specific solution for the company in the coming time is to have a specific market research plan and consider it as a strategy of the company. The company needs to promote research on the following specific issues:

- Customers: This is the most important research object of the Company because customers are the ones who make the final decision about the products and services that the Company produces. Whether the Company is doing business effectively or not depends on whether customers accept their products or not. Therefore, the Company needs to research customers. Research who are the buyers, who will buy the products as well as who has bought the products and how they reacted,...

- Consumption market: due to the nature of the industry, the current reality shows that the company's products are consumed everywhere. Realizing this, the company needs to take advantage of research to expand the market.

- Research competitors: today in any business industry, competitors compete fiercely with each other,

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